Thanks to <strong>Proximus</strong>, you have a chance to win a duo ticket for the matches against Eupen and Kortrijk

[PROXIMUS] Win a duoticket for Eupen or Kortrijk | RSC Anderlecht

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Proximus is a mobile telecommunications operator in Belgium.  The Company offers mobile telelcommunications products and services to private and professional customers.

PROXIMUS

Reflecting back to the Hackapost hackathon, I wanted to share a couple elements on how the technology stack worked. There are indeed quite a couple of moving pieces involved. First of all, let’s talk about sensing the world. In order to do that, one needs sensors. To make that easy on us, we have been provided with hardware and tools from AllThingsTalk (ATT for short) in the form of their LoRa development kit. Hum, wait, what’s LoRa? Lora stands for a longer thing actually: “LoRaWAN”. “LoRaWAN™ is a Low Power Wide Area Network (LPWAN) specification intended for wireless battery operated Things in regional, national or global network.” The LoRa Alliance website has a lot of stuff about it: https://www.lora-alliance.org As a piece of hardware, it has the form of a Microchip component (actually some licensed thing). One needs to plug this component somewhere so that we can control it. In the LoRa devkit, we can plug this into an Arduino board named the “Mbili Sodaq”. Sodaq stands for Solar Data Acquisition. This is kind of useful as a solar panel and a battery can keep the system powered up without an external source (if one wants an external source, it works still). More about it on: Semtech http://support.sodaq.com/mbili/ Let’s get back to sensors. Arduino boards usually require some soldering or play with breadboards etc. Not so with this one, as it has what is called “ ”. These sockets are making it much much easier to connect sensors in a modular fashion. And the LoRa development kit contains quite a couple of such sensors. Grove sockets There is something we discovered with this board during the hackathon: there is only one I2C connector and this means that one has to choose between the GPS module and the 3-Axis accelerometer. You can’t have both at the same time. Here is a view on the bits and pieces making up the kit. So, connecting sensors is easy, getting the LoRa modem is easy as well. Now, there is a need for some software to make all of this do something. Like sending data out so that we can use it in an app or website. First, the radio side of things That’s where comes in handy. They operate the LoRa network, and have antennas deployed in the country. Proximus EnCo Some areas are still spotty at this point. In order to be able to talk with the network, our little device has to be recognized. When using the LoRa development kit, one automatically gets a device registered in the system after having activated the development kit on the website. https://devs.enabling.be That translates into having a device id. The device id uniquely identifies the board (I do not really know if this is the board, or the modem itself). There is another important concept, namely the “cloud channels”. For the development kit, a channel is automagically created that forwards the sensor data to AllThingsTalk. The channel is using MQTT. The reference site for MQTT is http://mqtt.org What’s MQTT? It is an IoT protocol invented at IBM in 1999 by Andy Standford-Clark ( on Twitter). So much for being new! @andysc There is super cool interview of him on The Pi Podcast #14, that was out this february. http://thepipodcast.com/the-pi-podcast-14-andy-stanford-clark/ For the interested, the protocol specification is accessible here: https://www.ibm.com/developerworks/webservices/library/ws-mqtt/ So, MQTT stands for “MQ Telemetry Transport”. It is a “lightweight publish/subscribe protocol flowing over TCP/IP for remote sensors and control devices through low bandwidth, unreliable or intermittent communications.” Ah, perfect for the IoT space. MQ stands for “Message Queuing”. There is a lot of available software to deal with MQTT: https://github.com/mqtt/mqtt.github.io/wiki/software?id=software Client libraries are also plenty: https://github.com/mqtt/mqtt.github.io/wiki/libraries For the server side of things, one can use RabbitMQ along with its MQTT Adapter ( ). https://www.rabbitmq.com/mqtt.html I think that it is what AllThingsTalk use at their side BTW. There is also a very widely used broker named Mosquitto: , and the code lives on GitHub from this month on: http://mosquitto.org/ https://github.com/eclipse/mosquitto Back to our Cloud Channel Subscription, here is the details of ours: Hum, well, but how is our device sending things? Retrieving data from Enabling.co is a matter of using the API. But that’s not what we want here. We want to send data sensed from our sensors on the Arduino board. Let’s pay a visit to how one programs the Arduino board to actually send data. In order to program the Arduino, one has to use the Arduino IDE. This IDE usually has a light background and it kills my eyes when coding. As you can see it is actually possible to get it with a dark theme. Just check https://github.com/jeffThompson/DarkArduinoTheme For setting things up for the LoRa development kit, let’s pay a visit to AllThingsTalk. The site itself isn’t telling much as the real meat is on http://www.smartliving.io/ Err, yeah, one step even further actually: https://maker.smartliving.io/ There are docs in there about how it works: http://docs.smartliving.io/kits/lora/ After having registered (“claiming”) the device, there is a nice “Playground” available: The interesting bit about this is that one can add other devices to a playground. Let’s have a look at ours, containing our single nice little device. As we had some fun before writing this, you can see a couple of values for the various sensors. This will obviously be empty for a new kit. Back to the hardware/Arduino front there are some things to do. Basically, there are some keys things to do: Add the type of board to the Arduino IDE Add the libraries for the board, LoRa, and sensors to the Arduino IDE Get a copy of the “Keys” that make it possible for the device to be recognized when it sends radio stuff, and that will make messages come into the Enabling system The libraries are also living on GitHub and you may want to stay up to date: https://github.com/allthingstalk/arduino-lora There is also a set of example sketches in there. A sketch is what an Arduino IDE helping you edit, compile and transfer into an Arduino board. There is a keys.h file as well, where one puts the keys retrieved from the smartliving.io cloud settings. These are things that are used by the code. Let’s have a view on the sketch content: https://github.com/allthingstalk/arduino-lora/blob/master/ATT_Lora_IOT/examples/experiments/environmentalSensing/environmentalSensing.ino As you can see, the sketch is using your keys and also has an ATTDevice using the MicrochipLoRaModem. This looks like easy, and it is from the developer perspective. Underneath, yeah, there are lots of things going on, by we do not mind. So, get the board connected to your PC via USB… (provided the correct COM port is selected in the Arduino IDE) Just compile and upload. From then on, the system will run its program loop and send data according to its logic. Sending pushes the data to the ATT platform (through Enabling but that’s under the covers). Data is now flowing through, from the sensor to LoRa, through Enabling to Smartliving. That’s where we can start talking about actually using the data in an application of ours. How? By leveraging APIs. There are actually several ways to do just that. There is the easy way, that doesn’t even involve Smartliving. Or just could too. More on this later. Let’s talk Waylay.io Waylay actually does a lot of things: The fun part is on https://playground.waylay.io I got the change to chat with Waylay’s CTO, Veselin Pizurica. Great guy, super smart. I got a blast from our chat. I got an account on the playground and started having fun. Waylay docs are at: if you want to dig more. http://docs.waylay.io/ There is a sensor that can actually directly hook into Enabling’s API. The code is there, ready to be used. It is all Javascript. And it is crazy what one can do with it. But that will be for another post. But that’s not the API for Smartliving. If we want to use the API of Smartliving (and that’s what I wanted to do during the hackathon, not sure I would have done that if I had had more clues about Waylay…) Let’s have a look at the Smartliving API. It is documented at http://docs.smartliving.io/api/ First thing I jump onto when dealing with APIs is: “How the hell am I going to authenticate myself with this thing”? APIs have often their own views on this. So, we need ids, keys etc. Where are those? Just here: And then, the fun begins with doing the right dance with headers and so on. I actually wanted to implement the API using my favorite development platform, which happens to be Pharo ( ) http://pharo.org These days, I am also using Python and Javascript|Node but they do not have the “Pharo feel”. If you want to know more about Pharo, here is a couple of nice articles about it on Medium.com. For example: https://medium.com/concerning-pharo/elegant-pharo-code-bb590f0856d0#.sjqdgmtsc It is actually a very capable language. I made a solution for dealing with CMTSes and cable modems with it: http://pharo.org/success/CableExpertise It looks like this: Pretty much something that could make good use of all of the items in the IoT space as there is nothing that limits it to doing only CMTS work. It is a generic data collection and presentation + alerting thing. So, I wanted to use Pharo for accessing the API. And started with a little test… The client being an AttClient instance. An AttClient authentication looks like this: One nice thing is that one doens’t have to create a myriad of classes to organize things as, like in Objective-C, there are protocols, which are grouping methods. Long story short, the API invocation code looked like this at the end; The explore thing shouldn’t be in a test, but hey, we were hacking. It shows an object explorer like this: This makes it very handy to explore the results from the API and drill down, all without leaving the development environment. Once the API client was working nicely, I turned into making a server so that we could access the data in the format that was required by the front end developer. In Pharo, we have a little framework named “ ” which can do that pretty easily: Teapot With the xml entity returned being produced by the #sensors message, which actually sent ‘#sensors:’ with our actual device id. Giving: We needed XML out, that why there is the last line converting the data on its way out. It was actually easy as well: As you can see, Pharo code is pretty clean. At this point, we now have the possibility to use the data in the way we want. Of course we could have this same thing in a JS frontend app right away. But I was more interested in getting a Pharo based component that would help me created IoT apps than the business case. We had the opportunity to work with very useful hardware, test all sensors, get data through all of the path, discover new services and features, integrate APIs, and meet new cool people. For me, that’s what mattered about it, not being part of yet another startup. To be frank I am already busy with a couple ventures, and the key point was to understand all of this in more depth. If there is another hackathon around IoT, I am sure I’ll be better equipped to deal with it. And I am left with a super cool kit, for which I have new ideas!

Hackapost: how hackathons can be the best learning tool under the sun

Welcome back to POWER LEADER with our next expert, Alex Song, Founder and CEO of . Coming from the world of earned media relations, I am intrigued by my marketing counterparts and how machine learning is impacting their roles. Proxima The direct-to-consumer (DTC) audience further segmented by those who are iOS users is ripe for disruption. Song and his team have “cracked the code” on the post-iOS 14.5 world pairing proprietary data with machine learning to impact predictive AI in advertising. Let’s jump in. SE:  What innovations are you bringing to your industry? What sets you apart from your competitors? AS: Digital advertising continues to be a massive industry, but Apple’s iOS privacy
updates and skyrocketing Facebook advertising costs are making it much more
difficult for companies to scale and thrive online. More than 60% of iOS users have
opted out of iOS app tracking, which eliminates the signal between advertisers and
consumers. That major shift makes for a punishing advertising environment, with the cost of customer acquisition increasing by 50% over the last two years.  Now companies must spend more for less impressive results. As a DTC brand founder who managed to exit in 2021, I experienced the challenges
that were brewing in the digital advertising ecosystem due to a plethora of cheap
capital and the rising costs of customer acquisition. I started Proxima, an AI
audience technology, in 2022 to help digital businesses navigate these challenges
by providing better targeting and performance across media platforms such as
Google, Meta and TikTok at scale. Using predictive AI, Proxima leverages anonymized, first-party data and more than
55 million unique shopper personas from a network of 13,000 brands to reach new
customers, lower customer acquisition costs and increase ROI on ad spend. SE:  What is a recent win or announcement your company just celebrated? Why does it matter? I’m very excited to share that on April 19, 2023, Proxima to enable increased profitability and performance at scale across major AS: launched its self-service platform advertising platforms. Our clients say best why it matters.  Kasper Garnell, co-founder and CMO of Joe and The Juice said, “Proxima is our unique advantage to prospecting effectively post iOS14.5. Proxima is super easy to use and an incredibly powerful tool for profitable customer acquisition.” Ooshma Garg, founder and CEO of Gobble, reports that “Proxima has been a game-changer for customer acquisition. Their AI consistently finds qualified, high- value subscribers and has reduced our CPA by over 30%, giving us the confidence to scale our ads.” SE:  What are your company’s industry major challenges right now? Privacy updates and sky-high advertising costs on Facebook and Instagram, once the launch pad for thousands of small DTC businesses, are making it increasingly difficult for digital companies to target new audiences and acquire new customers efficiently. AS: Additionally, economic conditions have wreaked havoc on many major tech companies which are bellwethers for the rest of the industry — and capital is in shorter supply and more expensive. This makes cost efficient customer acquisition and establishing profitable unit economics more critical than ever. SE:  What stories aren’t currently being told about your industry that your audience should know? Meta’s Advantage+, a program touted as optimizing full ad campaigns with machine learning, is increasingly tipped in favor of Meta’s big spenders.  In fact, Advantage+ is the beginning of a significant strategic shift for platforms like AS: Facebook and Instagram. Our data reveals that larger brands, with the ability to spend more on Advantage+ campaigns, are reaping disproportionate benefits compared to smaller brands on Meta. More specifically, while Advantage+ campaigns were more expensive across the board, they were 26% more expensive for smaller brands, but only 4.7% more expensive for large brands. We can help digital companies of all sizes overcome this challenge with improved
targeting and more efficient results. SE:  How do you envision your business changing in the next 3-5 years? It’s very hard to predict with any certainty because we must see where macroeconomic conditions take us.  My mantra is to prepare for the worst and hope for the best. During the pandemic there was high demand for digital solutions, which lulled digital marketers into believing they should expect high returns for the foreseeable future. AS: But then the economy changed and Apple’s new approach to app tracking happened. The digital advertising community as a whole also has to ride the wave with the performance and stability of current media platforms (Twitter implosion anyone?) and the emergence of new ones. Our vision as a business is to be the essential growth platform for all digital businesses. In the near term that means optimizing our audience solution and further leaning into AI, one of the most revolutionary technologies we’ve ever seen. In the mid to longer term, we must build a comprehensive product offering that supports the livelihood of our digital customers across all the most important facets of their business health. SE:  What changes do you think are necessary for your industry to stay competitive in current economic times? Keeping pace with AI, for one.  AI is changing the face of business and society — you can’t turn around without reading about OpenAI and Chat-GPT, for example. Predictive AI’s impact on digital advertising will continue to be massive for targeting new high-value customers and scaling advertising budgets profitably. AS: Advertisers need to partner with companies like Proxima that can offer them the right AI tools and techniques. Another thought: I strongly urge my clients to take calculated risks. You must budget for testing — in other words allot small investments to testing new media platforms.  You never know where the next social media arbitrage opportunity will be, so you should test small ad budgets on new entrants to understand their impact on customer acquisition.  You won’t stay relevant if you don’t explore new waters. SE:  What measures has your organization taken to ensure you're driving towards the most important goals? We are a mission driven organization that invests significantly in ensuring alignment of our most valuable assets - our people. Ideas are great but it’s the execution that enables businesses to reach truly remarkable milestones. Our people drive that execution which means prioritizing them above all else. AS: This shows up in the culture we’re building and values we operate within. Culture is not perks or parties, culture is the operating system that your team commits to when leadership isn’t present. We have many important values but two that I emphasize are Transparency and Grit.  We believe deeply in transparency and providing an environment where candid feedback is the norm and company performance is visible to all. We seek out individuals that take extreme ownership over their responsibilities and embrace the grind of startups with levels of grit that are unmatched.  We’re just getting started but it’s so important to ensure that we’re starting with the right people in the right seats.

POWER LEADER: Predictive AI in Advertising with Proxima's Alex Song

Of the relation which the Prophecy of John hath to those of Daniel

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Cybersecurity stocks enjoyed a strong 2023 off the back of a generative AI boom that has posed new challenges to the industry as a whole. As rapidly advancing artificial intelligence brings fresh problems and solutions for online privacy and safety, could we see cybersecurity stocks emulate the astonishing success of semiconductor firms like Nvidia over the year ahead? Today, online businesses are having to counter increasingly sophisticated threats. that global cyberattacks have grown between 40% to 45% in 2023, with major breaches striking Las Vegas hotel operators MGM Resorts and Caesars Entertainment as well as genomics and biotech firm 23andMe. Forbes data suggests The , buoyed by advancing technologies like AI, has prompted a widespread increase in cybersecurity spending among businesses. According to Gartner data, worldwide end-user spending on security and risk management is set to in 2024, representing a 14.3% increase over last year. severity of cyberattacks reach $215 billion This heightened emphasis on cybersecurity spending has led some Wall Street analysts to suggest that the industry is next in line for a growth spurt, with generative AI growth helping to pave the way for more sophisticated defensive solutions for leading players. “Cybersecurity is becoming increasingly important as enterprises and organizations rely more on technology,” , head of investment advice at Freedom Finance Europe. “The rise in cybercrime has led to an increased demand for cybersecurity products and services, and it is expected that this demand will continue to grow in 2024.” explains Maxim Manturov In 2023, the emergence of generative AI, sparked by OpenAI’s launch of ChatGPT, paved the way for a significant market rally that saw semiconductor stocks undergo major market rallies, with Nvidia [NASDAQ: NVDA] stock returning more than 220% over the calendar year. Could the growing need for security solutions push cybersecurity stocks into similar territory over the year ahead? Emulating the 2023 Semiconductor Boom The underlying reason why semiconductor stocks like Nvidia and AMD [NASDAQ: AMD] were so popular in 2023 was that they were quickly identified as the firms best placed to facilitate the widespread adoption of generative AI solutions. Semiconductor manufacturers had the power to produce chips to support Large Language Models for businesses seeking to embrace GenAI, and investors decided to bet big on the revenues that this would bring. As we can see from the iShares Semiconductor ETF [NASDAQ: SOXX], the industry as a whole enjoyed significant growth in 2023 that nearly doubled that of the S&P 500 over the year. With both Nvidia and AMD posting triple-digit gains, it’s clear that investor appetite for generative AI was focused largely on semiconductors. Using the First Trust NASDAQ Cybersecurity ETF [NASDAQ: CIBR] as an example, we can see that the cybersecurity industry enjoyed strong growth that also outperformed the S&P 500. But could there be room for online security to take center stage in 2024? Security Risks and Opportunities of GenAI Forecasts suggest that generative AI will become omnipresent across enterprises in the future. As much as have reported that they are or will soon be using Large Language Models (LLMs) as part of their operations, with 57% expressing the same intentions. 69% of public sector companies While generative AI adoption is widely regarded as a powerful disruptive force across a vast range of industries, there are also many concerns surrounding the security threats they could pose. The adoption of LLMs raises concerns about the risks of using third-party models and their capabilities in a largely unregulated space. This rapid growth of generative AI is pushing more organizations into ramping up their artificial intelligence initiatives without sufficient guidelines or regulations in place to ensure that both AI and LLMs are safe and ethically sound. While this means that embracing AI at scale could be seen as a threat, it also offers fresh ways for companies to combat cybercrime. With many small businesses and startups incapable of building security teams to counter threats, defensive AI can offer all organizations a to keep cybercriminals at bay. valuable framework “As AI crosses a new threshold, security predictions at scale are becoming more tangible,” , CTO at IBM Security. “Although early security use cases of generative AI focus on the front end, improving security analysts’ productivity, I don’t think we’re far from seeing generative AI deliver a transformative impact on the back end to completely reimagine threat detection and response into threat prediction and protection. suggests Sridhar Muppidi “The technology is there, and the innovations have matured. The cybersecurity industry will soon reach a historic milestone, achieving prediction at scale.” Innovative Cybersecurity to Bring Wall Street Growth As generative AI presents more sophisticated risks to online businesses, cybersecurity firms that embrace artificial intelligence can be best placed to combat threats more effectively and consistently. This will invariably present new opportunities to investors on Wall Street, with leading cybersecurity stocks already working on comprehensively embracing AI solutions. With this in mind, three cybersecurity stocks could be well placed to emulate the success of leading semiconductor firms on Wall Street should investors turn their attention to AI defences in 2024: 1. Fortinet Inc [FTNT] \Fortinet is no stranger to parabolic growth on Wall Street, having made spectacular gains in the wake of the pandemic-driven push towards digital transformation in recent years. The firm has seen much of its growth emerge from the firewall market, which analysts believe has been steadily improving over the second half of 2023. The beauty of Fortinet is that , managing director at Bank of America, believe that the stock is trading at a “significant discount” in comparison to the firm’s bull and bear scenarios, which still implies a 4% upside in a worst-case scenario. analysts led by Tal Liani 2. CrowdStrike [NASDAQ: CRWD] CrowdStrike became one of the most impressive cybersecurity performers in 2023 and is readily embracing generative AI solutions to add further strength in the future. The firm is a leading resource for endpoint security and specializes in antivirus, detection, response, and combatting malware. In May 2023, CrowdStrike , a generative AI security analyst that provides automated detection and response to assist users of all skill levels to identify and stop breaches in a more simplified manner. The LLM will also enable customers to ask questions in dozens of languages to receive more accurate and intuitive responses from the CrowdStrike Falcon platform. introduced Charlotte AI 3. Microsoft [NASDAQ: MSFT] Tech giant Microsoft always has the power to enter industries and become a market leader, and the recent in-roads the firm has been making in cybersecurity could help its stock to become recognized as a prominent force in the sector. Having recently implemented a new AI assistant within the Microsoft Security Copilot platform, Microsoft’s cybersecurity capabilities are continuing to grow thanks to artificial intelligence solutions. In November 2023, what the company termed “the next major step in this industry-defining vision: combining the power of leading solutions in security information and event management (SIEM), extended detection and response (XDR), and generative AI for security into the first unified security operations platform.” Microsoft announced This AI-driven security upgrade for Microsoft Security Copilot further underlines the stock’s position as a key innovator in the field of . cybersecurity Can Cybersecurity Emulate the Semiconductor Boom? The semiconductor industry benefitted from having a strong relationship with generative AI due to its key role in implementing the technology. While the GenAI boom was a rare instance that brought floods of investor optimism and growth to global markets, it’s reasonable to expect cybersecurity to experience growth as the implications of the technology place a greater emphasis on security. Although emulating Nvidia’s significant 2023 rally may prove to be a little on the ambitious side, generative AI will likely ensure that cybersecurity innovators remain more relevant than ever in the future.

Could Cybersecurity Stocks Be Next In-Line to Emulate the Success of 2023’s Semiconductor Boom?

সাইবারসিকিউরিটি স্টকগুলি কি 2023 এর সেমিকন্ডাক্টর বুমের সাফল্যকে অনুকরণ করতে পরবর্তী ইন-লাইন হতে পারে?

Könnten Cybersicherheitsaktien als nächstes an den Erfolg des Halbleiterbooms im Jahr 2023 anknüpfen?

¿Podrían las acciones de ciberseguridad ser las próximas en emular el éxito del auge de los semiconductores de 2023?

Les actions de cybersécurité pourraient-elles être les prochaines à imiter le succès du boom des semi-conducteurs de 2023 ?

क्या 2023 के सेमीकंडक्टर बूम की सफलता का अनुकरण करने के लिए साइबर सुरक्षा स्टॉक अगली कतार में हो सकते हैं?

2023 年の半導体ブームの成功を真似るのはサイバーセキュリティ銘柄になる可能性があるでしょうか?

사이버 보안 주식이 2023년 반도체 붐의 성공을 모방할 수 있을까요?

As ações de segurança cibernética poderiam ser as próximas a emular o sucesso do boom de semicondutores de 2023?

Могут ли акции кибербезопасности стать следующими на очереди, чтобы повторить успех полупроводникового бума 2023 года?

Siber Güvenlik Hisseleri 2023'teki Yarı İletken Patlamasının Başarısını Taklit Edecek Sırada Olabilir mi?

Cổ phiếu an ninh mạng có thể trở thành cổ phiếu tiếp theo mô phỏng thành công của sự bùng nổ chất bán dẫn năm 2023 không?

网络安全股票能否效仿 2023 年半导体繁荣的成功？

Lately, there has been a lot of talk about how Central and Eastern European countries are attracting the attention of investors. According to , CEE is one of the fastest-growing regions for VC funding in Europe, growing 7.6x since 2017. Dealroom And despite the from US-based investors for European in 2023, particularly those emerging from ecosystems in Central and Eastern Europe (CEE), which only make up venture capital investment, there are still initiatives aimed at securing investments for innovative startups in the region. decrease in funding startups 3.6% of the EU’s total is one of those, an event that is playing a vital role in helping the startup ecosystems of Central and Eastern Europe to flourish. This meeting point of reference for CEE entrepreneurship is serving as a platform where innovation converges with business opportunities, capital, and knowledge. Podim All roads go east The event brings together renowned international investors, established corporations, startups, and scaleups from the Alps-Adriatic and Western Balkans regions to connect and engage in efficient networking and deal-making. Recently the Podim Pitching Competition, Podim’s startup competition, announced the ten semifinalists for this year’s event. These startups come from a wide range of industries, covering everything from empowering kids and adults with hands-on experiences to creating mind-winning ads and simplifying the path to psychotherapy through video calls. STEM The ten semifinalists are CircuitMess (Croatia), Midnightdeal (Austria), Behavio and Hedepy (Czech), Radical Storage and Sensoworks (Italy), Qubinets (Croatia), NUTEK AT GmbH (Austria), Remea | EV Charging Platform (Slovenia), and eevie from (Austria). These are working on a diverse range of projects, including developing a no-code big data infrastructure platform, hyperspectral medical imaging technology, an EV charging platform, and solutions to accelerate climate action. startups Big day coming The semifinals will take place during the Podim Investors Meetup, which will be held on Monday, 15 May 2023, from 17:00 to 19:00 (local time) at the Maribox conference center in Maribor, Slovenia. The event is being held in cooperation with AWS, Credo Ventures, and South Central Ventures. During the Investors Meetup, investors, speakers, and key partners will come together to discuss the most interesting startups and entrepreneurs in the region. “At Podim, we believe that innovation is the key to unlocking the potential of the CEE region’s startup and tech ecosystem. We are proud to provide a platform that enables startups, investors, and business executives to connect, learn, and do deals efficiently. Whether you’re looking to pitch your startup, find your next business partner, or simply experience the excitement of the latest trends in technology, Podim is the place to be.”, says Urban Lapajne, Program Manager at Podim. According to their organizers, the Podim Pitching Competition provides a great opportunity for startups to showcase their ideas and receive feedback from investors and industry experts. The competition has a proven track record of helping startups grow and succeed. Past winners of the competition include companies such as Bellabeat, Celtra, and CargoX, all of which have gone on to achieve significant success in their respective industries. In addition to the pitching competition, the Podim Investors Meetup will feature a range of talks and panels on topics such as entrepreneurship, innovation, and investment. The event is a great opportunity for entrepreneurs to learn from experienced industry leaders and to network with potential investors and partners such as IDEO, ENEL, Techstars, Miro, Adidas, UiPath, Google, Infobip, and MIT Media Lab. The event will also feature 70 speakers across 14 program blocks, with highlights including discussions on defining realistic product strategy, workplace culture, and the chatbot revolution for AI startups. In addition, attendees can network with over 200 startups from the CEE and Balkan Region in the Podim Deal Room. This event promises to offer attendees the latest insights, best practices, and valuable networking opportunities. This article was originally published on . 150sec

Central and Eastern Europe: The Next Startup Stars of the Old Continent

Europa Central y del Este: Las próximas estrellas emergentes del Viejo Continente

Europe centrale et orientale : les prochaines startups stars du Vieux Continent

मध्य और पूर्वी यूरोप: पुराने महाद्वीप के अगले स्टार्टअप सितारे

中欧と東欧: 旧大陸の次なるスタートアップスター

Europa Central e Oriental: As Próximas Startups do Velho Continente

Trung và Đông Âu: Những ngôi sao khởi nghiệp tiếp theo của lục địa già

中欧和东欧：旧大陆的下一个创业之星

Times are changing faster than we ever thought possible. It seems like every morning I wake up and there is a brand new revolutionary technology or political movement creating massive ripples in the world. As , and as leaders in general, we need to take the future very seriously. We live in a world that's changing at breakneck speed, and leadership has never been more crucial. entrepreneurs In business, things don’t stop moving, so if we can’t keep up and adapt on the fly, then our business is doomed. So as we gear up to dominate the next decade, we need to be aware of the challenges that lie ahead for leaders. It's time to strap on our boots and prepare ourselves to tackle the obstacles that are coming our way. , an HBS professor, I picked his brain about leadership. In my recent conversation with Bill George He has studied it his entire life and gave me a lot of insight into what it takes to make a great leader. One of the most interesting ideas we touched on that inspired me to write this week's newsletter, was the idea of the challenges leaders are going to face in the future. The world is changing at an unprecedented rate, and as a leader, it’s vital to keep a pulse on things that could be coming down the pipeline. So in this newsletter, I'm going to break down the most pressing challenges that leaders will face in the next ten years. From technological disruption to shifting demographics, we'll cover everything you need to know to stay ahead of the game. Buckle up, because it's time to get real about the future. Study The Past To Predict The Future As the futurist Alvin Toffler once proclaimed, "You've got to think about 'big things' while you're doing small things, so that all the small things go in the right direction." One way we can incorporate this wisdom is through a deep, immersive study of the past to make informed predictions about the future. Amid the dizzying speed of technological innovation, shifting market landscapes, and ever-evolving consumer preferences, it becomes crucial to take a step back and look to history. In a world that often seems besotted by the 'new,' remember that history often rhymes if it doesn't repeat itself. In fact, there are two salient reasons to for a better grip on the future: detecting patterns and trends, and gaining comprehensive contextual understanding. delve into the annals of history Unearthing Patterns and Trends Historical analysis serves as a treasure trove of patterns and trends that can provide us with invaluable insights. A systematic review of past events and data can arm us with the understanding of what strategies and approaches were effective and those that led to fiascos. Take, for instance, the infamous s. During this period, an insatiable investment frenzy in Internet-centric businesses led to a market situation where the emphasis on actual profitability was lost in the dust. Many of these businesses folded, leading to enormous financial losses. An analysis of this scenario reveals the perils of speculation, unsustainable growth expectations, and poor due diligence. Such knowledge is invaluable in spotting similar warning signs in emerging markets and enabling more prudent investment strategies. dot-com bubble of the late 1990 Gaining Holistic Contextual Understanding A secondary, yet equally important, benefit of historical study is contextual understanding. When we dissect past events and situations from different perspectives, we stand to gain a more nuanced view of the conditions that led to specific outcomes. By understanding the contextual intricacies, we can anticipate how a similar confluence of factors may precipitate comparable outcomes in the future. Take the example of the . A calamitous period in global economic history, the Depression was the result of a potent cocktail of factors: unfettered stock market speculation, widespread bank failures, and insufficient governmental checks and balances. Recognizing these as catalysts of a cataclysmic economic downturn, we can stay vigilant against policies that could potentially create a similar risk scenario. Great Depression of the 1930s The past serves as a powerful compass for the future. Its stories, lessons, and patterns help us navigate the complex landscape of the present and prepare us for the future. As Mark Twain said, "History doesn't repeat itself, but it does rhyme." By studying these historical rhymes, we can make more informed decisions and create a future that learns from the past rather than repeating it." What To Look Out For In The Future As we've navigated the lessons from the past, it's time to cast our gaze towards the future, specifically in the realms of business and leadership. The coming decade holds a multitude of challenges, and success will hinge on the ability to adapt to monumental shifts. Here are key trends you should watch as we navigate the tumultuous tides of change: Technological Disruption As we stand on the brink of a technological revolution, we face a future that's hurtling towards us at breakneck speed. Advancements in artificial intelligence, machine learning, and other emerging technologies are not merely twinkles on the horizon; they're meteor showers poised to reshape the landscape of business and leadership. They're driving us into a future where the only option is to adapt, innovate, and conquer. Navigating this labyrinth may seem daunting, but let's remember that within these challenges lie immense opportunities - golden threads woven into the very fabric of this disruption. It's about breaking free from the anchor of complacency and setting sail on the voyage of continuous learning, evolution, and growth. It's about turning these winds of change into the jetstream that propels us forward. Here's your compass: Fully immerse yourself in the waves of emerging technologies. Make it your business to understand these dynamic trends, not just as abstract concepts but as tangible tools of transformation. Dedicate time for learning sessions, tech-trend roundtables, and meaningful discussions with tech experts. As the adage goes, knowledge is power, and in this case, it's the power to propel us into the future. Dive into the Digital Deep-End: In the era of rapid technological change, the traditional playbooks of business strategy need to be rewritten. Instead of a culture that tiptoes around change, we need one that somersaults into it. Nurture an environment where teams are inspired to take calculated risks, experiment with new ideas, and see the potential of technology as a catapult rather than a cliff. Cultivate a Culture of Innovation: As the tech landscape evolves, so too must our skill sets. Partner with academic and professional institutions to develop personalized learning paths that cultivate the necessary skills within your teams. This not just equips them to ride the tech wave but also empowers them to be the wave-makers of the future. Equip Your Team for Tomorrow: Shifting Demographics With the turn of the century, we've seen the demographics of our world shift like pieces on a grand, global chessboard. An aging population in some regions, a youth surge in others, and cultural and ethnic diversities blossoming everywhere - these are not mere statistical changes. They are evolving narratives that hold the power to shape the marketplace of the future. As leaders, we need to take the pulse of these changes, understand the new rhythms, and adapt our strategies to the beats of these evolving demographics. It's about striking the right chord with our audience, not just echoing their sentiments but also resonating with their unarticulated needs and desires. Here's how we can orchestrate this: Stay acutely aware of the shifting demographic patterns, be it the changing age dynamics or cultural shifts. Listen to their stories, understand their unique needs, and tailor your products or services to fit snugly into their narratives. It's not just about market satisfaction; it's about crafting a customer experience that feels personal and purposeful. Get a Pulse on Your Audience: The diversifying cultural fabric of our world presents a beautiful mosaic of opportunities. Learn the intricate patterns, appreciate the uniqueness of each culture, and weave these insights into your organizational strategy. Fostering a diverse and inclusive team can be your guide here, enabling you to connect with a wider audience and open the floodgates of untapped markets. Embrace Globalization: Demographics are dynamic; they're the tides that shape the shorelines of our markets. Stay flexible and responsive to these changes. From altering your business model to customizing your strategies, keep your hands on the wheel of adaptability. In the end, the key to thriving in a shifting demographic landscape is not just about riding the wave, but learning to steer and shape it in your favor. Stay Agile: Climate Change As the sun rises on the 21st century, we find ourselves in an era where the call to action on climate change has never been louder or more urgent. The footprint of our businesses on this planet is casting a longer shadow than ever, making it imperative to step into the light of sustainability. What was once a moral and ethical responsibility has now become a critical business imperative. Ignoring it would be like turning a blind eye to the rising tide. Embracing it, on the other hand, opens doors to a new realm of possibilities - cleaner operations, sustainable solutions, and a future that is not just prosperous but also habitable. It's about steering our businesses from a short-term, profit-focused perspective to a long-term, sustainability-driven one. The green revolution is not coming; it's here. And here's how we can take the reins: Embed sustainability into the DNA of your business. From opting for renewable energy sources to reducing waste, there are myriad ways to transition into a greener business model. This won't just help shrink your carbon footprint, but also sprout opportunities for cost reduction and efficiency. Think Green, Act Green: As consumers become more conscious about their ecological footprint, businesses must meet them on this green pathway. Strive to design products and services that are not just high on quality but also low on environmental impact. It's not just about delivering to market demand; it's about paving the way for a sustainable future. Meet the Eco-Consumer: In the era of green innovation, keeping your eyes and ears open to the ground can give you a head start. Be it cleaner technology, sustainable supply chain practices, or eco-friendly packaging solutions, being informed can be the first step towards being innovative. Stay One Step Ahead: Globalization In the grand theater of business, the curtains have lifted on a new act - globalization. Our world has shrunk into a global village where businesses can traverse continents at the speed of a click. This new act, however, comes with its own set of rules and cues. Crossing borders is not just about geographical distances but also cultural gaps. It's about understanding foreign landscapes, respecting their nuances, and blending our strategies to fit these new molds. But let's remember that within these challenges lie untapped markets, potential partnerships, and a world of opportunities. It's about viewing the world through a wide-angle lens and turning the globe into your playground. Here's your playbook: The first step to playing the global game is understanding its rules. This involves getting a firm grasp on the laws and regulations of the international markets you wish to enter. Collaborating with local partners or hiring experts can serve as your guiding beacon, helping you navigate the complex maze of global business. Get Acquainted with the Rules: As businesses expand across borders, they must also expand their cultural understanding. This means cultivating cultural sensitivity, promoting clear and open communication, and celebrating the diversity that is intrinsic to the global marketplace. It's about building teams that are not just fluent in languages but also in cultures. Bridge the Cultural Divide: New markets are like uncharted territories waiting to be explored. Be proactive in identifying these opportunities, build robust networks with local businesses, and don't hesitate to venture into unfamiliar terrains. Globalization is not just about surviving in the global market; it's about flourishing and growing. Seize the Opportunity: Talent Management Talent management in today's rapidly evolving business landscape isn't just a strategic element - it is the cornerstone of organizational success. In an age where competition for top talent is fierce and retaining them is a Herculean task, it's about time we flip the script. Today's workforce isn't just hunting for good paychecks, they are yearning for purpose, growth, and recognition. It's about leading your company towards a horizon where talent is not just managed but celebrated, engaged, and inspired. Here's your map to the talent management territory: Creating a vibrant, inclusive culture is a surefire way to attract top talent. By fostering an environment that values creativity and innovation, you pave the way for a workforce that is not just productive but also dedicated. It's about building a workplace that is a melting pot of ideas, a platform for growth, and a harbinger of positivity. Craft a Compelling Culture: Employee engagement is the secret sauce that retains top talent. Encourage open dialogue, provide ample opportunities for skill development, and ensure a healthy work-life balance. It's about helping your employees feel a sense of belonging, a sense of achievement, and a sense of purpose. Keep the Engagement Meter High: Position your organization as an employer of choice. A strong employer brand that aligns with your company's core values can be a powerful talent attractor. It's about amplifying your strengths, sharing your success stories, and showcasing what sets you apart from the rest. Be a Talent Magnet: Cybersecurity In the digital realm where businesses are bolstered by technology, the dark shadow of cybersecurity threats looms large. Cybersecurity is no longer a mere item on the IT checklist - it is the very armor that can shield your business from dire consequences. In this era of frequent data breaches and sophisticated cyberattacks, keeping your cyber-guard up is not an option; it is a mandate. But let's not just view cybersecurity as a defense strategy; let's consider it as a robust foundation upon which a business can safely innovate, evolve, and thrive. Here's how to gear up: Your digital assets are the treasure troves that cybercriminals are after. Ensure they are fortified with state-of-the-art cybersecurity measures. From firewalls and encryption to timely security updates, make sure your digital fortress is impregnable. Safeguard Your Digital Fortress: Having a comprehensive incident response plan in place is a business imperative. From identifying the breach to containing the damage, your plan should be a well-choreographed sequence of actions that can minimize the impact of a cyberattack. Be Battle-Ready: Your employees are your first line of defense against cyber threats. Equip them with the knowledge and tools to recognize potential threats and respond promptly. After all, cybersecurity is not a one-time project; it's a constant endeavor. Empower Your Human Firewall: Wrap-Up The challenges that leaders will face in the next ten years are complex and diverse. To succeed in this ever-changing world, entrepreneurs must be nimble, flexible, and ready to adapt at the drop of a hat. But, with proper preparation and forward thinking, not only can you be ready to survive in the future, you can be ready to thrive in it. If you want to hear more about this, . He has a lifetime of knowledge and insights, and this conversation is one of my all-time favorites! be sure to check out the full conversation with Bill That’s it for now; thanks for reading. If you enjoyed this article, I’d love to hear from you. Reply to this email or at me and I'll do my best to get back to everyone! tweet @ScottDClary The lead image for this article was generated by HackerNoon's via the prompt "leaders on a mountain" AI Image Generator

The Biggest Challenges Leaders Are Going to Face in The Next 10 Years

পরবর্তী 10 বছরে নেতারা সবচেয়ে বড় চ্যালেঞ্জের মুখোমুখি হচ্ছেন

Die größten Herausforderungen, denen sich Führungskräfte in den nächsten 10 Jahren stellen müssen

Los mayores desafíos que enfrentarán los líderes en los próximos 10 años

Les plus grands défis auxquels les dirigeants seront confrontés au cours des 10 prochaines années

अगले 10 वर्षों में नेताओं को सबसे बड़ी चुनौतियों का सामना करना पड़ रहा है

リーダーが今後 10 年間に直面する最大の課題

향후 10년 동안 리더들이 직면하게 될 가장 큰 과제

Os maiores desafios que os líderes enfrentarão nos próximos 10 anos

Liderlerin Gelecek 10 Yılda Karşılaşacağı En Büyük Zorluklar

Những thách thức lớn nhất mà các nhà lãnh đạo sẽ phải đối mặt trong 10 năm tới

领导者在未来 10 年将面临的最大挑战

Welcome to our "Behind the Startup" series, where we have the pleasure of hosting Harrison Hines, the founder of Fleek, a pioneering company focused on revolutionizing website and app development through Web3 infrastructure. In this interview, we delve into Harrison's vision for Fleek, how the company differentiates itself from traditional developer platforms, and the importance of security and privacy in the age of decentralized applications. : Vested Interest Disclosure The author is an independent contributor publishing via our . Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR brand-as-author program An Interview with Harrison Hines: The Future of Web3 and Fleek's Role in Shaping It Ishan Pandey: Hi Harrison, great to have you here for our "Behind the Startup" series. what inspired you to start Fleek, and what was your vision for the company? Harrison: I’ve always been inspired by the ideologies underpinning crypto and web3. After building my first company in the space back in 2017 (Token Foundry), I realized I was much more interested in the ‘decentralizing the web’ narrative rather than the decentralizing finance/Wall Street narrative, and so I knew I wanted to build something in that direction. Although when we started Fleek we weren’t exactly sure what that would look like, as there wasn’t a lot of decentralized web infrastructure built yet. So we had to adapt and adjust a lot in the early years as that part of the industry was figuring itself out. Ishan Pandey: What are the key differentiators of Fleek compared to other website and app development platforms? Harrison: One big differentiator is Fleek Network, the decentralized edge network we are building that underpins many of the infrastructure, products, and features surfaced on the Fleek platform. However, we also leverage many other protocols to power products and features we surface. Another key differentiator of Fleek is that the platform is like Airbnb, rather than a hotel which other developer platforms are similar to as they own the underlying infrastructure used to power the platform and rent it out to their customers. Whereas with the Fleek platform, we just sit on top of a bunch of decentralized infrastructure that we don’t own, and serve as just a seamless interface connecting the supply side (decentralized web infra) to developers looking to use it, abstracting the complexities and packaging it in super developer-friendly products. Ishan Pandey: How does Fleek ensure the security and privacy of its users' data? Can you discuss Fleek's approach to customer support and user feedback? Harrison: Most of our code is open source, which I think is the ultimate way to give security and privacy to users because they know exactly what’s going on under the hood. The only things we don’t open source are things that would risk the security and privacy of our users. We also are constantly adding new features that embrace Web3 such as wallet sign-in, the ability to own or control an account from a smart contract/DAO, or representing the entirety of users' apps on chain as NFTs (what we call NFAs which stands for Non-Fungible Applications). When it comes to our approach to customer support, in Web3 especially it’s critical to listen to user feedback because the industry is constantly evolving, as are the needs of the developers in the industry building applications. Therefore if you aren’t constantly listening to your users and paying attention to trends in the market there is a good chance you will be building in the wrong direction. We take customer support and success very seriously, and it’s the main driver of our product roadmap. Ishan Pandey: Is Blockchain suitable for applications requiring high storage? Harrison: Yes for sure. In fact, I’d say it’s more suitable for applications requiring high storage because the costs associated with storing data on web3 storage protocols are substantially lower than the costs associated with storing on Web2 cloud platforms. The missing pieces are just performance which we are addressing with Fleek Network, and developer experience by abstracting complexities which we are addressing with the new Fleek platform (Fleek.xyz). Ishan Pandey: Can you talk about any exciting new features or developments that Fleek has in the pipeline? Harrison: The most exciting is Fleek Network. That is the decentralized edge network we are currently building and plan to launch Mainnet in the fall of this year (2023). Fleek Network will fill a big unmet need in the Web3 infrastructure stack, with features like static and dynamic content acceleration (CDN), edge compute features like serverless functions, server side rendering, etc. This is exciting not just for Web3 but also for the Web in general. The last couple of decades were all about moving to the ‘cloud’, but this decade is all about moving to the edge. Fleek Network is perfectly positioned to help with that trend and should be able to deliver both cost and performance benefits that meet or exceed Web2 CDNs/Edge Networks given we will have much higher node counts and geographic coverage. The other very exciting thing is the new Fleek platform (Fleek.xyz). As I mentioned earlier, the new Fleek platform is like Uber or Airbnb for decentralized web infrastructure. Similar to Uber and Airbnb, when an industry gets decentralized (Airbnb for hotels; Uber for taxis), you really need a platform to facilitate it in order to make it happen, and we believe the new Fleek platform will really help accelerate the movement of the world’s application to decentralized web infra. Building on corporate-owned or controlled cloud infra will seem silly by the end of this decade. Ishan Pandey: Can you discuss any partnerships or collaborations that Fleek has pursued, and what value these have brought to the platform? Harrison: Most of the collaborations we are focused on right now are helping other Web3 protocols and their developer communities. With our platform we help address their current problems, for instance, performant delivery of content from all these various protocols to applications or end users. The issue is no protocols factor in performant delivery into their economic models, and so everyone (protocols, service providers sitting on top of protocols, app developers, etc.) is stuck using Cloudflare to make their data performant. This is a huge risk to Web3 and the censorship resistance all these protocols claim, as Cloudflare is serving a very significant percentage of all Web3 data. So Fleek Network is a very welcomed addition to the Web3 infra stack, and a lot of these protocols are very excited about it because they all face the same issues (performant delivery, decentralizing access/gateways to their protocols, etc.) Ishan Pandey: What advice would you give to aspiring entrepreneurs who are looking to start their own tech company? Harrison: The intersection of crypto/AI is very exciting and I would look to start something in that space. But don’t get too attached to your first idea, as people rarely get it right with their first idea, and usually, as you start building you will realize better opportunities. Ishan Pandey: According to you, should Web3 be regulated? Harrison: I think Web3 is pretty much self-regulated by design. Everything is open and transparent. All the data is there for everybody to view and make informed decisions about. For example, it was on-chain detectives on Twitter who discovered FTX was in trouble first, not regulators or anybody else. I think Web3 moves way too fast that by the time any regulation comes out, it would probably be stale, or the industry would have already found new ways to work around it, much like we’ve seen with things like Tornado Cash. Also the regulators today are too politically motivated to actually put out any good regulations, so because of that, I’d say no it shouldn’t be regulated. But that doesn’t mean bad actors in the space shouldn’t be punished, people doing illegal things in Web3 should be treated like everyone else doing illegal things. Don’t forget to like and share the story!

Pioneering Web3 Infrastructure: Fleek's Journey and Upcoming Developments

Infraestructura pionera de Web3: el viaje de Fleek y los próximos desarrollos

Infrastructure Web3 pionnière : parcours de Fleek et développements à venir

पायनियरिंग वेब3 इन्फ्रास्ट्रक्चर: फ्लेक की यात्रा और आगामी विकास

先駆的な Web3 インフラストラクチャ: Fleek の旅と今後の展開

Pioneirismo na infraestrutura Web3: a jornada de Fleek e os próximos desenvolvimentos

Cơ sở hạ tầng Web3 tiên phong: Hành trình của Fleek và những phát triển sắp tới

开创性的 Web3 基础设施：Fleek 的旅程和即将到来的发展

PROXIMUS

proximus.be

11-50 employees

Since 1992

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PROXIMUS

EVERGREEN INDEX #8431

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PROXIMUS

proximus.be

11-50 employees

Since 1992

COMPANY RANKING

PROXIMUS

EVERGREEN INDEX #8431

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