Tactiq

tactiq

Step-by-step Guide to Growing a Bootstrap B2B Startup: Actual Tactics (Not Strategies)

বুটস্ট্র্যাপ B2B স্টার্টআপ বাড়ানোর জন্য ধাপে ধাপে নির্দেশিকা: প্রকৃত কৌশল (কৌশল নয়)

Schritt-für-Schritt-Anleitung zum Aufbau eines Bootstrap-B2B-Startups: Tatsächliche Taktiken (keine Strategien)

Guía paso a paso para hacer crecer una startup B2B con bootstrap: tácticas reales (no estrategias)

Guide étape par étape pour développer une startup B2B Bootstrap : des tactiques réelles (pas des stratégies)

बूटस्ट्रैप B2B स्टार्टअप को आगे बढ़ाने के लिए चरण-दर-चरण मार्गदर्शिका: वास्तविक रणनीतियाँ (रणनीतियाँ नहीं)

ブートストラップ B2B スタートアップを成長させるためのステップバイステップ ガイド: 実際の戦術 (戦略ではありません)

부트스트랩 B2B 스타트업을 성장시키는 단계별 가이드: 실제 전술(전략 아님)

Guia passo a passo para desenvolver uma startup B2B Bootstrap: táticas reais (não estratégias)

Пошаговое руководство по развитию стартапа B2B с самостоятельным развитием: реальные тактики (не стратегии)

Bir Bootstrap B2B Girişimini Büyütmek İçin Adım Adım Kılavuz: Gerçek Taktikler (Stratejiler Değil)

Hướng dẫn từng bước để phát triển một công ty khởi nghiệp Bootstrap B2B: Chiến thuật thực tế (Không phải chiến lược)

引导式 B2B 初创企业成长的分步指南：实际策略（而非战略）

I studied 12 successful SaaS products (including Beehiiv, Canva, and Buffer) to understand the tactics they use to nudge their users towards a paid plan. You can find my entire feature gating research deck (for free) here. Here are 4 tactics you can steal right now. Display the user's progress at all times Does your product offer a limited number of actions for free? Display your user's progress towards the upgrade at all times. Here's an example with Todoist: Todoist offer up to 5 free 'Projects'. Beyond that, the user has to upgrade to a paid plan. Todoist do an excellent job of displaying the limit at all times; so there are no surprises when it's time to upgrade. Turn your feature gate into a landing page As users click around your app and reach a paywall, use this opportunity to sell the feature (and, thus, the upgrade). Here's an example with Beehiiv: Beehiiv show entire marketing landing pages inside their app. This isn't just a 'Please upgrade to access this feature' paywall. They take this opportunity to remind the user of the tremendous value they'll get out of upgrading by actively selling the feature. Leverage consistent visual clues Most products gate multiple valuable features behind an upgrade. As users navigate the app, warn them of the required upgrade with consistent visual clues. Here's a good example with Buffer: These visual clues achieve multiple goals. First, they are a constant reminder that the user is not getting as much from your app as they could. Second, it limits disappointment: you won't have access to this feature. Hook & anchor value throughout the upgrade process What extra value will your users get on the other side of the paywall? In this example, Grammarly not only clearly display the value (hook) but keep the user engaged throughout the upgrade process by reminding them of the value (anchor): At each step of the process, the user is encouraged to carry on so they get to that sweet, sweet value. Grab the entire feature gating research deck (30+ pages). I studied 12 successful SaaS products (including Beehiiv, Canva, and Buffer) to understand the tactics they use to nudge their users towards a paid plan. You can find my entire feature gating research deck (for free) here . feature gating research deck (for free) here Here are 4 tactics you can steal right now. Display the user's progress at all times Does your product offer a limited number of actions for free? Display your user's progress towards the upgrade at all times. Here's an example with Todoist : Todoist Todoist offer up to 5 free 'Projects'. Beyond that, the user has to upgrade to a paid plan. Todoist do an excellent job of displaying the limit at all times; so there are no surprises when it's time to upgrade. Turn your feature gate into a landing page As users click around your app and reach a paywall, use this opportunity to sell the feature (and, thus, the upgrade). Here's an example with Beehiiv : Beehiiv Beehiiv show entire marketing landing pages inside their app. This isn't just a 'Please upgrade to access this feature' paywall. They take this opportunity to remind the user of the tremendous value they'll get out of upgrading by actively selling the feature. selling Leverage consistent visual clues Most products gate multiple valuable features behind an upgrade. As users navigate the app, warn them of the required upgrade with consistent visual clues. Here's a good example with Buffer : Buffer These visual clues achieve multiple goals. First, they are a constant reminder that the user is not getting as much from your app as they could. Second, it limits disappointment: you won't have access to this feature. Hook & anchor value throughout the upgrade process What extra value will your users get on the other side of the paywall? In this example, Grammarly not only clearly display the value (hook) but keep the user engaged throughout the upgrade process by reminding them of the value (anchor): Grammarly At each step of the process, the user is encouraged to carry on so they get to that sweet, sweet value. Grab the entire feature gating research deck (30+ pages). Grab the entire feature gating research deck (30+ pages).

4 Tactics SaaS Products Use to Nudge Users to Upgrade

4টি কৌশল SaaS পণ্য ব্যবহারকারীদের আপগ্রেড করার জন্য ব্যবহার করে

4 Taktiken, mit denen SaaS-Produkte Benutzer zum Upgrade bewegen

4 tácticas que utilizan los productos SaaS para animar a los usuarios a actualizarse

4 tactiques utilisées par les produits SaaS pour inciter les utilisateurs à effectuer une mise à niveau

4 तरकीबें जो SaaS उत्पाद उपयोगकर्ताओं को अपग्रेड करने के लिए प्रेरित करते हैं

SaaS 製品がユーザーにアップグレードを促すために使用する 4 つの戦術

사용자가 업그레이드하도록 유도하는 SaaS 제품의 4가지 전술

4 táticas que os produtos SaaS usam para estimular os usuários a atualizar

4 тактики использования SaaS-продуктов, чтобы подтолкнуть пользователей к обновлению

Kullanıcıları Yükseltmeye Yönlendirmek İçin SaaS Ürünlerinin Kullanıldığı 4 Taktik

4 chiến thuật mà sản phẩm SaaS sử dụng để thúc đẩy người dùng nâng cấp

SaaS 产品用于推动用户升级的 4 种策略

So, you've developed an app or a SaaS and are grappling with the challenge of attracting your initial users. It's a common struggle, and the first 100 users are undeniably the toughest to acquire. I've compiled insights from leading SaaS companies, outlining a set of actionable strategies. The key to gaining early-stage customers often lies in undertaking activities that aren't easily scalable. One prevalent mistake at the outset is an excessive focus on the future. This is a common scenario—I frequently observe founders yearning for virality and rapid scalability, envisioning massive success. However, getting lost in these dreams can divert attention from what truly matters. In reality, a fledgling founder should concentrate on comprehending their customer base. Conducting research doesn't require a large user base; a handful of individuals is sufficient. Obtaining the first few dozen users is more feasible through manual actions—activities that, although not scalable, lay the foundation for sustainable growth. Now, let's delve into some examples of these manual actions. Massive following people on Twitter This strategy proved instrumental in Suhail's efforts to launch Mixpanel, the analytics tool. https://twitter.com/Suhail/status/1009454402048937986?embedable=true Remember that you can follow up to 400 persons per day. Start with an email newsletter The concept is to curate a list of individuals who appreciate your content and then leverage this audience as a launching pad for your product. One of my favorite instances of employing this strategy involves Ryan Hoover's experience from a decade ago. He initiated a daily email newsletter featuring intriguing startups he discovered. Over time, he cultivated a list of 170 highly engaged individuals. These recipients not only responded to Ryan but also expressed their enjoyment of his curated digests. This positive interaction sparked the idea to develop a product. Enter the infamous Product Hunt. With the support of this initially small yet enthusiastic audience, the new website swiftly gained momentum, transforming into the premier social network for startup enthusiasts. "The Collinson Installation" Paul Graham writes: "At YC, we use the term Collinson installation for the technique they invented. More diffident founders asked: 'will you try our beta?'. And if the answer is yes, they say 'great! We will send you the link'. But Collinson brothers weren't going to wait. When anyone agreed to try Stripe, we would say 'right then, give me your laptop!'. And set them on the spot." Source: (must read btw) http://paulgraham.com/ds.html Product forums Zapier serves as a tool that seamlessly connects different applications, such as Salesforce with MailChimp or Dropbox with Google Drive. Now, who constitutes Zapier's user base? That's right—the users of these diverse apps. Where do you find these users? Often, on the product forums of platforms like Salesforce, MailChimp, and others. And here's where the strategy unfolds. Zapier's CEO employed a simple yet effective plan. He frequented product forums for companies like Dropbox, Salesforce, and Evernote, scanning for posts like: "I love MailChimp! It would be awesome if you had Wufoo Integration!" Capitalizing on these opportunities, he presented Zapier as a solution. While each link brought in only 10 visits, the traffic was modest. However, the CEO recognized that he was attracting the right customers—50% of these visitors signed up for the beta. A remarkable success rate! The takeaway here is clear: targeted outreach is the key. You don't necessarily need a thousand customers to kickstart your venture; you just need the right 10. Source: https://read.first1000.co/p/zapier Direct sales "Content marketing doesn't work nearly as well for a new product. Direct sales killed it." says Nathan Barry, the founder of ConvertKit. While we all detest spam, there's an acknowledgment that, when executed correctly, it can yield results. The key lies in meticulous research before approaching a potential client, enabling a personalized and compelling offer. Let's compare two scenarios. First scenario:
"Hello, dear sir/madam! Your company has a decent website, but it could be better. Please buy my professional website speedometer tool." Now, consider the second approach:
"Hello, Alex. I learned about your company while watching your latest podcast show with James. You were discussing website performance extensively. Out of curiosity, I tested your website on my speedometer tool, and it only scores 18 out of 100. Want to know what exactly needs improvement?" The difference is evident, isn't it? Nathan Barry introduces another intriguing concept called "concierge migrations": "The biggest objection in the sales process for us has always been. 'But it's so much work to switch!'So we did the ultimate thing that doesn't scale and offered to switch them out of their ConvertKit. Totally for free. Yes. It costs us a lot of time and money, but the referrals and ongoing revenue give an incredible ROI." Great tactic that works for the type of products that are hard to move from. For example, a website builder (my case 🙂). Source: https://nathanbarry.com/2015-review/ Keyword in domain name The next strategy is truly ingenious, and it's surprising that more people aren't utilizing it nowadays. This gem dates back to 2013 when the team at Doordash aimed to validate the demand for quick food delivery. Despite having limited resources for marketing, they came up with a brilliant plan. Their approach was to target individuals in Palo Alto searching for food delivery on Google. Doordash strategically chose the domain name "PaloAltoDelivery.com," anticipating that the domain would secure top positions in Google searches for the keywords "Palo Alto delivery." Essentially, the keyword became the domain name, and it proved to be a highly effective move. Source: https://read.first1000.co/p/case-study-doordash I personally employed a similar strategy with success. My side project, uigenerator.org, has generated over $20,000 in profit since 2022, with the majority of the traffic originating from Google. You can probably guess the keyword. Moreover, just a couple of weeks ago, a friend of mine used the same tactic to garner free traffic from Google. He created a website, allgpts.co, which now ranks at the top for the "all gpts" keyword. So, yes, the "keyword in domain" trick remains a viable and potent strategy. ​ This post was originally an which was then flavored with memes and turned into a . Originally published . 𝕏 thread YouTube video here

The First 100: Proven Tactics From Stripe, Zapier & Convertkit That Get You the Users You Want

প্রথম 100: স্ট্রাইপ, জাপিয়ার এবং কনভার্টকিট থেকে প্রমাণিত কৌশল যা আপনাকে আপনার পছন্দের ব্যবহারকারীদের পাবে

Die ersten 100: Bewährte Taktiken von Stripe, Zapier und Convertkit, die Ihnen die gewünschten Benutzer verschaffen

Los primeros 100: tácticas comprobadas de Stripe, Zapier y Convertkit que le permitirán obtener los usuarios que desea

Les 100 premiers : tactiques éprouvées de Stripe, Zapier et Convertkit qui vous permettent d'obtenir les utilisateurs que vous souhaitez

पहली 100: स्ट्राइप, जैपियर और कन्वर्टकिट की सिद्ध युक्तियाँ जो आपको मनचाहे उपयोगकर्ता दिलाती हैं

最初の 100: 望むユーザーを獲得する Stripe、Zapier、Convertkit の実証済みの戦術

첫 번째 100가지: 원하는 사용자를 확보하는 Stripe, Zapier 및 Convertkit의 입증된 전술

As primeiras 100: táticas comprovadas de Stripe, Zapier e Convertkit que proporcionam os usuários que você deseja

Первые 100: проверенные тактики от Stripe, Zapier и Convertkit, которые принесут вам нужных пользователей

İlk 100: Stripe, Zapier ve Convertkit'ten İstediğiniz Kullanıcılara Ulaşmanızı Sağlayan Kanıtlanmış Taktikler

100 đầu tiên: Các chiến thuật đã được chứng minh từ Stripe, Zapier & Convertkit giúp bạn có được người dùng như mong muốn

前 100 名：来自 Stripe、Zapier 和 Convertkit 的经过验证的策略，可为您带来所需的用户

FTC v. Amazon Court Filing, retrieved on Sep 26, 2023, is part of . You can jump to any part in this filing . This is part 33 of 80. HackerNoon’s Legal PDF Series here VI. AMAZON IS ENGAGED IN A COURSE OF CONDUCT THAT ILLEGALLY MAINTAINS ITS MONOPOLIES IN BOTH RELEVANT MARKETS 257. Amazon illegally maintains its monopolies through an interrelated course of conduct that blocks competition. First, Amazon deploys a series of anticompetitive practices that suppress price competition and push prices higher across much of the internet by creating an artificial price floor and penalizing sellers that offer lower prices off Amazon. Second, Amazon coerces sellers into using its fulfillment service to obtain Prime eligibility and successfully sell on Amazon. Each of these tactics—independently and collectively—prevents Amazon’s rivals from gaining scale and maintains Amazon’s monopolies. 258. Amazon first ensures that no other online rival can gain scale through offering prices lower than those listed on Amazon. Amazon accomplishes this anticompetitive goal through an interwoven set of algorithmic and contractual tactics, all of which rely on Amazon’s massive web-crawling apparatus that constantly tracks online prices. Amazon’s anti-discounting punishments tame price cutters into price followers, effectively halting real price competition. This conduct imposes costs on shoppers and sellers alike. Shoppers pay inflated prices on and off Amazon, as sellers must effectively submit to Amazon’s high fees by raising prices even on non-Amazon sites. Rivals no longer compete to offer sellers lower fees, since Amazon’s anti-discounting conduct prevents sellers from passing those savings on to shoppers. 259. For sellers, Amazon conditions access to Prime eligibility on sellers’ use of Amazon’s proprietary fulfillment service, FBA. Amazon’s coercion makes it more difficult and more expensive for sellers to sell on other marketplaces, which in turn makes it more difficult for rivals to attract sellers and compete with Amazon on product selection. The result is a feedback loop that continues to inhibit the growth of rivals and starve them of scale while maintaining and expanding Amazon’s dominant positions. 260. Each element of Amazon’s course of conduct mutually reinforces its monopolies in both relevant markets. For example, Amazon’s anti-discounting scheme stifles price competition. That same scheme also reinforces the exclusionary effects of Amazon’s use of Prime eligibility to force sellers to use FBA, by making it even less profitable for sellers to sell on other marketplaces. This feedback loop fuels a flywheel of anticompetitive harm, amplifying the aggregate effects and further widening the gulf between Amazon and everyone else. 261. Because Amazon suppresses meaningful competition on price and product selection, shoppers lack viable alternatives, further forcing sellers to submit to Amazon’s exclusionary tactics to reach those customers, and further allowing Amazon to accelerate and expand its dominance. Together, Amazon’s conduct blocks off competition, shopper traffic, and seller business in the interrelated relevant markets. Continue Reading . Here About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case 2:23-cv-01495 retrieved on October 2, 2023, from is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. ftc.gov

Amazon Employs Unlawful Tactics to Freeze Rivals Out of the Market 

অ্যামাজন প্রতিদ্বন্দ্বীদের বাজারের বাইরে হিমায়িত করার জন্য বেআইনি কৌশল প্রয়োগ করে

Amazon setzt rechtswidrige Taktiken ein, um Konkurrenten vom Markt auszuschließen

Amazon emplea tácticas ilegales para excluir del mercado a sus rivales

Amazon utilise des tactiques illégales pour exclure ses concurrents du marché

अमेज़ॅन प्रतिद्वंद्वियों को बाजार से बाहर करने के लिए गैरकानूनी रणनीति अपनाता है

アマゾン、競合他社を市場から締め出すために違法な戦術を採用

아마존은 경쟁업체를 시장에서 몰아내기 위해 불법적인 전술을 사용합니다.

Amazon emprega táticas ilegais para tirar rivais do mercado

Amazon использует незаконную тактику, чтобы вытеснить конкурентов с рынка

Amazon, Rakiplerini Piyasanın Dışında Dondurmak İçin Yasa Dışı Taktikler Kullanıyor

Amazon sử dụng các chiến thuật bất hợp pháp để loại bỏ các đối thủ ra khỏi thị trường

亚马逊采用非法策略将竞争对手赶出市场

An effective link-building strategy will keep you one step ahead of the crowd—as long as you’re not using black hat tactics. Although most web owners ignore this technique, reports still reveal that will spend $1000 a month (or less) on their link building! 35% of clients This shows how much value some marketers place on backlinks. A project, if carried out successfully, can give you an incredible turnover within a defined timeline. A link-building strategy can turn your whole marketing plan upside down if you don't do it the right way. In a 2019 report by , 65% of marketers affirm that link building is the hardest SEO tactic to complete. Considering its overwhelming steps, most marketers simply avoid it, while putting more effort into other "easier" strategies. SEO tribunal Nonetheless, it's still unarguably one of the fastest ways to drive traffic and boost your rankings on SERP. But you have to put in extra effort to beat the highly saturated market. Is Link Building a thing? If you're completely new to link building, you may not understand the rest of this post. So, here's a simple definition by : SEMrush "Link building is the practice of acquiring links to your website from other websites." It's a good way to receive rewards (backlinks) from site owners for creating high-quality content that fulfills the search intent. Image source Every bit of content you create deserves enough traffic for conversions. So, amid other ways of generating this traffic (social media, emails, ads, etc), link building seems to be one of the fastest ways to promote your core pages and gain authority. But, before you take your first step you need to be sure that the content you're trying to promote is solid. What content should be used for Link Building? Content is the hub of every link-building campaign, else, what are those sites linking to? You cannot use every form of content to build backlinks. Marketers are looking for pieces that will add value to their site, so you have to know what these valuable pieces are and how to use them to attract visitors. With these 4 content types, you can create link-worthy content that can even fetch you backlinks naturally. Visual content Videos Original data In-depth guides 1. Visual content Visual content aids in brand recognition and can assist in lead generation. It is so important that in 2018, about gave reports with a plan to increase the use of visuals in their marketing campaigns. Trends like these indicate the strength of visuals over plain texts. 68% of marketers Some of the visual content includes Infographics Flow chart Illustrations Gif Images Cartoon Photography A surprising study from a collection of stats by reveals that design and visual content is the biggest challenge for 23.7% of content marketers! This shows that many marketers find it difficult to create original visual content, hence they ignore it. Hubspot However, they can always save the stress by using visuals from third-party sources and easily linking back to them. With this in view, you can create your infographics, flow charts, images, and screenshots, indicating a data survey, step-by-step guide, chart, or any other useful content. When bloggers spot these, they'd be glad to pick them up and link back to you. 2. Videos This can also be seen as a subset of visual content. Videos are more original and cannot be easily duplicated. You can create content like YouTube videos, webinars, interviews, etc. With the information shared in the videos, some sites can pick up a thing or two, which they'd be happy to add to their blogs. They can always refer to salient points, quotes, tips, etc., and of course, link back to you. 3. Original data Most times, marketers will need to work with realistic data, as opposed to theories. They boost authority and expertise in any subject matter. Content like these includes, Research works Statistics Case studies White papers Reports and surveys Polls Not every marketer has the resources or time to conduct surveys, make research, or write case studies. This could be an opportunity for you to show how something works in real life. Writers will always link back to your source, seeing as it contains valuable and useful data that will enrich their content. Fery Kaszoni, from , used this strategy to gain a 100 per cent boost in organic traffic. Search Intelligence 4. In-depth guides , from Backlinko, shared how he once received too many emails from people who needed keyword research advice. To solve this, he decided to create an "Ultimate Guide" that answers most of their questions. Brian Dean Many marketers who didn't have the time or resources to create one, had to link back to his guide. You can do the same for any of your favorite topics that may be in high demand. Sites that need detailed information on such subject matter can pick up your guide and link back to you. This information can be how-to guides, reviews, blueprints, "best of" lists, etc. Link Building Outreach: Sharing the news! High-quality content will attract readers and boost your engagement—no doubt. However, your visibility may not get past the bajillion of content that flood the internet space, if you just publish and abandon the content. If you're serious about building backlinks, you don't wait for sites to find you—no matter how attractive the blog or homepage looks. You will have to reach out to prospects and request a space on their site where you can add your link. That's the concept of Link Building Outreach. Image source , the campaign executive of Seeker, puts it this way: Daisy Sawyer "Outreach is, at its core, communication. It’s the very literal process of reaching out to someone and telling them something great and, ultimately, prompting them to do something with that information: share it, write about it, or link to it. “Outreach is pinpointing a fact or piece of data and creating an interesting story out of it. Successful outreach happens when you create something creative, unique, and newsworthy and get it out to the right people. Sounds simple – but you’ve got to get it right!” You can carry out an outreach through emails, PR, influencer marketing, social media, etc. A careful insight into an analysis published by revealed that they earned 4,306 backlinks from 4,244 referring domains over 3 years! They hit this mark after a massive outreach by sending over 630,000 emails to 152,000 website owners—in 78 campaigns! Authority Hacker This is a typical example of a long-term project that yielded massive results! What effective tactics can you use to build links? Link building campaigns can ruin your marketing strategy if you don't adopt a functioning system—again, this doesn't include black hat tactics. There are effective techniques you can employ to help you generate more backlinks without having to always cold pitch random prospects who don't need your links. only 8.5% of cold outreach emails for link building generate results—especially when they're not personalized. According to User, The cold emailing strategy isn't dead, though but the highly saturated market now produces more spammers making it difficult to build trust. Nonetheless, you can still carry out your link building campaigns with other tactical approaches such as these, Guest posting Link reclamation Fixing broken links Digital PR 1. Guest posting This is simply publishing your content on other websites as a "guest." It is an effective strategy as you could maximize the opportunity to include links to your site. Although this tactic is effective, marketers have abused it by flooding the internet with low-quality content and spammy links. Its automation made it difficult for original content to produce the right results. , the ex-head of Google webspam team made striking comments in 2014, about guest blogging. In the article, he said, Matt Cutts "... because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It's not that way anymore." Image source Following this, most publishing sites may not easily accept pitches from guest bloggers for the fear of spamming and facing Google penalties. In addition to that, it is costly because you would have to hire expert writers to give you high-quality content. And you're not going to have an effective link-building campaign with just one guest post. That being said, guest blogging is still an efficient way to build links. Research shows that write 1-5 guest posts per month, indicating its relevance in building links and boosting authority. Although, you shouldn't rely on this tactic alone for massive success. 60% of blogs 2. Link reclamation This is simply reclaiming lost links. You may have resources on several sites but they neither drive traffic nor have any SEO value, so you need to reclaim them. Some scenarios include, Lone Visuals Some websites may have used your visual content without attribution. Instead of feeling bad, see it as an opportunity to earn a link in return. What should you do? Simply contact the webmasters, informing them that you own the rights to the image and that you'd be happy if they give credits by linking back to your site. No sincere marketer will ignore such a polite request. If you're worried about finding sites that use your images, you can use the feature. Google reverse image search Broken Links If you run a site audit, you'd discover that some pages in your site are broken and no longer exist. If you still have links to these pages, you make readers bump at dead ends on your site. This can also affect your SEO rankings. Nonetheless, you can always email the webmasters, requesting a change of links. If that won't be possible, you can easily redirect those links to functional pages. To spot these broken links on your site, use tools like , , , etc. Moz Link Explorer AHrefs SEMrush Lone Mentions Sometimes, sites can do a review, "best of" list, etc., and mention you (or your brand) in the post, without adding a link to your website. This is also a little opportunity to kindly email them, asking for a backlink. 3. Fixing broken links This tactical approach is a bit similar to link reclamation. It involves looking for non-existent links on websites and finding ways to fix them. As puts it, Fractl "Broken link building is a technique built on the practice of finding 'broken links' on websites and reaching out to webmasters to receive a backlink from the identified broken link." , after a study in 2018, reported that 12.2% of backlinks send users to a page that returns a 404 status—these links were either broken or missing. Woorank Image source If you notice that your competitors have broken links, you can take advantage of this by doing the following. Check out websites that link back to your competitors (you may need to compile those with a higher DA or PageRank) Run a backlink audit with or to analyze the broken links SEMrush AHrefs Collate your overall data: broken links, your new links, webmasters and their contact info, etc Conduct an outreach. Email webmasters, explaining the errors you found (include relevant screenshots if possible), and present your functional links to help them make necessary changes. If you're using this strategy, you may need to personalize your emails for the webmasters to separate you from the other spammers and see a need to consider your request. Digital PR Digital PR link building is one of the most effective tactical approaches to earning backlinks. The strategy involves using public relations techniques like media relations and press releases to build links. Image source In practical terms, it involves, Creating an article around your industry (mostly trending stories) OR Sharing a discovery/study Finding relevant publications and journalists Sending emails, encouraging them to cover your story or research and linking back to you Following them up to make sure every step is in place Fery Kaszoni, on , shared how he generated over 20 backlinks to a gaming site, in a single PR campaign. LinkedIn Here's how he did it… He picked up a study on gaming characters (Mario, Pac man, Max Payne, etc.) and their supposed salary in real life Compiled over 50 most popular video characters and their jobs Wrote a press release about their findings Contacted hundreds of relevant journalists in the gaming and tech industry Big publications picked up the story Links flowed in! The journalists are always set in every industry, waiting for a press release or "the big news". They'd be happy to publish your findings because you've saved them hours and days of research. As Fery puts it, "Journalists have a massive daily target, and with our stories, they can simply copy-paste the already written-up facts into their article, which is of great help to them." Image source Digital PR is a lot easier if you love researching, staying updated with the news, and doing everything to keep up with the trends Conclusion: Is link building worth it? From case studies and surveys, a careful and proper approach to link-building campaigns will yield an incredible increase in turnover rate. It is one of the which has been proven to boost traffic and SERP ranking. most important SEO ranking factors Asides from driving traffic to you, link building boosts your site's authority and trust. It's good news knowing that people love your resource and are happy to add it to their sites—shows you're doing the right thing. As much as it may not be easy to run an effective campaign on a very low budget, it's still important to create quality content that fulfills search intent. This way, you can have marketers who will willingly link back to you, without waiting for email outreaches.

Link Building: Using Effective Tactics to Increase Your Traffic

Construcción de enlaces: uso de tácticas efectivas para aumentar su tráfico

Création de liens : utiliser des tactiques efficaces pour augmenter votre trafic

लिंक बिल्डिंग: अपने ट्रैफ़िक को बढ़ाने के लिए प्रभावी रणनीति का उपयोग करना

リンク構築: 効果的な戦術を使用してトラフィックを増やします

Link Building: usando táticas eficazes para aumentar seu tráfego

Xây dựng liên kết: Sử dụng các chiến thuật hiệu quả để tăng lưu lượng truy cập của bạn

链接建设：使用有效的策略来增加您的流量

Transforming Legacy with Domain-Driven Design, III: Tactic

The startup ecosystem is often portrayed as a vibrant landscape of innovation and opportunity, yet beneath the surface lies a complex web of misleading tactics that can undermine both startups and venture capitalists (VCs). As the industry evolves, it’s crucial to confront the theatrical and populistic attitudes that dominate pitch presentations and investment decisions. This article aims to shed light on these dynamics, fostering a more authentic relationship between startups and VCs. 🎭Theatrical Presentations: Style Over Substance Pitch competitions have become synonymous with startup funding, but they often resemble theatrical performances more than genuine business evaluations. Founders are pressured to deliver captivating narratives, focusing on storytelling rather than the viability of their business models. This emphasis on performance can lead to: Crowd InfluenceJust as populism sways public opinion, an audience's enthusiasm can unduly influence VCs to invest based on perceived popularity rather than critical assessment. This bandwagon effect can result in funding decisions that prioritize hype over substance. Judging CriteriaMany competitions reward presentation skills over rigorous financial analysis. This skewed focus can mislead investors into backing startups needing sustainable business practices or a clear path to profitability. 💰The Financial Focus of VCs While VCs play a crucial role in funding innovation, their approach often prioritizes financial returns over the purpose of startups. This can manifest in several ways: High Return ExpectationsVCs typically seek substantial returns, overshadowing a startup's original mission. The pressure to scale rapidly may lead to unsustainable growth strategies that compromise long-term viability. Power Law DynamicsThe venture capital model operates under a power law, where a few successful investments generate the most returns. This encourages VCs to spread their bets across many startups, leading to a mindset where individual missions are secondary to overall portfolio performance. 🧨The Risk of Overvaluation and Misaligned Interests The excitement generated during pitch events can lead to inflated valuations for startups that lack solid foundations. VCs may be swayed by the energy in the room rather than conducting thorough due diligence, resulting in: OvervaluationStartups may receive funding based on charisma rather than sound business practices, perpetuating investment cycles in companies that fail to deliver on their promises. Dilution of VisionAs VCs influence startups, there is a risk that founders will alter their original missions to align with investor expectations. This dilution can alienate key stakeholders and disrupt the startup’s core purpose. 📣A Call for Authenticity and Collaboration To disrupt the current landscape, both startups and VCs must embrace authenticity and collaboration: Emphasize SubstanceStartups should prioritize clear communication about their business models and market strategies over theatrical presentations. Investors must look beyond charisma and focus on the fundamentals driving long-term success. Align InterestsFounders and VCs should work together to ensure that investment strategies align with the startup’s mission. Open dialogue about expectations can help bridge the gap between financial goals and entrepreneurial vision. Foster Meaningful ConnectionsInstead of merely networking for funding opportunities, both parties should engage in deeper conversations about business strategy and growth potential. Building relationships based on trust and shared values can lead to more informed investment decisions. Conclusion The startup investment landscape is ripe for disruption. By confronting misleading tactics rooted in theatricality and populism, we can foster a more authentic relationship between startups and venture capitalists. Emphasizing substance over style, aligning interests, and encouraging meaningful dialogue will pave the way for sustainable growth and innovation in the industry. It’s time for both sides to move beyond performance-driven narratives and focus on what truly matters: building successful businesses grounded in purpose and integrity. The startup ecosystem is often portrayed as a vibrant landscape of innovation and opportunity, yet beneath the surface lies a complex web of misleading tactics that can undermine both startups and venture capitalists (VCs). As the industry evolves, it’s crucial to confront the theatrical and populistic attitudes that dominate pitch presentations and investment decisions. This article aims to shed light on these dynamics, fostering a more authentic relationship between startups and VCs. 🎭Theatrical Presentations: Style Over Substance Pitch competitions have become synonymous with startup funding, but they often resemble theatrical performances more than genuine business evaluations. Founders are pressured to deliver captivating narratives, focusing on storytelling rather than the viability of their business models. This emphasis on performance can lead to: Crowd InfluenceJust as populism sways public opinion, an audience's enthusiasm can unduly influence VCs to invest based on perceived popularity rather than critical assessment. This bandwagon effect can result in funding decisions that prioritize hype over substance. Crowd Influence Just as populism sways public opinion, an audience's enthusiasm can unduly influence VCs to invest based on perceived popularity rather than critical assessment. This bandwagon effect can result in funding decisions that prioritize hype over substance. Judging CriteriaMany competitions reward presentation skills over rigorous financial analysis. This skewed focus can mislead investors into backing startups needing sustainable business practices or a clear path to profitability. Judging Criteria Many competitions reward presentation skills over rigorous financial analysis. This skewed focus can mislead investors into backing startups needing sustainable business practices or a clear path to profitability. 💰The Financial Focus of VCs While VCs play a crucial role in funding innovation, their approach often prioritizes financial returns over the purpose of startups. This can manifest in several ways: High Return ExpectationsVCs typically seek substantial returns, overshadowing a startup's original mission. The pressure to scale rapidly may lead to unsustainable growth strategies that compromise long-term viability. High Return Expectations VCs typically seek substantial returns, overshadowing a startup's original mission. The pressure to scale rapidly may lead to unsustainable growth strategies that compromise long-term viability. Power Law DynamicsThe venture capital model operates under a power law, where a few successful investments generate the most returns. This encourages VCs to spread their bets across many startups, leading to a mindset where individual missions are secondary to overall portfolio performance. Power Law Dynamics The venture capital model operates under a power law, where a few successful investments generate the most returns. This encourages VCs to spread their bets across many startups, leading to a mindset where individual missions are secondary to overall portfolio performance. 🧨The Risk of Overvaluation and Misaligned Interests The excitement generated during pitch events can lead to inflated valuations for startups that lack solid foundations. VCs may be swayed by the energy in the room rather than conducting thorough due diligence, resulting in: OvervaluationStartups may receive funding based on charisma rather than sound business practices, perpetuating investment cycles in companies that fail to deliver on their promises. Overvaluation Startups may receive funding based on charisma rather than sound business practices, perpetuating investment cycles in companies that fail to deliver on their promises. Dilution of VisionAs VCs influence startups, there is a risk that founders will alter their original missions to align with investor expectations. This dilution can alienate key stakeholders and disrupt the startup’s core purpose. Dilution of Vision As VCs influence startups, there is a risk that founders will alter their original missions to align with investor expectations. This dilution can alienate key stakeholders and disrupt the startup’s core purpose. 📣A Call for Authenticity and Collaboration To disrupt the current landscape, both startups and VCs must embrace authenticity and collaboration: Emphasize SubstanceStartups should prioritize clear communication about their business models and market strategies over theatrical presentations. Investors must look beyond charisma and focus on the fundamentals driving long-term success. Emphasize Substance Startups should prioritize clear communication about their business models and market strategies over theatrical presentations. Investors must look beyond charisma and focus on the fundamentals driving long-term success. Align InterestsFounders and VCs should work together to ensure that investment strategies align with the startup’s mission. Open dialogue about expectations can help bridge the gap between financial goals and entrepreneurial vision. Align Interests Founders and VCs should work together to ensure that investment strategies align with the startup’s mission. Open dialogue about expectations can help bridge the gap between financial goals and entrepreneurial vision. Foster Meaningful ConnectionsInstead of merely networking for funding opportunities, both parties should engage in deeper conversations about business strategy and growth potential. Building relationships based on trust and shared values can lead to more informed investment decisions. Foster Meaningful Connections Instead of merely networking for funding opportunities, both parties should engage in deeper conversations about business strategy and growth potential. Building relationships based on trust and shared values can lead to more informed investment decisions. Conclusion The startup investment landscape is ripe for disruption. By confronting misleading tactics rooted in theatricality and populism, we can foster a more authentic relationship between startups and venture capitalists. Emphasizing substance over style, aligning interests, and encouraging meaningful dialogue will pave the way for sustainable growth and innovation in the industry. It’s time for both sides to move beyond performance-driven narratives and focus on what truly matters: building successful businesses grounded in purpose and integrity.

Confronting Misleading Tactics in Startup Investments: Calling for Authenticity

When we talk about "public relations," many of us immediately think of getting featured in big media outlets. While that's important, in today's world where we spend most of our time on our phones, what really matters is how many people share and repost our content – that's what we call organic reach. This is where thinking outside the box becomes invaluable. Unconventional campaigns often tap into our innate desire to share something remarkable or amusing with our friends. According to The New York Times, people primarily share on social media to inform, entertain, and assist others. Understanding this psychology is crucial for effective PR strategies. Before delving into unconventional tactics, however, there are fundamental rules that must be observed, regardless of the chosen approach. Know Your Audience: Understanding your audience is paramount before initiating any PR efforts. Identifying who you're trying to reach and what resonates with them lays the foundation for successful engagement.
Be Authentic: Authenticity is key. Rather than emulating others in the market, stay true to your brand's values. Implementing tactics incongruent with your brand identity can do more harm than good.
Stay Relevant: Relevance is essential. Aligning your messaging with current societal trends and your audience's interests prevents missteps that could lead to a crisis. Now, let's talk about some sneaky tactics you can try to boost your PR game: Creative Job Postings Get creative with your job postings. For example, take a look at a hilariously catchy Fiverr’s “Another Generic Recruitment Video”. This job posting triggers potential candidates’ interest, corresponding with the company's mission to change how the world works together. Catchy phrases and unconventional ideas became an example for any company, striving to stand out. Unique job postings garner significant organic traction, boosting awareness of your company's culture and creativity. This marketing strategy resulted in the video gaining more than 230 thousand views. Attention-Grabbing Products Embrace creativity in product promotion. The average attention on screen has decreased by 69% since 2004. Thereby, entrepreneurs are forced to compete for clients’ focus and attention. Take a cue from Stanley, the brand behind usual water bottles. Founded in 1913, the company was not in demand until Terrance Riley came on stage. He changed Stanley’s marketing approach. The company made Quencher its main product and promoted it as an item of self-expression. Bottles of an unusual form and of different colors went viral, increasing sales 10-fold. Developing the identity of your product and using viral moments can make your brand more relatable and shareable. Publicity Stunts While more challenging, well-executed publicity stunts can yield remarkable results. Think outside the box to craft attention-grabbing campaigns. The startling example was demonstrated to the PR community by WePay. The attention-grabbing move of leveraging a 300-kg block of ice has become an excellent example of situational marketing, giving the company an opportunity to outplay its competitor PayPal. This PR-stunt not only triggered the emotions of WePay users but also emphasized the pain points of PayPal, whose accounts were frozen at the moment. As a result, the stunt led to a 225% increase of sign-ups on WePay. Leveraging Technology Harness the power of technology to captivate audiences. Integrating AI and CGI into visual content can create a mesmerizing effect, captivating viewers' attention and encouraging prolonged engagement. Artificial intelligence has become an integral part of marketing, actively introducing itself into various fields of activity. With the development of machine learning technologies, data analysis and process automation, the impact of artificial intelligence on modern marketing is becoming more diverse and effective. In some companies, AI for marketing and sales has already become an indispensable assistant: 35% of businesses already use AI and 42% use it to reduce costs. Recent studies show that by 2030, AI will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%, also improving the effectiveness of interaction with consumers and helping companies better understand their needs. The triumphant advance of artificial intelligence is demonstrated to us by Jacquemus. The brand posted an Instagram reel of what appeared to be its Bambino bags cruising the streets of Paris. Initially, many users were unsure whether it was AI, CGI, or an authentic scene. Nevertheless, the video garnered over 48.7 million views, 114k reposts, and received extensive coverage in the media. In conclusion, unconventional PR tactics offer a refreshing approach to engage audiences in today's digital landscape. By embracing creativity, authenticity, and relevance, brands can effectively cut through the noise and leave a lasting impression on their target audience. When we talk about "public relations," many of us immediately think of getting featured in big media outlets. While that's important, in today's world where we spend most of our time on our phones, what really matters is how many people share and repost our content – that's what we call organic reach. When we talk about "public relations," many of us immediately think of getting featured in big media outlets. While that's important, in today's world where we spend most of our time on our phones, what really matters is how many people share and repost our content – that's what we call organic reach. This is where thinking outside the box becomes invaluable. Unconventional campaigns often tap into our innate desire to share something remarkable or amusing with our friends. According to The New York Times , people primarily share on social media to inform, entertain, and assist others. Understanding this psychology is crucial for effective PR strategies. The New York Times The New York Times Before delving into unconventional tactics, however, there are fundamental rules that must be observed, regardless of the chosen approach. Know Your Audience: Understanding your audience is paramount before initiating any PR efforts. Identifying who you're trying to reach and what resonates with them lays the foundation for successful engagement. Be Authentic: Authenticity is key. Rather than emulating others in the market, stay true to your brand's values. Implementing tactics incongruent with your brand identity can do more harm than good. Stay Relevant: Relevance is essential. Aligning your messaging with current societal trends and your audience's interests prevents missteps that could lead to a crisis. Know Your Audience: Understanding your audience is paramount before initiating any PR efforts. Identifying who you're trying to reach and what resonates with them lays the foundation for successful engagement. Know Your Audience: Be Authentic: Authenticity is key. Rather than emulating others in the market, stay true to your brand's values. Implementing tactics incongruent with your brand identity can do more harm than good. Be Authentic: Stay Relevant: Relevance is essential. Aligning your messaging with current societal trends and your audience's interests prevents missteps that could lead to a crisis. Stay Relevant: Now, let's talk about some sneaky tactics you can try to boost your PR game: Creative Job Postings Creative Job Postings Get creative with your job postings. For example, take a look at a hilariously catchy Fiverr’s “Another Generic Recruitment Video”. This job posting triggers potential candidates’ interest, corresponding with the company's mission to change how the world works together. Catchy phrases and unconventional ideas became an example for any company, striving to stand out. Unique job postings garner significant organic traction, boosting awareness of your company's culture and creativity. This marketing strategy resulted in the video gaining more than 230 thousand views. Attention-Grabbing Products Embrace creativity in product promotion. The average attention on screen has decreased by 69% since 2004. Thereby, entrepreneurs are forced to compete for clients’ focus and attention. Take a cue from Stanley, the brand behind usual water bottles. Founded in 1913, the company was not in demand until Terrance Riley came on stage. He changed Stanley’s marketing approach. The company made Quencher its main product and promoted it as an item of self-expression. decreased Bottles of an unusual form and of different colors went viral, increasing sales 10-fold. Developing the identity of your product and using viral moments can make your brand more relatable and shareable. increasing Publicity Stunts Publicity Stunts While more challenging, well-executed publicity stunts can yield remarkable results. Think outside the box to craft attention-grabbing campaigns. The startling example was demonstrated to the PR community by WePay. The attention-grabbing move of leveraging a 300-kg block of ice has become an excellent example of situational marketing, giving the company an opportunity to outplay its competitor PayPal. This PR-stunt not only triggered the emotions of WePay users but also emphasized the pain points of PayPal, whose accounts were frozen at the moment. As a result, the stunt led to a 225% increase of sign-ups on WePay. increase Leveraging Technology Leveraging Technology Harness the power of technology to captivate audiences. Integrating AI and CGI into visual content can create a mesmerizing effect, captivating viewers' attention and encouraging prolonged engagement. Artificial intelligence has become an integral part of marketing, actively introducing itself into various fields of activity. With the development of machine learning technologies, data analysis and process automation, the impact of artificial intelligence on modern marketing is becoming more diverse and effective. In some companies, AI for marketing and sales has already become an indispensable assistant: 35% of businesses already use AI and 42% use it to reduce costs. Recent studies show that by 2030, AI will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%, also improving the effectiveness of interaction with consumers and helping companies better understand their needs. use studies The triumphant advance of artificial intelligence is demonstrated to us by Jacquemus. The brand posted an Instagram reel of what appeared to be its Bambino bags cruising the streets of Paris. Initially, many users were unsure whether it was AI, CGI, or an authentic scene. Nevertheless, the video garnered over 48.7 million views, 114k reposts, and received extensive coverage in the media. In conclusion, unconventional PR tactics offer a refreshing approach to engage audiences in today's digital landscape. By embracing creativity, authenticity, and relevance, brands can effectively cut through the noise and leave a lasting impression on their target audience.

Attention-grabbing PR Tactics for the Digital Age: How to Boost Organic Reach

Periwinkle Entertainment, Inc. v. The Walt Disney Company Court Filing retrieved [redacted] is part of HackerNoon’s Legal PDF Series. You can jump to any part in this filing here. This part is 8 of 12. E. Marvel’s Breach is the Direct Result of Disney’s Tortious Interference 37. Why would Disney forgo hundreds of millions of dollars in box office receipts by releasing the Picture in theatres at a time when it knew the theatrical market was “weak,” rather than waiting a few months for that market to recover? On information and belief, the decision do so was made at least in part because Disney saw the opportunity to promote its flagship subscription streaming service using the Picture and Ms. Johansson, thereby attracting new paying monthly subscribers, retaining existing ones, and establishing Disney+ as a must-have service in an increasingly competitive marketplace. Ms. Johansson, and the express promises that Marvel had made to her concerning WWBO bonuses and a “traditional” theatrical release “like our other pictures,” were simply collateral damage. By interfering with the Agreement and inducing Marvel to breach it, Disney not only increased the value of Disney+, but it also intentionally saved Marvel (and thereby itself) what Marvel’s itself referred to as “very large box office bonuses” that Marvel otherwise would have been obligated to pay Ms. Johansson. 38. Disney unquestionably understood how it would benefit from inducing a breach of the Agreement. When he announced the release of another Disney film, Mulan, on Disney+ Premier Access, Mr. Chapek noted that “under a premiere access offering, not only does it get us revenue from our original transaction of [Premium Video on Demand], but it’s a fairly large stimulus to sign up for Disney+.” 39. Moreover, Disney knew that the availability of the Picture on Disney+ would dissuade a number of would-be moviegoers, including many would-be repeat moviegoers, from paying to see the Picture in theatres. When Disney first announced its plan to release the Picture on Premier Access, no less than the New York Times described it as “a move that will likely hurt cinemas (lower ticket and concession sales) while helping Disney (higher streaming revenue).” Similarly, one Hollywood trade journal opined on January 11, 2021 that “it’s insurmountably more challenging for a film the size and scale of ‘Black Widow’ to become profitable without a traditional theatrical window.” On June 10, 2021, one month before the release of the Picture, another prominent Hollywood trade journal reported that with respect to Disney’s day-and-date strategy, “[t]he whole game now is to bring subscribers into the Disney+ ecosystem and keep them there,” and that this “has been damaging for talent” who are compensated by sharing in the box office receipts from a film. Just as these news outlets predicted and Ms. Johansson feared, the Picture’s box office receipts for its opening weekend were significantly below the opening weekend performance of Marvel’s previous films and have “suffered [a] steeper-than-normal decline[]” since then. In short, Disney’s strategy to lure viewers away from the theatres and toward Disney+ worked. 40. There can be no doubt that Disney’s conduct was knowing and intentional. Indeed, as recently as March 1, 2021, Mr. Chapek publicly acknowledged that shortening or eliminating the standard exclusive theatrical window could “cut the legs off a theatrical exhibition run.” Yet he and Disney have done just that, notwithstanding (and in disregard of) Marvel’s contractual promises. 41. This negative impact upon traditional WWBO receipts is exacerbated by the Disney+ Premier Access model, which will allow viewers who pay the Premier Access fee to rewatch the Picture an unlimited number of times so long as they remain subscribed to Disney+. 42. Traditionally, if a moviegoer enjoyed a film enough to see it a second time, he or she would have to either buy another theatre ticket or wait to buy the film on home video, electronic-sell-through (iTunes), or some other form of distribution after the theatrical window concluded. And historically there was no shortage of Marvel superfans willing to do so. Indeed, movie-ticket service Fandango announced that in the first week alone, Avengers: Endgame saw 85% more repeat viewers than Avengers: Infinity War. Marvel itself has banked on these repeat viewers in the past, having re-released Avengers: Endgame with seven minutes of additional footage in an explicit bid to draw in enough additional ticket sales to make the film the highest grossing of all time. In fact, the Guinness World Record for the most times seeing the same film in theaters is held by a Marvel fan who saw Avengers: Endgame 191 times in theatres; the previous record was held by a fan who saw Avengers: Infinity War 103 times. 43. But with Premier Access, there are no repeat ticket sales. Subscribers pay a onetime fee to view the Picture as many times as they want. It is tantamount to handing each moviegoer a free DVD on their way out of the theatre. On top of that, unlike in the theatres, a single Premier Access purchase of the Picture can be shared with tens if not hundreds of would-be paying moviegoers whose ticket buying would have generated WWBO. Still other viewers will forego the theatre and the $30 Premier Access fee because they know they can simply wait what is widely expected to be just 90 days to access the Picture on Disney+ through a regular $8 monthly subscription. And millions of others who would have watched in the theatres will instead view the Picture on perfect digital pirated copies—all made possible by Disney’s decision to release the Picture “day-and-date” on Disney+. Indeed, Black Widow was the No. 1 pirated title of the July 19 week, per the news site TorrentFreak. All of this has undermined the consideration promised to Ms. Johansson in her Agreement and ignores Marvel’s recognition that her “whole deal is based on the premise that the film would be widely theatrically released like our other pictures.” 44. Adding insult to injury, Ms. Johansson has spent the last several months fulfilling her own obligation under the Agreement to promote the Picture—and therefore, by association, its release on Disney+. In other words, Disney has enjoyed the benefits of having one of Hollywood’s top actresses promote its wholly owned subscription service at no additional cost to Disney, and with the intended effect of taking money out of that actress’ own pocket. 45. On information and belief, Marvel’s decision to release the Picture simultaneously in theatres and on Disney+ Premier Access—if it can be called Marvel’s decision at all—was the direct result of Disney’s tortious interference with the Agreement. Absent this interference, it was Marvel’s intent and desire to release the Picture exclusively in theatres at a time that would have maximized box office receipts and, therefore, Marvel’s and Ms. Johansson’s profits from the Picture. The only reason Marvel did not wait for a more opportune time to release the Picture exclusively in theatres as intended is because it was induced or forced by Disney to release it dayand-date on Disney+ Premier Access to drive profits to Disney at Ms. Johansson’s expense. Continue Reading Here. About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings.
This court case retrieved [redacted] deadline.com is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. Periwinkle Entertainment, Inc. v. The Walt Disney Company Court Filing retrieved [redacted] is part of HackerNoon’s Legal PDF Series. You can jump to any part in this filing here. This part is 8 of 12. Periwinkle Entertainment, Inc. v. The Walt Disney Company Court Filing retrieved [redacted] is part of HackerNoon’s Legal PDF Series . You can jump to any part in this filing here . This part is 8 of 12. HackerNoon’s Legal PDF Series here E. Marvel’s Breach is the Direct Result of Disney’s Tortious Interference 37. Why would Disney forgo hundreds of millions of dollars in box office receipts by releasing the Picture in theatres at a time when it knew the theatrical market was “weak,” rather than waiting a few months for that market to recover? On information and belief, the decision do so was made at least in part because Disney saw the opportunity to promote its flagship subscription streaming service using the Picture and Ms. Johansson, thereby attracting new paying monthly subscribers, retaining existing ones, and establishing Disney+ as a must-have service in an increasingly competitive marketplace. Ms. Johansson, and the express promises that Marvel had made to her concerning WWBO bonuses and a “traditional” theatrical release “like our other pictures,” were simply collateral damage. By interfering with the Agreement and inducing Marvel to breach it, Disney not only increased the value of Disney+, but it also intentionally saved Marvel (and thereby itself) what Marvel’s itself referred to as “very large box office bonuses” that Marvel otherwise would have been obligated to pay Ms. Johansson. 38. Disney unquestionably understood how it would benefit from inducing a breach of the Agreement. When he announced the release of another Disney film, Mulan, on Disney+ Premier Access, Mr. Chapek noted that “under a premiere access offering, not only does it get us revenue from our original transaction of [Premium Video on Demand], but it’s a fairly large stimulus to sign up for Disney+.” 39. Moreover, Disney knew that the availability of the Picture on Disney+ would dissuade a number of would-be moviegoers, including many would-be repeat moviegoers, from paying to see the Picture in theatres. When Disney first announced its plan to release the Picture on Premier Access, no less than the New York Times described it as “a move that will likely hurt cinemas (lower ticket and concession sales) while helping Disney (higher streaming revenue).” Similarly, one Hollywood trade journal opined on January 11, 2021 that “it’s insurmountably more challenging for a film the size and scale of ‘Black Widow’ to become profitable without a traditional theatrical window.” On June 10, 2021, one month before the release of the Picture, another prominent Hollywood trade journal reported that with respect to Disney’s day-and-date strategy, “[t]he whole game now is to bring subscribers into the Disney+ ecosystem and keep them there,” and that this “has been damaging for talent” who are compensated by sharing in the box office receipts from a film. Just as these news outlets predicted and Ms. Johansson feared, the Picture’s box office receipts for its opening weekend were significantly below the opening weekend performance of Marvel’s previous films and have “suffered [a] steeper-than-normal decline[]” since then. In short, Disney’s strategy to lure viewers away from the theatres and toward Disney+ worked. 40. There can be no doubt that Disney’s conduct was knowing and intentional. Indeed, as recently as March 1, 2021, Mr. Chapek publicly acknowledged that shortening or eliminating the standard exclusive theatrical window could “cut the legs off a theatrical exhibition run.” Yet he and Disney have done just that, notwithstanding (and in disregard of) Marvel’s contractual promises. 41. This negative impact upon traditional WWBO receipts is exacerbated by the Disney+ Premier Access model, which will allow viewers who pay the Premier Access fee to rewatch the Picture an unlimited number of times so long as they remain subscribed to Disney+. 42. Traditionally, if a moviegoer enjoyed a film enough to see it a second time, he or she would have to either buy another theatre ticket or wait to buy the film on home video, electronic-sell-through (iTunes), or some other form of distribution after the theatrical window concluded. And historically there was no shortage of Marvel superfans willing to do so. Indeed, movie-ticket service Fandango announced that in the first week alone, Avengers: Endgame saw 85% more repeat viewers than Avengers: Infinity War. Marvel itself has banked on these repeat viewers in the past, having re-released Avengers: Endgame with seven minutes of additional footage in an explicit bid to draw in enough additional ticket sales to make the film the highest grossing of all time. In fact, the Guinness World Record for the most times seeing the same film in theaters is held by a Marvel fan who saw Avengers: Endgame 191 times in theatres; the previous record was held by a fan who saw Avengers: Infinity War 103 times. 43. But with Premier Access, there are no repeat ticket sales. Subscribers pay a onetime fee to view the Picture as many times as they want. It is tantamount to handing each moviegoer a free DVD on their way out of the theatre. On top of that, unlike in the theatres, a single Premier Access purchase of the Picture can be shared with tens if not hundreds of would-be paying moviegoers whose ticket buying would have generated WWBO. Still other viewers will forego the theatre and the $30 Premier Access fee because they know they can simply wait what is widely expected to be just 90 days to access the Picture on Disney+ through a regular $8 monthly subscription. And millions of others who would have watched in the theatres will instead view the Picture on perfect digital pirated copies—all made possible by Disney’s decision to release the Picture “day-and-date” on Disney+. Indeed, Black Widow was the No. 1 pirated title of the July 19 week, per the news site TorrentFreak. All of this has undermined the consideration promised to Ms. Johansson in her Agreement and ignores Marvel’s recognition that her “whole deal is based on the premise that the film would be widely theatrically released like our other pictures.” 44. Adding insult to injury, Ms. Johansson has spent the last several months fulfilling her own obligation under the Agreement to promote the Picture—and therefore, by association, its release on Disney+. In other words, Disney has enjoyed the benefits of having one of Hollywood’s top actresses promote its wholly owned subscription service at no additional cost to Disney, and with the intended effect of taking money out of that actress’ own pocket. 45. On information and belief, Marvel’s decision to release the Picture simultaneously in theatres and on Disney+ Premier Access—if it can be called Marvel’s decision at all—was the direct result of Disney’s tortious interference with the Agreement. Absent this interference, it was Marvel’s intent and desire to release the Picture exclusively in theatres at a time that would have maximized box office receipts and, therefore, Marvel’s and Ms. Johansson’s profits from the Picture. The only reason Marvel did not wait for a more opportune time to release the Picture exclusively in theatres as intended is because it was induced or forced by Disney to release it dayand-date on Disney+ Premier Access to drive profits to Disney at Ms. Johansson’s expense. Continue Reading Here. Continue Reading Here . Here About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case retrieved [redacted] deadline.com is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case retrieved [redacted] deadline.com is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. deadline.com

Scarlett Johansson's Lawsuit Claims Disney's Tactics Hurt 'Black Widow' Box Office

Why Do We Need to Secure Networks? Networks are constantly under attack and can be infiltrated via various tactics, including malware, spoofing, packet sniffing, and much more. If a network is not protected from these tactics and is intruded upon, it could have a catastrophic impact on the organization. Consider one of such intrusion tactics, denial of service (DoS) attacks. What Is a Denial of Service Attack? A denial of service, or DoS, attack is an attack that targets a network or server and floods it with network traffic. The objective of this attack is to disrupt normal business operations by overloading an organization’s network with the goal of sending so much information that the network crashes or is unable to respond to legitimate users. Types of DoS Attacks Distributed Denial of Service (DDoS) Attack: This type of DoS attack uses multiple devices or servers, in different locations to flood the target network with unwanted traffic. This attack archives effectiveness by exploiting devices such as computers, IoT devices, and other networked resources. Network-level DoS Attacks: These DoS attacks target network bandwidths on a server to slow traffic. Types of these attacks include: SYN (synchronize) flood attack: To understand this attack, you have to understand the process used to establish a transmission control protocol (TCP) connection between devices and a server. This process is often called the handshake process.

The handshake process begins when a device sends a synchronize request to the server. The server responds with a SYN/ACK packet, acknowledging the receipt of the device’s request and leaves a port open for the final step of the handshake.
Upon receiving the final ACK packet from the device, the server establishes that the TCP connection is established.

Attackers understand this process and use SYN flood attacks to simulate TCP connections and flood a server with SYN packets. When the number of requests is larger than the number of available ports on the server, the server will crash and be unable to function.

Internet Control Message Protocol (ICMP) flood attack: This is a type of DoS attack where ICMP packets are repeatedly sent to a network server, forcing the server to send an ICMP in response, which eventually uses all the bandwidth for incoming and outgoing traffic, causing the server to crash.

The Internet control message protocol (ICMP) is an Internet protocol used by devices to tell each other about data transmission errors across a network.
Learn more about ICMP here Ping of Death: This is a type of DoS attack caused when a hacker pings a system by sending it an oversized ICMP packet that is bigger than 64kb (the maximum size for a currently formed ICMP packet). This causes the server to crash. Conclusion You are now aware of how a denial of service attack works and the different types associated with it. How do you keep yourself and your data safe from these attacks. How do you go about navigating these vulnerabilities? Do you have answers or suggestions? Feel free to share your thoughts in the comment section. GodSpeed Why Do We Need to Secure Networks? Networks are constantly under attack and can be infiltrated via various tactics, including malware, spoofing, packet sniffing, and much more. If a network is not protected from these tactics and is intruded upon, it could have a catastrophic impact on the organization. Consider one of such intrusion tactics, denial of service (DoS) attacks. What Is a Denial of Service Attack? A denial of service, or DoS, attack is an attack that targets a network or server and floods it with network traffic. The objective of this attack is to disrupt normal business operations by overloading an organization’s network with the goal of sending so much information that the network crashes or is unable to respond to legitimate users. Types of DoS Attacks Distributed Denial of Service (DDoS) Attack: This type of DoS attack uses multiple devices or servers, in different locations to flood the target network with unwanted traffic. This attack archives effectiveness by exploiting devices such as computers, IoT devices, and other networked resources. Network-level DoS Attacks: These DoS attacks target network bandwidths on a server to slow traffic. Types of these attacks include: SYN (synchronize) flood attack: To understand this attack, you have to understand the process used to establish a transmission control protocol (TCP) connection between devices and a server. This process is often called the handshake process.

The handshake process begins when a device sends a synchronize request to the server. The server responds with a SYN/ACK packet, acknowledging the receipt of the device’s request and leaves a port open for the final step of the handshake.
Upon receiving the final ACK packet from the device, the server establishes that the TCP connection is established.

Attackers understand this process and use SYN flood attacks to simulate TCP connections and flood a server with SYN packets. When the number of requests is larger than the number of available ports on the server, the server will crash and be unable to function. Internet Control Message Protocol (ICMP) flood attack: This is a type of DoS attack where ICMP packets are repeatedly sent to a network server, forcing the server to send an ICMP in response, which eventually uses all the bandwidth for incoming and outgoing traffic, causing the server to crash.

The Internet control message protocol (ICMP) is an Internet protocol used by devices to tell each other about data transmission errors across a network.
Learn more about ICMP here SYN (synchronize) flood attack: To understand this attack, you have to understand the process used to establish a transmission control protocol (TCP) connection between devices and a server. This process is often called the handshake process. The handshake process begins when a device sends a synchronize request to the server. The server responds with a SYN/ACK packet, acknowledging the receipt of the device’s request and leaves a port open for the final step of the handshake.
Upon receiving the final ACK packet from the device, the server establishes that the TCP connection is established. Attackers understand this process and use SYN flood attacks to simulate TCP connections and flood a server with SYN packets. When the number of requests is larger than the number of available ports on the server, the server will crash and be unable to function. SYN (synchronize) flood attack: To understand this attack, you have to understand the process used to establish a transmission control protocol (TCP) connection between devices and a server. This process is often called the handshake process . handshake process The handshake process begins when a device sends a synchronize request to the server. The server responds with a SYN/ACK packet, acknowledging the receipt of the device’s request and leaves a port open for the final step of the handshake. Upon receiving the final ACK packet from the device, the server establishes that the TCP connection is established. The handshake process begins when a device sends a synchronize request to the server. The server responds with a SYN/ACK packet, acknowledging the receipt of the device’s request and leaves a port open for the final step of the handshake. Upon receiving the final ACK packet from the device, the server establishes that the TCP connection is established. Attackers understand this process and use SYN flood attacks to simulate TCP connections and flood a server with SYN packets. When the number of requests is larger than the number of available ports on the server, the server will crash and be unable to function. Internet Control Message Protocol (ICMP) flood attack: This is a type of DoS attack where ICMP packets are repeatedly sent to a network server, forcing the server to send an ICMP in response, which eventually uses all the bandwidth for incoming and outgoing traffic, causing the server to crash. The Internet control message protocol (ICMP) is an Internet protocol used by devices to tell each other about data transmission errors across a network.
Learn more about ICMP here Internet Control Message Protocol (ICMP) flood attack: This is a type of DoS attack where ICMP packets are repeatedly sent to a network server, forcing the server to send an ICMP in response, which eventually uses all the bandwidth for incoming and outgoing traffic, causing the server to crash. The Internet control message protocol (ICMP) is an Internet protocol used by devices to tell each other about data transmission errors across a network. Learn more about ICMP here The Internet control message protocol (ICMP) is an Internet protocol used by devices to tell each other about data transmission errors across a network. Learn more about ICMP here here Ping of Death: This is a type of DoS attack caused when a hacker pings a system by sending it an oversized ICMP packet that is bigger than 64kb (the maximum size for a currently formed ICMP packet). This causes the server to crash. Ping of Death: This is a type of DoS attack caused when a hacker pings a system by sending it an oversized ICMP packet that is bigger than 64kb (the maximum size for a currently formed ICMP packet). This causes the server to crash. Conclusion You are now aware of how a denial of service attack works and the different types associated with it. How do you keep yourself and your data safe from these attacks. How do you go about navigating these vulnerabilities? Do you have answers or suggestions? Feel free to share your thoughts in the comment section. GodSpeed GodSpeed

An Overview of Network Intrusion Tactics: Denial of Service (DOS) Attacks

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