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The Business Case for Love

SumoMe

sumome

The SaaS market is on its way to the top and so is the competition. And that’s good news because the entire digital space is creating opportunities left, right and center for growth-hungry SaaS startups. The growth of the industry can be attributed to its rising expenditure. The spending in SaaS reached . The projections show this expenditure to rise as high as $55 billion by 2026. $16 billion in 2019 With the growing popularity and fierce competition, it’s going to take innovation, unconventional strategies, and subtle growth hacking techniques to stand out. Let’s have a look at these 6 tactics to market your . SaaS business 1. Advertise the Hows The best way to advertise your product is to show how it's done. did exactly that and nothing else when it launched its services back in the day. Promoter.io To stay relevant with recent ongoings, the cunning start-up developed an engaging tool. This tool used its technology to predict presidential elections. And with just a few months under its name, the brand has been featured in a series of publications. Showcasing the features and benefits of a system is a great way to connect your audience with your value proposition. 2. Interact. Engage. Reddit Reddit is very generous when it comes to generating traffic through a third party. The segmentation of the community at into hyper-focused subreddits helps you reach out to your target audience. Reddit SumoMe understood the significance and weightage of the Reddit community. The brand created organic, high-value exhaustive content within the subreddit, rather than spammy cheap links. It was followed with information and links via private message to Redditors who requested more information. As per AppSumo’s Wilson Hung, the initiative generated a lot of positive discussion and branding that fetched up to 1,000 unique visits per Reddit post. 3. Be generous with referrals There happened a Nielsen research once, and according to it, 92% of consumers say they trust recommendations from friends and family, over advertising media. Unfortunately, it’s not simple to control word-of-mouth. However, you can always give your best shot like going big with the referrals can nudge people in the right direction mostly. That’s how Dropbox grows its user base incredibly every day. The major player offers quite a lot of free extra storage space for every friend you bring to the table. Even Elon Musk’s PayPal took the same approach in its nascent days. The website offered $10 referral bonuses. And guess what, it worked. Its referral program helped it reach 10% daily growth, increasing its user base to 1 million+ by March 2000 eventually reaching 5 million users by the end of that year. 4. Giveaways It is a classic , yet it’s not widely employed in the market. Giving something for free garners you a lot of buzz and with it comes the influx of new users. Some of those users will happily upgrade to the paid premium services. Even tried this route and pulled it off spectacularly. growth-hacking strategy Evernote 5. Customer is the King So many companies focus on growth hacking, search engine optimization, Social media marketing. And in between this whole gimmick, they forget the one thing they should care about- their customers. If your goal is to grow your audience, then you gotta provide what the audience seeks. So Be direct. To the point. Ask them, literally, what they want from you. 6. Integrate and Complement People are busy. Also, they have a shorter attention span. You must do something really extraordinary to stay in their head. Or what else you could do, is that you stay everywhere around them. The year was 2007. A new up and coming startup wanted to sell a product that was already being regularly pushed on Craigslist. Their products were vacation homes and rentals. Instead of investing a hefty budget into competing with craigslist and other existing services, the start-up found a workaround. Now, whenever a user added a listing to the startup’s website (oh, which was Airbnb…btw), it was also added to Craigslist. Conclusion So, you should think about ways you can integrate with existing networks and platforms to market your product. As an additional step, also consider collaborating with other non-competing functioning in your industry. This cross-promotional integration is beneficial for all the mutual parties involved. SaaS firms

6 Ideas to Market your SaaS Business

Today we’ve got an interesting startup to go over. Their name is and they recently made a splash in the news for raising a $20m Series A round. Aurora Solar I gave a quick read and poked around their site a bit, and I must say, I’m impressed. this Techcrunch article The value of their product is obvious. They do a great job explaining it. And their product-market fit seems rock solid… mostly because they designed the product for the market. At first pass, I suspect the next phase of their growth lies more in than anything else. The hundred million dollar question is, what are the best growth channels to pursue? product/channel fit Before we get into that though, let’s go over some metrics and tools I was able to find on their site. Website traffic: Similarweb shows their monthly website traffic to be right around 100k visits/mo. Fantastic. This is a list of plugins, tags, and pixels that I was able to find: Segment Sumome Hubspot Google optimize Linkedin pixel Facebook pixel Optimizely Mixpanel Hotjar Buffer Hubspot chat Pinterest tag Reddit tag Intercom Zendesk Typeform A few of these are redundant, so I’m guessing they’ve cycled tools after experimenting a bit. That’s great to see. The key takeaway from this list is that they’re using a lot of the right tools, and have a quite modern marketing team. That’s good. They also buy into inbound marketing, evidenced by their use of HubSpot. This reflects in their strong content marketing efforts. I think this is going in the right direction and they should double down on this channel in 2019. Another takeaway from these tags is that they’re probably running ads on Google Ads, LinkedIn, Facebook, Pinterest, and Reddit. I also think that’s the right move. This is overall a great base of marketing efforts and tools. Moving on, here’s a brief summary of their social A couple thousand followers on Twitter 2k followers on Linkedin 600 subs on Youtube, decent traciton on videos, and more importantly — they have a video library including testimonials, product demos, and more 1k followers on Facebook That’s the rough overview of all the data I gathered in a 15min pass.So, let’s get into some channel ideas and suggestions. I also have a few recommendations on their website. Channel ideas: Google Ads video (Youtube) ads They have a nice library of video content to advertise and should definitely take advantage of this. I’d like to see keyword targeted Youtube advertising for similar keywords to what they’re targeting via content marketing and Google Search Ads. Video ads are cheap and can get massive reach. This would be a great cost-effective way to spend their new capital and reach large audiences. Tiered Facebook video lookalike and retargeting audiences This is a powerful tactic I first heard on The Art of Paid Traffic, a great podcast to check out if you haven’t heard of it. Here’s how it works. You set up a Facebook audience as A) a lookalike audience to your customer/lead list, and B) a retargeting audience based on your site pixel. From there, you target the whole audience with a very top-of-funnel video, designed to hook interested people in your audience. A customer story, or industry expertise clip for example, would be great here. Next, you set up a video engagement audience based on only people who watched more than 50% of your first video. Target this audience with a video further down the buyer’s journey. For example, case studies and testimonials. Next, you repeat with a 50% engagement audience off of video. that Send this third audience a bottom of funnel video like product demos and example use cases. The goal with this tactic is to use video audiences to walk people through product education and qualify your audience. Retargeting in general I didn’t notice a pixel for retargeting tools like AdRoll or PerfectAudience. They might be running Facebook retargeting natively, but either way I’d want to branch out to a retargeting tool that also includes wider inventory and display targeting. LinkedIn Ads I suspect they are already running these based on the pixel I found. Definitely keep this up. I imagine their target persona(s) are keyword and job-title targetable. Outbound Email Any time LinkedIn is a viable channel, it’s a good bet that outbound email is a lower-cost variation on this. Worth testing. Google Ads for search on solar keywords Guessing they are already running ads here as well. Likely the best keywords are going to be around things like: “solar panel software” “solar panel installation tools” “commercial solar installation” etc. Keep up the content marketing Their content marketing is top notch and is clearly working based on their website traffic. Only thing to do here is keep it up or double down on output. Conferences / events I suspect this industry has a lot of high quality conferences and events. Solar panels are tactile, physical goods. Trade shows for manufacturers and suppliers seem like they would naturally crop up. Any event like that would be perfect for these guys. They should sponsor, buy a booth, throw afterparties, try to get the email list, etc. on all events in the industry. Betting big on ROI here. Growth hacks / misc. ideas For solar installation companies and contractors — Facebook for sure, maybe LinkedIn. Community building. I think there’s a lot of value to be unlocked if they can build an owned community that helps installers and contractors build their businesses and learn from each other and experts. — I’m not a fan of two tiers and a nebulous Enterprise level. Improve pricing strategy There also isn’t any kind of variable unit to increase revenue per customer/user. A good example of this is Hubspot. They charge a base amount per month for the software, upsell you on feature adds, and rate charge you on contacts in your database. I think these guys could take a page out of our boy Tom’s and up their pricing game. SaaS pricing strategy Of course, we all know that higher ARPU and LTV means higher acceptable CAC costs… which is a major growth level on the front end and the back end of customer acquisition. OK. All that said, let’s move on past channel strategy. Website improvements: Here’s a brief list of some things I think they could improve on their website. Special emphasis on TOFU and MOFU content offers to better capture leads, educate buyers to move them down the buyer’s journey, and give their sales team more to work with. Align demo CTA with webinar offer on the form page. Currently mismatched. Add TOFU / MOFU content offers and lead magnets to better utilize HubSpot. It appears that all CTAs currently drive to demo. Case studies and testimonials are awesome — get more of these. Esp. the video Add ability to buy on the pricing page Next steps: Their leadership team should first work on pricing strategy. This is the biggest growth lever I see as they scale because it allows for a wider range of acceptable lead gen strategies. It’s a good idea to tackle this now so the marketing team can make go/no-go decisions on channels and campaigns. After that, I’d like to see effort on lead magnet development in their content marketing. This dovetails into email automation as well. I would really love to see more advertising on their video content. It’s cheap, it scales to big audiences, and they already have the content for it. Overall. At this point, it’s all about running rapid experiments and testing channels and ideas (like the ones written here). There’s not really a huge opportunity missing that I can see. They’re doing all the right things. It’s just a matter of doing more and iterating faster. Originally published at andrewishimaru.com on February 5, 2019.

$20 Million Series A Growth Strategy For Aurora Solar

Growth involves much more than just grow retention, conversion or increase any specific action Source You can read the Portuguese version here . I know that you have been listening and seeing like ever before. Strategies that increased the conversion in X%, retention grew Y% and a lot of other numbers that grow based on smart movements. Growth But at the end of the day, we need to discuss and prepare a lot of stuff before start and analyze behavior, numbers to optimize growth. When I start talking about it on the first in January at Product Arena Rio de Janeiro Edition, the students look me like a stranger. After I gave a lot of examples, exercises, and discussions, they understand the importance of the Mobile Growth Workshop Foundation of Growth. One thing that helps to understand it is the growth pyramid that explained in one of his articles about growth: Brian Balfour Source: Brian Balfour's blog Starting by Principes and not by tactics make sense once all tactics are different from each product. And for sure that you know your product, your audience, your users, and the customer journey are so different, right? Rather than ask about: Tactics that help X% active faster the service; or Tactics that grew the retention by Y%, People should ask: How are created the principles of growth and how that keeps working? And, the pyramid has other essential points: Help orientate/priority hypothesis and focus, and of course, alignment; Process: Define the process is so important to create your team; Team: Are the "Hands on" part. Turbinated and evolved by the Team. Good Process and the right Team are essential to be successful here. Tactics: To learn more about the Growth Pyramid, read more and here here . Ok, and then…? What is the most critical area that we can focus our effort with minimal resources? The one billion dollars question that helps define a lot of things. For example: Will we invest effort in of users or the of new users? Activation Acquisition For sure that both make sense. But, if you don't have enough resources what the priority is? Make sense acquire new users if they not back? That's why (and I recommend you to read by and about my keynote on ProductCamp) Retention is king! this article about retention Andrew Chen this one Virality Vs. Retention. Andrew Chen's Blog Source: PS: did you know that can be 25x cheaper retain a user than acquire a new one? Source: Harvard Business Review About it, two more topics need attention: and . North Star Metric The Only Metric That Matter is the to measure the value that your product delivery to users, and North Star Metric best metric is the number that needs attention at the moment The Only Metric that Matter only (and maybe in the future , you need other OMTM) Basically, is the number that will help your next fund rising, and will help orientate your startup in the long term. OMTM startup NSM Examples of : North Star Metric Daily Active Users (more users access, more info/status users look and of course, more segmentation they have to Ads) Facebook: Nights Booked (value to the hosts and guests) Airbnb : Examples of Only Metric That Matter: ; Medium: Total Time Reading : SumoMe One Billion Page Views In One Year If you want to learn more about these topics, I encourage you to about and about read it NSM this one OMTM . As soon users exposed to these value, the conversion grow. Inside Intercom Poadcast Source: You can have a lot of answers to Like: What is the most critical area that we can focus our effort with minimal resources? Activation (Onboarding); Acquisition (New Users); Retention Former Postmates VP of Growth, shared one interesting example about Onboarding at an interview on . Postmates allows getting anything from anywhere, like a Nintendo Switch from Target. That’s an advantage if you compare competitors like UberEats. (also, in Brazil we have a startup doing the same of Postmates, called So, as soon users exposed to these value, the conversion grow. Siqi Chen podcast Inside Intercom Rappi ). The next level of growth Another good example of is The that recently , Instead they think just make users send more messages, WeChat trying to grow the growth is not just growing specific action WeChat. Asian Juggernau, achieves 1 Billion monthly active users number of tasks that can be done through the app in the daily lives of users. Crazy, no? Source: Y-Combinator To think in this way, you need your . But, you can step back and understand and your customer interacts with your product/service using a simple framework, called Make a copy to apply to your product and get some insights: foundation of growth prepared how where User Channel Map. Download User Channel Map Template User Channel Map — Source: Growth Series by Reforge To resume: Better questions always bring better answers. Do not forget that Growth is much more than just tactic; Find your NSM as soon as possible to orientate the future of your company; NSM is different from OMTM; Understand what your customer do during the day can bring a lot of insights to take your product to the next level; Define the foundation/principles of help better tests, hypothesis and probably, best results and velocity. Growth So, are you ready for Growth? 🤓 If you like, don’t forget to 👏👏👏👏👏👏👏👏👏👏👏👏👏👏 You can check all references linked in the article or below: by On Growing: 7 lessons from the Story of WeChat Y Combinator by Siqi Chen, former VP of Growth at Postmates, on scaling a growth team Intercom by Retenção e Engajamento — Quando tudo começa pela emoção @arthurklose by Retention is king Andrew Chen by Don’t Let Your North Star Metric Deceive You Brian Balfour by Does a North Star Metric Oversimplify Growth? Sean Ellis by Medium’s metric that matters: Total Time Reading Pete Davies ? by What is North Star Metric Sean Ellis by The Only Metric That Matter Josh Elman by Building A Growth Machine Brian Balfour by Principle, Process, Team and Tactics Brian Balfour _Read writing about Growth in Hacker Noon. how hackers start their afternoons._hackernoon.com Growth - Hacker Noon _Read writing about Growth Hacking in Hacker Noon. how hackers start their afternoons._hackernoon.com Growth Hacking - Hacker Noon

Growth is NOT just growth.

Are you an Entrepreneur? Do you also wish to save some money and also get the best resources for your startup? 9 Free Startup Resources for Entrepreneurs. Saving money isn’t bad but saving money at the cost of quality is definitely bad. But if I say that you can save money without compromising the quality then what would you give me? Just kidding. (But if you still want to give me something then just give the article some claps and I will be happy enough.) Yes there are many tools out there that will help you a lot in your Entrepreneurial journey and will not cost you anything and trust me they are among the best tools that I have tested in my entire life. Thanks to God and the developers who are so much kind that they giving out Awesome+Free Stuffs to us. Now without wasting a lot of time let’s explore the 9 Free Startup Resources for Entrepreneurs- Medium- How can I just not list Medium here. Medium is so much powerful and easy to use that many Entrepreneurs have already moved to Medium and left their personal Blogs. Medium has already gave the best tool for Bloggers and now it has also influenced so many people that they have become full time blogger here and are also earning a lot. (I am not because Stripe isn’t available in India. Poor Indians!) Google Analytics- None other Analytical Tool is better than this tool. Google has already provided us a bunch of awesome+free tools like Docs , Forms, etc. but Analytics is a must for every Entrepreneur who needs to track all the traffic and ROI of the advertisements. SumoMe- This is the tool that i use in all websites. SumoMe provides a set of Free Tools like Email List builders, social share buttons, contact form, etc. that can even compete with the premium tools. Pixabay- As a Blogger I always need quality images to add in my blog posts but I also need to take care of the image copyrights. So for getting the best copyright free images I head up to Pixabay. Pixabay is the best place to find images that are copyright free. Canva- Canva has made creating Infographics so easy that now we don’t need professionals for doing the job. Now we can create infographics, blog graphics, facebook covers, etc. in just few minutes without having any professional skills and that too for free. Yoast SEO- If you blog at WordPress than you must have heard about Yoast. Yoast is the best tool doing the SEO of your Website and blog posts. MailChimp- The Email Marketing Giant. MailChimp allows you to create a list of 2,000 subscribers without charging even a penny. Buffer- Social Media never sleeps and so you also need to be active all the time. Buffer is the best tool that I have used till now to schedule your social media posts on different platforms. SEMRush- The Ultimate Keyword research tool. SEMRush is one of the best tools that can be used for content marketing strategy. Every-time I start writing up a new blog post the first thing that I do is to head up to SEMRush and then decide the best keyword that is related to my blog post idea. If you wish to add something to the list then feel free to use the comment box and help me to grow the list. Also Published at The iStartup’s Blog. Did you like this? Well if yes then I have tons more for you. Click on the image below to subscribe for my Newsletters.

9 Free Startup Resources for Entrepreneurs.

If you’re working on a product idea you probably use a ton of tools already. But, here is a list of cool tools that we think might be useful to you. I work at as a Software Engineer. It is one of the coolest places to be. We help startups with building their SAAS platforms, mobile apps and watch apps. If you are running a startup and need any kind of help with software development, feel free to write to us at . We deliver extremely high quality stuff at pretty competitive rates. Ontoborn.com contactus@ontoborn.com Lean Canvas If you’re an early stage startup the last thing you want to have to do is write a 30 page business plan. Wouldn’t it be great if you document your business model on one page. It will allow you to focus on actually building your business? This great tool lets you adopt the principles of the business model canvas using a simple web interface. Create multiple canvases if you like, collaborate and share with others, and re-visit later.It is adapted from the , this is the brainchild of Ash Maurya, author of and a . We use this on every project we work on and you should too. It’s a lifesaver as it makes you focus on the things that count right from the outset. Business Model Toolbox Running Lean successful blog Personapp OK, this is a shameless plug, but as there wasn’t a solution out there we decided to build something ourselves. We like to create quick, informal user personas to help us (& our clients) start thinking about the people we’re designing for. After many a project hacking together hand-written personas, word documents, Fireworks & Balsamiq mockups, the frustration came too much and Personapp was born. Create multiple personas per project and export for sharing or printing. It’s still in beta but you can . sign up for an invite Unassumer A new addition to the lean startup tools out there but a valuable one all the same. Created by customer development expert and author , Unassumer helps you learn quickly what your customers really want, so you can focus on delivering the best product. Get feedback from customers and prospects automatically with a simple scoring system, and get actionable data that helps you find and target your market. Brant Cooper Kiss Insights KISSinsights gives your customers a way to tell you what they need. Ask a question (or two) and your customers will see it slide up from the bottom right-hand corner of your site. A neat little addition to the feedback space. Survey.io A great tool for for testing product/market fit through a customer development survey. Use their standard template to create a survey in seconds (or use KISSinsights to create your own). Google Apps So many (free or very cheap) tools for the lean startup. Docs (spreadsheet, presentation, pages, forms, etc). Use them as you would Office or iWork but you can also hack them for different needs. We use , for instance. Google forms for user surveys Unbounce Unbounce lets you create simple landing page design and do A/B split testing. It takes the pain out of creating landing pages (no HTML knowledge needed) and enables you to quickly test the market for your product idea. WuFoo WuFoo lets you easily create forms that can be embedded onto your site (or Unbounce landing page above) without the need for a developer to set this up for you. We use this for email signup forms on landing page MVPs to see if there’s an interest there before we build something. It also has a very user-friendly interface for managing your forms and keeping track of analytics & conversions. Usertesting.com Not a replacement for face to face usability tests but a good way of pinpointing any usability issues at an early stage. Their network of testers can test anything from an early stage prototype, flat designs or a soon to be launched web app. They will review your product and provide audio commentary whilst they are using it. Bear in mind though that from our experience they can come across as expert testers so may not be an accurate reflection of your target audience. But for cheap, quick feedback it’s a very useful service (from $39 per participant). Silverback A handy little piece of software by UX experts and neighbours of ours , Silverback lets you record live usability tests through your built-in webcam (and mic) for watching or sharing later. As well as recording the tester themselves it also records the screen activity of them using your product so you can keep track of each stage of your test. We find it particularly useful for referring back to later when you’re writing up usability test sessions. They can also be useful to distribute to your client if they weren’t able to attend the sessions in person. There’s a free 30 day trial or it’s $69.95 for the full version. . Clearleft Intercom Intercom is one place for every team in an internet startup to communicate with customers, personally, at scale — on your website, inside web and mobile apps, and by email. Buzzsumo BuzzSumo provides content marketing intelligence that you can start using today to improve your efforts. Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content. Start it right now, it’s one of the best startup tools. Yoast Yoast SEO (formerly known as WordPress SEO by Yoast) is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between. Canva Canva is one of the greatest lean startup tools and it gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more. StockSnap StockSnap is the best place on the internet to find beautiful free stock photos.Use stock snap to get the best quality free stock photos. SumoMe SumoMe is a suite of free tools that can be used to grow your website’s traffic. The tools are easy to install and work on any website. The Name App You have a brilliant idea, even come up with a unique name for it, now let’s see if it has available domains and usernames on the major platforms. Pablo by Buffer Buffer is famous as the easy way to schedule posts for Twitter, Facebook, LinkedIn and other social networks. Pablo is meant to bring the same simplicity to create images specifically meant for social networks. Try it and create engaging images for your social media posts in 30 seconds. Upwork Upwork is the world’s largest online workplace where savvy businesses and professional freelancers go to work. Finding freelancers for your startup was never been easier. MailChimp More than 7 million people use MailChimp to design, send, and track email marketing campaigns. You should be one of them. Proto.io If, like many startups, you’re building a mobile app, then using to prototype your app is an important first step. Prototyping lets you test your product assumptions and user experience without spending time and money on development costs. Once you are happy with the way your prototype looks and works, hand it over to the developers and they get a “visual spec” of what to build. They will thank you. Proto.io Proto.io lets you create an interactive mobile app prototype that you can demo on your device — all of this without a single line of code. References Inc42 Debugme

21 Essential tools for a Lean startup

This post was originally published on on November 13, 2015 Search Decoder Since I wrote 22 Growth Hackers to Follow on Twitter on The Next Web , I have received a lot of feedback from the growth hacking community. The list was valuable but I did not mention all the key biggest players in the growth hacking world. I just call them Sumos here. The list was incomplete and needed to be expanded. So here is the expanded list that includes eight new growth hackers to follow. (Special thanks to Clara Buchanan , one of the growth hackers on the original list, who shared a valuable list of new names to consider. Founder of Hypergrow , Clara is a growth strategist by trade and a mentor at EDGE EdTech accelerator in NYC. She regularly blogs about what it means to be a growth hacker and guidance for entrepreneurs .) I checked my spam folder the other day. It was pretty amusing. I got one email that said, Button was missing a ‘T’. I didn’t click it. I just laughed. “Get 100k website visitors with the click of a buton.” These days, the internet has opened up to anybody with a keyboard and a wifi connection. By the way, I found a typo recently in a newsletter I wrote. I was embarrassed. I wonder how many of my subscribers put me in a spam folder. With a skyrocketing buzz around ‘growth hacker’ on the Web, comes a pile of myths, misconceptions, and self-proclaimed gurus. Fortunately, there are still plenty of smart people providing insane amounts of value on a regular basis. Unfortunately, it’s getting harder and harder to tell who’s who. Some former black hats embarrassed the new term so it’s important to keep abreast of the legit growth hacking pros to follow. Tap in to the growth community at , and read any of to ramp up your game, but don’t expect these strategies to last forever. Growth hacks quickly become old-hacks, so use Twitter to get a steady feed of real-time growth hacking tips. GrowthHackers.com these growth hacking books There are some amazing growth hackers that are constantly sharing their best advice on Twitter. Their content has no scams or lies, just pure value. Below are twenty two growth hackers worth following (in no particular order). All have a proven track record and publish valuable content regularly. Nichole Elizabeth DeMeré Twitter: @NikkiElizDemere You probably recognize this long and unique name if you’ve been to , or . She has played a large role in the growth of all of those platforms, and she still acts as a community moderator. and are two of her specialties, and her writing is both inspirational and valuable. ProductHunt inbound.org, GrowthHackers Growth metrics SaaS Neil Patel Twitter: @Neil Patel Co-founder of , and , Neil is a powerhouse of knowledge in the online business space. He writes about social media, SEO, digital marketing, content marketing, growth hacking, and more. His resume? He helps companies such as Amazon, NBC, GM, HP, and Viacom grow. Look no further for an A-class growth hacker to follow. CrazyEgg, KISSmetrics HelloBar Noah Kagan Twitter: @NoahKagan The “chief sumo” at , Noah also has experience working at Mint and Facebook. His personal blog covers , start ups, and self-exploration. He also built , with a suite of every growth hacker should have in their toolbox. Appsumo marketing SumoMe blog growth tools James Altucher Twitter: @Jaltucher Finance, creativity, , hedge funds, self-development, pro blogging, startups, you name it and James spills out his honest opinion the topic. His posts are fun reads, as make you feel like you’re sitting right next to him. James is a seasoned growth hacker, and he is most famous for building Stockpicker. If I only have five minutes in a day to check Twitter, I start with @jaltucher. entrepreneurship self-publishing, his stories Rand Fishkin Twitter: @RandFish Co-founder of and Rand is the number one SEO expert out there. He writes about everything there is to know about , which is one of the key pillars of growth hacking methodology. MOZ.com inbound.org, SEO Nathan Barry Twitter: @NathanBarry As the Founder of , Nathan writes about “ On top of marketing, he focuses on design, specifically He breaks down his projects in public, allowing anyone and everyone to learn about his as he grows his saas business. ConvertKit anything that interests me.” app design. design strategies Tiffany Dasilva Twitter: @Bellastone Director of Digital Strategy at , Tiffany specializes in conversion rate optimization. Prior to joining PowerdbySearch, she worked with several startups, being the most well-known. If you want to save money on your PPC campaign ASAP, today. PoweredbySearch Shopify read this article Jeff Walker Twitter: @JeffWalker Apart from being a #1 New York Times , Jeff is now one of the biggest marketing trainers around. His goal is to help you not just but to also live the life of your dreams. bestselling author grow your business Whitney Wolfe Twitter: @WLWolfe Whitney helped grow from scratch, and she’s recently launched a new app called . Changing the dating game once wasn’t enough for this ambitious 25 year old. talks about the growth plans with this new app and how it plans to be bigger and better than tinder. Tinder Bumble This article Mike King Twitter: @iPullRank Founder of , and former SEO strategist at Razorfish abd Publicis Modem, Mike is “a marketing technologist, equal parts marketing and technology.” iPullRank Courtney Seiter Twitter: @CourtneySeiter Courtney has been the head of content at since April 2014. She’s the one working hard behind the incredible content that the team produces every day. Her work is unique, taking everyday topics like and and applying them to marketing. Buffer selfies emojis Hiten Shah Twitter: @hnshah Hiten Shah is Neil’s business partner on KISSmetrics and Crazyegg. He actually helped coin the term “growth hacker”, definitely him as well for additional business tips and inspiration. follow Sean Ellis Twitter: @SeanEllis If growth hacking is a Star Wars movie, Sean is a Yoda. He’s the CEO at and . He’s always coming up with fresh ideas to help businesses such as email marketing and any other under the sun. GrowthHackers Qualaroo content marketing, growth hack Tia Kelly Twitter: @lil_tea Tia works at as their customer success manager. She writes often about her love for landing pages and social media. I suppose there are worse things in life you could obsess over, but her passion is inspiring and also rather Unbounce humorous. Josh Elman Twitter: @JoshElman Now board member of Medium and , Elman is also a partner at . He also previously played a large role in the growth at Twitter, Facebook and Linkedin. Super Greylock Partners He posts about business regularly on topics such as and on Medium. growth hacking product development Gabriel Weinberg Twitter: @yegg Weinberg is CEO & Founder of and co-author of the book . He writes about marketing channels and DuckDuckGo Traction online privacy. Dharmesh Shah Twitter: @Dharmesh Co-founder & CTO of , Shah founded and writes for . His articles about and are quite unique and also helpful. HubSpot OnStartups.com leadership hiring Ryan Holiday Twitter: @RyanHoliday Former director of marketing for American Apparel, Ryan is the author of Trust Me I’m Lying, and . On his blog, he writes mostly about life strategy hacks, such as and Growth Hacker Marketing productivity self-development. Clara Buchanan Twitter: @Clara_buchanan Founder of , Clara is “a growth focused strategist utilizing cyberpsychology backed product development and experimental marketing techniques in order to form creative and nimble hypothesizes. Hypergrow Brian Dean Twitter: @BackLinko Brian is the Founder of , where he spills valuable content about link building, and other SEO topics. Check out his post on , you’ll definitely learn something. Backlinko content strategy, keyword research Mikael Cho Twitter: @MikaelCho Co-founder of , Mikael has founded several companies in the last eight years. His writing is very personal, and he covers topics such as and Crew investment work culture. Sujan Patel Twitter: @Sujanpatel Sujan is a growth-focused marketer and entrepreneur. He is currently the VP of Marketing at , and previously founded Single Grain, a San Francisco-based digital marketing agency. He’s helped companies like Sales Force, TurboTax, Sony, Mint, and hundreds of others acquire more customers, build brand awareness, and grow their businesses. Sujan is the co-author of . His new book is available on Amazon Kindle. When I Work 100 Days of Growth Content Marketing Playbook Lincoln Murphy Twitter: @lincolnmurphy Lincoln knows more than a thing or two about SaaS Customer Success, Customer Acquisition, Customer Onboarding, Marketing, & Growth Hacking. He’s a doer of nonessential things. Also, Lincoln invented . # breadabandname David Arnoux. Growth Twitter: @darnocks David is a magician at and . He’s all about growth hacking, analytics and cro. He’s also addicted to GIFs and Converse. Growth Tribe Academy twoodoo Roy Povarchik Twitter: @roypovar Roy is a growth and content marketing consultant for startups. He’s founder of ‘Growth By Content’ agency. Avid blogger and music lover. Meg Nordmann Twitter: @MegNordmann She’s Director of Marketing at , CyberSecurity, founder of . She’s always talking social media & tech news, and she’s a passionate advocate for Women in Tech. @ RiskSense http://PickMyBrainMentors.com Andy Johns Twitter: @ibringtraffic Andy helped with growth at Facebook, Twitter, Quora. Ex-EIR Greylock. He’s the current VP of Growth at Wealthfront where they make world-class investing easy & accessible to everyone. Oli Gardner Twitter: @oligardner Meet Oli, Unbounce Co-founder. He’s seen more landing pages than anyone on the planet. He’s also an opinionated writer & speaker on Attention-Driven Design. Pierre Lechelle Twitter: @PierreLechelle Pierre is helping SaaS businesses to generate more revenue through customer acquisition & growth with marketing & growth hacking. Brian Balfour Twitter: @bbalfour He’s the current VP Growth at HubSpot, Formerly EIR at Trinity Ventures, Co-Founder at Boundless, Viximo, and PopSignal. Your Turn No matter what stage of the growth cycle your business is in, you’ve got plenty of growth ideas to come from this list of savvy growth hackers. So get “growth hakering.” I’m not sure if “ is a word, but it is now. It relates to following growth hacking tips from these smart growth hackers. growth hackering” Finally, the list is not exclusive. There are many talented growth hackers out there. Let me know in comments below who else should be on the list. Image credit: Shutterstock

30 Growth Hacking Sumos to Follow on Twitter

Howdy Hackers! With summer over and vacation season ending, it's common to hit a writing slump. Don’t worry—we’ve got you covered. The HackerNoon team has prepared a range of writing templates to kickstart your creativity. We'll guide you through using them in this writer’s note. Let's dive in! Where Do You Find Templates, and What Are They All About? We’re glad you asked. The HackerNoon team has spent a ton of time making templates to make it as easy as possible to get you writing. The team is constantly brainstorming new ideas based on what our writers love to write about to bring you new and exciting templates every week. As writers, we know it can be challenging when all you have is a blank screen staring at you, and you can’t seem to find an idea despite having a burning urge to write. That’s why we made them! All of HackerNoon’s writing templates can be found right after you click the “Start Writing” button next to the “Start Draft” box. You can search for whatever templates you’d like and also see a pinned list of our favorites along with any ongoing contest templates. We have templates for AI, gaming, web development, listicles, and more! If you ever think we should have a template for a particular topic, let us know, and we’ll get working on it. Already a template pro? Take the following templates out for a spin and see if you can land a spot on the HackerNoon front page!
10 Programming Languages Beginners Should Try
AP Style Reporting
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Some templates will have tags already put in for you; keep those and also add some of your own. We think the preexisting ones would be the best tags to showcase your piece with.
If you’re writing for a contest, keep any sponsor tags and mentions.
Ask your editors for help when needed! If you need some more inspiration regarding how to use these templates, check out some fabulous template pieces written by our writers across the whole spectrum of HackerNoon’s catalog: Machine Learning Made Simple: A Beginner's Guide to AI
Golang - How to Parse JSON Data in Go
PayPal Becomes First Major Fintech Company to Launch Dollar-Backed Stablecoin Templates Make It Easy To Join Our Monthly Writing Contests In case you didn’t know, HackerNoon runs sponsored writing contests every month where you can win cash prizes and more! To get you started and to get all the juices flowing, the team at HackerNoon offers templates for every contest so you can be on your way to winning cold, hard cash in no time! For a complete list of contests currently underway, check out our HackerNoon Writing Contests page or click the green box down below to get started in our current Bitcoin Writing Contest. The Bitcoin Writing Contest is still in full swing! Toss your hat in the ring for a chance at the $17,500 prize pool.
Click here to get started with our Bitcoin Writing Contest Template That’s it from us today, Hackers! See you in cyberspace! Howdy Hackers! With summer over and vacation season ending, it's common to hit a writing slump. Don’t worry—we’ve got you covered. The HackerNoon team has prepared a range of writing templates to kickstart your creativity. We'll guide you through using them in this writer’s note. Let's dive in! Where Do You Find Templates, and What Are They All About? We’re glad you asked. The HackerNoon team has spent a ton of time making templates to make it as easy as possible to get you writing. The team is constantly brainstorming new ideas based on what our writers love to write about to bring you new and exciting templates every week. As writers, we know it can be challenging when all you have is a blank screen staring at you, and you can’t seem to find an idea despite having a burning urge to write. That’s why we made them! All of HackerNoon’s writing templates can be found right after you click the “Start Writing” button next to the “Start Draft” box. You can search for whatever templates you’d like and also see a pinned list of our favorites along with any ongoing contest templates. We have templates for AI, gaming, web development, listicles, and more! If you ever think we should have a template for a particular topic, let us know, and we’ll get working on it. Already a template pro? Take the following templates out for a spin and see if you can land a spot on the HackerNoon front page! 10 Programming Languages Beginners Should Try AP Style Reporting Keeping Yourself Safe in Cyberspace Already a template pro? Take the following templates out for a spin and see if you can land a spot on the HackerNoon front page! Already a template pro? Take the following templates out for a spin and see if you can land a spot on the HackerNoon front page! 10 Programming Languages Beginners Should Try 10 Programming Languages Beginners Should Try AP Style Reporting AP Style Reporting Keeping Yourself Safe in Cyberspace Keeping Yourself Safe in Cyberspace How Do I Use These Templates Effectively? We have a lot of templates, so it can be pretty daunting to figure out what’s what. Let’s take some of the guesswork out of using them with the following guidelines to keep in mind when writing. a lot If it’s an interview-style template, keep all the questions just the way they are. They’re there to guide your answers! Formatting templates guide you on how to write, so you should remove any headings or word count suggestions as you write. These are meant to be a mold in which you find your own words! Some templates will have tags already put in for you; keep those and also add some of your own. We think the preexisting ones would be the best tags to showcase your piece with. If you’re writing for a contest, keep any sponsor tags and mentions. Ask your editors for help when needed! If it’s an interview-style template, keep all the questions just the way they are. They’re there to guide your answers! Formatting templates guide you on how to write, so you should remove any headings or word count suggestions as you write. These are meant to be a mold in which you find your own words! Some templates will have tags already put in for you; keep those and also add some of your own. We think the preexisting ones would be the best tags to showcase your piece with. If you’re writing for a contest, keep any sponsor tags and mentions. Ask your editors for help when needed! If you need some more inspiration regarding how to use these templates, check out some fabulous template pieces written by our writers across the whole spectrum of HackerNoon’s catalog: Machine Learning Made Simple: A Beginner's Guide to AI Golang - How to Parse JSON Data in Go PayPal Becomes First Major Fintech Company to Launch Dollar-Backed Stablecoin Machine Learning Made Simple: A Beginner's Guide to AI Machine Learning Made Simple: A Beginner's Guide to AI Golang - How to Parse JSON Data in Go Golang - How to Parse JSON Data in Go PayPal Becomes First Major Fintech Company to Launch Dollar-Backed Stablecoin PayPal Becomes First Major Fintech Company to Launch Dollar-Backed Stablecoin Templates Make It Easy To Join Our Monthly Writing Contests In case you didn’t know, HackerNoon runs sponsored writing contests every month where you can win cash prizes and more! To get you started and to get all the juices flowing, the team at HackerNoon offers templates for every contest so you can be on your way to winning cold, hard cash in no time! For a complete list of contests currently underway, check out our HackerNoon Writing Contests page or click the green box down below to get started in our current Bitcoin Writing Contest. HackerNoon Writing Contests The Bitcoin Writing Contest is still in full swing! Toss your hat in the ring for a chance at the $17,500 prize pool. Click here to get started with our Bitcoin Writing Contest Template The Bitcoin Writing Contest is still in full swing! Toss your hat in the ring for a chance at the $17,500 prize pool. Click here to get started with our Bitcoin Writing Contest Template here That’s it from us today, Hackers! See you in cyberspace!

Get Out of That Post-Summer Slump With a Template!

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**SINGAPORE, Singapore, July 2nd, 2024/Chainwire/--**SynFutures, the onchain perp protocol for listing and trading any asset, is now live on Coinbase's L2 network Base. Users can now trade and provide liquidity on SynFutures V3 via Base while earning SynFutures' Oyster Odyssey (O_O) points. Additionally, SynFutures will release a series of new listings over the next several weeks as part of Meme Perp Summer. a six-week campaign blitz to expand community asset listings and reward meme communities on Layer 2. SynFutures' multichain expansion to Base comes as SynFutures V3 on Blast surpasses $100 billion in cumulative trading volume in less than four months, cementing it as the top perpetual DEX across all chains and one of the most active DeFi dApps in Web3. With its industry-leading Oyster AMM, which combines a concentrated liquidity model and an onchain orderbook, SynFutures aims to bring the ultimate onchain futures and perps experience for any asset to the Base ecosystem. Launch Partners and Meme Perp Summer SynFutures has teamed up with some of the top projects in the space, listing tokens from SocialFi giant Degen and Web3 gaming protocol Iskra, among others, to kick off Meme Perp Summer. Among the new asset pairs are: $DEGEN/WETH
$CHOMP/WETH
$BOOMER/WETH
$ISK/WETH In addition to popular memecoins, SynFutures will list liquid staking derivatives (LSD) assets and liquid staking tokens (LRTs), crucial in bringing liquidity and organic yield to the onchain space. Listed LSD and LRT asset pairs include: wstETH/ETH from Lido
weETH/ETH from ether.fi
wrsETH/ETH from Kelp DAO SynFutures is utilizing Chainlink, a decentralized blockchain oracle network, to provide integral price oracle infrastructure for our deployment on Base. Fee Promotion for Major Asset Pairs As part of Meme Perp Summer, SynFutures is launching a limited-time promotion across all networks on major pairs, such as the BTC and ETH pairs. Starting on July 1, 2024, SynFutures team is reducing the trading (taker) fee for major pairs from 3 basis points (bps) to just 2 bps. Additionally, to simplify the trading experience, all traders will enjoy the benefits of the highest-level VIP fee during this promotional period. Expansion of Oyster Odyssey Points SynFutures also reaffirms to Blast users that the O_O points gained during the Blast Season will not be diluted by the Base launch. The overall pool has been increased. Rewards distributed on Base will be separate from and in addition to those on Blast. About SynFutures SynFutures is a decentralized perpetual futures protocol that facilitates open and transparent trading on any assets and listings instantly. The V3 Oyster AMM launched the industry’s first-ever unified AMM and Permissionless Onchain Orderbook. Backed by top investors like Pantera, Polychain, Standard Crypto, Hashkey, and more, SynFutures has processed more than $100 billion in trading volume since its launch in 2021. Users can learn more by visiting: Website | YouTube | X | Discord | Telegram | Github Contact Mark Lee mark.lee@synfutures.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **SINGAPORE, Singapore, July 2nd, 2024/Chainwire/--**SynFutures, the onchain perp protocol for listing and trading any asset, is now live on Coinbase's L2 network Base. Users can now trade and provide liquidity on SynFutures V3 via Base while earning SynFutures' Oyster Odyssey (O_O) points. Additionally, SynFutures will release a series of new listings over the next several weeks as part of Meme Perp Summer. a six-week campaign blitz to expand community asset listings and reward meme communities on Layer 2. Meme Perp Summer. Meme Perp Summer. SynFutures' multichain expansion to Base comes as SynFutures V3 on Blast surpasses $100 billion in cumulative trading volume in less than four months, cementing it as the top perpetual DEX across all chains and one of the most active DeFi dApps in Web3. With its industry-leading Oyster AMM , which combines a concentrated liquidity model and an onchain orderbook, SynFutures aims to bring the ultimate onchain futures and perps experience for any asset to the Base ecosystem. top perpetual DEX top perpetual DEX Oyster AMM Oyster AMM Launch Partners and Meme Perp Summer SynFutures has teamed up with some of the top projects in the space, listing tokens from SocialFi giant Degen and Web3 gaming protocol Iskra, among others, to kick off Meme Perp Summer. Among the new asset pairs are: $DEGEN/WETH $CHOMP/WETH $BOOMER/WETH $ISK/WETH $DEGEN/WETH $CHOMP/WETH $BOOMER/WETH $ISK/WETH In addition to popular memecoins, SynFutures will list liquid staking derivatives (LSD) assets and liquid staking tokens (LRTs), crucial in bringing liquidity and organic yield to the onchain space. Listed LSD and LRT asset pairs include: wstETH/ETH from Lido weETH/ETH from ether.fi wrsETH/ETH from Kelp DAO wstETH/ETH from Lido weETH/ETH from ether.fi wrsETH/ETH from Kelp DAO SynFutures is utilizing Chainlink, a decentralized blockchain oracle network, to provide integral price oracle infrastructure for our deployment on Base. Fee Promotion for Major Asset Pairs As part of Meme Perp Summer, SynFutures is launching a limited-time promotion across all networks on major pairs, such as the BTC and ETH pairs. Starting on July 1, 2024, SynFutures team is reducing the trading (taker) fee for major pairs from 3 basis points (bps) to just 2 bps. Additionally, to simplify the trading experience, all traders will enjoy the benefits of the highest-level VIP fee during this promotional period. Expansion of Oyster Odyssey Points SynFutures also reaffirms to Blast users that the O_O points gained during the Blast Season will not be diluted by the Base launch. The overall pool has been increased. Rewards distributed on Base will be separate from and in addition to those on Blast. About SynFutures SynFutures is a decentralized perpetual futures protocol that facilitates open and transparent trading on any assets and listings instantly. The V3 Oyster AMM launched the industry’s first-ever unified AMM and Permissionless Onchain Orderbook. Backed by top investors like Pantera, Polychain, Standard Crypto, Hashkey, and more, SynFutures has processed more than $100 billion in trading volume since its launch in 2021. Users can learn more by visiting: Website | YouTube | X | Discord | Telegram | Github Website Website YouTube YouTube X X Discord Discord Telegram Telegram Github Github Contact Mark Lee mark.lee@synfutures.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

SynFutures V3 Goes Live On Base, Launches Meme Perp Summer

As part of its continuous effort to grow a vibrant community of traders and crypto-savvy people, BitDelta is launching yet another trading competition, with an overall prize pool of $50,000. Campaign Period: June 10 - June 24, 2024 The competition is open to both existing and new users, and the top 15 traders will have the chance to win a share of $50,000. Here’s what you need to do to take part in the competition: Sign up and get verified if you are new to BitDelta.
Complete basic KYC.
Deposit a minimum of $50 into your spot wallet.
Make at least 5 trades on the selected asset pairs. Tokens to Trade BitDelta is kicking off the summer season in style, with the most popular spot pairs to be traded: Bitcoin (BTC/USDT)


Ethereum (ETH/USDT)


Solana (SOL/USDT)


Ripple (XRP/USDT)


Avalanche (AVAX/USDT) Winners will be selected based on the following criteria: KYC status, trading volume, and compliance with T&Cs. It is important to note that BitDelta is not directly or indirectly associated with the promotion of any of the mentioned tokens - specifically BTC, ETH, SOL, XRP, and AVAX. BitDelta holds no vested interest in their respective protocols or liquidity pools. The campaign is strictly for spot trading of the mentioned token pairs on BitDelta. It does not involve or promote any underlying associations with these tokens’ liquidity pools or the broader protocols of Solana Blockchain or Ripple. The AVAX token campaign is limited to spot trading and does not engage with or endorse its lending-based DeFi aspects. Always consider the security disclaimers and the volatile nature of these tokens when trading. About BitDelta BitDelta is a versatile trading platform that caters to both retail and institutional traders. It allows users to trade a wide range of assets including cryptocurrencies, stocks, forex, and derivatives. The platform offers a comprehensive trading experience through a range of features including but not limited to: • Spot Trading • Derivatives Trading • Buy Crypto with Card • Token Launchpad Services • SafePass With a focus on security, BitDelta offers robust encryption and institutional-grade protection to safeguard user transactions and data. The platform is designed to provide a seamless trading experience, supporting cross-asset trading and offering features like algo trading and more. BitDelta, as an offshore regulated platform, is dedicated to enhancing user engagement and investment capabilities across multiple financial markets. To learn more about BitDelta, visit: Website | X | Telegram | Instagram | LinkedIn As part of its continuous effort to grow a vibrant community of traders and crypto-savvy people, BitDelta is launching yet another trading competition, with an overall prize pool of $50,000. As part of its continuous effort to grow a vibrant community of traders and crypto-savvy people, BitDelta is launching yet another trading competition, with an overall prize pool of $50,000. Campaign Period: June 10 - June 24, 2024 Campaign Period: June 10 - June 24, 2024 The competition is open to both existing and new users, and the top 15 traders will have the chance to win a share of $50,000. Here’s what you need to do to take part in the competition: Sign up and get verified if you are new to BitDelta. Complete basic KYC. Deposit a minimum of $50 into your spot wallet. Make at least 5 trades on the selected asset pairs. Sign up and get verified if you are new to BitDelta. Sign up Sign up Complete basic KYC. Deposit a minimum of $50 into your spot wallet. Make at least 5 trades on the selected asset pairs. Tokens to Trade BitDelta is kicking off the summer season in style, with the most popular spot pairs to be traded: Bitcoin (BTC/USDT) Ethereum (ETH/USDT) Solana (SOL/USDT) Ripple (XRP/USDT) Avalanche (AVAX/USDT) Bitcoin (BTC/USDT) Bitcoin (BTC/USDT) Bitcoin Bitcoin Ethereum (ETH/USDT) Ethereum (ETH/USDT) Ethereum Ethereum Solana (SOL/USDT) Solana (SOL/USDT) Solana Solana Ripple (XRP/USDT) Ripple (XRP/USDT) Ripple Ripple Avalanche (AVAX/USDT) Avalanche (AVAX/USDT) Avalanche Avalanche Winners will be selected based on the following criteria: KYC status, trading volume, and compliance with T&Cs. It is important to note that BitDelta is not directly or indirectly associated with the promotion of any of the mentioned tokens - specifically BTC, ETH, SOL, XRP, and AVAX. BitDelta holds no vested interest in their respective protocols or liquidity pools. The campaign is strictly for spot trading of the mentioned token pairs on BitDelta. It does not involve or promote any underlying associations with these tokens’ liquidity pools or the broader protocols of Solana Blockchain or Ripple. The AVAX token campaign is limited to spot trading and does not engage with or endorse its lending-based DeFi aspects. Always consider the security disclaimers and the volatile nature of these tokens when trading. About BitDelta About BitDelta BitDelta is a versatile trading platform that caters to both retail and institutional traders. It allows users to trade a wide range of assets including cryptocurrencies, stocks, forex, and derivatives. The platform offers a comprehensive trading experience through a range of features including but not limited to: BitDelta BitDelta • Spot Trading • Derivatives Trading • Buy Crypto with Card • Token Launchpad Services • SafePass With a focus on security, BitDelta offers robust encryption and institutional-grade protection to safeguard user transactions and data. The platform is designed to provide a seamless trading experience, supporting cross-asset trading and offering features like algo trading and more. BitDelta, as an offshore regulated platform, is dedicated to enhancing user engagement and investment capabilities across multiple financial markets. To learn more about BitDelta, visit: Website | X | Telegram | Instagram | LinkedIn Website Website X X Telegram Telegram Instagram Instagram LinkedIn LinkedIn

Celebrate the Start of Summer With BitDelta’s Trade-a-Thon

বিটডেল্টার ট্রেড-এ-থনের সাথে গ্রীষ্মের শুরু উদযাপন করুন

Feiern Sie den Sommeranfang mit BitDeltas Trade-a-Thon

Celebre el comienzo del verano con el Trade-a-Thon de BitDelta

Célébrez le début de l'été avec le Trade-a-Thon de BitDelta

बिटडेल्टा के ट्रेड-ए-थॉन के साथ गर्मियों की शुरुआत का जश्न मनाएं

BitDelta の Trade-a-Thon で夏の始まりを祝いましょう

BitDelta의 Trade-a-Thon으로 여름의 시작을 축하하세요

Comemore o início do verão com o Trade-a-Thon da BitDelta

Отпразднуйте начало лета с помощью Trade-a-Thon от BitDelta

Yaz Başlangıcını BitDelta'nın Trade-a-Thon'uyla Kutlayın

Chào mừng sự khởi đầu của mùa hè với Trade-a-Thon của BitDelta

与 BitDelta 的 Trade-a-Thon 一起庆祝夏季的开始

As the summer season draws near, influencers are presented with a golden opportunity to capitalize on the increased consumer activity across diverse niches—from travel and home decor to the ever-popular fashion and beauty sectors. By strategically leveraging retail peaks and incorporating global events like the UEFA Euro and the Summer Olympics, influencers can significantly resonate with audiences and maximize their promotional impact. How to do it right? Strategic alignment with seasonal peaks The late spring and summer seasons are packed with retail events such as Mother's Day, Father's Day, Memorial Day, July 4th, and the back-to-school season. Each provides unique promotional opportunities. Insights from last year's NRF report indicate that American consumers spent an average of $196 on Father’s Day and $274 on Mother’s Day, with 43% of these shoppers turning to online platforms for their purchases. These statistics highlight that influencers should leverage these peak times to boost their earnings. Integrating real-time marketing Real-time marketing has proven to be a powerful tool for enhancing the viral potential of posts. By commenting on daily situations or trending events, influencers can significantly boost engagement. The excitement surrounding events like the UEFA Euro and the Summer Olympics can be channeled into themed content that not only enhances engagement on the day of posting but also supports future collaborations. Cultivating ongoing brand partnerships As brands increasingly value long-term commitments with influencers who align with their company values, moving beyond one-off promotional posts to seek sustained partnerships can foster deeper trust and credibility with audiences. This approach allows for a more integrated presentation of how products fit into lifestyle narratives, significantly boosting conversion rates. Adoption of AI-generated content With the adoption of advanced AI tools in 2023, influencers have powerful technologies at their disposal to streamline content creation. These tools enable rapid production of engaging ad copy and AI-powered visuals, allowing influencers to quickly adapt to market trends and increase the number of produced content. However, using tools like ChatGPT or Midjourney comes with downsides; poor-quality content can quickly diminish an influencer’s credibility. It is advisable either to inform the audience about the use of these tools or to ensure the content meets high standards. Maintaining a human touch in your content is becoming increasingly crucial as technology saturates the market. Multi-platform and video content strategy Influencers should look beyond single-platform presence and instead expand their reach across multiple social media channels. This diversified approach not only broadens the audience but also maximizes overall reach, providing opportunities to promote different products to varied demographics. Tailoring content to the specific characteristics of each platform, while maintaining a unified brand voice, is essential for effective communication. 2023 data from ConvertSocial's affiliate network underscores the important difference in average order values across social media platforms—$34 for Messengers, $25 for Instagram, and $24 for Twitter. This discrepancy highlights that while Messengers might be ideal for promoting sports or beauty products, they may not yield the same results for fashion blogging. Further analysis from the network indicates top-performing categories, with Fashion leading at 17.9%, followed by Home & Garden at 12.9%, Mother & Kids at 11.6%, Sports & Entertainment at 10%, and Electronics at 9.7%. This suggests that influencers specializing in these categories can achieve more targeted and effective campaigns rather than those with a general lifestyle focus. Video content continues to be a dominant force in social media engagement, particularly on platforms like TikTok and Instagram Reels. TikTok, with nearly 2 billion active users monthly, reported a 55% increase in sales growth last year through the ConvertSocial affiliate network, demonstrating its strong engagement with younger demographics. Influencers should focus on producing short-form video content that embodies the spirit of summer—from quick DIY projects to travel vlogs—thereby enhancing viewer engagement and creating a personal connection with the audience. Leveraging trend-specific hashtags Using strategic, summer-themed hashtags can dramatically enhance content visibility. Influencers should perform thorough research to identify and utilize hashtags that resonate with their target audience, employing tools like Hashtagify and RiteTag to optimize hashtag performance. Interactive and Community-Building Content Building a strong community is essential in digital marketing for influencers to keep high conversions. Creating interactive content like polls, live Q&A sessions, and contests themed around summer can enhance engagement and strengthen community ties, making followers feel more connected to the influencer's brand. Providing exclusive promotions, such as discount codes or early-bird sales access, adds significant value to follower engagement, boosts loyalty, and increases the likelihood of conversions. Additionally, maintaining active engagement with the audience and monitoring key performance metrics such as engagement rates, conversion rates, and audience growth are critical for refining strategies and ensuring the success of marketing efforts. In conclusion, by strategically implementing these guidelines, influencers can effectively amplify their summer campaigns, ensuring they resonate with audiences and yield optimal results. This structured approach not only prepares influencers to tap into the summer's dynamic market but also positions them to maximize their impact and sales potential during this period. As the summer season draws near, influencers are presented with a golden opportunity to capitalize on the increased consumer activity across diverse niches—from travel and home decor to the ever-popular fashion and beauty sectors. By strategically leveraging retail peaks and incorporating global events like the UEFA Euro and the Summer Olympics, influencers can significantly resonate with audiences and maximize their promotional impact. How to do it right? Strategic alignment with seasonal peaks The late spring and summer seasons are packed with retail events such as Mother's Day, Father's Day, Memorial Day, July 4th, and the back-to-school season. Each provides unique promotional opportunities. Insights from last year's NRF report indicate that American consumers spent an average of $196 on Father’s Day and $274 on Mother’s Day, with 43% of these shoppers turning to online platforms for their purchases. These statistics highlight that influencers should leverage these peak times to boost their earnings. Integrating real-time marketing Real-time marketing has proven to be a powerful tool for enhancing the viral potential of posts. By commenting on daily situations or trending events, influencers can significantly boost engagement. The excitement surrounding events like the UEFA Euro and the Summer Olympics can be channeled into themed content that not only enhances engagement on the day of posting but also supports future collaborations. Cultivating ongoing brand partnerships As brands increasingly value long-term commitments with influencers who align with their company values, moving beyond one-off promotional posts to seek sustained partnerships can foster deeper trust and credibility with audiences. This approach allows for a more integrated presentation of how products fit into lifestyle narratives, significantly boosting conversion rates. Adoption of AI-generated content With the adoption of advanced AI tools in 2023, influencers have powerful technologies at their disposal to streamline content creation. These tools enable rapid production of engaging ad copy and AI-powered visuals, allowing influencers to quickly adapt to market trends and increase the number of produced content. However, using tools like ChatGPT or Midjourney comes with downsides; poor-quality content can quickly diminish an influencer’s credibility. It is advisable either to inform the audience about the use of these tools or to ensure the content meets high standards. Maintaining a human touch in your content is becoming increasingly crucial as technology saturates the market. Multi-platform and video content strategy Influencers should look beyond single-platform presence and instead expand their reach across multiple social media channels. This diversified approach not only broadens the audience but also maximizes overall reach, providing opportunities to promote different products to varied demographics. Tailoring content to the specific characteristics of each platform, while maintaining a unified brand voice, is essential for effective communication. 2023 data from ConvertSocial's affiliate network underscores the important difference in average order values across social media platforms—$34 for Messengers, $25 for Instagram, and $24 for Twitter. This discrepancy highlights that while Messengers might be ideal for promoting sports or beauty products, they may not yield the same results for fashion blogging. Further analysis from the network indicates top-performing categories, with Fashion leading at 17.9%, followed by Home & Garden at 12.9%, Mother & Kids at 11.6%, Sports & Entertainment at 10%, and Electronics at 9.7%. This suggests that influencers specializing in these categories can achieve more targeted and effective campaigns rather than those with a general lifestyle focus. Video content continues to be a dominant force in social media engagement, particularly on platforms like TikTok and Instagram Reels. TikTok, with nearly 2 billion active users monthly, reported a 55% increase in sales growth last year through the ConvertSocial affiliate network, demonstrating its strong engagement with younger demographics. Influencers should focus on producing short-form video content that embodies the spirit of summer—from quick DIY projects to travel vlogs—thereby enhancing viewer engagement and creating a personal connection with the audience. Leveraging trend-specific hashtags Using strategic, summer-themed hashtags can dramatically enhance content visibility. Influencers should perform thorough research to identify and utilize hashtags that resonate with their target audience, employing tools like Hashtagify and RiteTag to optimize hashtag performance. Interactive and Community-Building Content Building a strong community is essential in digital marketing for influencers to keep high conversions. Creating interactive content like polls, live Q&A sessions, and contests themed around summer can enhance engagement and strengthen community ties, making followers feel more connected to the influencer's brand. Providing exclusive promotions, such as discount codes or early-bird sales access, adds significant value to follower engagement, boosts loyalty, and increases the likelihood of conversions. Additionally, maintaining active engagement with the audience and monitoring key performance metrics such as engagement rates, conversion rates, and audience growth are critical for refining strategies and ensuring the success of marketing efforts. In conclusion, by strategically implementing these guidelines, influencers can effectively amplify their summer campaigns, ensuring they resonate with audiences and yield optimal results. This structured approach not only prepares influencers to tap into the summer's dynamic market but also positions them to maximize their impact and sales potential during this period.

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