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For BRAVIA TVs other than Android ... How to tune or retune Sony LCD TV. Depending on your TV model, the layout of the remote control and the menu interface may slightly differ. Press the Quick Settings button on the remote control. Alternatively, you can use the arrow keys on your remote to go to the tabs at the top of the screen, then all the way to the right. Select Settings from the list. Select Settings. Select Channel &amp; Inputs → Channels → Channel setup → Auto tuning → Digital*...

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"We need to change our mindset about wealth" ft. Linh Dao Smooke & Host An Truong of Vietcetera

"আমাদের সম্পদ সম্পর্কে আমাদের মানসিকতা পরিবর্তন করতে হবে" ফিট. লিন দাও স্মুক এবং ভিয়েতসেটেরার হোস্ট অ্যান ট্রুং

„Wir müssen unsere Einstellung zum Reichtum ändern“ von Linh Dao Smooke und Moderator An Truong aus Vietcetera

"Necesitamos cambiar nuestra forma de pensar sobre la riqueza" con Linh Dao Smooke y el presentador An Truong de Vietcetera

"Nous devons changer notre état d'esprit à l'égard de la richesse" avec Linh Dao Smooke et An Truong de Vietcetera

"हमें धन के बारे में अपनी मानसिकता बदलने की जरूरत है" फ़ुट लिन्ह डाओ स्मूक और होस्ट एन ट्रूंग ऑफ़ वियतसेटेरा

「私たちは富についての考え方を変える必要がある」 ft. リン・ダオ・スモーク＆ホスト・アン・チュオン（ベトセテラ）

"부에 대한 사고방식을 바꿔야 합니다" ft. Linh Dao Smooke & Vietcetera의 호스트 An Truong

“Precisamos mudar nossa mentalidade sobre a riqueza” com Linh Dao Smooke e Host An Truong of Vietcetera

«Нам нужно изменить наше отношение к богатству» при участии Линь Дао Смука и ведущего Ан Труонга из Vietcetera

Linh Dao Smooke ve Host An Truong of Vietcetera ile "Zenginlik hakkındaki zihniyetimizi değiştirmemiz gerekiyor"

"Chúng ta cần thay đổi tư duy về sự giàu có" ft. Linh Dao Smooke & Host An Trường của Vietcetera

“我们需要改变对财富的看法”ft. Linh Dao Smooke 和 Vietcetera 主持人 An Truong

So let’s start! Tell us a bit about yourself. For example, name, profession, and personal interests. With a career spanning over five dynamic years in the field of media and marketing, I have navigated a steady trajectory of managerial and strategic roles, shaping my professional journey into what it is today. As I stand at the intersection of these two ever-evolving fields, I am thrilled to introduce myself as a Tech Journalist at HackerNoon and the Social Media Lead at Business Insider Africa. Over the years, I have cultivated a profound passion for technology and enterprise, and this fervor now propels me to craft stories that resonate with people across the digital landscape. Interesting! What was your latest Hackernoon Top story about? In my most recent article on HackerNoon, I delved into a pressing issue that has been making headlines in the tech world – Microsoft’s lawsuit with the Federal Trade Commission (FTC) over its acquisition of Activision. This high-stakes legal battle has captured the attention of industry insiders and tech enthusiasts alike, and for good reason. The crux of the story revolves around the FTC's strong conviction that Microsoft's acquisition of Activision would be detrimental, and my article explores the compelling reasons behind this assertion. To build a comprehensive case, I drew upon Microsoft's extensive acquisition history and meticulously examined the company's past interactions with the entities it has absorbed. What emerges from this investigative dive is a thought-provoking narrative that sheds light on the FTC's concerns. By presenting the facts and drawing connections to Microsoft's historical actions with acquired companies, my article paints a vivid picture of why this acquisition is viewed as a potential "bad deal" by the regulatory body. This story, grounded in facts and careful analysis, offers readers an insightful perspective on a pivotal moment in the tech industry. It is a testament to my commitment as a Tech Journalist to provide you with in-depth, well-researched, and engaging content that not only informs but also sparks meaningful discussions. Do you usually write on similar topics? If not, what do you usually write about? Absolutely, I specialize in tech journalism, and my writing encompasses various aspects of the tech world. I explore the people behind tech innovations, the users who embrace them, and the intricate ways in which these elements converge to shape our ever-evolving world. My primary focus centers on emerging and future technologies, investigating their profound impact on individuals, businesses, and nations. I'm passionate about uncovering how these innovations are transforming industries and societies, providing readers with a glimpse into the exciting possibilities they bring. Ethical considerations in technology are another crucial area of interest for me. I believe it's essential to scrutinize the ethical dimensions of our daily inventions and the practices of those responsible for creating them. This critical examination helps us navigate the ethical challenges that arise in our tech-driven world. Furthermore, I delve into the dynamic intersection of marketing and technology, commonly referred to as Marketing Technology or MarTech. By exploring this fascinating fusion of disciplines, I offer valuable insights to individuals and businesses seeking to navigate and harness the potential of these converging fields. Media Technology is another domain I explore, shedding light on the evolving landscape of media in the digital age. Through my writing, I aim to provide readers with a comprehensive understanding of the multifaceted world of technology and its profound impact on our lives. My goal is to empower individuals and businesses with knowledge and insights that enable them to make informed decisions in this ever-changing landscape. Great! What is your usual writing routine like (if you have one?) In my writing journey, I'm on a constant quest to discover the most effective approaches that work best for me. I've observed that my productivity soars when I can set aside dedicated blocks of time to immerse myself in my work. However, I've also learned the importance of being adaptable and flexible in response to the ever-changing circumstances that life often presents. I maintain a perpetual curiosity for novel techniques and strategies to optimize my writing process and enhance my overall productivity. It's a continuous journey of self-improvement and refinement, where I eagerly explore new methods and tools to fine-tune my craft. Writing is an integral part of my life, and it's something I engage in almost incessantly, irrespective of location or time. When I put pen to paper or fingers to keyboard, I find myself naturally gravitating toward topics that revolve around the transformative forces shaping our world. Being a writer in tech can be a challenge. It’s not often our main role, but an addition to another one. What is the biggest challenge you have when it comes to writing? The primary challenge I face as a tech writer is the ebb and flow of ideas. Balancing my writing responsibilities with other roles can be demanding, but I prioritize tasks and make the most of my available time. Flexibility and adaptability are crucial as my schedule can unpredictably shift. What is the next thing you hope to achieve in your career? My sole aspiration whenever I work is to effect real change through my efforts. Wow, that’s admirable. Now, something more casual: What is your guilty pleasure of choice? I can't think of any particular one at the moment, but I suppose watching a lot of documentaries could be considered one of my pastimes. Do you have a non-tech-related hobby? If yes, what is it? Cooking. I love to make my meals. What can the Hacker Noon community expect to read from you next? Prepare for a groovy journey, folks! 😎 What to expect is a deeper dive into what I already do-covering tech stories. But a rather investigative approach to it. What’s your opinion on HackerNoon as a platform for writers? Of all the platforms I have tried, Hackernoon is the best. I Love it, and I am glad I am a part of it. Thanks for taking the time to join our “ ” series. It was a pleasure. Do you have any closing words? Meet the Writer Francis Bacon's quote, "The job of the artist is always to deepen the mystery," encapsulates the very essence of being a writer. Our role is to venture into the uncharted territories of knowledge and present fresh insights and viewpoints to the world through our craft. I am genuinely thankful for the chance to share my writer's journey with the HackerNoon audience. My hope is to persist in crafting meaningful pieces that continue to unravel mysteries for years to come. Once again, I extend my gratitude for the privilege of participating in the "Meet the Writer" series.

Meet the Writer: Hacker Noon's Contributor Chinecherem Nduka, Tech Journalist, New Media Strategist.

. There’s an argument to say that collecting experiences is the meaning of life; that seeing new sights and feeling new feelings allows an individual to understand the breadth of the human experience, and to thus live life to its fullest. Human experiences It’s from this lofty (and perhaps ) perch that we’re going to survey the world of UX design, because it is the role of the UX designer to craft the experiences of a digital product’s users. They control the usability, accessibility and enjoyment of the UX (user experience), and have the final say on whether it is to be one that is pleasant, fulfilling, jaw-dropping, or indeed . slightly conceited terrible Sculpting a digital world is an exciting prospect, and has seen the role of UX designer becoming ever more desirable in recent years. And while we at have previously spoken about and , we are yet to guide UX designers through that middle period of the role — the crucial developmental stage that sees many a fresh-faced UXer either sink or swim. The Martec how to kick off a career in UX how to navigate the very top rungs of the profession In search of answers we spoke to three UX design — , a UX Specialist at , a Product Designer at , and , Lead UX Design Instructor at — to hear how they managed to navigate these often choppy waters. dab hands Bettina Marson Telstra Hannah Heffernan Canva Robert Williams Academy Xi What do the pros have to say about forging a path in UX design? Let’s find out. Understanding whether a UX design career is right for you Many a budding UX designer has been surprised at what the role entails once the choice was made to pursue the career. Understanding whether you’re a good fit for the role is the first step on the road to UX design success. “I’ve always been attracted to creative pursuits and technology,” says Marson. Her entry into the UX space wasn’t particularly conventional, but it was one that seems to have set her up for success. “Initially I studied a Bachelor of Game Design, which led to a career working as a concept artist and environment designer. During that time I cultivated an interest in working closer with technologies to improve the lives of other people — both creating engaging experiences and solving real world problems. This led me to enrol in my master’s degree to fine-tune my focus and pursue UX and interaction design as a career.” While Marson evolved a passion for all things UX, for others this enthusiasm is inherent. So, are you a natural-born UX designer? One way to find out is to look at the skills that separate UXers from other professionals, and see if your strengths align. The key skills that make a UX designer exceptional So what do our experts see as the talents shared by the top UX designers? As a UX professional at design software provider Canva, Heffernan feels that being able convey your ideas through sketching is a skill that separates the best UX designers from the rest. “I may be biased as someone with a background in art and illustration, but being able to visually share an idea in seconds with a scribble has helped me immensely. With just pen and paper I can jam with my product manager or an engineer and figure out an idea together. It’s so much more collaborative than making wireframes or mock-ups on my computer.” “Communication,” Heffernan adds when pressed for more skills. “I’ve worked with some otherwise brilliant UX researchers and designers who struggled to get key people on board because they didn’t know how to [communicate]. You can’t operate as this elite theoretical specialist and expect others to agree when you present your recommendations. Get people invested in UX early, and make it accessible, practical and inclusive for people who may be new to it.” Williams agrees. “In UX design, soft skills have a huge role. The ability to communicate well — to facilitate, to organise and to collaborate — are hallmarks of an exceptional UX designer.” He also suggests that an exceptional UX designer needs to be good at identifying what creates a better world for the customer, and must understand that it takes courage to create change. Rather than focusing on learnt skills, Marson instead identifies the key traits of an A-grade UX designer. She sees adaptability and drive as the two most important qualities that the best professionals in the field share, as it’s . “With the rate [at which] technology is being developed and adopted, one of the greatest challenges I’ve found is that you need to not only be knowledgeable in UX practices, but also in the latest technologies and their limitations.” a profession that is constantly evolving Which seamlessly brings us to the next chapter of our pro’s guide to UX design… Approaches to upskilling, and resources that help “There are so many schools of thought and methodologies [in UX design] to pull from,” notes Heffernan. In such a diverse field it’s impossible to stay abreast of everything. She recommends that you instead update your skillset in response to project needs. With that in mind, Heffernan advises the following upskilling approaches and resources for UX designers who are looking to be the best that they can be: Become a part of product communities with . These events really helped when I was new to Sydney’s tech space, and often cost no more than a glass of wine! meetup.com I read years ago, but it really stuck with me. It was my first introduction into design thinking, before it was a term that I’d come across. Glimmer by Warren Berger by Don Norman is a really interesting study of usability, also a great read if you’re just a nerd for beautiful design. The Design of Everyday Things by Robert Hoekman Jr. was a book that (Canva founder) Mel recommended when I first started. It taught me some useful things about how Canva thinks about product design. Designing the Obvious by Steve Krug is a favourite. I always revisit it for practical tips — monthly at least! Krug’s website also has some really great downloadable resources. Don’t Make Me Think! Advanced Common Sense In the same vein, Williams warns against the urge to be a jack of all trades, and recommends that you instead become a master of one (or perhaps a handful). “Know what you do well. We have so many opportunities to flex our talent in different directions, so it’s worth recognising your specialty. Are you a brilliant researcher? Take your insights into forming a series of objectives within a prototype! Are you fantastic at designing and creating user journeys? Head out with the research team sometime to hear the customer voice directly!” For those into literature, Williams echoes Heffernan’s sentiments on Steve Krug, and also lists the following books as required reading for UX designers: by Eric Reiss Usable Usability by Jesmond J. Allen and James J. Chudley Smashing UX Design by Andy Polaine Service Design: From Insight to Implementation by Jeff Gothelf Lean UX Williams also advises that budding UXers check out the online resources provided by the organisation that he calls ‘the founders of UX’ . — Nielsen Norman Group Lessons from those who have done it all before What else should UX designers know about their profession? Having spent years in the field, our experts have seen it all before. So what learnings and advice would they pass on to those who are trying to make it in the world of UX? Marson goes first. “When you think of user experience design, you immediately think of interfaces and customer service. But UX design is more diverse than that. We live in a world with many different technologies that allow for many different kinds user experiences, such as virtual reality and voice-based interaction as seen in products like Amazon’s Alexa and Google Home. User experience is not purely visual, and we must remember that people interact with technology in different ways. It’s important to not only keep up to date with the rapidly changing world of technology, but ensure that the experiences you are creating are inclusive, intuitive and a delight to use.” What has Heffernan learned about UX design over the course of her career? “That it means something different in every company! Some businesses require a more research- and strategy-based specialist. Other roles I’ve had or interviewed for might talk UX, but then you figure out it’s mostly a UI design position.” In short, she says, you need to be prepared for anything — “it just covers such a broad set of skills.” “In my experience, I’ve seen that the majority of our work is intangible, and often invisible to the end user,” notes Williams. “The user may only see a view of the outcomes in a single feature, button or tool we provide to them.” So as a UX designer, he says it’s not ‘what’ is created, but ‘how’ — “ we work within a project group, we collaborate with others and communicate our findings and deliverables” — that is most important. how how A role on the rise The demand for UX designers isn’t going to decrease any time soon. With so many human experiences now turning digital, organisations are always going to need specialists to help bring their UX dreams to reality. Those charged with crafting user experiences need to give themselves the best user experience too, only in a professional sense. Gain guidance from more experienced contemporaries. Learn from their mistakes. Identify your strengths and play to them. Motivate yourself to upskill. Do all this and you’ll be well on your way to becoming one of the most exceptional UX designers in your field. Are you looking to take the next step in your UX design or tech career? Great news — the biggest names in Australian and international tech are looking for talent right now! Check out our for the latest open positions. job boards

The Pro’s Guide to UX Design

During my internship search this summer, I decided to not exclusively look for internships. Weird for a computer science major, I know, but I did this because I am interested in many other things outside of programming. I ran into one common question from my non programming internship interviewers — they would ask me programming “well, you know this isn’t a programming internship, will that be an issue for you? I only ask because in the past we have had interns who were studying computer science and all they wanted to do was program.” This is how I answered that question when I was presented with it… We all have a . If you are studying computer science one the tools in your box may be programming. If you are a blogger another tool in your box could be writing. Tools in your box can even be your ability to talk to others or constantly pick the perfect Instagram filter. toolbox For example I am a programmer, so one of the skills in my box is programming. However, this does not mean that I can only search for jobs that require me to program. Programming to me is a hammer. A hammer is a very useful tool, but every project I work on, or want to work on, may not need a hammer. Some projects need wrenches, saws, etc. I have accepted a non programming internship. I will be working on the digital strategy, and chatbot curation for a startup in NYC. During the school year (9.5 months), I work on making my programming skills the best that they can be. I think it is important to have to fine-tune my other skills, which is why I blog and accepted a non technical internship. It’s important to realize that our skills are tools in our toolbox and not what define us. We are allowed to jump from tool to tool as necessary.

Your Toolbox

is quickly approaching — the conference will be held from November 29 — December 2 in Austin, Texas. If you would like to attend the conference, but you still need to ask your boss, we have you covered. Below is a suggested email to send. Feel free to use all of it or pieces of it to help you get to Austin! Node.js Interactive North America Hope this helps you out and can’t wait to see you there! — Node.js Foundation team Dear {Boss Name}, I’d like to attend taking place November 29 — December 2 in Austin, TX. This event will help me fine-tune my skills in Node.js/JavaScript and better understand the future of the platform. I will hear from top Node.js Project developers who will discuss the future of the code, and major enterprise users who will provide best practices on how this technology can support our business needs. Node.js Interactive North America The conference welcomes new and experienced developers and offers many tracks and workshops that will benefit our business, including: {Insert Most Appropriate Track: Cloud and Backend; Diagnosing, Debugging and DevOps; Machine Learning and Big Data; Artificial Intelligence; Node.js Core; Security; IoT; Full Stack Development; Performance; Operations}. Additional reasons to attend the conference include: Node.js is a very diverse technology. It can be used to build robotics or mobile apps, and almost every big name company is using it, including Netflix, IBM, Microsoft, Capital One, PayPal and Walmart. For new projects, it is likely that Node.js will be the technology that I use across the stack. 50+ sessions in two days, including workshops, community and technical talks, and use cases that will inform the future development of Node.js. The conference will not only hone my skills with Node.js, but also help me learn how to best adopt the technology to our business for smoother transitions and a more united IT team. Key sessions include: Slaying Monoliths with Docker and Node.js (A Netflix Original); Deploying and Scaling Node.js with Kubernetes; Building Desktop Applications With Node.js Using Electron; Real-Time Machine Learning with Node.js; Hitchhiker’s Guide to “Serverless” Javascript; Building and Shipping Node.js Apps with Docker; Surviving Web Security using Node.js; and many other great presentation. You can view the full agenda . here The event costs $600.00 USD, but will be $800 after November 14. This includes full access to all the events’ happening at Node.js Interactive. If we want to send four or more employees, tickets are 20% off. I would be happy to write a post-conference report and share with other members of the team what I’ve learned and how we can implement Node.js into our business strategy. If you still don’t think this is a good event for me. , who is an IT Application Portfolio of Digital Interfaces Manager at Lowe’s Home Improvement, said about the event and why it’s important for developers to attend. Here is what Rick Adams Thanks, {Your Name} is how hackers start their afternoons. We’re a part of the family. We are now and happy to opportunities. Hacker Noon @AMI accepting submissions discuss advertising &sponsorship To learn more, , , or simply, read our about page like/message us on Facebook tweet/DM @HackerNoon. If you enjoyed this story, we recommend reading our and . Until next time, don’t take the realities of the world for granted! latest tech stories trending tech stories

Convince Your Boss to Send You to Node.js Interactive North America

Worshiping mainstream idols just ain’t my thing. That's why I’m going to start by cutting through everybody’s top five choices like a knife through butter. Not because that would make me look smarter; but simply unapologetically honest. You have the right to admire, and I have the right to play with fire. I know even without asking who are everybody's favorite "usual suspects.” That’s so disappointingly predictable. I know that I’m going to step on many people's toes with my article, but I don’t care. It’s just me speaking my mind about the “untouchables.” Top 5 Entrepreneurs & CEOs That I DON'T Admire because I think his ego is too big for just one planet. Some planets are blue, some planets are red, I don’t care if you think of him as your best imaginary friend. 1) I don’t admire ELON MUSK That's an interesting choice of words - "filters." But Musk is once again in the news for admitting, though not for the first time, the truth about his dream: "A bunch of people probably will die" in the process. The "filtering process," I guess. because plastic bottles aren’t toilets. 2) I don’t admire JEFF BEZOS Actually, I do believe it. While studying I used to work night shifts (only) at a newsstand with no toilet. I had to be “creative.” Use your imagination. Hey, I even consider myself to be one of the first pioneers in this field. When you're working at a newsstand, you have plenty of reading material at your disposal. That's how I stumbled upon an article about "space toilets." The rest is history that's luckily behind me. because he cared more about the products and deadlines than the people who worked for him. Tears for fears. I know, great songs, but a terrible analogy. 3) I don’t admire STEVE JOBS As early as 1987, : "by the early 80's, Mr. Jobs was widely hated at Apple. Senior management had to endure his temper tantrums. He created resentment among employees by turning some into stars and insulting others, often reducing them to tears. Mr. Jobs himself would frequently cry after fights with fellow executives". You know what; I don't fall for crocodile tears even under an Apple tree. the New York Times wrote because he allowed Larry T Bird to become a biased bird of prey. 4) I don’t admire JACK DORSEY If your Twitter account hasn't been suspended at least once, then you don't know what you missed. because he created a monster. Something about good intentions and the road to digital hell. 5) I don’t admire MARK ZUCKERBERG Belgian politician Guy Verhofstadt referenced the techno-dystopian novel The Circle before asking whether Facebook would open its books to regulators so that they could examine whether the company was engaging in monopolistic practices. He also asked the Facebook CEO about his legacy. “How do you want to be remembered?” Verhofstadt said. “As one of the three internet giants together with Bill Gates and Steve Jobs? Or as a failed genius who created a digital monster destroying our democracies?” I haven't read "The Circle" ( ), but I saw "The Circle" ( ). Tom Hanks as a villain. Yup, that was one extremely vicious tech circle. book movie I know what you’re going to ask me next. Is there someone you actually admire, you bitter bald/bold man? OK. Time to change my tune. Top 5 Entrepreneurs & CEOs That I DO Admire (still) because Edge works like a charm on Linux Ubuntu. So, I have to let him slip through my fingers, for now. 1) I do admire BILL GATES Is Edge for Linux the Trojan Horse special delivery by Microsoft? Am I going to regret my admiration one day? I found this lovely and troubling picture in one of . TechRepublic's articles Then there are these two headlines from a : Wired article Enemies No More: Microsoft Brings the Linux Kernel to Windows Microsoft is bringing the heart of Linux to Windows, the latest sign of the software giant's increasing receptiveness to open source software. Let's see if Bill is going to break my Linux Ubuntu heart. because I consider him to be the "father of modern freelancing." Yup, all of you freelance babies that take many things for granted, was the first to introduce, test, and use. 2) I do admire Ian Ippolito Ian Ippolito I earned my very first money as a freelancer on vWorker, formerly known as Rent a Coder. because she refused to allow Hacker Noon to become just another brick in Medium's paywall. 3) I do admire Linh Dao Smooke Wait! Where's David? The last time I checked, he was still in his green-hair phase. Let's face it, we all know who's Mama-in-chief. I'm perfectly confident that this article won't influence my contributor's status on Hacker Noon and the next "Noonies" Award nomination. Just sayin'. My favorite video. Aren't they adorable (as long as David stays away from hair color conditioners and stuff): because he launched the same year the "Great Merge" took place in 2015. I'm talking about the "marriage" of Elance and oDesk that gave birth to Upwork. 4) I do admire Michael Brooks goLance The urban freelance legend has it that one self-proclaimed writer and the winner of the "Noonies2020" Award said this during their very first conversation: "Sir, with all due respect, but launching a new platform while freelance dinosaurs rule the market is business madness." One year later after that conversation, here on Hacker Noon, I published a story that begins with a question: Is Michael Brooks The Freelance King Leonidas? Is he? Judge for yourself. , the world doesn’t and will never know they ever existed and fought every single day for their families and communities. 5) I do admire all unknown entrepreneur heroes Finally, I do admire that you don’t admire my stories.

Top 5 Entrepreneurs & CEOs That I Don't Admire and Top 5 That I Do

The Divine Alchemy of Mastery in Digital Design I went to sleep like a guilty pup that had ruined her owner’s shoes. I didn’t successfully execute the detailed planning that was made for the day. That morning, “ were the words that were written all over the whiteboard, and typed on the ToDoist app in bold font. ‘’Who does that? Which crazy person thinks that’s feasible?’’ I asked myself. Although the goal was not to accomplish what was written on the whiteboard in a single day, it was a goal that was set in my mind’s stone (yes, those exist) for an extended time. Master design’’ Somewhere in the North-Western Hemisphere, Alan Cooper, Bret Victor, and other pioneer scientists are trying to derive logic out of this. Nobody can design, can they? That too, digital design. All that there are, are strong opinions backed by obscure data that are to be placed in the navigable sections of the brain so one can reach, and pick out the prescribed method of research, and execute with heed. When the brain is not capable enough, the internet provides for the insufficiency. It only takes a bit of googling, memorizing, and practising skills. I am not saying it is easy but you get the drift. MASTER Does reading a dozen, listening to a good deal, and applying the principles hastily at work ensure mastery? Wait, no. Of course not. Shakespeare knew plenty of words, and how to pronounce them. Yet, only when he created , and , did he encounter a tinge of mastery within himself, or that I surmise. It's true that he did learn how to write sentences from his peers, but The Sonnets The Hamlet to make the string of words alluring was his ingenuity. In the world of beg, borrow, , and “ ”, Should I be convinced that every design-related video I watch, every footnote I read, and every hyperlink to an artwork I find inspiration from, will result in mastery towards the end? steal creativity is a remix where, and how does one discover mastery ? When I was losing my head, there was a special cosmic ordering waiting to happen. I heard from a dear friend that a guy from the Nordics knew the answer to this very deep, perplexing question; that he is arriving at the city of my dwelling, to address a crowd in a conference hall on a topic that is unrelated (I gather he is an artist with trust issues). My dear friend told me that she had convinced her famed boss, and arranged for me a 15 min private chat with the Nordic guy. And that he is willing to to me the answer to the mastery question (looks like he finds my pertinence to be trustworthy or such). reveal So I’m meeting this guy tomorrow. I am as excited as (which was on the day of her birth). when Anthony Bourdain found his eternal love for food, when Larry David diagnosed humor in his bones, when Jain imagined the tune of Makeba, and when Chimamanda Ngozi first breathed her feminist air I woke up early, packed my bag with a notepad, and a pen, and scurried to the hall. There he was, a tall guy, who looked effortlessly stylish, with an aura of wisdom that I haven’t felt anyone else possess. Now I am in the hall with him. Only the two of us. The 15 mins I was waiting for is right here. As soon as we introduce ourselves, he starts talking. He says, ‘’I see you want to know the secret to mastery. I will tell you all about it. But you know, once I tell you everything, and then you start following what I have just told you, you have not really mastered how to think through mastery. But I guess that’s alright. Inspiration comes from borrowed ideas. Doesn’t it?” As soon as I heard those words, something happened. My brain tuned itself out entirely. I could see that his mouth was moving but I could hear nothing. I think he was telling me about how to attain mastery, I was not sure. Just not to offend him, I sporadically said, “Oh! Wow… That’s what it is. Well done. That’s cool.” After what seemed to be like an eternity (15 mins), I found his mouth stop operating. That’s when my brain decided to tune back in. My attention came back to my body. I could see him smile full-on, and tell me that I was the first person to whom he revealed his mastery formula. I didn’t have it in me to tell him that I zoned out completely. That I heard nothing at all. I finally gave him a handshake along with a sloppy fist bump, trying to show my solidarity and walked away from the hall. That night, I wasn’t sure if I could sleep. Yet I did. I slept pretty well. I realized that although I want to know how mastery can be attained, I wanted to figure it out my way. I didn’t want to borrow the Nordic guy’s idea of mastery. I wanted to remain for me to uncover. I wanted to find my ingenuity with mastery. did the mystery of mastery I wanted to master mastery. Could I ever tell my friends that I was this close to knowing the mastery formula from the tall, haloed Nordic guy and yet semi-voluntarily chose not to hear it? Oh, I didn’t care. I guess it’s better not to know certain things, and explore them for ourselves for a deeply satisfactory outcome. How well are you sleeping tonight? Topic for discussion: Thank you for taking the time to read this short story. Let me know if you enjoyed it. I will make more. :) Much love. <3 Images sourced from MixKit

A Designer and a Nordic Guy Walk into a Hall

Want to know what it takes to make it in UX design? We recently asked four awesome women in UX about their own experiences in carving out a career in this exciting field. They offered a refreshingly honest and insightful look into the world of UX, with each taking a unique journey to get to where they are now. UX design, or user experience design, is all about taking a customer on a journey through a given medium — be it audio-visual, an interaction with an AI, or navigating a web page. It’s about invoking feelings from a user, and creating targeted stories for brands. It’s about unleashing your creativity to realise tangible, measurable results. What led Sharni Allen, Luisa Lombardo, Bettina Marson and Hannah Heffernan into a career in UX? What were their personal hurdles along the way? And what tips do they have for girls ( ) looking at a future in UX design? and guys Let’s find out what leading women in UX Design have to say. Sharni Allen — UX Designer & Service Designer, Freelance Sharni Allen is a former Academy Xi instructor who currently freelances as a leading UX and service designer. She describes herself as a ‘UX generalist’ who is comfortable facilitating client workshops as well as creating user journeys and wireframes. Sharni has worked as a UX lead at agencies such as whiteGREY and Webling Interactive . What’s your background, and how did you get into UX design? I had worked my way up through the digital production ranks for over 10 years, culminating in an executive producer role where I was overseeing large scale digital transformation projects. About six years ago I started to see a shift in the marketplace — businesses were demanding more expertise from agencies in user-centred design. They not only wanted to see the research behind our solutions, they wanted to be involved in the process. Coming from a traditional waterfall background, the opportunity to work in a more lean and agile way with multidisciplinary teams who were producing results backed by actual research and testing was too good to pass up. I took the skills I had already refined as a producer, such as personas, empathy maps and wire-framing, and put myself on the market as a UX architect. The rest is history. What did you study to get into UX? I did a back in the days when we were still burning CDs and designing websites in 256-colour palettes. The foundations of user-centred design have not changed; the were the industry leaders back then, and are still at the top of the reading list of every UX practitioner around the world. Bachelor of Multimedia Nielsen Norman Group My years in digital production gave me a lot of experience in researching and developing the artefacts required for problem definition and solutions. The other soft skills I needed to succeed came naturally; confidence in public speaking, backing up my decisions when challenged, collaboration and empathy. What are the biggest hurdles you’ve found in adapting to the world of UX design? Getting client buy-in on the process and committing the required amount of time to work collaboratively. Enthusiasm is always high at the start of the project discovery. But continuing through the research, empathy and ideation phases of a project can require an incredible commitment of time from client stakeholders, who may become more hands off and ‘trust us’ — we’re the experts, aren’t we? Decisions can’t be made in silos. There needs to be a consensus on decisions made continuously through the project. Ensuring your decision-makers (product owners, SMEs, etc.) are taken on the journey with you is critical to project success. What do you wish you knew when you started? What would you do differently if you had your time again? I’d buy more Bitcoin! But seriously, taking a step back from the digital tools available and putting things up on a wall is the best way to start every single day. Having a project Kanban (Agile tool) and a daily stand up with the team can raise problems early and often. It fosters team spirit and and an understanding of the project as a whole, rather than the small piece each team member may be working on. Any tips for people interested in pursuing a career in UX design? The hard skills can be taught, the soft skills must be learned. The UX business is not for the shy or timid. It is all about the user — getting out there and talking to the audience, empathising with their needs and wants and then presenting back your findings is a big part of the job. You may be questioned by those who demand answers, challenged by those who don’t believe your findings, and proved completely wrong about your assumptions. UX is a learning exercise in itself, and without those lessons we can’t learn from the mistakes of the past and deliver useful products and services. Luisa Lombardo — Product Designer, hipages Luisa Lombardo is currently engaged as a product designer at hipages , a revolutionary Australian home improvement marketplace. Luisa made her start as a graphic designer in Sydney, before enjoying adventure and career-growth in the UK, and finally returning home as a senior. A switch to UX design came next, as it offered a fresh professional challenge while reinvigorating her passion for design. What’s your background, and how did you get into UX design? My background was in graphic design, where I focused on branding, advertising and print. Although I loved this space, I felt I needed a new challenge in my career and saw an opportunity to improve my skill set and move into UX design. What did you study to get into UX? Most of my UX learning has been on the job with hands-on experience. I have been very fortunate to work with some great UX designers who have been great mentors for me. I also completed a digital design program at Tractor Design School (now sadly closed) to help me make the transition. What are the biggest hurdles you’ve found in adapting to the world of UX design? Having the confidence to get into UX sooner! It’s always daunting making that first big leap in changing careers and starting from the beginning. What do you wish you knew when you started? What would you do differently if you had your time again? I wish I knew that my skills as a graphic designer would give me a great foundation in the UX world. It has made the change easier than I thought. Any tips for people interested in pursuing a career in UX design? Never stop learning. Read UX articles from sites like and . I like to start my day by reading the latest blog post and getting inspired by the work that others are doing. Also get out there and meet people in the UX community. Having contacts in the industry is a great way to build your career. Medium Muzli Bettina Marson — UX Specialist, Telstra Bettina Marson is a multidisciplinary creative. An award-winning artist and writer, she has more recently put her talents to work in the field of UX. Bettina is currently a UX & UI designer in the digital products & services department at Telstra , working in customer success management in the rapid delivery automation team. What’s your background, and how did you get into UX design? I’ve always been attracted to creative pursuits and technology. Initially I studied a , which led to a career working as a concept artist and environment designer. During that time I cultivated an interest in working closer with technologies to improve the lives of other people — both creating engaging experiences and solving real world problems. Bachelor of Game Design This led me to enroll in my master’s degree to fine-tune my focus and pursue user experience and interaction design as a career. What did you study to get into UX? I studied a . During my studies I created interactive prototypes and user experiences for use in the health, education, communication and lifestyle industries, which I found to be incredibly rewarding. Master of Interaction Design at Monash University What are the biggest hurdles you’ve found in adapting to the world of UX design? With the rate that technology is being developed and adopted, one of the greatest challenges I’ve found is that you need to not only be knowledgeable in UX practices, but also in the latest technologies and their limitations. What do you wish you knew when you started? What would you do differently if you had your time again? When you think of user experience design, you immediately think of interfaces and excellent customer service. User experience design is more diverse than that; we live in a world with many different technologies that allow for many different kinds user experiences, such as virtual reality and voice-based interaction as seen in products like Amazon’s Alexa and Google Home. User experience is not purely visual, and we must remember that people interact with technology in different ways. It’s important to not only keep up to date with the rapidly changing world of technology, but to ensure that the experiences you are creating are inclusive, intuitive and a delight to use. Any tips for people interested in pursuing a career in UX design? If you’re interested in this rewarding and challenging field, I definitely recommend attending a workshop or meet-up to find out first-hand what it’s like to work as a UX specialist. There are also many fantastic online resources to upskill in UX design if you’re looking to bring user-centric practices into your existing work. Hannah Heffernan — Product Designer, Canva Hannah Heffernan loves to create, and has managed to make a successful career out of this passion. During a stint in Berlin she also obtained a taste for startup life. And where better to be a startup loving creative than Australia’s billion dollar startup baby, Canva . What’s your background, and how did you get into UX design? I started out in advertising agencies, working first as a illustrator and designer, then as an art director. I came to UX while living in Berlin five years ago. My limited German didn’t get me far in traditional agencies, but the tech and startup scene was really strong. That’s where the demand was, plus tech tends to look further for talent so naturally the teams are very international and English becomes the default for everyone. My first role was as a real generalist in a small start-up. This is where I got the bug for designing for products. What did you study to get into UX? Like many of us, I didn’t. I studied and majored in illustration. My illustration background has definitely helped me design products. communication design What are the biggest hurdles you’ve found in adapting to the world of UX design? I made the shift to UX with a new job in a new company after maternity leave. That was a hurdle in itself! I found the biggest challenge was shifting from designing intuitively to having to inform my decisions with data. Design has always been emotive for me, and I guess my decision making is pretty gut-feel as well. Having the discipline to make more objective decisions and validating my hunches has taken practice. It is still something I have to practice! What do you wish you knew when you started? What would you do differently if you had your time again? I wish I knew that I already had all the skills, I just needed to apply them differently! Art direction and designing for advertising is about distilling an idea down to its simplest form, empathising with consumers and getting to the heart of what they’re trying to achieve in their lives and how your product can help them. To me, this is UX. Just the output is different. As women, we’re often not very good at selling how awesome we are! If I could go back to before those first terrifying UX role interviews, I’d practice being a better salesperson! It felt like this new scary industry that I knew nothing about, but I actually had 10 years of really relevant experience. My thinking was that I had to find a company willing to give me a break, but they actually would have been lucky to have me! Any tips for people interested in pursuing a career in UX design? If you already work in a creative field, or have any problem-solving element to what you do now, you’re probably already doing some UX! Find opportunities to apply tried and true UX methodologies and processes to projects you’re working on now. Then, when you make the leap to a UX role, you’ll already have the tools to get going. Is it time you made your start in the world of user experience design, just like these trailblazing women in UX? Check out The Martec’s other UX articles or for more info. The Future of a Career in UX The Pros and Cons of Bootcamps for UX Designers

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