Uplandme

uplandme

TRENDS - To Meme or Game?

Ishan Pandey: Hi Dirk Lueth, welcome to our series “Behind the Startup.” Please tell us about your journey and the story behind ? Upland Dirk Lueth: Once upon a time- I won't tell you when - I did a PhD in Economics about private and state-controlled currencies. When I heard about Bitcoin for the first time in 2010, I immediately dove deeper into it and its underlying technology- Blockchain. Fast forward to 2018, I had a game night with my two co-founders Mani Honigstein and Idan Zuckerman, who are from the gaming industry. We talked about our kids playing Monopoly and thought: Everyone has played this game! What if we take this board game as an inspiration while utilizing blockchain to create a new type of digital platform; a parallel world where people can play, make money and connect with others, all in the context of the real world. And voila, Upland was born ;-). Uplandme, Inc., the company behind Upland, is the fifth company I am building. I also helped over 30 startups as a mentor or advisor on strategy, execution and fundraising. : Vested Interest Disclosure The author is an independent contributor publishing via our . Be it through direct compensation, media partnerships, or networking. The author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR brand-as-author program What does metaverse mean to you? What is your vision of the Metaverse? Dirk Lueth: The Metaverse is the next version of the web. It's important to note, however, that looking at it through the glasses of technology is wrong. Technology is just an enabler. The metaverse is an evolution of social and economic digital interactions: It is the medium where people will spend their time over the next few years, gradually eating away at other channels like social media and TV. The metaverse will become our daily companion -like the smartphone today-  but on a different level. It will be where people open their businesses, where they interact with both friends and virtual communities, and where people go for entertainment. Ishan Pandey: What is Upland and how does Upland’s in-game economy work? Dirk Lueth: Upland is the largest metaverse mapped to the real world. It is a virtual property strategy game with true web3 ownership that evolved into a platform. Some players refer to it as “The next Roblox, but for grownups”. Others refer to it as a “layer1 metaverse” where many applications, experiences and other games are using Upland in a way apps use iOS: discoverability in the app store, tools like payment mechanisms, APIs and web3 mechanics such as the creation of virtual collectibles, in Upland, and integration with the Upland economy and its user community. The idea is that Upland works like a (new) nation or, rather, network state where you have the four classical factors of production that make the economy work: Land, Capital, Labor and Entrepreneurship. Entrepreneurs run businesses in Upland, put their Capital to work via “machines” (there are manufacturing and factories in Upland), buy land to operate and labor (via a resource token called “Spark” which need to be staked to build something like a car or a house). In Upland’s in-game economy value is created very similar to the real world. A currency called UPX (which has a fixed exchange rate of $1=UPX 1,000) enables trading and paying for goods and services. Why did you choose the EOS blockchain to build Upland rather than any other blockchains such as ETH, SOL, AVAX? Dirk Lueth: Our goal was always to put accessibility to the masses as the first priority. We’ve had tremendous success with this, as over 60% of our users never owned an NFT before. To make this work, the experience had to be as quick, cheap and convenient as a web2 app.  Today we’re the only blockchain-based metaverse that is available across devices incl. iOS and Android, and allows for fiat in and out, with proprietary technology that allows for a non-custodial wallet while having a “web2 feel” UX/UI via email and password account creation. Transactions are free of any blockchain-based (gas) fees for our users. Also, when we open up new cities, we mint a little more than 70 NFTs per second. Hence, we need something that scales with our growth. The Upland traffic would have broken any other L1 that was available in 2018. Long story short: Upland would not have been possible on other chains, especially when we started out in 2018. But frankly, Technology (blockchain) does not matter as long as it provides transparency, immutability and security.  What matters is building something users actually want and is easy to use. Using the unique blockchain/web3 value proposition to differentiate from Web2 applications allows us, builders, to create killer apps and platforms with added value to users and co-creators. Ishan Pandey: Tell us about the FIFA partnership and how it may impact the adoption of the metaverse economy. Dirk Lueth: A metaverse platform like Upland is a unique opportunity for traditional brands like FIFA to innovate the way they deliver their assets and in their engagement with fan communities around the world. For the FIFA World Cup Qatar 2022, the Upland/FIFA partnership included two main offerings: First, allowing fans to “own their colors”. Uplanders, old and new, can customize their virtual properties, their game pieces and other items with their favorite country’s colors. We’re seeing entire neighborhoods in Upland showing their support - just like you would in the real world! If you happen to visit Upland’s Rio, you can't miss the Brazilian flags. This also ties into the meta-entrepreneur economy. We’re seeing users manufacturing’ awesome fandom decor and selling it in their Upland shops to other users. The second and more prominent aspect of the partnership is the FIFA bundles in Upland. This offering is built on an existing product Upland has with the NFLPA and other soccer clubs - but taken to the next level! With the first drop on Nov 15th selling out, and the second drop today (Nov 23rd) having bundles sell out in 2.5 minutes (!!!), the FIFA Legit collections are a huge success. Fans can purchase bundles with virtual FIFA items, use the items to complete collections and accumulate a fan score. Their fan score ranking will then determine the rare collectibles and prizes they can win, such as video highlights from the 2022 games (imagine you have the one goal of the final) and owning virtual property in Upland - including the Lusail Stadium itself, where the World Cup Finals will be! We also opened up Qatar, where the players can travel to virtually and visit shops. Activities both in the metaverse and outside of it in the real world are happening throughout the matches organized by Upland’s amazing ambassadors. Do you think Web3 developments will suffer because of the falling value of Bitcoin and the bankruptcy of major cryptocurrency players? Dirk Lueth: No. If anything, the current industry fallout emphasizes the need for things to be built right in the industry. But we do have to make clear to the broader public that not everything can be thrown into one basket here. This will take time and we need some good and successful projects to create credibility. Ishan Pandey: Do you believe that regulations are essential for developing the blockchain industry and promoting trust in good-intentioned blockchain entrepreneurs? Dirk Lueth: Yes, it will help to create trust. However, I wish we could coordinate global efforts better so it becomes more equal across the board, avoiding the case that one jurisdiction is very liberal and another one is more strict. Ishan Pandey: According to you, what new trends can we see in the blockchain industry? Dirk Lueth: An alternative to regulation, or a healthy evolution of regulation, often starts with industry standards. That's why initiatives from within the industry are critical to the future health of web3. I am proud to have co-founded the Open Metaverse Alliance (OMA3) ( ) standards organization alongside industry leaders like Animova, The Sandbox and over 1000 member projects. I was honoured to have been elected Chair of OMA3 this month and I’m optimistic about our ability to move things in the right direction, together.   Focusing on the metaverse industry. one crucial aspect is the need to overcome the walled gardens by collaborating with each other. . OMA3 follows the mission to enable interoperability across the metaverse and has created the initial working groups (legal, portaling & mapping, asset transfer). www.oma3.org Don’t forget to like and share the story!

The Metaverse is The Future of Human Interaction

🎤 Universal Music Group’s 10:22 PM label reveals a new character for the virtual band “Kingship”. It was revealed last year as a band made up of Bored Ape Yacht Club NFT characters. Last week, the band revealed its next character, Roadie, which features Bored Ape Yacht Club IP. Roadie will play a role in the virtual world that 10:22 PM is creating. . More ⚽️ FIFA unveiled a range of web3 games to engage fans before the FIFA World Cup in Qatar. Amongst the games are: Altered State Machine - AI League; Uplandme; Matchday - Matchday Challenge; and Phygtl. All of these gaming opportunities complement FIFA+ Playzone and FIFA+ Collect. More launches are planned for the future. Read more . here ⏱️ Hublot makes metaverse debut. The Swiss watchmaker, Hublot releases its ‘Hublot Loves Football Metaverse Stadium’ in time for the 2022 FIFA World Cup. The virtual arena in has been designed by MEIS. Read more . spatial.io here 🔴 LG looks for two new CTOs to lead web3 and blockchain technology operations. The company’s website posted jobs calling for candidates that understand the usability and technology of blockchain and NFTs. Read more . here 👗 Womenswear brand Katla releases the NFT series. Sustainable, made-to-order womenswear brand Katla works with Icelandic artist, Hendrikka Waage, to launch an NFT series named ‘Wonderful Beings’. The brand released 10,000 ‘Wonderful Beings’ of women with a single ear. Fifteen percent of proceeds from NFTs go toward seaweed cultivation in Iceland. Read more . here Elsewhere in the metaverse… 🖼️ OpenSea resumes royalty payments. OpenSea is allowing creators to enforce royalty payments on-chain for existing collections on its platform. This represents a promising step in the right direction for creators, in a recent flurry of platforms adopting a feeless model in order to remain competitive. . More 📈 Ether turns deflationary. There is currently less Ether circulating than there was at the time of the merge on September 15th. A rise in network activity has caused the asset to turn deflationary. Ether’s net supply has declined by ~5,622 since Ethereum transitioned to a proof-of-stake. . More 🟣 Google Cloud launches Solana validator. The launch comes soon after Google announced Blockchain Node Engine, a node-hosting service. . More

Weekly Web3 Tracker: Virtual Bands, Web3 FIFA Games, and More

Lucas Mucida is studying for a Ph.D. in artificial intelligence in Brazil. He was also lecturing but had to give it up to spend his free time on Upland, the monopoly-based metaverse, as the game proved more addictive – and financially rewarding - than working as a professor. Mucida had previously studied computer science and was aware of cryptocurrencies, even going as far as to mine Ethereum on his computer. He was also interested in NFTs during 2020 and began looking at some Play to Earn games at the same time. “I was playing games where you can build endless and without a defined end so Upland appealed to me. And so I joined Upland in April 2021 and began buying property in Brooklyn. But it took time as it’s not that simple – you really need to talk with other players and so I joined Discord to find out more.” Investing in Upland was not expensive, and Mucida started with $10 but he wished he had put in more as it got a 50% bonus on his first property purchase. He began to play regularly and even won the accolade of Player of the Year 2022. “It’s not based on money, investments or trades but it was based on helping people. When I first came on the site there were no videos in Portuguese, so I started making them to help explain the game. “Also Rio is coming soon so I wanted to be able to start talking about the city and how it might look in Upland.” In addition to creating many videos in Portuguese, Mucida is now also very active in Discord answering questions whenever he has time. “Back in 2021 there were only English-language videos and so I wanted to help – to teach – other Brazilians how to play.” Soon, with the help of Mucida’s teaching, the Brazilian community started to grow and become more active – and created a Little Brazil in Queens and is also expanding into Porto, Portugal. For Mucida, his Little Brazil is in Queens. He and his community bought up much of the properties and created a virtual community. It’s hard to tell how many properties were bought but Mucida reckons there are at least 100 players active in Discord. The community is a thing. While the friendship may have started online, there have now been a number of real-life meetups in Sao Paulo and Rio. “It’s great to meet these new friends in person. We have met in bars and it’s been amazing to meet people in real life. In fact, I hope to organise more of these in the future.” “We chat a lot on Discord helping new players but we also talk about our lives. It’s different from other games such as playstations where its competitive. Here people are helping each other – and making money. “I even know people who have left their full time jobs and are playing the game for 8 hours a day and are making money.” Making money does take time. Players look to make deals, buy good property, and go on treasure hunts; sometimes there can be as many as 100 treasure hunts in a day. It does cost money to play, but then you can earn more Spark in return so that makes it financially worthwhile. Spark token is the currency needed to construct anything in the Upland Metaverse The partnership with FIFA is very exciting for football-mad Mucida and his Brazilian friends. He is already planning activities and giveaways to coincide with the games. He hopes to have factories up and running soon so they can make their own NFT out of Brazilian flags. There are other plans for the Brazilian Uplanders to set up watch parties for their home team games and other big matches during the FIFA World Cup Qatar 2022 ™. Some events are planned for Sao Paulo, and another at Rio de Janeiro Copacabana Beach. At these events, there are plans to erect huge TV screens to view the relevant matches. Upland is also having events at big technology festivals. Last week was the Campus Party Festival which attracted more than 1000 technology ‘geeks’. There is another event planned during Comic Con and a startup festival in Brazil. At these events, Uplanders will be offered the opportunity to purchase or win legits – which are digital NFT collectibles unique to Upland. In Upland, Mucida and his pals are also decorating their houses with Brazilian flags and other team-specific outdoor decors in preparation for the FIFA World Cup ™. He spends some hours every day playing on Upland, talking to his fellow Brazilians, or making videos to update the community in Portuguese. In addition, World of Football (WOF) is the first external game to launch in Upland. The game is based on a league, and different communities are building organic football fields in their neighborhoods to establish their own league. This game is not based on AI so it is player versus player. It’s the first time independent developers have used Upland APIs to launch a game within the metaverse and will be the first of many. Photo by on Fauzan Saari Unsplash

2022 World cUp in Upland

In Web3 space, where blockchain technology promises to revolutionize everything from finance to entertainment, a common complaint is that Web3 marketing teams lack the expertise to execute effective Web2 marketing campaigns. This often results in an inability to reach and onboard the masses into the Web3 ecosystem. However, one company is breaking that mold and showing the industry how it's done. Cracking the Code: Upland's Success on TikTok Upland, a Web3-based virtual property trading game, has successfully bridged the gap between the traditional Web2 audience and the burgeoning Web3 space. Their secret? A cleverly implemented marketing plan that leverages TikTok, one of the most powerful social media platforms of Web2. Recognizing TikTok's immense potential for reaching and engaging a broad audience, Upland launched a targeted campaign that caught the attention of both TikTok users and gamers alike. In fact, Upland was featured by TikTok for Business as a success story, demonstrating how a Web3 company can effectively utilize Web2 tools to achieve impressive results. Upland's campaign was nothing short of strategic brilliance. They wisely identified TikTok as a crucial platform for attracting long-term players and launched a U.S. campaign focused on Mobile App Installs and App Event Optimization. But Upland didn't stop there; they took it a step further by pivoting their content strategy towards user-generated content (UGC). This move significantly boosted engagement, allowing users to become part of the Upland narrative and creating a sense of community and ownership often missing in traditional marketing efforts. The results were truly remarkable. After expanding their campaign to Brazil and other Spanish-speaking Latin American countries through the TikTok Creative Exchange, Upland saw a staggering increase in user flow—more than 45 times higher than before. The campaign demonstrated that a well-executed Web2 marketing strategy can yield significant results for Web3 companies, with a 23% increase in registration volume and improved cost metrics. A Blueprint for Web3 Success Upland's success on TikTok serves as a blueprint for other Web3 companies looking to scale and onboard new users. It highlights the importance of understanding the dynamics of Web2 platforms and leveraging them to engage with potential users in a way that feels organic and authentic. The lesson here is clear: to succeed in the Web3 world, you need to master the art of Web2 marketing. While debates continue on X (formerly Twitter) about the effectiveness of Web3 marketing teams, Upland's success story on TikTok stands as a testament to what can be achieved when traditional marketing techniques are adapted and implemented in a new environment. The integration of user-generated content, targeted campaigns, and platform-specific strategies has not only resulted in significant growth for Upland but has also set a new standard for how Web3 companies can—and should—approach marketing. Upland's strategy provides a shining example of how to do it right. Upland is more than just a game; it's a masterclass in modern marketing, meeting users where they are and creating impactful campaigns on a platform as significant as TikTok. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. In Web3 space, where blockchain technology promises to revolutionize everything from finance to entertainment, a common complaint is that Web3 marketing teams lack the expertise to execute effective Web2 marketing campaigns. This often results in an inability to reach and onboard the masses into the Web3 ecosystem. However, one company is breaking that mold and showing the industry how it's done. Cracking the Code: Upland's Success on TikTok Upland , a Web3-based virtual property trading game, has successfully bridged the gap between the traditional Web2 audience and the burgeoning Web3 space. Their secret? A cleverly implemented marketing plan that leverages TikTok, one of the most powerful social media platforms of Web2. Upland Recognizing TikTok's immense potential for reaching and engaging a broad audience, Upland launched a targeted campaign that caught the attention of both TikTok users and gamers alike. In fact, Upland was featured by TikTok for Business as a success story, demonstrating how a Web3 company can effectively utilize Web2 tools to achieve impressive results. Upland's campaign was nothing short of strategic brilliance. They wisely identified TikTok as a crucial platform for attracting long-term players and launched a U.S. campaign focused on Mobile App Installs and App Event Optimization. But Upland didn't stop there; they took it a step further by pivoting their content strategy towards user-generated content (UGC). This move significantly boosted engagement, allowing users to become part of the Upland narrative and creating a sense of community and ownership often missing in traditional marketing efforts. The results were truly remarkable. After expanding their campaign to Brazil and other Spanish-speaking Latin American countries through the TikTok Creative Exchange, Upland saw a staggering increase in user flow—more than 45 times higher than before. The campaign demonstrated that a well-executed Web2 marketing strategy can yield significant results for Web3 companies, with a 23% increase in registration volume and improved cost metrics. A Blueprint for Web3 Success Upland's success on TikTok serves as a blueprint for other Web3 companies looking to scale and onboard new users. It highlights the importance of understanding the dynamics of Web2 platforms and leveraging them to engage with potential users in a way that feels organic and authentic. The lesson here is clear: to succeed in the Web3 world, you need to master the art of Web2 marketing. While debates continue on X (formerly Twitter) about the effectiveness of Web3 marketing teams, Upland's success story on TikTok stands as a testament to what can be achieved when traditional marketing techniques are adapted and implemented in a new environment. The integration of user-generated content, targeted campaigns, and platform-specific strategies has not only resulted in significant growth for Upland but has also set a new standard for how Web3 companies can—and should—approach marketing. Upland's strategy provides a shining example of how to do it right. Upland is more than just a game; it's a masterclass in modern marketing, meeting users where they are and creating impactful campaigns on a platform as significant as TikTok. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program . HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: business blogging program business blogging program

Upland's Marketing Strategy Takes TikTok by Storm

Upland এর বিপণন কৌশল ঝড় দ্বারা TikTok নেয়

Uplands Marketingstrategie erobert TikTok im Sturm

La estrategia de marketing de Upland arrasa en TikTok

La stratégie marketing d'Upland prend d'assaut TikTok

अपलैंड की मार्केटिंग रणनीति ने टिकटॉक को तूफान में धकेल दिया

アップランドのマーケティング戦略がTikTokを席巻

Upland의 마케팅 전략이 TikTok을 폭풍으로 몰아넣었습니다.

A estratégia de marketing da Upland conquista o TikTok como uma tempestade

Маркетинговая стратегия Upland покорила TikTok

Upland'ın Pazarlama Stratejisi TikTok'u Storm'dan Alıyor

Chiến lược tiếp thị của Upland đánh bại TikTok

Upland 的营销策略让 TikTok 大获成功

This year's Upland’s Genesis Hackathon intends to set new standards in the Web3 and blockchain gaming sectors. Upland is organising the Upland’s Genesis Week event, which will shift away from its conventional methodology in favour of a more idea-centric competition. In an exciting change, the 2024 iteration will no longer need participants to present a functional prototype, allowing for a greater emphasis on developing company ideas and planning methods. Main Features of the Hackathon Upland is introducing SPARKLET, a solution designed to facilitate the integration of blockchain applications with blockchain technology. This new information comes at a time when the Web3 domain is seeing resuscitation, with blockchain gaming at the forefront of this trend. The Genesis Hackathon aims to capitalise on these successes by providing participants with a platform that allows them to establish and enhance the capabilities of their own digital communities. The hackathon challenges participants to use the Upland platform and its developer tools to build a new service, game, or experience. Participants will have ten days to prepare a business strategy that defines their aims and techniques. Because they are focused on clarity, originality, and practicality, these plans are critical in determining which teams will advance to the final round. Entries must be submitted by May 10th, 9 AM PT, with finalists notified by May 13th, 2024. Those who make it to the final round will submit detailed presentations, aiming for a spot to pitch live at the Genesis Week event. Form Submission for Hackathon. Prizes and Incentives The hackathon offers substantial incentives, with prizes structured across multiple phases: Phase

Award Type

Details



1

Kickoff Grant

$2,500



2

MVP Deployment Bonus

$15,000 upon successful integration



3

Sparklet Grant Program

Opportunity to pitch for additional support Finalists will compete for these prizes during the Upland Awards Show on June 7th, where the top projects will be showcased. Logistics and Additional Benefits Finalists will travel to Las Vegas, with Upland covering hotel expenses and providing travel stipends of up to $500 for domestic and $1,000 for international flights. This arrangement not only alleviates financial burdens but also enhances the overall experience, allowing participants to focus fully on their presentations. The Genesis 2024 Hackathon is a launchpad for tomorrow's innovators in the Web3 space. With significant prizes, strategic opportunities, and the chance to influence the burgeoning blockchain gaming market, this event is a cornerstone for technological advancement. Don’t miss out—mark your calendar, prepare your submission, and take part in shaping the future of the digital world. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. This year's Upland’s Genesis Hackathon intends to set new standards in the Web3 and blockchain gaming sectors. Upland is organising the Upland’s Genesis Week event, which will shift away from its conventional methodology in favour of a more idea-centric competition. In an exciting change, the 2024 iteration will no longer need participants to present a functional prototype, allowing for a greater emphasis on developing company ideas and planning methods. Main Features of the Hackathon Main Features of the Hackathon Upland is introducing SPARKLET, a solution designed to facilitate the integration of blockchain applications with blockchain technology. This new information comes at a time when the Web3 domain is seeing resuscitation, with blockchain gaming at the forefront of this trend. The Genesis Hackathon aims to capitalise on these successes by providing participants with a platform that allows them to establish and enhance the capabilities of their own digital communities. The hackathon challenges participants to use the Upland platform and its developer tools to build a new service, game, or experience. Participants will have ten days to prepare a business strategy that defines their aims and techniques. Because they are focused on clarity, originality, and practicality, these plans are critical in determining which teams will advance to the final round. Entries must be submitted by May 10th, 9 AM PT, with finalists notified by May 13th, 2024. Those who make it to the final round will submit detailed presentations, aiming for a spot to pitch live at the Genesis Week event. submitted Form Submission for Hackathon. Form Submission Prizes and Incentives Prizes and Incentives The hackathon offers substantial incentives, with prizes structured across multiple phases: Phase

Award Type

Details



1

Kickoff Grant

$2,500



2

MVP Deployment Bonus

$15,000 upon successful integration



3

Sparklet Grant Program

Opportunity to pitch for additional support Phase

Award Type

Details 1

Kickoff Grant

$2,500 2

MVP Deployment Bonus

$15,000 upon successful integration 3

Sparklet Grant Program

Opportunity to pitch for additional support Phase Award Type Details Phase Phase Award Type Award Type Details Details 1 Kickoff Grant $2,500 1 1 Kickoff Grant Kickoff Grant $2,500 $2,500 2 MVP Deployment Bonus $15,000 upon successful integration 2 2 MVP Deployment Bonus MVP Deployment Bonus $15,000 upon successful integration $15,000 upon successful integration 3 Sparklet Grant Program Opportunity to pitch for additional support 3 3 Sparklet Grant Program Sparklet Grant Program Opportunity to pitch for additional support Opportunity to pitch for additional support Finalists will compete for these prizes during the Upland Awards Show on June 7th, where the top projects will be showcased. Logistics and Additional Benefits Logistics and Additional Benefits Finalists will travel to Las Vegas, with Upland covering hotel expenses and providing travel stipends of up to $500 for domestic and $1,000 for international flights. This arrangement not only alleviates financial burdens but also enhances the overall experience, allowing participants to focus fully on their presentations. The Genesis 2024 Hackathon is a launchpad for tomorrow's innovators in the Web3 space. With significant prizes, strategic opportunities, and the chance to influence the burgeoning blockchain gaming market, this event is a cornerstone for technological advancement. Don’t miss out—mark your calendar, prepare your submission, and take part in shaping the future of the digital world. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program . HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: business blogging program business blogging program

Unlock $15,000 for Your Web3 Project: Compete in Upland's 2024 Genesis Hackathon

আপনার ওয়েব3 প্রকল্পের জন্য $15,000 আনলক করুন: আপল্যান্ডের 2024 জেনেসিস হ্যাকাথনে প্রতিযোগিতা করুন

Sichern Sie sich 15.000 $ für Ihr Web3-Projekt: Nehmen Sie am Genesis Hackathon 2024 von Upland teil.

Desbloquee $ 15,000 para su proyecto Web3: compita en el Hackathon Genesis 2024 de Upland

Débloquez 15 000 $ pour votre projet Web3 : participez au hackathon Genesis 2024 d'Upland

अपने वेब3 प्रोजेक्ट के लिए $15,000 अनलॉक करें: अपलैंड के 2024 जेनेसिस हैकाथॉन में प्रतिस्पर्धा करें

Web3 プロジェクトで 15,000 ドルを獲得: Upland の 2024 Genesis Hackathon に参加しましょう

Web3 프로젝트를 위해 $15,000 잠금 해제: Upland의 2024 Genesis Hackathon에서 경쟁하세요

Desbloqueie US$ 15.000 para seu projeto Web3: compita no Genesis Hackathon 2024 da Upland

Разблокируйте 15 000 долларов для своего проекта Web3: примите участие в хакатоне Genesis 2024 Upland

Web3 Projeniz için 15.000 Doların Kilidini Açın: Upland'in 2024 Genesis Hackathon'unda yarışın

Mở khóa 15.000 đô la cho Dự án Web3 của bạn: Cạnh tranh trong Genesis Hackathon 2024 của Upland

为您的 Web3 项目解锁 15,000 美元：参加 Upland 的 2024 年 Genesis Hackathon

Empowering Women: A Trailblazing Triumph in Sports Imagine a world where dreams know no bounds, where girls transform into fierce champions, and where the roar of the crowd echoes unity and equality. In recent years, a remarkable transformation has swept through the world of sports, empowering women to rise above the norms and shatter the glass ceiling. This awe-inspiring journey of empowerment is not just about winning on the field; it's about winning in life. Today, we embark on a captivating adventure that explores the significance of women's sports, immerses ourselves in the spectacular world of Women's FIFA, and reveals a groundbreaking collaboration that redefines football fandom in a whole new dimension. Unleashing Talent: Where Stars Are Born Step onto the pitch, where the magic of women's sports comes alive. From local playgrounds to global arenas, young athletes blaze a trail of determination, showcasing extraordinary talent and skill across various sports. Just like superheroes, their feats leave us in awe - the grace of Simone Biles in gymnastics, the unstoppable Serena Williams in tennis, the indomitable Megan Rapinoe in soccer - these are the champions who inspire us to dream big. Their journeys prove that women's sports are not just thrilling; they are power-packed arenas of excitement and grit. Empowerment Beyond the Field: Fueling the Fire Within Sports, dear friends, are more than just sweat and cheers; they are transformative journeys that shape young minds into confident leaders. When girls dive headfirst into sports, they learn to tackle life's challenges head-on, forging friendships on the field, and forming unbreakable bonds that extend beyond the game. Teamwork becomes their secret weapon, and discipline their guiding light. The lessons learned on the field serve as life's playbook, elevating them to triumph in every aspect of their lives. Driving Gender Equality: Breaking Barriers, Changing Rules In this tale of empowerment, women's sports emerge as a powerful catalyst for change, challenging norms, and smashing stereotypes. It's like a magical potion that erases the words "can't" and "impossible" from the dictionary. As we provide equal opportunities and resources, we unlock the gates of inclusivity and step into a world where talent knows no gender boundaries. Society is rewriting its script, cheering for female athletes, and embracing the incredible feats of women in sports. Close your eyes, young dreamers, and picture yourself stepping onto the grand stage of Women's FIFA, a stage that knows no boundaries or limits. As you watch your idols gracefully grace the world stage, you see reflections of your own dreams taking flight. With every goal, every save, and every celebration, a spark ignites within you, pushing you to chase your passion for soccer like a shooting comet. Upland and FIFA: A Pioneering Collaboration In a groundbreaking move, Upland, the leading web3 Metaverse SuperApp, and FIFA have joined forces to revolutionize football fandom. This collaboration aims to deliver an enthralling web3 experience for football enthusiasts worldwide, commemorating the FIFA Women's World Cup Australia & New Zealand 2023TM like never before. Through Upland's metaverse platform, fans can immerse themselves fully in the FIFA journey, connecting with like-minded enthusiasts in themed Cafes, engaging in gamified digital collections, and participating in community-driven experiences. : Vested Interest Disclosure This author is an independent contributor publishing via our . Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR brand-as-author program Gamified Collection Experience and Ownership Upland's innovative collection experience rewards fans for their unwavering team pride. With the purchase of Bundles containing digital collectibles at varying rarities, players can proudly display their country and team allegiances in the virtual realm. True ownership of digital collectibles empowers the community to create their own games and experiences, fostering a sense of ownership and creativity within the metaverse. A New Era of Football Fandom Empowering women through sports has become a force of change, breaking barriers, and championing gender equality. The FIFA Women's World CupTM, alongside Upland and FIFA's pioneering collaboration, ushers in a new era of football fandom. Through the web3 experience, fans from all corners of the globe unite in their passion for women's football, celebrating the talent, unity, and spirit of this global event. As we continue to empower women in sports and innovate in the realm of football fandom, we pave the way for a world where dreams know no bounds and talent knows no limits. Don’t forget to like and share the story!

Upland and FIFA: Redefining Football Fandom in the Web3 Era

Upland y FIFA: redefiniendo el fanatismo por el fútbol en la era Web3

Upland et FIFA : redéfinir le fandom du football à l'ère du Web3

अपलैंड और फीफा: वेब3 युग में फुटबॉल फैनडम को फिर से परिभाषित करना

Upland と FIFA: Web3 時代のサッカー ファンダムの再定義

Upland e FIFA: redefinindo o fandom de futebol na era Web3

Upland và FIFA: Định nghĩa lại Fandom bóng đá thời Web3

Upland 和 FIFA：重新定义 Web3 时代的足球迷

Web3 and the Dawn of the Metaverse: A Journey into the Next Frontier of the Internet As we stand on the brink of the next big digital revolution, we are about to witness the dawn of the Metaverse and a new age of the internet, known as Web3. Picture the internet not as a series of flat, 2D pages, but as a dynamic, 3D world, much like a video game, where instead of merely consuming content, you're an active participant, interacting with others in real-time. This is the Metaverse, an amalgamation of multiple virtual worlds, with endless possibilities for socializing, business, and entertainment. This concept might sound like something out of a science fiction novel, but it's closer to reality than we might think. Imagine attending a concert with friends, who might be scattered across the globe, or going shopping for virtual clothes for your digital avatar, right from the comfort of your home. This kind of immersive, interactive digital experience forms the basis of the Metaverse. But every rose has its thorns. As we plunge deeper into the Metaverse, emerging concerns surrounding data privacy, cyber security, and digital addiction become increasingly significant. The questions are complex: How will our data be protected when our every action can be tracked and analyzed? How will we ensure equal access to the Metaverse, preventing a digital divide? These are crucial challenges that must be addressed to ensure a Metaverse that is safe, democratic, and inclusive. Upland and Nowhere's Game-Changing Concept: Revolutionizing the Digital Realm with 'Cafes Upland, the leading web3 Metaverse SuperApp, and Nowhere, an innovative virtual gathering platform, are joining forces to introduce a unique concept in the digital realm— "Cafes." This marks a significant milestone in Upland's journey to anchor itself as the central hub of the metaverse and the primary driver of the burgeoning digital economy. : Vested Interest Disclosure The author is an independent contributor publishing via our . Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR brand-as-author program What are these "Cafes?" Imagine a space within Upland, crafted by Nowhere's technology, where users, creators, developers, and brands can interact, socialize, and create experiences that range from games to live broadcasting. This collaborative venture not only keeps users engaged within Upland but also opens avenues for income through the Metaventure Cafes. Metaventure Cafes: Upland's Gamification of Social Interaction Metaventure Cafes provide Upland users a fresh way to interact with the platform and potentially earn income. Users can gather, engage, and explore in-game landscapes—streets, neighborhoods, cities, buildings, and vehicles— all while flaunting avatars adorned in digital attire from Upland's expansive library of designs. This brings an element of physical reality into the digital sphere. Building and Fostering Digital Communities Upland co-founder and co-CEO, Idan Zuckerman, applauds this initiative as a step forward in their mission to nurture social interactions and shared experiences in digital communities. He hints at more groundbreaking developments to come, solidifying Upland's leadership in the metaverse and enhancing possibilities for full 3D immersion. Expanding the Boundaries of Digital Engagement The Upland-Nowhere alliance exemplifies how 3D experiences can revolutionize digital interactions. The addition of the "Cafe" feature allows users to experience a unique blend of virtual and physical reality, fostering a sense of community while providing opportunities for expansion. The "Cafe" feature is accessible through Upland's mobile apps and website. A Bit about Upland and Nowhere Upland, headquartered in Silicon Valley with additional hubs worldwide, is an open web3 platform and Metaverse SuperApp. Its mission is to provide shared experiences, games, and business opportunities in a social, immersive environment. It has garnered recognition as one of Fast Company's "Next Big Things in Tech" in 2021 and is committed to achieving carbon neutrality. Nowhere empowers users to interact globally, breaking physical boundaries by blending elements of video chat, gaming, and social media. It offers opportunities for friendships, fandom, and employment, ushering a glimpse of the future of online gatherings. Don’t forget to like and share the story!

Upland and Nowhere Break Boundaries: 'Cafes' is the New Era in Digital Engagement

Upland y Nowhere rompen fronteras: 'Cafés' es la nueva era en el compromiso digital

Upland and Nowhere Break Boundaries : les « cafés » sont la nouvelle ère de l'engagement numérique

अपलैंड एंड नोव्हेयर ब्रेक बाउंड्रीज: 'कैफे' डिजिटल एंगेजमेंट का नया युग है

アップランドでもどこでも境界を破る：「カフェ」はデジタルエンゲージメントの新時代

Upland e Nowhere quebram fronteiras: 'Cafés' são a nova era no engajamento digital

Upland và Nowhere Break Ranh giới: 'Quán cà phê' là kỷ nguyên mới trong tương tác kỹ thuật số

高地和无处打破界限：“咖啡馆”是数字参与的新时代

Upland's 2023 Hackathon: Blending Web3 Gaming and Real-World Assets to Transform the Metaverse As the metaverse weaves into our everyday digital lives, the lines between the real and virtual worlds become increasingly blurred! This exciting new frontier is capturing our imaginations, opening the door for ingenious gaming experiences, immersive social interactions, and community-driven involvement. The marriage of web3 technology and gaming leads the charge, revolutionizing how we engage with digital environments and each other. The emergence of blockchain-based metaverses offers developers a golden opportunity to craft experiences that harness real-world context and assets, paving the way for the future of online entertainment and connectivity. Upland, a trailblazing metaverse super app mirroring the real world, has joined forces with the EOS Network Foundation to unleash its second hackathon. This event aspires to unite web2 and web3 developers in the quest to create inventive gaming experiences that employ Upland assets and metamorphose the way people play, interact, and socialize in the digital realm. : Vested Interest Disclosure The author is an independent contributor publishing via our . Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR brand-as-author program The flourishing web3 gaming industry is reimagining how we interact with technology and one another. Upland's one-of-a-kind metaverse, grounded in real-world locations and assets, presents developers with an unparalleled opportunity to create immersive and captivating experiences for users. The 2023 Upland Hackathon encompasses three tracks devised to challenge and inspire developers: Metaverse Innovation Track, FIFA Women's World Cup Australia/New Zealand 2023 (FWWC23) Track, and Design Track. Victorious participants will reap financial rewards and the chance to join Upland's post-hackathon incubator, nurturing continued growth and development. This hackathon intends to promote the adoption of web3 concepts further and drive engagement within the Upland platform. The hackathon's three distinct tracks will supply developers, designers, artists, gamers, and blockchain aficionados with the required tools and support to breathe life into their web3 gaming concepts. By utilizing Upland's straightforward REST APIs, participants will have the chance to etch their presence on the virtual map. An eclectic panel of judges from Upland, FIFA, and the EOS Network Foundation will assess project submissions based on an array of criteria, including the quality of the pitch and prototype, utilization of Upland's third-party development tools, team composition, business feasibility, and alignment with the hackathon's mission statement. The FIFA Women's World Cup Australia/New Zealand 2023 offers an exclusive opportunity for developers to create games and experiences using FIFA NFTs in Upland, capitalizing on Upland's third-party SDK. The Design Track beckons creators to design a 3D trophy asset for the World of Football eSports tournament, while the Innovation Track encourages the creation of community-focused web3 games and experiences. Grand prize winners of the FIFA Women's World Cup Australia/New Zealand 2023 and Innovation Tracks will each pocket $10,000, with runners-up collecting $5,000. The Design Track winner will amass 2 million Upland UPX tokens. All grand prize and runner-up victors will also score invitations to join Upland's post-hackathon incubator. Don’t forget to like and share the story!

Upland and EOS Network Foundation Unite for Groundbreaking Metaverse Hackathon

Upland y EOS Network Foundation se unen para el innovador Metaverse Hackathon

Upland et EOS Network Foundation s'unissent pour un hackathon métaverse révolutionnaire

ग्राउंडब्रेकिंग मेटावर्स हैकथॉन के लिए अपलैंड और ईओएस नेटवर्क फाउंडेशन एकजुट

Upland と EOS Network Foundation が団結して画期的なメタバース ハッカソンを開催

Upland e EOS Network Foundation se unem para hackathon metaverso inovador

Upland và EOS Network Foundation hợp nhất để đột phá Metaverse Hackathon

Upland 和 EOS 网络基金会联合举办开创性的 Metaverse 黑客马拉松

Decoding the History and the Impact of UNICEF on Humanitarian Efforts UNICEF, or the , is a humanitarian organization that works to protect and improve the lives of children around the world. It was in 1946 to provide emergency food and healthcare to children in countries that had been devastated by World War II. Since then, UNICEF has expanded its mission to include a wide range of programs aimed at improving the health, education, equality, and protection of children. United Nations Children's Fund founded UNICEF with a focus on improving the lives and well-being of children and adolescents in the country. Some of the main areas of focus for UNICEF in Brazil have been reducing child mortality rates, expanding education and training opportunities, and promoting employment and income-generating opportunities for young people. has been working in Brazil, One of UNICEF's key achievements in Brazil has been helping to reduce child mortality rates. Brazil has made significant progress in this area over the past few decades, and UNICEF has played a critical role in this effort. For example, UNICEF has to provide lifesaving vaccines and other healthcare services to children, as well as programs to prevent and treat malnutrition. These efforts have contributed to a significant decline in child mortality rates in Brazil, with the rate dropping by more than half since 1990. supported initiatives In addition to its work to reduce child mortality, UNICEF has also and training opportunities for children and young people in Brazil. This has included initiatives to improve the quality of education, increase access to education, and promote equal educational opportunities for all children, regardless of their background or circumstances. UNICEF has also supported programs to and other forms of education and training that can help young people develop the skills they need to find employment and build successful careers. focused on expanding education provide vocational training UNICEF has also worked to promote employment and income-generating opportunities for young people in Brazil, particularly for those who are at risk of poverty or social exclusion. This has to provide microcredit and other financial services to young people, as well as programs to assist with getting the knowledge they need to start their own businesses. By supporting young people in their efforts to find employment and build successful careers, UNICEF is helping to create a more prosperous and equitable society in Brazil. included initiatives UNICEF Brazil Announces Collaboration with Upland to Support Web3 Education UNICEF Brazil has a collaboration with Upland to support web3 education programmes and training opportunities for young people in Brazil. In the face of a sluggish economy and increasing unemployment, the growth of web3 careers is seen as a bright spot, with a between 2020 and 2021 and high earning potential for web3 professionals. The collaboration between UNICEF and Upland aims to educate thousands of Brazilians aged 18 to 24, bridging the gap between secondary education and vocational training and providing the skills needed to contribute to the new community-driven virtual world environment. announced 395% increase in web3 positions Funds for the initiative will be raised through the sale of unique UNICEF-branded digital items on the Upland platform, with proceeds going directly to UNICEF to support education projects in Brazil. The education programme, put together by and powered by Upland, will teach students foundation skills, job-specific skills, digital skills, entrepreneurial skills, and transferable skills. UNICEF's One Million Opportunities initiative : Vested Interest Disclosure The author is an independent contributor publishing via our . Be it through direct compensation, media partnerships, or networking. The author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR brand-as-author program Upland Platform to Hosts UNICEF Virtual Showroom in Brazil UNICEF has announced that it will be building two branded structures on the Upland platform in Rio de Janeiro to create outdoor decor models that will be sold in the virtual UNICEF Showroom. These items, inspired by holiday gnomes, are popular among Upland users as a way to customize their virtual properties. The gamified experiences, timed for the holiday season, make the items a fun way for users to support UNICEF and an easy way for the community to participate in fundraising for important causes. All proceeds from the sale of these items will go directly to UNICEF to support its education projects in Brazil. The partnership between UNICEF and Upland is part of a larger effort to provide education, training, and employment opportunities for young people in Brazil. One Million Opportunities? What is (1MiO) is a coalition in Brazil led by UNICEF that aims to provide professional training, employment, and income-generating opportunities for vulnerable young people between the ages of 14 and 29. The initiative brings together the private sector, civil society, governments, and youth to work towards this goal. It has already generated around 200,000 opportunities with the participation of more than 90 companies and 1,800 partner municipalities. 1MiO is focused on helping young people develop the skills and knowledge they need to succeed in their chosen careers and achieve financial independence. By providing young people with access to training and employment opportunities, 1MiO is working to create a more inclusive and prosperous society for all. One Million Opportunities What is Upland? is a technology company that has developed an open web3 platform that maps the metaverse to the real world. The company's mission is to create a thriving and dynamic maker community through a strong entrepreneur economy, allowing users to create and sell items and experiences, monetize assets, and provide entertainment and utility to other users. Headquartered in Silicon Valley, Upland also has locations in Las Vegas, Ukraine, and Brazil. The company was recognized as a promising tech company in 2021 by Fast Company and as a startup to watch in 2022 by Built In SF. In addition to its focus on building a strong virtual economy. The platform is available on iOS, Android, and the web, and can be accessed from anywhere in the world. Upland Don’t forget to like and share the story! , and Image credits: Shot by Cerqueira Raphael Nogueira

UNICEF Brazil Announces Collaboration with Upland to Support Web3 Education

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