We're on a mission. Every day, we strive to help make SEO more meaningful, impactful, and understandable. At Segment, we aim to go above and beyond to serve our clients, offering a culture of openness and honesty that you won't find in other SEO agencies. We believe that high-quality data has the potential to power a successful SEO program. As firm believers in transparency and open communication, we are committed to ensuring our clients make the most out of our partnership.

Segment SEO

Search Engine Optimization has been a hot topic for businesses for a very long time due to its long-term traffic and conversion benefits. With an increasing number of businesses that chose to create a website, the number of invested resources in SEO also grows, and in this way stimulates the entire SEO segment. It is also the case for IT companies and digital agencies that in 2022 are SEO-aware and are dedicating more people, time, and money to their organic growth. Of course, there is a number of IT companies that count on ads. Survey Respondents Profile Between March 15-30, 2022 TechBehemoths surveyed 997 and digital agencies across 40 countries regarding their SEO activity.  The survey aims to identify major trends in the IT industry and define the impact of SEO on companies and digital agencies. IT companies A solid majority of surveyed companies - 84.3%  were represented by C-level executives including founders, CEO, heads of departments, and 15.7% of the respondents are managers, including SEO managers, marketing specialists, and sales department specialists. Among the reasons why they were invited to participate in the survey was company reputation within their industry and country as well as their company profile - all of them represent IT companies and digital agencies. At the same time, in this survey, TechBehemoths selected all-sized companies but a higher share belongs to small and medium businesses.  More than 40% of all participating companies have between 2-9 employees, while 26.2% have between 10 and 20 employees. Larger IT companies have a total share of 33.1% of all respondents. Important to note is that smaller IT companies and digital agencies have a higher response share in this survey as our statistics show that small IT companies are more likely to invest in SEO rather than larger companies. Also, small businesses invest less human capital and financial resources in SEO due to limitations. 67% of IT companies have an SEO manager within the company When asked if companies they represent have an SEO manager within their company, 67% of respondents answered yes, and ⅓ - no. It is also very interesting to observe the distribution of companies that don’t have an SEO manager. Especially if we refer to the answers to company size. Out of that 33% of companies that don’t have an in-house SEO manager, most of them have between 2-20 employees. In this way, a total of 70.3% of small IT companies and digital agencies don’t have an SEO manager, while 29.6% of them are IT companies with 20 and more employees. As the company number grows the number of companies that have an in-house SEO manager also increases. However, 33% initially declared that don’t have an in-house SEO manager. 37.9% of IT Companies have only 1 SEO manager When it comes to the number of SEO specialists IT companies have, more than ⅓ declared that only 1 person is dedicated to SEO work.  Also, 26.2% of IT companies and digital agencies answered that they have several specialists which means 2 people. At the same time, 15.5% have an SEO department and only 3.9% answered that 5 or more people are performing SEO tasks. We’ve also collected individual answers that count as less than 1%, but their input is equally valuable to us. Here are some of the most curious responses: Is this a service that we offer - some companies are unaware of SEO as a service and process We understand SEO but don’t consider it as a specialization worthy of a dedicated role Another company/partners do SEO for the company (SEO outsourcing) 59.2% of IT Companies Admit that SEO is Very Important Regardless of the number of SEO employees IT companies hire, the majority of them admit that SEO has a big impact on their business performance. When asked to evaluate it on a scale from 1 (least important) to 5 (very important), 59.2% of respondents or 590 IT companies and digital agencies answered that it is very important. Other 271 companies consider SEO important for their business, and 116 companies have a neutral approach towards SEO. Only a total of 2% (20 IT companies) mentioned that SEO is not important at all, or less important. The small number of answers that disregard SEO point out that an increasing number of companies acknowledge the importance and the impact of  Search Engine Optimization as a process. Considering the declared impact of SEO on businesses, it’s very likely that the market demand for SEO specialists will grow in the near future. But, this also depends on the financial and technical capabilities of each company which limits the possible number of new SEO specialists in IT companies and digital agencies. 78.6% of all IT Companies Use SEO for Leads The importance of SEO for IT companies and digital agencies is measured in goals and results. During the survey, the respondents were offered 7 ways how SEO impacts their businesses. The most popular answer among IT companies is Lead Generation, followed by link building, website optimization, and traffic growth. Here are the detailed results: For what purpose do IT companies need SEO services? Lead Generation - 78,6% Link Building - 68.9% Website Optimization - 67% Traffic Growth - 65% Keyword Research - 62.1% Content Optimization - 60.2% Competitive Analysis - 53.4% Considering that SEO impacts the lead generation process in the long term, the reason why IT companies prefer SEO to the detriment of ads was logical. It’s also by multiple digital marketing communities that SEO is cost-effective compared to its alternatives, and this serves as another reason to invest in SEO. stated Nonetheless, link building still plays an important role in SEO, so its popularity among IT companies can be considered as an effort to support their SEO activities rather than a separate reason. At the other end of the spectrum and the least popular answer is competitive analysis - a rather surprising result, as most advanced SEO tools, provide important information about how competitors stand on different chapters such as keyword positioning, organic traffic, and link building. 89.3% of all IT companies have performed at least one SEO audit on their websites Another indicator of SEO awareness in the IT community is the rate of SEO audits performed by companies. According to the survey results, almost 90% of participating IT companies performed at least one SEO audit on their websites. On the other hand, 9.7% didn’t do an audit yet, and it could mean a lower visibility rate on search engines, less organic traffic, and possibly, fewer leads. As the survey revealed, not all IT companies rely on SEO, and a specific percentage of them get traffic and leads from referral sources and ads, but having an SEO audit may reveal user experience issues as well, that by the way could be difficult to detect using other tools. Google is the primary search engine for SEO purposes among IT Companies With multiple options to choose from, survey respondents pointed out that is the reference search engine when it comes to SEO. But this doesn’t mean that other search engines are out of the question. Google Even if 99.2% opted for Google as the search engine with the higher usage rate for SEO, is in second place with 35.9% of IT companies using it for SEO purposes too. closes the top 3 most popular search engines with 13.6%. Bing Yahoo In 4th place, there is with 5.8% of the preferences, and 5th and 6th places are shared between regional search engines - and that handle the Russian and Chinese organic traffic. DuckDuckGo Yandex Baidu SEO Tools - More than 80% of IT companies are aware of SEMRush, Google Search Console, and Yoast There are different ways how IT companies can do SEO, as well as a wide range of tools. Some tools are provided by search engines such as or . Other tools work independently and have broader or narrower use. Google Search Console Bing Webmaster Tools In 2022, there are a lot of SEO tools available, and during the survey, IT companies had a series of questions to answer regarding them. The first question regards SEO tools' visibility - more precisely, how many companies have heard of the most popular SEO tools nowadays. The question provided multiple answers, and each respondent could pick one or several tools. In the first place, the most well-known SEO tool features , where 94.2% of IT companies stated that they’ve heard of it. Google Search Console was in second place - 85.4% of respondents mentioned that they’ve at least heard of GSC. The top 3 is completed by the popular WordPress SEO plugin - . At a small distance from Google Search Console, Yoast is known by 83.5% of surveyed IT companies.  Here is how other SEO tools are used by IT companies: SEMRush Yoast SEMRush - 94.2% Google Search Console - 85.4% Yoast - 83.5% - 81.6% Google Page Speed Insights - 80.6% Google Ads Keyword Planner - 76.7% Moz - 76.7% Ahrefs - 75.7% Google Trends - 68.9% Alexa - 61.2% All in One SEO - 60.2% Google Lighthouse - 56.3% Similarweb - 52.4% Screaming Frog - 35.9% SEO Quake - 35.9% Answer The Public - 9.7% Searchvolume.io Other tools - below 5% The big surprise came from Similarweb, which actually got off the picture for a while to redesign and rebuild its services. Meanwhile, its popularity has possibly dropped and only 56.3% of IT companies stated that heard about it. Alexa on the other hand still has high visibility despite that on May 1, 2022, . will be retired Google Search Console & PageSpeed Insights are the most used tools It’s one thing to hear about tools, and another thing is to use them. Surprised or not, the rankings don’t stand the same, as free SEO tools from Google are the most popular among IT companies. Google Search Console and Google PageSpeed Insights are the most used SEO tools, with 76.7% and 68.9% of usage rates among IT companies and digital agencies. The most used commercial SEO tool is SEMRush. 61.2% of participating IT companies stated that they actively use SEMRush for SEO activities. The fourth position is held by another free tool - Google Trends whereas 55.3% of respondents declared that they use it. Google Keyword Planner is also not far behind, with 52.4% of positive responses. But also is the popular WordPress plugin that got the same results in the survey.  The full list of SEO tools and their usage rate among IT companies can be found in the chart below. 58.3% of IT Companies get at least 50% of the traffic from organic search SEO investments are a good decision for IT companies as the survey reveals that the majority of them get 50%and more of their traffic from search engines. So either it's about assigning an in-house specialist or from another company - both options bring significant results for IT companies. outsourcing SEO services At the other end of the spectrum, there are 32% of IT companies get less than 50% organic traffic. This may happen for different reasons - either companies didn’t pay too much attention to SEO, or maybe they’re just starting to explore new options about how they can increase their organic traffic. It may also be that a specific number of companies don’t necessarily get a low amount of organic traffic if they decided to go with both SEO and ads.  All in all, less than 50% could be 1% up to 49%, so the situation is very individual. Other 9.7% of IT companies and digital agencies don’t exactly measure their traffic sources and volumes, so for them, it’s a bit unclear whether they get visitors from search engines, referral sources, or maybe ads. Only 36.9% of IT companies get more than 50% of their leads from Organic search If targeted correctly, the organic search audience could bring a higher number of leads and valuable visitors. At the same time, there is always a percentage of organic traffic that comes for informative purposes and navigational reasons.  So generally, the big challenge with SEO is to reach your target audience, and not all organic visitors can be converted into clients. The survey shows that only 36.9% of participating IT companies and digital agencies get more than 50% of their leads from search engines. At the same time, 45.6% of respondents stated that they get less than 50% of their leads/revenue from Google, Bing, Yahoo, and other search engines. Also, the number of companies that didn’t measure their leads sources got higher compared to the previous chart and went up to 15.5% from 9.7%. There were several individual answers from survey respondents, out of which we consider 2 of them most interesting: No traffic at all No need for SEO as the company already gets too many leads. The border between branded and non-branded keywords is slim in traffic generation When asked about how organic traffic is split between branded and non-branded keywords, 46.6% of the respondents declared non-branded keywords, whereas 44.7% of the respondents told us that branded keywords get them most of their organic traffic. In other words, this means that only half of IT companies get results from keywords associated with their name, and the other half rely on informative content among other types. Depending on the business model of each agency and company this might be both good and bad news for them. Link Building is still the most challenging part of SEO for IT Companies SEO is about a series of processes and efforts to go through. Some should be constantly performed, other processes periodically. According to the survey results, the most challenging part is link building with 60.2% of the responses. Content creation, which is also directly related to Link Building is also considered a difficult task for IT companies and comes in second place with 40.8% of responses. The top 3 most challenging SEO processes is closed by Technical SEO, where 32% of respondents told that it is difficult to perform. The least challenging SEO processes are Website Security (10.7%) followed by Mobile-First Optimization (16.5%) and Speed Optimization (20.4%).  Not too difficult and not easy there is Keyword Research with a  30.1% difficulty rate. There are also individual answers that we found interesting: Adaptation after Algorithm Updates Maintaining constant position and organic traffic Beating the competition on a specific range of keywords ⅓ of IT Companies are willing to invest in SEO not more than $300/month Depending on the size, goals, and optimization stage among other criteria, SEO could be more or less costly. What’s more important is that SEO is a long-term process that once dropped would not take much time to feel the effects. 997 IT companies and digital agencies were asked about how much money they are willing to spend on SEO. The results show that companies still consider SEO a cheap service, and only 13.4% of companies are willing to invest more than $800/month. It’s true that prices for SEO services depend also on the region, and service level so there is no fixed price in general. However, for SEO specialists it may be disappointing how their services are valued by IT companies. At the same time, this means that companies should receive more education on why SEO is important and how it should be valued. 62.1% of IT companies acknowledge that SEO is a long-term and constantly ongoing process Along with human and financial costs, SEO is also about time. Usually, the more time a company spends on SEO, the better are the results. This is what survey respondents also agree with. According to survey results, 62.1% of IT companies and digital agencies understand that SEO is a long-term process that needs to be constantly maintained and adjusted at specific rates. However, there are also companies that have a predefined timeline of how long SEO process should last for them. Answers vary from zero time to more than 1 year, but there are very few answers that define an exact time range. At the same time, 8.7% of respondents are not sure about how much SEO activity should last. Conclusions & Key Takeaways Despite SEO's importance for revenue and traffic, companies are willing to invest fewer resources Companies acknowledge SEO's importance and its duration, but not all of them are ready to hire an in-house SEO manager From noncommercial SEO tools, Google has by far the leading position in usage among IT companies Out of all commercial SEO tools, SEMRush is the most popular. Ahrefs and Moz are in the second and third positions. Out of all WordPress SEO plugins, IT companies use most Yoast. All in One SEO is far behind Google is the main search engine for SEO purposes, preferred by 92.4% of IT companies For the majority of IT companies, organic traffic drives 50% and more of the total leads Lead generation is also the main reason why IT companies perform SEO work Also Published here

Reviewing the 2022 Survey on SEO Spend by IT Companies

When I joined InstaLively it was still a startup in its infancy. I was the first marketer on-board and frankly I did not have much in terms of experience. The challenges that were laid out in front of me were pretty simple yet very steep. Find a way to gain traction fast. Get more people to sign up for the beta. Rank the website for certain keywords. The first two were pretty straight forward as they fell on to best practices that are followed by every Digital marketer out in the industry. I posted on social media, posted inquiries on Quora, ended up reaching out to people individually and then closing them using the landing page. Ranking the website was harder because I had absolutely no budgets at all. That is correct, I had zero budgets, no existing networks to tap into and very little hands on experience to achieve this. This is how it looked on the day of joining. Now a lot of traffic coming to the website was direct, i.e., it was coming from word of mouth. Social was also giving us decent amount of traffic for a company that was still in the first month of working. This is how it looked after completion of a month As i started completing all my daily DM chores I noticed the traffic was steadily increasing across all channels. It was still not enough. It was a steady growth and what I was looking for was something more exponential. I started looking for more ways to get traffic to the site. There had to be a more efficient user funnel which would help me get more people on the website. This is how it looked in 3 months We finally achieved this in 3 months of work. How did this happen? All of this was done by putting in All you need is a good starting point and of course a little bit of luck. Here is how we did it -: absolutely 0 investment. InstaLively was a live streaming application focused on lifestyle. We targeted the lifestyle segment and started creating SEO optimized posts that slowly but surely started gathering pace. In the process we finally struck gold with our post on “Places to hangout in Delhi”. This post got more than 3000 shares and got over 10k reads in the first month of publishing. Noticing the interest in this piece I optimized it for ‘Places to hangout in Delhi’ and waited patiently for a couple of weeks for it to settle. Blogs- This data is over the span of 13 days The post started getting traffic like crazy and ended up going viral becoming a steady source of traffic for the website. As you can see, other blogs, while not doing as well as the first one, are still doing a good steady job. Social was a tough nut to crack because being a live streaming company it was pretty hard for us to align content with the asynchronous nature of social media at large. However the following plan was laid out which helped us gain a large traction while also helping make InstaLively a well know name in the target segment - Social- One video a day about the local news done in selfie style interview. One Gif format calendar for the special streams happening on the app in a day. One theme of the day video which could be tech, fashion, education etc. & One stream from the app which gained traction to be shared on Facebook. This helped us achieve the desired numbers in the social category and gain huge traction. However, you may ask how did it help us get downloads for the application. That is a topic for another blog though. I will detail in the next blog how ASO and blog helped me get 20k downloads a month with 0 costs incurred. Reach out to me here.

Reaching 0 to 13k Search traffic with just one blog post in 3 months.

By , who works at Press on It. on . Haim Pekel Originally published Quora “But why do you call it Growth Hacking?” As someone who does both growth hacking and marketing, I get that question a lot. I usually use the following mental image to explain the difference: The chicken “growth lays” eggs, it sits on them with “marketing,” and as a result, both the chicken and the chick are able to “hatch sales.” Unfortunately, growth hacking takes more than your standard hatching process of 21 days. Growth hacking is not a one size fits all solution like SEO, Social, and SEM solutions. A lot of marketing agencies re-branded themselves as Growth Hacking agencies because it’s a “hot topic” ATM… But the result is usually a standard marketing campaign, marketing campaigns are awesome don’t get me wrong, but they’re only a small fraction of all the processes involved in growth hacking. Digital marketing agencies brand themselves as growth hacking agencies because people are actively searching for growth oriented agencies, and let’s face it, who wouldn’t want to have a leg in the door of a new market segment, right? These agencies rely on SEO and SEM, sometimes on Social and PR, which requires a specific set of skills and takes years to master, sure, but that’s not growth hacking. The techniques mentioned above can contribute to a company’s growth, but only as a part of a larger strategy. Don’t get me wrong, industry experience and knowledge help these agencies to provide highly targeted audiences for startups and companies which get them the exposure they need, but growth hacking? Not so much. Growth hacking is not focused on a specific technique, it’s about applying all the best techniques related to the below three, successfully, and over time: User acquisition User retention Effective Measurements Combing the above three produces growth, even long term growth. But you need to add a lot of and + add to the mix or that make growth happen. outside the box thinking technology tools specific methods SEO and SEM could be a part of your growth strategy arsenal. These techniques are used by my agency extensively to help our customers with all of the holy trinity above, but it’s only a part of their growth strategy. Press on It And yes, there’s that rule that always nudges at you… Having No Strategy = No Long Term Growth That’s why you need growth hacking, it’s an ultimate strategy that allows you to engineer growth. I saw several Venn diagrams that explain that growth happens in the space between excellent marketing, data analysis (or analytics) and development. I beg to differ, these are growth hacking tools or skills Growth happens when you’re able to acquire users, retain them and measure how that happened as demonstrated in the Venn below: Marketing, Data Analysis (or analytics) and Development are just a part of the means to the above end. Now that you know the difference, here are a few tips that will help you to find the right agency for you. I recommend searching for someone who: Knows how to create amazing marketing campaigns & combine them with technology that converts. Has a lot of user retention/customer experience know how. Measures assumptions based on data and reach conclusions according to the measurements. If someone tells you, they developed a formula, try to stay away…. Not because their formula wouldn’t work, the formula works, it’s just working on you, not for you. By , who works at Press on It. on & . Haim Pekel Originally published Quora LinkedIn For more trending tech answers from , visit . Quora HackerNoon.com/quora

Growth Hacking is Not One Size Fits All

Programmatic SEO is often defined as a process or a strategy that aims to help you publish unique, optimized, high-quality pages at scale. But in reality, as most will confirm, it is not always like that. Let me explain. SEOs Programmatic SEO did not come on the wings of AI (although it can benefit from it, as you are about to see). It is a practice that ruled affiliate marketing gigs for some time, adopted by different legit industries strategically targeting long-tail keywords to jumpstart the topical authority of the site, and it’s best described by example. Understanding Programmatic SEO with Example Say you run a travel blog and live from selling ad space on your website. The calculation for you is simple: more traffic = more $. There are so many places one can visit, but you’ve visited only a handful. Still, you want to have pages for all those places you haven’t visited yet (or at least those popular places) because they can earn you $. Surely, you can add a couple of pages by hand. But if you want to add more than 100 places as fast as possible, what then? Then, you opt for programmatic SEO to leverage automation to handle the scale of optimization tasks while ensuring each place/page is search-engine friendly and user-centric. The above means you find keywords to scale in and around TRAVEL destinations. Build a template/s full of modifiers, parameters, and variations that aim to diversify text. Have data in a sheet or a script that will build the pages with a click of a button. Come back in 3-4 months, check analytics, and see for which TRAVEL term you rank well and build a hub around it (to enforce even more authority) or update the page manually with proper content. Sit back and let ad $ roll. Easy right? Once, maybe. Today, the game is slightly different thanks to (Expertise, Experience, Authoritativeness, Trustworthiness). E-E-A-T Any website that publishes a large number of similar pages risks being labeled as a thin content provider, i.e., a website with content that provides little to no value to the end user. Once in that box, getting out of it is an arduous task. So, what can you do? Well, that’s easy: produce quality content for those programmatic pages. OK, but how? One way is with ChatGPT; we will explore that, but first, I need to add a few things. Jumpstart the Topical Authority Topical authority is real. In practice, that means you’ll be able to rank faster and better for a topic G dreams you're an authority on. Examples. During my 24-year career in web and SEO, I worked as an affiliate guy only to move to work with a big publishing company and now (mostly) SaaS business. While with the publishing company, we had two interesting websites, one in the gaming industry and one in movies. The gaming website ranked for PS and Xbox keywords with ease. But we bumped into a block when we started covering iPhone/Android games. Poor results. No amount of backlinks could help us move mobile game pages to rank better because we were, first and foremost, a go-to place for PS and Xbox news/topics. The movie website ranked incredibly well for , review MOVIE NAME, etc. keywords, but nothing happened when we started covering the series. The Big G and Bing recognized us as an authority on movies. MOVIE TITLE trailer coming soon MOVIE NAME, With a previous web dev company, we started to make waves in Jamstack (web dev architecture) communities, and with the recognition came good ranking on all Jamstack-related keywords (I even made a for a term and explaining how I did it). Ranking for other web dev terms was harder or more challenging than for Jamstack terms. case study out of ranking I’m trying to say here that, like it or not, your website is (or will be) associated with a specific topic/industry/keywords for which you’ll rank much easier (than others). After all, you won’t see Disney rank well for adult entertainment keywords, right? So, to move or associate your website with another industry/segment/topic, the topic needs to be close to the one you are known for, and it’s best you aim at low-traffic keywords and/or long-tail keywords. The appeal of the programmatic SEO approach in building topical authority is in its ability to deliver a lot of pages quickly, helping you make a footing (so to speak) in the topic quickly. The problem here is content or the lack of it. Role of ChatGPT in Programmatic SEO A lot has already been said about ChatGPT and its usefulness. Like any other tool, it is only as good as you are. Two things I mean by that: How good you are at explaining what you need, and How knowledge of a topic you already have. The quality of your prompting will ensure the quality of the ChatGPT output, and your knowledge guarantees you’ll easily spot mistakes and hallucinations in outputs when you proofread it. And you have to proofread it because Google and Bing will do it as well, and if the content is not up to par or better than what is already in search results, you won’t rank. Having said that, let’s now focus on where and how ChatGTP can help. Automating Keyword Research with ChatGPT allows you to tap into what's already happening in your industry (and keywords) to get a clear picture of what and how your target audience is searching for and interest (volume) for those keywords. Keyword research Usually, you’d use tools like or and search results to evaluate the above and build your keyword sheet. With ChatGPT, you can do it a whole lot faster. SEMRush Ahrefs If you are lazy, use one of the pre-made prompts as the ones offers. For our TRAVEL example, let’s do it with a single keyword: (yes, I know it’s too broad). AIMPR Spain And the output and the results are: But it pays off not to be lazy and do a bit more prompting. You can introduce a persona or role for your output, even share your blog as an example of writing, suggest modifiers, parameters, and variations (as you would in the classic programmatic SEO approach), etc. Check the output and iterate any part of the output till you are happy, and then request a sharable Excell file. Is that all? Well, not really. In the early days, you would make a generic text copy with SPCAES for keywords and modifiers (keyword being a destination, i.e., Spain or Italy, modifiers being words like beach, restaurant, culture, etc.). What you want to do today is do the same for another TRAVEL destination (ex., Italy) and make one giant sheet with all keywords. How Can ChatGPT Generate SEO-optimized Content? Content is where the actual fun is :-) And the pain. Let’s say we opt out of creating a 600-word article for each title in the Excel sheet. It would be pretty extensive if you try to run it as a single prompt. Instead, you’ll have to run each TITLE independently and copy/paste the results into the Excel sheet. But it allows you to personalize the writing even more by assigning personas and roles and pointing out what you already have in terms of SEO. Again, the lazy way to do it would be using one of the pre-defined prompts or do something like this: Remember, the more details and explanations you can offer, the better and more unique the output will be. Proofread There are two ways to proofread the output. Take a couple of sentences from the output and check it in Google for duplication. Take names and places mentioned to see if these are real and explained adequately (if you don't know them already). Tools like and can help you as well. Or, why not use one of the available trained GPT Agents like ? QuillBot Grammarly Copy Editor Adding results in two new columns, one for the article and one for the image (besides proofreading), is the most time-consuming manual part of the work. Publishing Hitting that publish button depends on the tech behind your website. Say you are running a WordPress website. You can implement the programmatic SEO pages or create files. with a plugin custom WP template Running with Wix? You can do it with , for example. Python and Velo Is a modern web development tech stack in place? There are a couple of excellent solutions for those into and modern frontends. The team at BCMS shared their as an example. Commerce Layer explained how they generated an e-commerce glossary with AI . headless architecture programmatic case study here here At Crystallize, we’ve built our section aptly named Answers because the topics rather than keywords came from answering sales inquiries and client glossary questions. The primary purpose of the knowledge base is to deliver quick answers to both sales and clients and potentially rank for WHAT IS type of queries. You can tell we’re just starting. knowledgebase While is a headless commerce platform built for product storytellers with PIM, eCommerce, and CMS functionalities out-of-the-box, adding pages via Crystallize is pretty straightforward. Crystallize Finally, you can use something like Assistant GPT Agent to help you build pages with Next.js, for example (or any other framework). Modern Next.js BTW, this is also an excellent way to learn modern web development. Challenges and Drawbacks Poor execution, whether research, content, or publishing, can seriously hurt website growth. As I mentioned, the risk of creating thin content - pages with little substantial information or value to the user is genuine. Search engines may view such content as an attempt to manipulate rankings rather than provide useful information and penalize you for it. Even with ChatGPT, automating content creation increases the risk of producing duplicate content across multiple pages and even domains. The mass generation of content can sometimes border on spammy tactics, which might harm your website/brand's image and credibility. Then, there are nuances of language and cultural context, potential biases in AI-generated content, and the need for human proofreading and oversight to maintain brand voice and authenticity. Finally, there's an ethical dimension to consider. According to the latest estimates, of data are created daily. Do you really want to help overpopulate the web with shitty content? 328.77 million terabytes The Two Cents No-one Asked For While programmatic SEO presents a unique opportunity to scale SEO efforts and capture long-tail traffic, it requires a careful approach and meticulous planning. Balancing automation with quality content creation, ensuring adaptability to search engine changes, and maintaining the integrity of your brand are critical for the success of any programmatic SEO strategy. ChatGPT can help that, but be careful. Follow the White Rabbit 🐰 Read More. The best way to learn is from the examples of others. So here are a few articles I really enjoyed on topics I’ve covered here: AI-Generated Content - https://www.animalz.co/blog/ai-generated-content-guide/ The future of SEO and why it’s not dying - https://searchengineland.com/future-of-seo-why-its-not-dying-425615 How HubSpot Team uses AI - https://blog.hubspot.com/marketing/how-the-hubspot-blog-team-uses-ai Real-world examples and insights - https://searchengineland.com/programmatic-seo-real-world-examples-insights-433490 Zapier Programmatic SEO case study - https://zapier.com/blog/programmatic-seo/ pSEO, Explained for Beginners - https://ahrefs.com/blog/programmatic-seo/

Enhancing Programmatic SEO with ChatGPT: The Good and the Bad

The digital landscape is constantly changing, and to stay relevant, we must adapt and evolve. One such evolution in the world of search engine optimization (SEO) is the emergence of Large Language Models (LLMs) in powering search engines. This shift necessitates a fresh look at SEO strategies. But don't fret – we're here to demystify this progression and offer you a roadmap to success. Embracing LLMs: The New Titans of Search Large Language Models, like , are revolutionizing the way search engines understand and process queries. GPT-4 Try Microsoft Bing search to see the difference in action! Running the same search on Google and on Microsoft Bing returns vastly different answers. One is the familiar list of sources that can be accessed to find an answer, while the other is an articulate answer that refers to some select sources. Practically, this means that, unless you are one of the very few sites quoted by Bing, no one will even know you exist 😨 Traditional search engines relied heavily on keyword matching. But , with their advanced understanding of natural language, context, and semantics, take search to a new level. They aim to grasp the user's intent, not just their keywords, making SEO less about keyword stuffing and more about meaningful, valuable content. LLMs So, how do you adapt your SEO tactics for LLM-powered search engines? SEO for LLMs: Shifting from Keywords to Context 1. Optimize for Semantic Search With LLMs' prowess in understanding context, optimizing your content for semantic search is crucial. Instead of focusing solely on keywords, aim to understand the broader topics and themes your audience is interested in. Incorporate synonyms, related terms, and contextually relevant content. This approach aligns with LLMs' ability to comprehend the meaning behind search queries, not just the words used. If your primary keyword is "apple," make sure your content includes related terms like "fruit," "nutrition," "recipes," and "health benefits." Do: 2. Use Natural Language and Long-Tail Keywords LLMs excel in parsing natural, conversational language. As such, you should strive to create content that reflects how people speak and search in real life, including the use of long-tail keywords. These keywords, often in the form of questions or statements, mirror the way users interact with voice assistants and provide more context to LLMs. Instead of focusing solely on a keyword like "coffee beans," a long-tail keyword could be "best place to buy organic coffee beans online." Do: 3. Create In-Depth, Quality Content Content remains king in the realm of SEO. The better your content, the more likely it will resonate with both your audience and LLM-powered search engines. Create informative, high-quality content that offers value and comprehensively covers your topic. This naturally leads to the inclusion of contextually relevant keywords and phrases that LLMs can latch onto. Instead of writing a 500-word article about "how to care for succulents," you might write a 2000-word guide that covers everything from choosing the right succulent to troubleshooting common problems. Do: 4. Structure Data and Use Schema Markup To help LLMs understand the context of your content, include structured data and Schema markup in your website. These elements provide explicit clues about the meaning of a page and might enhance your odds to be among the select few quoted in the answer. if you're writing a recipe, you could use Schema markup to indicate ingredients, cooking time, calorie count, and ratings. Do: 5. Prioritize E.A.T. Principles E.A.T. stands for Expertise, Authoritativeness, and Trustworthiness. These principles, though not formally recognized by , are believed to be crucial for a page's quality and its ranking in search results. By providing well-researched, accurate, and valuable content, you signal to LLMs (and your audience) that your website is a reputable source of information. Google We've mentioned a few times in this piece that adapting to LLM-powered search engines is all about embracing context and natural language. And yes, that includes this very article you're reading now! We've structured this content to be easily digestible by LLMs, incorporating long-tail keywords, semantic search principles, and valuable information on the topic at hand. 6. Embrace the Opportunities of Voice Search As LLMs are designed to understand and interpret natural, conversational language, they're especially adept at handling voice search queries. Today, with the ubiquity of digital assistants like Alexa, Siri, and Google Assistant, voice search is a rapidly growing segment of online search behavior. To make the most of this shift, optimize your content for voice search. The key here is to understand that voice searches are typically longer, more conversational, and often framed as questions. So, try to incorporate these elements into your content, anticipate the questions your audience might ask, and provide clear, concise answers. Make sure your content answers the questions that people might ask their digital assistants. For example, a blog post titled "How to make French press coffee" could be optimized for voice search by including a section that answers the question "What's the best coffee-to-water ratio for a French press?" Do: 7. Adapt to User Intent In the world of LLM-powered search engines, understanding user intent is crucial. These advanced models are designed to comprehend not just what users are saying, but what they mean. Are they looking for a quick answer to a question, or are they doing in-depth research? Are they in the mood to buy, or are they just browsing? By understanding and adapting to user intent, you can tailor your content to meet the needs of your audience, creating a better user experience and potentially improving your search rankings. Take intent into account when producing content, for example, if someone searches for "best smartphone 2023," they're probably looking for reviews and comparisons, not just a list of new releases. Do: SEO for LLMs: Keeping Some Tried-and-Tested Techniques Foster a Network of Content: Internal Linking Internal linking is another practical SEO tactic for the age of LLMs. By creating a network of links between your content, you help LLMs understand the relationship and context between different pieces of content. This not only improves the user experience by making your site easier to navigate, but it also gives LLMs valuable information about the structure and content of your site. Stay Current: Keep Learning and Adapting Finally, remember that SEO is a dynamic and ever-changing field. As LLMs continue to evolve, new tactics and strategies will inevitably emerge. Stay informed about the latest developments in the field, and don't be afraid to experiment and innovate. After all, the only constant in SEO is change! In the era of LLM-powered search engines, SEO is less about gaming the system and more about creating valuable, high-quality content that meets the needs of your audience. By understanding and leveraging the power of LLMs, you can improve your SEO strategy and better connect with your audience. And remember, this very article is optimized for LLM search engines – proof that the future of SEO is here, and it's more exciting than ever!

Mastering SEO in the Era of Large Language Models: Evolving Tactics for LLM-Powered Search Engines

The fact that Google likes to refresh its algorithm is no surprise. They can potentially introduce upwards of 500 improvements over the duration of a year. Search Engine Optimization (SEO) involves designing the content so that it pops up in the search results quite frequently. It's possible to forget everything with too many adjustments to handle. For instance, targeting parameters with the aim of enhancing organic rankings any longer exists among search engines, although it is a significant element of the strategy to pick the correct keywords. Here are the ten most effective SEO tips that render massive traffic to websites as well as a better site visitor experience on the website. Let’s get started. . 1 Delete something that makes the site lose momentum A significant element in SEO seems to be page speed. A slower page will infuriate the experience of the customer and gradually deter individuals from purchasing your service. Page speed, for both consumers and for search engines, is critical. There seems to be a growing need for pace as companies grow increasingly conscious of the opportunity to produce targeted leads which raise sales across search engine optimization. . 2 Set up Google Search Console (GSC) Google Search Console is an online search queries tool that helps track, as well as improve, the success of your website. Effectively, this offers free suggestions from those who want to participate. It is easy to show by ‘Getting started’. Through applying a meta tag to that same HTML code of your webpage, exporting a document to a database or setting up your Google Analytics or Google Tag Administrator, you confirm that you are the operator or administrator for a domain. Offer this strategy a few times to collect some information, and that it's possible to have a variety of choices. . 3 Link with similar information to several other domains Linking out delivers configurable traffic, making the platform a resource which is more reliable as well as adaptive. If individuals have certain trustworthy contacts, they will develop positive attitudes in their niche. . 4 For each and every site, compose specific and appropriate meta details A well-crafted meta summary is among the most significant SEO techniques, which most individuals ignore. The meta summary is the first segment users see with the website is provided to browse visitors by Google. It might bring individuals into difficulty with conflicting meta explanations. However, even though they are not automatically prosecuted, you're also not delivering a perfect user interface. . 5 Through social signals, construct momentum Social networking is an integrated component of SEO strategy even though it is necessary to provide scan signals. The laws haven't modified whether you try to have more nonverbal interactions. This is the synopsis: Build valuable content throughout the social media channels which is worth sharing. Add sharing buttons as well as give them access. Run a campaign on social media to receive more likes. Mention and connect in the article to social media average users or influencers as well as alert them. . 6 Constantly build & post original content to boost the rankings Thanks to anything considered the "refreshing variable", it is much more relevant than you would expect. One of the variables that influence such freshness ranking becomes specific information, as well as the search engine results for that particular website. Posting unique content on a daily basis will help you create an increasing following that brings visitors to your web more consistently. 7. Clear headings are important Headings represent landmarks that direct a post to viewers. They must state how much a segment or an article is all about. Users won't understand what is expected instead. Readers enjoy scanning material, getting an understanding about what the content is all about, as well as choosing which portions of the material they are going to start reading. Headings make it easy for users to grasp as well as navigate the content. They are important to a consistent user experience also as connectors of the page navigation including, in addition, the SEO score. 8. SEO monthly checkup On your website, the SEO company also does quarterly reviews. It automatically syncs, for instance, to see where your page is still up, whether your protection against malware is sufficient, and also that the load time for the web pages remains high. 9. Make your site more mobile-friendly The idea that you might meet a broader audience has been one of the great benefits of getting a mobile-friendly webpage. Online networking is made possible by sensitive websites, meaning the online people are much more willing to post on the social networking sites. A convenient way of performing higher on search engines would be to have a sensitive webpage. 10. More appropriate images, more traffic Images are a major part about how a website is experienced. This is important for SEO since Google's optimization refers specifically to user interface indicators of performance, such as conversion rate as well as the duration of information users spent on a website page. Although photos could also be configured to assist with SEO more specifically though too.

10 Important SEO Tips Every Marketer Needs to Know

One powerful indicator of a successful marketer is the ability to define KPIs, track them and report them. But it is so easy to get lost in the cesspool of SEO analytics data, given the number of reports marketers have to comb through. Surely, there must be a way to track SEO performance without the usual complexity? What Should You Measure? This guide highlights important KPIs you should be measuring to have an accurate understanding of the impact of your SEO strategy. Backlinks Besides content and RankBrain, backlinks complete the top three of Google’s ranking factors. Backlinks are important because Google and other search engines consider them ‘votes of confidence’ for a particular webpage. Hence, the more backlinks a page has, the higher it tends to rank. However, not all backlinks are created equal, and the quality of backlinks matters more than mere numbers. Link building factors you should track using analytics include the following: The number of backlinks to your website. The domain authority of the websites linking to your site. The higher the DA of a website, the higher the quality of its backlinks. The growth of your backlinks counts over time. The number of (due to no index, 404 errors, crawl errors, redirects, etc.) lost backlinks Keyword Rankings The keyword ranking metric measures how your website/page ranks in SERs for targeted keywords over time. The goal is to make your website rank high for high volume keywords. Keyword rankings significantly impact the measure of other KPIs such as organic traffic and conversions. Tracking keyword rankings helps you to: Troubleshoot organic traffic drops. For instance, when a change in Google’s algorithm for ranking keywords (such as Semantic Search) affects traffic. Determine keywords for which your website is not yet optimized. You can track keyword rankings by first connecting Google Analytics to Search Console. Then, navigate to the Search Console option which is under the Acquisition tab on the left-hand side of your Google Analytics view. The keyword rankings report can then be viewed through Queries. The tab shows you how your website ranks for targeted keywords. Average Position Obviously, tracking the average ranking position for keywords gives severely limited data. Hence, most marketers opt for advanced, dedicated keyword ranking tools such as SEMrush, Ahrefs Keyword Rank Checker, Moz Rank Checker, etc. Bounce Rate Bounce rate is the most prominent (user) engagement metric. such as page views, time spent on-page, and of course, bounce rate, measure the interaction of visitors with your site. Engagement metrics Bounce rate measures single engagement/single-page visits, that is, the percentage of users that only visit a web page and leave without taking any action (bounce) such as clicking a link or filling a form. It is calculated by dividing the number of single-page visits by the total number of all visits. Except in certain situations, every bounce off a page signals that there was no conversion, which, in turn, indicates that the visitor didn’t get what they wanted. For you to record a successful campaign, you must aim to keep the bounce rate at the lowest. Note that the ideal bounce rate varies by industry and content type. Retail sites have an of 10 - 40%. On the other hand, blogs (since they are mostly informative only) have an average bounce rate as high as 70 -98%. In , you can find your website bounce rate in the Audience Overview report. For individual pages, refer to the Behavior column of the All Pages report. average bounce rate Google Analytics Page Speed This simply measures how fast your webpages load. But it is not so straightforward. There are different ways to measure the speed of a page, as you can see below: : measured in seconds, it tracks how long it takes for the first text or image to be displayed on-screen. First Contentful Paint : FID measures the time from when a visitor interacts with an element on a page (for instance, clicks a link) to the time the browser responds. First Input Delay : this metric quantifies the time to when the largest (main) image or text block is visible on-screen. Largest Contentful Paint Google’s is the most popular tool for measuring the speed of your pages. The app analyzes the performance of the desktop and mobile version of a page and provides an aggregate score. Further, it displays different field data metrics as seen below. PageSpeed Insights It also shows you recommendations to boost your performance score. Conversions Conversions are the clearest evidence that your campaign is working and it is the closest SEO metric to financial ROI. In fact, most businesses measure conversions and nothing else to determine the success of their SEO strategy. But even though conversions only do not provide an accurate picture, they are undoubtedly a highly rated SEO KPI. Depending on your business goals, you can decide to count leads or sales as conversions. What’s more important is that you have a basis against which to compare current performance. You can easily in Google Analytics by setting a conversion goal. Goals are found under the View column in the Admin tab. Setting up your new goals would require you to select a template based on revenue, acquisition, inquiry, or engagement. Thereafter, you enter the goal description and add the URL of the thank you page. After saving your goal, you may view your data through Acquisition Overview. track conversions An important aspect of conversions is the conversion source. To determine which channels are bringing the most sales or leads helps you to focus your marketing strategy on the most profitable sources. Google Analytics data displays both your conversion rate and top channels. Organic Visibility How many users visit your website through organic search results? The most fundamental goal of any SEO strategy is to increase organic visibility to the brand website. When your strategy begins taking off, the first thing you will notice is an increase in organic impressions, that is, searches for which your site was visible, whether or not it was visited. Next, you will notice an increase in organic traffic, which measures actual clicks of your website in SERPs. You can measure organic traffic to your website through Google Analytics by navigating to the Audience Overview report, and adding a new segment for organic traffic. Conclusion In SEO, knowing what to measure is the analytics problem half-solved. The KPIs highlighted above are the most essential to boosting financial returns on your SEO strategy. Most other KPIs, even the seemingly complex ones, are often basically iterations of these metrics.

Segment SEO

segmentseo.com

1-10 employees

Since 2020

COMPANY RANKING

SEGMENT SEO

EVERGREEN INDEX #9864

Segment SEO WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

Segment SEO

segmentseo.com

1-10 employees

Since 2020

COMPANY RANKING

SEGMENT SEO

EVERGREEN INDEX #9864

RELATED COMPANIESRANK

STORIES ABOUT SEGMENT SEO

Segment SEO WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!