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The McDonald's parking lot in Upper Chichester

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McDonald's

mcdonald's

One Friday this July, I got about McDonalds. So excited that I stopped at one before work in the morning and left with French fries and a coffee. excited Fries for breakfast. McDonalds had just announced that it would be giving out free medium fries every Friday with a minimum purchase of $1, through the end of the year. Social media and even over the generous offer. mainstream media went gaga Free food! There’s perhaps no better a siren call for the budget-conscious millennials segment. But, McDonalds — widely known for its marketing prowess with tactics such as Happy Meals, the Monopoly Game, and the “Monster Mac” and “McRib” sandwiches — isn’t exactly in the business of giving away free food. To take advantage of the free fries deal or a whole slew of other similarly rich deals, you need to use the McDonalds mobile app. If there’s anything millennials like better than free food, it’s mobile apps. That’s right, you can’t get this free food with coupon clippings or mailers. You have to use the mobile app, where a couple screen taps and swipes will get you a massive list of such deals, along with convenient mobile ordering functionality. The McDonalds mobile app uses deals to entice and mobile ordering to fulfill. McDonalds has had a mobile app for a couple years now, but only recently has the company began an enormous effort to drive mobile adoption vis a vis these jaw-droppingly attractive deals. The reason for the recent push is two-fold: McDonalds believes the mobile-only deals will drive mobile app adoption McDonalds believes that encouraging repeat usage (through repeat offers like the free fries offer, which is good through the end of the year) will encourage habit formation, which can engender . customer loyalty While it may be too early to say the customer loyalty goal will be met, it does appear the strategy is indeed driving mobile adoption. Jefferies analyst Andy Barish estimates that McDonalds’ mobile app . has had a 20–40% increase in active users in just the past few months Mobile loyalty is brewing out of Seattle, too. One of McDonalds’ biggest competitors is perhaps even further along than McDonalds when it comes to mobile experience. The Starbucks app has an estimated 23 million users in the US alone. You can’t go into a Starbucks without seeing loyal customer after loyal customer scanning their mobile app-based barcode to make a payment or pick up an order. But unlike McDonalds, the Starbucks app offers users several other major features that have helped it become the phenomenon it currently is. The Starbucks mobile app offers mobile ordering, mobile payments, and a gamification-based loyalty program. Why mobile apps work so well for restaurants Mobile apps drive extremely high levels of engagement. It’s no wonder that the average American spends more than four hours per day on their smartphone, with more than 90% of that time spent using mobile apps. Restaurant operators believe they can tap this mobile fascination and turn it into long term customer loyalty and repeat visits. Additionally, mobile apps enable functionality that is huge valuable to fast food restaurants, whose profitability is directly related to how many customers they’re able to serve in a 24-hour period. Here are some of the features and functionality that make restaurant loyalty apps so appealing: Mobile ordering With mobile ordering, your customers no longer need to queue in agony behind an indecisive customer whose careful consideration of the menu can single-handedly bringing order flow to a standstill. By offloading some of the order taking to mobile apps, McDonalds does two important things: It avoids creating bottlenecks at cashiers (which can cause rubber-banding effects down the food prep chain), and Increases the lead time allowed for order preparation (because the customer still has to physical arrive at the selected McDonalds location for pickup), which enables smoother operations. Both of these effects drive top and bottom line growth in fast food restaurants. Also, consider that mobile ordering makes it much easier to offer upsell or cross-sell opportunities based on actual data. “Would you like fries with that?” It’s much easier to upsell/cross-sell when your app does it automatically. Push notifications Sure, you could wait for your tummy to grumble to know when it’s time to eat. Or, you could have a McDonald’s push notification suggest a Bacon Smokehouse Burger for lunch, right when it knows you’re most likely to be ordering lunch. Top of mind, top of wallet. Push notifications can increase the likelihood that your restaurant’s patrons think of you when it’s time to eat. Another common use case for push notifications is to let users know about new or promo items on your menu. Why wait for a customer to learn about new menu items in-store, when that knowledge could be reason enough for a visit? If done right, push notifications can be a powerful way to get customers to try different or new menu items. Loyalty: gamification and rewards Gamification is one of the biggest trends in mobile app design, and restaurant loyalty apps are one of the most fitting use cases. By adding game-like mechanics to their mobile apps, restaurants can make it fun and even exciting to come back again and again. Examples of gamification in restaurant apps include: for trying new menu items Achievement milestones for every purchase, or for attaining achievements, that go towards leveling up to a new membership tier that has its own unique discounts or perks. ( ) Earning points Here’s how the Starbucks point-based reward system works between friends or other app users. Who can reach the highest level? (Who can eat the most premium (read “high margin”) menu items before the contest ends?) Friendly competition There’s something about leveling up to “gold status” that is rewarding in itself, never mind the free food and drinks headed your way. For other restaurants, the race to “catch up” is just getting started. The good news is that — besides McDonalds, Starbucks, and a handful of other major players in the space — the majority of restaurant businesses are very much in the same situation. Many are now recognizing the growth potential associated with mobile apps and are beginning to make plans to offer better and more engaging mobile experiences. As a with an emphasis on the food & drink category, has created loyalty mobile apps for some of the world’s biggest restaurant brands and social media influencers. top-rated mobile app development company CitrusBits says Harry Lee, CEO of CitrusBits. “Over the past few years, we’ve helped Burger King build an exceptional mobile app that is currently used by millions of users throughout Latin America. The app has already delivered more than 1,000% ROI for Burger King,” “We are now in the process of planning significant feature enhancements to the mobile app, to allow Burger King to further expand its growth potential.” When it comes to restaurant mobile strategy, Lee believes that the name of the game is driving engagement and creating compelling value for consumers. Lee explains. “In the restaurant business, it’s critical to engage your consumers even when they aren’t at your restaurant. Mobile apps are the single best way to do this. If you create compelling value — time savings, monetary savings, or a fun experience — and do it in a way that is really engaging, you’ll get the ROI you’re hoping for,”

McDonalds and Starbucks on Your Phone: Why Mobile Apps Are Now First on the Menu

In a tale straight out of a tech thriller, Kytch, a small tech company, has taken on fast-food giant McDonald's over the operation of the latter's notoriously unreliable ice cream machines. This story is as much about innovation as it is about the little guy taking on the corporate giant in the digital age. Strap yourselves in as we journey over the golden arches and into this Mcflurry of emotions and turmoil. The Ice Cream Machine That Needed Therapy. We have all been in a McDonald’s drive-through on a hot summer day or had a car full of angry hungry family members and heard the infamous words “I am sorry, but our ice cream machine is down.” It is something that has been echoed through the ages, and I am sure at some point would have even made the pope say a curse word and drive off on his Harley Davidson. Keep in mind as you read that broken-down soft-serve machines cost business owners $625 in lost sales per day. That is why a small tech company known as Kytch came to our rescue. Queue the inspirational music. What is the Kytch? Kytch, founded by tech enthusiasts Melissa Nelson and Jeremy O’Sullivan, developed a device designed to tackle the common and frustrating issue of malfunctioning ice cream machines. Their smart device, the Kytch Solution, provides real-time monitoring and diagnostics to preemptively address issues, reduce downtime, and ultimately, ensure that customers can always get their beloved treats such as McFlurries and sundaes. The device connects to the ice cream machines and sends alerts to restaurant owners, allowing them to fix minor problems before they escalate. It seemed like a win-win: McDonald’s franchisees could keep their machines running smoothly, and Kytch would gain a foothold in the fast-food tech market….but like artificial sweeteners and Anna Nicole marrying for love, it was not meant to be. Not Mclovin It. McDonald's did not greet Kytch's innovation with open arms. Before Kytch came along, Taylor had a repair monopoly on the McFlurry machines. When the machines broke down or hadn’t been cleaned, the machine would shut down, and only a certified Taylor technician could troubleshoot or make repairs. Hence the frustration: the machines often break down and a tech has to be dispatched to get them running again. Enter Kytch. Kytch invented a device that allows McDonald’s franchise owners to do basic repairs on the machines and get them running again. Taylor didn’t like that…not at all. Lawsuits were filed, harsh words were exchanged….it was just like a family reunion. Excuse Me, I Need to Speak With a Manager. According to a lawsuit filed by Kytch, they started telling its franchise partners that Kytch devices could cause “serious human injury.” In July 2021, Kytch filed a restraining order against Taylor claiming that the company had stolen Kytch’s trade secrets. Taylor had begun selling a device similar to Kytch’s, and Kytch has alleged that Taylor stole one of their devices and reverse-engineered it. The court granted the restraining order. The fast-food giant issued warnings to franchisees against using Kytch devices, citing safety and liability concerns. McDonald's also partnered with Taylor, the manufacturer of its ice cream machines, to develop their own solution to the problem. Kytch accused McDonald's and Taylor of unfairly trying to squash competition and maintain control over the repair and maintenance of the ice cream machines. According to Kytch, McDonald's actions were not about safety but about stifling innovation and protecting their own interests. The conflict escalated into a legal battle, with Kytch filing a lawsuit against McDonald's. The suit alleges that McDonald's engaged in false advertising, deceptive trade practices, and interference with contractual relationships. Kytch argues that McDonald's knew their machines were problematic and that Kytch's device offered a legitimate solution that the fast-food giant wanted to suppress. In the court of public opinion, the case has significant attention. Many see it as a classic story of innovation stifled by a corporate giant. Social media “Boomed” with support for Kytch, with many customers sharing their own frustrations about McDonald's frequently out-of-order ice cream machines. One such avenue for frustrations is known as https://mcbroken.com/. A website designed to track the machines in real time. McDonald's says that rumors of their breakdowns are greatly exaggerated, but even they have poked fun at the problem. The Hamburger With Missing Pickles. The Kytch vs. McDonald's saga highlights broader issues in the tech and business world. It raises questions about the control large corporations exert over smaller innovators. It also underscores the importance of competition and innovation in improving products and services. For McDonald's franchisees, the case represents a fight for the ability to choose the best solutions for their businesses. For customers, it is a hope that someday soon, the phrase "The ice cream machine is broken" will be a thing of the past. Or maybe it will remain the same. As the legal battle continues, one thing is clear: the digital age has transformed not just how we live and work, but also how we fight for innovation. Kytch’s clever hacks and determination have turned a seemingly mundane issue into a high-stakes drama, leaving us all McLovin' the intrigue. For more information on Kytch and pending lawsuits, visit the links below: https://www.farm-equipment.com/blogs/6-opinions-columns/post/21533-r2r-meltdown-and-a-900-million-lawsuit-against-mcdonalds https://news.bloomberglaw.com/business-and-practice/ex-clare-locke-client-fires-back-at-firm-in-mcflurry-fees-fight In a tale straight out of a tech thriller, Kytch, a small tech company, has taken on fast-food giant McDonald's over the operation of the latter's notoriously unreliable ice cream machines. This story is as much about innovation as it is about the little guy taking on the corporate giant in the digital age. Strap yourselves in as we journey over the golden arches and into this Mcflurry of emotions and turmoil. The Ice Cream Machine That Needed Therapy. We have all been in a McDonald’s drive-through on a hot summer day or had a car full of angry hungry family members and heard the infamous words “I am sorry, but our ice cream machine is down.” It is something that has been echoed through the ages, and I am sure at some point would have even made the pope say a curse word and drive off on his Harley Davidson. Keep in mind as you read that broken-down soft-serve machines cost business owners $625 in lost sales per day. That is why a small tech company known as Kytch came to our rescue. Queue the inspirational music. What is the Kytch? Kytch , founded by tech enthusiasts Melissa Nelson and Jeremy O’Sullivan, developed a device designed to tackle the common and frustrating issue of malfunctioning ice cream machines. Their smart device, the Kytch Solution, provides real-time monitoring and diagnostics to preemptively address issues, reduce downtime, and ultimately, ensure that customers can always get their beloved treats such as McFlurries and sundaes. Kytch The device connects to the ice cream machines and sends alerts to restaurant owners, allowing them to fix minor problems before they escalate. It seemed like a win-win: McDonald’s franchisees could keep their machines running smoothly, and Kytch would gain a foothold in the fast-food tech market….but like artificial sweeteners and Anna Nicole marrying for love, it was not meant to be. Not Mclovin It. McDonald's did not greet Kytch's innovation with open arms. Before Kytch came along, Taylor had a repair monopoly on the McFlurry machines. When the machines broke down or hadn’t been cleaned, the machine would shut down, and only a certified Taylor technician could troubleshoot or make repairs. Hence the frustration: the machines often break down and a tech has to be dispatched to get them running again. Enter Kytch. Kytch invented a device that allows McDonald’s franchise owners to do basic repairs on the machines and get them running again. Taylor didn’t like that…not at all. Lawsuits were filed, harsh words were exchanged….it was just like a family reunion. a device Excuse Me, I Need to Speak With a Manager. According to a lawsuit filed by Kytch, they started telling its franchise partners that Kytch devices could cause “serious human injury.” In July 2021, Kytch filed a restraining order against Taylor claiming that the company had stolen Kytch’s trade secrets. Taylor had begun selling a device similar to Kytch’s, and Kytch has alleged that Taylor stole one of their devices and reverse-engineered it. The court granted the restraining order. The fast-food giant issued warnings to franchisees against using Kytch devices, citing safety and liability concerns. McDonald's also partnered with Taylor, the manufacturer of its ice cream machines, to develop their own solution to the problem. Kytch accused McDonald's and Taylor of unfairly trying to squash competition and maintain control over the repair and maintenance of the ice cream machines. According to Kytch, McDonald's actions were not about safety but about stifling innovation and protecting their own interests. The conflict escalated into a legal battle, with Kytch filing a lawsuit against McDonald's. The suit alleges that McDonald's engaged in false advertising, deceptive trade practices, and interference with contractual relationships. Kytch argues that McDonald's knew their machines were problematic and that Kytch's device offered a legitimate solution that the fast-food giant wanted to suppress. In the court of public opinion, the case has significant attention. Many see it as a classic story of innovation stifled by a corporate giant. Social media “Boomed” with support for Kytch, with many customers sharing their own frustrations about McDonald's frequently out-of-order ice cream machines. One such avenue for frustrations is known as https://mcbroken.com/ . A website designed to track the machines in real time. McDonald's says that rumors of their breakdowns are greatly exaggerated, but even they have poked fun at the problem. https://mcbroken.com/ The Hamburger With Missing Pickles. The Kytch vs. McDonald's saga highlights broader issues in the tech and business world. It raises questions about the control large corporations exert over smaller innovators. It also underscores the importance of competition and innovation in improving products and services. For McDonald's franchisees, the case represents a fight for the ability to choose the best solutions for their businesses. For customers, it is a hope that someday soon, the phrase "The ice cream machine is broken" will be a thing of the past. Or maybe it will remain the same. As the legal battle continues, one thing is clear: the digital age has transformed not just how we live and work, but also how we fight for innovation. Kytch’s clever hacks and determination have turned a seemingly mundane issue into a high-stakes drama, leaving us all McLovin' the intrigue. For more information on Kytch and pending lawsuits, visit the links below: https://www.farm-equipment.com/blogs/6-opinions-columns/post/21533-r2r-meltdown-and-a-900-million-lawsuit-against-mcdonalds https://www.farm-equipment.com/blogs/6-opinions-columns/post/21533-r2r-meltdown-and-a-900-million-lawsuit-against-mcdonalds https://news.bloomberglaw.com/business-and-practice/ex-clare-locke-client-fires-back-at-firm-in-mcflurry-fees-fight https://news.bloomberglaw.com/business-and-practice/ex-clare-locke-client-fires-back-at-firm-in-mcflurry-fees-fight

McLovin' the Ice Cream Hack: Kytch vs. McDonald's in the Digital Age

The Powerful Making & Positioning of the World’s Largest Restaurant Chain by Revenue Introduction McDonald's is one of the world's most popular and successful restaurant chains. The company has a long and storied history, and its business model has been widely studied and imitated. In this blog post, we will take a closer look at McDonald’s business model and branding strategies. McDonald’s was founded by brothers Richard and Maurice McDonald in 1940. The brothers originally operated a hot dog stand but eventually transitioned to a hamburger stand.
They developed a new and innovative business model that relied on standardized procedures, assembly-line production, and low prices. In 1954, Ray Kroc became involved with McDonald’s as a franchisee. He was so impressed with the brothers’ business model that he convinced them to let him expand the chain nationally.
Kroc played a crucial role in developing McDonald's branding strategy. He recognized the importance of creating a strong brand identity, and he made sure that McDonald's name was associated with quality, convenience, and value. The McDonald's brand became even more popular in the 1960s when the company began to use mass media to promote its products. The “I’m Lovin’ It" slogan was introduced in 2003, which has helped keep the McDonald's brand top-of-mind for millions of consumers worldwide. McDonald’s business strategy analysis reveals that the brand has been incredibly successful in branding. But what about profits? Well, McDonald's is also extremely profitable. It is the largest restaurant chain in the world by revenue. Also, it has a perennially profitable and recession-proof revenue stream. So, what makes McDonald’s business model and branding strategies so successful? There are several factors at play, but the key among them is the company's focus on innovation and customer satisfaction. McDonald’s marketing strategy has always been inclined to experiment with new products and services.  Moreover, McDonald’s business model thrives on the pillars of excellent customer service.
These two factors have helped to make McDonald’s one of the most iconic brands in the world. The Unique Brand Positioning & Other Significant Business Strategies of McDonald’s that Propelled It For a Winning Edge in the Fast-Food Realm McDonald’s brand positioning strategies have been pivotal in shaping McDonald’s brand equity.
McDonald’s has successfully utilized their marketing mix to appeal to their target market, which has resulted in McDonald’s becoming a global brand name. McDonald’s has long been known for its affordable and tasty food. The company’s McDonald’s Value Menu offers customers a wide variety of affordable meals, and McDonald’s Happy Meals are popular with children. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, McDonald's has expanded its menu to include salads, wraps, smoothies, and fruit. McDonald's also offers a variety of promotions and discounts, further increasing its appeal to value-conscious consumers. McDonald's has also successfully fostered brand loyalty through its customer retention programs. For example, the McDonald's Rewards program allows customers to earn points that can be redeemed for free. McDonald’s key marketing mix elements are price, product, promotion, and place. Let’s learn a bit more about them in detail: 1. McDonald’s Prices An important part of McDonald’s marketing mix is price. McDonald’s prices are generally low and affordable. This is to appeal to their target market, which consists of families with children and low-income earners. McDonald's also offers discounts and promotions regularly to attract customers further. For example, McDonald's offers a "Happy Meal," which consists of a main meal, side, and drink for a discounted price. 2. McDonald’s Product McDonald's product offerings include fast food items such as burgers, fries, soft drinks, milkshakes, and breakfast items. McDonald's has developed a strong brand and reputation, which is reflected in its product offerings. McDonald's food is generally consistent in terms of taste and quality, no matter which location you visit worldwide. 3. McDonald’s Promotion McDonald’s utilizes a range of promotional activities to market its business and product offering.
McDonald's undertakes advertising, public relations, online, and direct marketing. McDonald's also utilizes point-of-sale materials and sponsorships to promote its brand. 4. McDonald’s Place McDonald’s has a global presence in over 100 countries. McDonald's has strategically placed their restaurants in high-traffic locations near schools, shopping centers, and major highways. McDonald's also offers a drive-thru service at most of their restaurant locations to appeal to customers who are time-poor or have young children. McDonald's prices are low to be affordable for their target market of families with children.
McDonald's offers a variety of products that appeal to its target market (including hamburgers, chicken sandwiches, salads, french fries, soft drinks, milkshakes, and desserts). McDonald’s business model and branding strategies and its products are promoted through television commercials, print ads, billboards, and social media. For example, McDonald’s on-the-go service is a popular one. It was one of the first fast-food chains to introduce drive-thru service in 1975. This revolutionary idea at the time allowed McDonald's to tap into a new market – busy people who wanted to eat on the go. The company's on-the-go service is now one of McDonald's key branding strategies. McDonald's uses a variety of marketing channels to promote its on-the-go service, including TV ads, billboards, and in-store signage. McDonald’s on-the-go service is quick, convenient, and easy to use. McDonald's has invested heavily in ensuring its on-the-go, drive-thru service is of the highest quality. This has paid off, with customers rating the company's drive-thru service as one of the best in the fast-food industry. So far, McDonald's has been successful in dominating the fast-food space. McDonald's has a franchising business model. McDonald's owns and operates approximately 37% of its restaurants, with the remaining 63% operated by independent franchisees. McDonald's benefits from its franchising business model by having lower risk and costs associated with expanding into new markets. McDonald’s also benefits from the expertise and local knowledge of their franchisees which helps McDonald’s to be more responsive to changes in consumer tastes in different markets. McDonald’s has operated for over six decades, establishing itself as the world’s largest restaurant chain by profit margin. The company has consistently delighted customers with its affordable and tasty food and fostered brand loyalty through customer retention programs. As a result, as of 2021. McDonald's globally serves over 69 million customers daily in 100+ countries through its 40,000+ outlets McDonald's has also emphasized its company values, incentivizing and honoring its staff and distinguishing itself from competitors. These strategies have helped McDonald's build a strong brand resonance with consumers. What Makes McDonald's a Perennially Profitable & Recession-Proof Business McDonald’s has always been a reliable source of income and growth for shareholders. The company has weathered many storms over the years, including the recent global pandemic, which forced most of its restaurants to close. So, what is it that makes McDonald’s a perennially profitable business? Here’re the six primary reasons why McDonald’s is a perennially profitable business: 1. McDonald’s is not just a Fast-Food Chain; it's, First and Foremost, a Real Estate Company McDonald’s owns most of its restaurant properties, which gives it greater control over costs and profits. This also allows McDonald’s to generate income from franchising and rent, which account for a significant proportion of its revenue. 2. An Efficient Business Model Based on Scale and Repetition The company’s restaurants are designed for quick service and high throughput, which helps to keep costs down. McDonald's also benefits from having a relatively simple menu that can be easily replicated across its thousands of restaurants worldwide. 3. A Strong Brand Recognition and Customer Loyalty The company's golden arches are one of the most recognized logos in the world, and McDonald's has built up a loyal customer base over many years. 4. Diversified Offerings The company's diverse offerings include drive-thru, delivery, and McCafé coffee shops. This gives the company multiple channels for growth and means that it only relies on various formats. 5. McDonald’s Cash-rich Business with a Strong Balance Sheet The company has little debt and generates significant cash flow, allowing it to weather tough economic conditions. 6. McDonald’s Unique Refinancing Strategies During Recession McDonald's refinanced strategies during the recession to expand its global outlets and buy its own shares at lower prices. During the recession, all the banks offer loans at the lowest interest rates so that they continue to buy, and the economy recovers soon. McDonald's used this strategy in 2019 to their advantage and opened many global outlets. Refinancing helps it pay off old debts (taken at higher interest rates before the recession) from certain banks and pay them off by taking loans from other banks during the recession when the interest rates are lower. Thus, the company makes a profit by purchasing its own shares and selling them shares again when the market recovers. Moreover, the surplus capital is used to acquire more franchises with its global outlets by refinancing. While the company faces challenges from time to time, its underlying strengths mean that it is always likely to bounce back quickly. McDonald's is an excellent example of a business that has successfully navigated the ups and downs of the economy over many years. McDonald’s Cobranding Strategy to Double Down its Reputation & Cut on the Advertising Cost McDonald's has had a long and successful history of partnering with other brands to create mutually beneficial relationships. One of the most iconic examples of this is McDonald's partnership with Coca-Cola. This partnership began in 1955, just a year after McDonald's was founded, and continues to this day. The two brands have successfully promoted and sold each other's products. McDonald's sells Coca-Cola products in its restaurants, while Coca-Cola promotes McDonald's products in its advertising. The partnership between McDonald's and Coca-Cola is just one example of how McDonald's has used cobranding to create successful partnerships with other brands. McDonald's has partnered with other companies in various industries, including children's toy manufacturers, fashion designers, and even automobile companies. McDonald's cobranding strategy has been so successful that it has become one of the company's key competitive advantages. McDonald's cobranding partnerships are beneficial for both McDonald's and its partners. McDonald's can use its partnerships to reach new markets and promote its brand. Its partners benefit from McDonald's large customer base and the ability to generate publicity. Cobranding also allows McDonald's to create exclusive products unavailable at other restaurants. For example, McDonald's has partnered with Nike to create a line of McDonald's-branded athletic shoes. This cobranding strategy has helped McDonald's to double down on its reputation as a fast-food leader. McDonald's can offer a wide variety of food items at a low price point while maintaining a high quality level. This cobranding strategy has also helped McDonald's and its partners cut advertising costs, as the companies can mutually rely on the goodwill of their franchisees for brand promotion. McDonald’s carefully selects its franchisees and requires them to make a significant investment in McDonald’s restaurants and to adhere to McDonald’s high standards of operation. In return, McDonald's provides its franchisees with a comprehensive package of support, including access to McDonald's proprietary procedures, methods, training, and marketing programs. This relationship between McDonald’s and its franchisees is at the heart of McDonald’s successful business model. McDonald's has successfully cobranded several high-profile brands, including Coca-Cola, Nike, and Barbie. This strategy has helped McDonald's to extend its reach to new audiences and to further solidify its position as a QSR leader. McDonald's cobranding strategy has been instrumental in the company's success. The partnerships McDonald's has formed with other brands have helped to increase sales, reach new markets, and create exclusive products. Cobranding has also become one of McDonald's key competitive advantages. McDonald’s CSR & ESG Strategy & Initiatives & How It Benefits the Omnichannel Reputation of the Brand McDonald's focus on CSR & ESG also helps to create a more sustainable business model for the company. Therefore, McDonald's CSR & ESG Strategy is an important part of the company's Business Model & Branding Strategy. McDonald's focus on CSR & ESG also helps to create a more sustainable business model for the company. McDonald's CSR & ESG Strategy is, in fact, an essential part of the company's Business Model & Branding Strategy. McDonald's CSR & ESG Strategy includes initiatives such as reducing greenhouse gas emissions, improving energy efficiency, supporting sustainable agriculture, and sourcing responsibly. McDonald's also aims to serve more than 1 billion people with improved nutrition by 2025. McDonald's focus on CSR & ESG helps to strengthen the Omnichannel Reputation of the Brand. McDonald's reputation is essential because it can impact everything from customer satisfaction to employee morale to stock price. A strong reputation can help McDonald's attract customers, employees, and investors. Therefore, McDonald's focus on CSR & ESG is an essential part of the company's Business Model & Branding Strategy. McDonald's CSR & ESG Strategy is based on the following three pillars: 1. Sourcing with Integrity McDonald's sources responsibly to help protect the environment and support communities. 2. People & Communities McDonald's invests in its people and communities to create a positive impact. 3. Operational Excellence McDonald's strives for operational excellence to minimize its environmental footprint. McDonald's CSR & ESG Strategy helps to improve the Omnichannel Reputation of the Brand by positively impacting McDonald's employees, customers, communities, and shareholders. McDonald's focus on CSR & ESG also helps to create a more sustainable business model for the company. Therefore, McDonald's CSR & ESG Strategy is an important part of the company's Business Model & Branding Strategy. McDonald’s Business Model & Branding Strategy puts a strong impetus on Corporate Social Responsibility (CSR) and Environmental, Social & Governance (ESG). McDonald’s reputation is important because it can impact everything from customer satisfaction to employee morale to stock price. McDonald's focus on CSR & ESG helps to improve the Omnichannel Reputation of the Brand by positively impacting McDonald's employees, customers, communities, and shareholders. Mcdonald's Green Marketing Strategy: Initiatives Towards an Eco-friendly & Sustainable Future McDonald’s brand is recognized by billions of people around the globe. The company has always been an industry leader in marketing and branding. McDonald's spends billions of dollars every year on advertising and promotion. In recent years, McDonald's has focused more on "green" marketing initiatives. The McDonald’s Corporation has set a goal to be completely carbon Neutral by 2025. The company is working hard to reduce its impact on the environment. McDonald’s is also working with suppliers to source more sustainable ingredients. The company is providing veg combos in countries like India. Mcdonald's Green Marketing Strategy is paying off. The company’s brand is now seen as more environmentally friendly and sustainable. This is helping McDonald's to attract new customers and retain existing ones. McDonald's green marketing initiatives are sure to positively impact the company's bottom line for years to come. McDonald’s is not only reducing its own carbon footprint, but it is also helping to raise awareness about environmental issues. As more people become aware of the need to protect our planet, McDonald’s will continue to be a leader in sustainable business practices. McDonald's is setting an example for other companies to follow. We can all learn from McDonald's Green Marketing Strategy and make changes in our lives to help make the world better. McDonald’s Strategy to Beat Its Market Competitors McDonald’s primary competitors are Burger King and Wendy’s. However, the company also competes with fast-casual and casual restaurant chains, such as Panera Bread, Chili’s Grill & Bar, Olive Garden, and Red Robin Gourmet Burgers. To compete effectively against these companies, McDonald's has implemented a strategy that focuses on providing a more convenient and efficient customer experience and expanding its menu to offer healthier and more premium options. Some of the specific initiatives that McDonald’s has undertaken in recent years to stay ahead of its competitors include: Offering mobile ordering and delivery in select markets Expanding its breakfast menu Adding new menu items, such as the McWrap and the Egg McMuffin Renovating its restaurants to create a more modern and inviting atmosphere Offering competitive pricing on combo meals and value menus By continuing to implement these strategies, McDonald's is likely to remain one of the leading fast-food chains in the world. Wrap Up Regarding business models and branding strategies, McDonald's is in a league of its own. The fast-food giant has successfully grown and expanded its operations globally, becoming the largest restaurant chain in the world by revenue. Other businesses can learn from McDonald's example by adopting similar strategies such as franchising, focusing on customer service, and continual innovation. In the future, McDonald's will likely continue its growth trajectory as it expands into new markets and introduces new products and services. McDonald’s has a very successful business model that has allowed them to become the largest restaurant chain in the world by revenue. Their model is based on consistent delivery of high-quality, affordable food and excellent customer service. This has resulted in customers' strong brand loyalty and a large repeat business base. McDonald's has also been very successful in franchising its business model, allowing them to expand rapidly into new markets.

The Whole Shebang of McDonald’s Business Model and Branding Strategies

This is published under our responsible disclosure policy The McDonald’s fix is incomplete and the endpoint is still leaking data. We have communicated this again to them and are waiting for their response. UPDATE2: McDonald’s India has replied to us that they have fixed the issue and would be releasing an official statement urging their users to upgrade the app. UPDATE1: The McDonald’s India app, McDelivery is leaking personal data for more than 2.2 million of its users which includes name, email address, phone number, home address, accurate home co-ordinates and social profile links. We contacted McDelivery on 7th Feb and received an acknowledgement from a Senior IT Manager on 13th Feb (33 days ago). The issue has not been fixed yet and our continued effort to get an update for the fix after the initial acknowledgement has failed. An unprotected publicly accessible API endpoint for getting user details coupled with serially enumerable integers as customer IDs can be used to obtain access to all users personal information. The lack of strong data protection and privacy laws or penalties in India, unlike the , United States or has led to companies ignoring user data protection. There is a similar lack of push from non-government organisations to improve this scenario. We have in the past discovered more than 50 instances of data leaks in several Indian organisations. In fact, we are pleasantly surprised when we find Indian companies without a personal or payment data leak vulnerability in their APIs. European Union Singapore API Endpoint : http://services.mcdelivery.co.in/ProcessUser.svc/GetUserProfile A sample response to the curl request: Disclosure Timeline: 4th Feb’17 — Fallible reported the issue to McDelivery 13th Feb’17 — Issue acknowledged by McDelivery IT Manager. 7th March’17 — Fallible sent an email asking about the status, no reply from McDelivery. 17th March’17 — Fallible sent another email; No response from McDelivery; 18th March’17 — No response yet. McDelivery users are still vulnerable. Public disclosure.

McDonalds India is leaking 2.2 million users data

Even if you are a fan of the Whopper over a Big Mac, you have to admit that McDonald’s must have done something right to satisfy customers for the last 80 years. Started in Monrovia, California by Patrick McDonald and his sons, their small food stand would grow into one of the world’s most recognized eating establishments. Here are a few ways that lessons learned from McDonald’s early growth can apply to your mobile app. Success Takes Time In 1937 the McDonald family opened a food stand called “The Airdrome” in Monrovia, California. The restaurant did not look like a modern McDonald’s. In fact, it had a completely different feel and served items like hot dogs and all-you-can-drink orange juice. But the business survived. In 1948 the McDonalds took all that they had learned, revamped the restaurant, and rebranded it “McDonald’s”. It takes time to create a polished app. As days creep into weeks and slowly into months and you are just ready to launch, know that each bit of work you do on your app makes it a better product. Don’t get discouraged. Your first app may not be the app that strikes it big. Even though “The Airdrome” is not alive today, its descendants are. The lessons you learn from creating an app will help make your next app even better. Adapt Your Menu The first incarnation of what would become McDonald’s included 25 items and even had hot dogs and barbecue. But the brothers soon realized that based on popularity and profits, hamburgers were the way to go. So they simplified the menu to just hamburgers and a few side items. The first spark of inspiration for a mobile app is often a deceptive little fellow. Your brain tells you how awesome your idea is. You envision an app with forward thinking UI/UX, user retention out the wazoo and social shareability like no other app. Then you actually start developing the app and realize not all of that may come true. Often, less is better. If your app has too many features or is covered with tons of flashy UI glitz, take a step back. Look at what is providing the most value to your user and then focus on that. Just like McDonald’s simplified to being a hamburger restaurant, your app may be better off if it narrows its focus on a prime feature. Launch Locally, Grow Globally By 1952, the McDonald family decided it was time to branch out, so they signed up 2 franchisees, one in Arizona and one in California. Ray Kroc noticed the restaurants in 1954 and was so taken by the idea that he partnered with the McDonald family to expand the franchising efforts nationally. In five short years, the total number of McDonald’s restaurants had increased to 102. Today, the number of McDonald’s locations worldwide exceeds 35,000. Your app needs to find its audience in order to succeed. That audience may be users who live in a particular geographic area or are interested in a certain topic. To jump start your user growth, focus on marketing to your initial audience. Once you have a core group of users, expand your audience by focusing on other geographic areas or broadening your topic appeal. Just how McDonald’s grew their restaurants by focusing on one geographic location at a time, you can grow your app by gradually expanding your target audience. McDonald’s was able to succeed by developing a strong initial product, adjusting to customer demand and then expanding to new locations. Applying these same concepts to your mobile app will help grow your user base. To help developers listen and react to user feedback, my company created User Hook. is a suite of tools that lets developers segment and reach users with timely messages and actions. , download our iOS or Android SDK, and get started growing your user base. User Hook Sign up for your free account If you are looking for help with a digital project, check out our company . We also help mobile apps with user engagement and feedback through our service. Cullaboration Media User Hook

How Growing Your App Is Like McDonald’s Early Years

If you don’t know who Keyser Söze is and what the Eight Rules of Fight Club are, then this story ain’t for you. Buzz off! Why? Because house music is a spiritual thing and memes are a cultural thing. Memes Cultura: Movies and Sepultura https://youtu.be/AHZw09PoIU0?si=GeMg0T6NEK5gKrBx&embedable=true I remember when I watched the first Scary Movie with my daughter. We had a nice time and some good laughs. But, it just didn’t feel right. I had to do something about it. I have to be honest; it took some time to explain what parody movies are. She was a good and patient kid. I got her interested and invested in watching a bunch of movies that were parodied in Scary Movie (2000). Then, we sat down and rewatched it. I was a proud dad looking at my daughter having more than one eureka moment. Aha, this scene is from that movie, and so on. Now, it was more enjoyable and even funnier. Years later, we watched Ready Player One. I have to admit; this was next level even for me. I had to try really hard to catch up with all those comics, video games, and other movie references. Then, out of the blue, we had the most profound and spontaneous moment, I’d remember as long as I live. Daddy, can you find me a movie this scene is from? I really wanna watch it. OMG, it was no other than THE SHINING. I had tears in my eyes. I was about her age when I read the book. I never believed it’d make it to the big screen. Oh Kubrick, you genius bastard! You faked the Moon landing (allegedly) and made the movie history (undeniably). Those were the days before TikTok took her away from me and my cultural influence for good. Singularity Rhymes With Creativity Are we there yet? Nope. Until AI makes a meme all by itself, I don’t give a damn about the Turing test or the infamous CAPTCHA cheat. Look, let’s get something straight right away. The pictures of Kamala Harris in a McDonald's uniform and Donald Trump as a Warhammer 40K Space Marine are NOT legit memes, but AI-shenanigans. Lemme show you exactly what I mean. Now, that’s a legit old-school meme with a point. I’m bringing this one up because I wrote about Fiverr's Out-of-Tune Marketing Campaigns. So, this was an unexpected and a pleasant surprise. Have I tried some AI meme generators? Yes, I have. Was I happy with the results? No! I’m a fair player and a Good Karma believer. That’s why I’m not going to call out any of these companies and tools by name. I respect their efforts and hard work. They’ll get there, eventually. They just need to feed AI meme generators with more old comics and movies; and less with new features and options. Let’s wrap it up with some food for thought. If the governments (plural) go after the memes, that’s the right reason to turn on your panic mode. If AI (singular-ity) surprises you with a great meme, that’s the right reason to turn off your skeptic mode. If a picture is worth a thousand words, then memes are worth winning the elections. Let that sink in. If you don’t know who Keyser Söze is and what the Eight Rules of Fight Club are , then this story ain’t for you. Buzz off! who Keyser Söze is what the Eight Rules of Fight Club are Why? Because house music is a spiritual thing and memes are a cultural thing. house music is a spiritual thing Memes Cultura: Movies and Sepultura Memes Cultura: Movies and Sepultura https://youtu.be/AHZw09PoIU0?si=GeMg0T6NEK5gKrBx&embedable=true https://youtu.be/AHZw09PoIU0?si=GeMg0T6NEK5gKrBx&embedable=true I remember when I watched the first Scary Movie with my daughter. We had a nice time and some good laughs. But, it just didn’t feel right. I had to do something about it. I have to be honest; it took some time to explain what parody movies are. She was a good and patient kid. I got her interested and invested in watching a bunch of movies that were parodied in Scary Movie (2000). Then, we sat down and rewatched it. I was a proud dad looking at my daughter having more than one eureka moment. Aha, this scene is from that movie, and so on. Now, it was more enjoyable and even funnier. Years later, we watched Ready Player One. I have to admit; this was next level even for me. I had to try really hard to catch up with all those comics, video games, and other movie references. Then, out of the blue, we had the most profound and spontaneous moment, I’d remember as long as I live. Then, out of the blue, we had the most profound and spontaneous moment, I’d remember as long as I live. Daddy, can you find me a movie this scene is from? I really wanna watch it. OMG, it was no other than THE SHINING. I had tears in my eyes. I was about her age when I read the book. I never believed it’d make it to the big screen. Oh Kubrick, you genius bastard! You faked the Moon landing (allegedly) and made the movie history (undeniably). Those were the days before TikTok took her away from me and my cultural influence for good. Singularity Rhymes With Creativity Singularity Rhymes With Creativity Are we there yet? Nope. Until AI makes a meme all by itself, I don’t give a damn about the Turing test or the infamous CAPTCHA cheat . infamous CAPTCHA cheat Look, let’s get something straight right away. The pictures of Kamala Harris in a McDonald's uniform and Donald Trump as a Warhammer 40K Space Marine are NOT legit memes , but AI-shenanigans . Kamala Harris in a McDonald's uniform Donald Trump as a Warhammer 40K Space Marine legit memes AI-shenanigans Lemme show you exactly what I mean. Now, that’s a legit old-school meme with a point. I’m bringing this one up because I wrote about Fiverr's Out-of-Tune Marketing Campaigns . So, this was an unexpected and a pleasant surprise. Fiverr's Out-of-Tune Marketing Campaigns Have I tried some AI meme generators? Yes, I have. Was I happy with the results? No! Have I tried some AI meme generators? I’m a fair player and a Good Karma believer. That’s why I’m not going to call out any of these companies and tools by name. I respect their efforts and hard work. They’ll get there, eventually. They just need to feed AI meme generators with more old comics and movies; and less with new features and options. feed AI meme generators with more old comics and movies; and less with new features and options. Let’s wrap it up with some food for thought. If the governments (plural) go after the memes, that’s the right reason to turn on your panic mode. If AI (singular-ity) surprises you with a great meme, that’s the right reason to turn off your skeptic mode. If a picture is worth a thousand words, then memes are worth winning the elections. Let that sink in. If a picture is worth a thousand words, then memes are worth winning the elections. Let that sink in.

Can AI Make Memes?

In Vietnam, Porn Is Better Served and More Accessible Than Starbucks

Why is Tesla's coming Robotaxi such a big deal? Uber was partially invented right in front of me in a Paris snowstorm by Garrett Camp and Travis Kalanick. That set me on a path of understanding Transportation as a Service, which really is what Uber is. You order a ride on a computer, usually your phone, and one arrives. If I want to take one to San Francisco Airport it usually costs around $70 for an hour drive from my home in San Jose. Uber grew from that Paris snowstorm to being in many countries within three years. Uber is, so far, human driven. Humans have some advantages, they come with their own cars, so Uber didn't need to take on any inventory risk. But they come with many disadvantages too. Some talk too much. Some smell. Even of weed. Some arrive inebriated. Some abuse their riders, or worse. Yes, most of the time a great human shows up with a new model car that's well maintained and clean, but use Uber all around the world, like I have, and you'll hit these problems. Inconsistencies. And notice we haven't talked about how much the human costs, either in dollars (minimum wage is about $20 in California) or in safety costs (human tragedy in cars is pretty frequent, with around 40,000 deaths in USA every year alone). While a new Tesla costs about $3 to sit in your driveway every hour, add a human and the cost runs much more. Go back to Elon's first sales pitch (he gave it to me personally at the beginning) and he talked about beating legacy auto on price and experience. He's been planning Robotaxi since before the Model 3 shipped in 2017. How do I know that? Because only his cars have electric vents, something that still gets him derided. Mercedes engineers told me personally ts customers hated electric vents, and that they wanted knobs instead. But it is the electric vents that will give you a better experience, along with a number of other things, including a better audio system than the others have. But compared to the others it will have a better brand due to this focus on experience and consistency. What makes a great brand? Not, necessarily having the best product. Starbucks, for instance, doesn't, and I can find you better things to drink than Coke, but those two are great brands because they are consistent and ubiquitous. So, why does Tesla matter here? What about Waymo, Zoox, Cruise, or a handful of other potential Robotaxi competitors? What is its moat? Years ago I did consumer research, going around America asking people "are you willing to get into a vehicle that has no steering wheel?" Most answered "f**k no." I have studied several technological paradigm shifts and heard protests every time, but this was the most adamant of my career. I was talking about this with Peter Norvig, who used to play a key role at Google R&D and claims he is the guy who got the funding to start its autonomous vehicle project, about this. He told me Google already had the data to know that after three rides in a Waymo they will deeply trust autonomous vehicles to the point that they will want to use them for every ride. It is this key point "use them for every ride" that gets execs and investors interested in autonomous vehicles. I've heard this too from many San Francisco residents who love Waymo's service of being able to hop into an autonomous vehicle. But why does Tesla matter? Tesla's AI started out behind Waymo/Google's but has been learning faster. I believe that it is already better than Waymo at generalization (Waymo is only available in a few cities while my Tesla drove me 900 miles to Sun Valley from my home in San Jose). Yaman had an excellent show with Omar of Whole Mars Catalog that everyone should watch that compares Waymo and Tesla. Already Tesla's AI is smoother in many places. Back to the point. If you arrive in Las Vegas for a conference or on vacation which one do you choose to use? Tesla? Waymo? Zoox? Cruise? Uber? Lyft? Or some other brand or taxi? My prediction is that Tesla will win most of this business in 2030. Why? Experience. Being in a Tesla vehicle is safer in a crash than the vehicles that the other companies use.


Being in a Tesla will have a better experience, from the vents to the sound system.


Using a Tesla will be more consistent. Everyone knows what ordering a Cybertruck will do. Taxis and Uber always shows up with different vehicles so won't be as consistent. Starbucks shows that people will choose a consistent product over one that's better quality, but isn't as consistent. But it is the fleet size that really matters. When I interviewed Travis Kalanick, Uber's founder, in front of Stanford Business School, he told me that he had one big goal: to have a vehicle near you so that when you ordered one, it only took a few minutes to show up. If three vehicles were waiting nearby then the drivers weren't being used efficiently, pissing them off for not getting paid. If none are nearby then it takes too long for a vehicle to get to you. So who has the biggest fleet? Of autonomous vehicles? None of them other than Tesla is on my street and on my street there are 13 Teslas already. So many that I can walk to another Tesla in seconds. Faster than I could get one in San Francisco. It wouldn't even need to drive to me! The fleet size matters in many other ways, particularly experience. Why? Well, let's say there are a bunch of Teslas on the road in front of you. They can "see" all sorts of things, from fires, to protests, to police actions, and can report those to the control system that runs the network. So it could route around problems faster than any other network. That makes the experience better. If you can see that it has real-time info, you will learn to trust the one that has the real-time info on the screen more than one that doesn't have as much info. Which gets us to another thing. All us Tesla owners have its app running on our phones. That could feed a lot of new data into the network, like about how busy a nightclub or a restaurant is. Or details about a news event. Literally none of us have a Waymo app on our phones. Most humans haven't even heard of, or seen, a Waymo. Uber? Sure! But it comes with a human which brings the above problems and a higher price. Speaking of price. A Waymo has quite a few expensive LiDARs and more compute on board than Tesla does to handle both camera feeds and LiDAR feeds. Tesla has gone with a camera only approach, which is not only cheaper per vehicle, but looks a lot nicer too and can be hidden inside a standard-looking vehicle. Waymo's have gotten vandalized several times because they are the symbols of a new, dystopian, age, as one of my friends put it. Tesla's just are everywhere in many cities, especially anyone near San Francisco so won't attract the same kind of attention. So, my predictions: By 2030: Tesla robotaxi will be cheaper than other networks. Tesla will have a better screen and audio system for you to use. Movies, education, music, video conference calls, etc, will be better in a Tesla and more consistent. Tesla will be safer, and go more places. Tesla's route picker will be way better. Especially around massive events like concerts, sporting events, and more. Tesla's vents, seats, mirrors, audio level, are automatically set to personalize to you. Tesla's app and vehicles gives you more details, which leads to a better experience "there's a 14-minute line at the McDonalds." Let's put it bluntly: Tesla's customer acquisition cost will be nearly zero, while Waymo or Zoox will need to spend a lot more to create both awareness and behavior. I don't think they will be able to convince a Tesla user to switch to their platforms given the better experience and lower price I'm expecting Tesla to have. To wrap it up, for now, let's say you want to take your lover to a downtown for a date night. In an Uber there is a driver taking up one of the two best seats. In a Tesla? Nope. So date night is way better. On Thursday night we'll see just how much better. Why is Tesla's coming Robotaxi such a big deal? Uber was partially invented right in front of me in a Paris snowstorm by Garrett Camp and Travis Kalanick. That set me on a path of understanding Transportation as a Service, which really is what Uber is. You order a ride on a computer, usually your phone, and one arrives. If I want to take one to San Francisco Airport it usually costs around $70 for an hour drive from my home in San Jose. Uber grew from that Paris snowstorm to being in many countries within three years. Uber is, so far, human driven. Humans have some advantages, they come with their own cars, so Uber didn't need to take on any inventory risk. But they come with many disadvantages too. Some talk too much. Some smell. Even of weed. Some arrive inebriated. Some abuse their riders, or worse. Yes, most of the time a great human shows up with a new model car that's well maintained and clean, but use Uber all around the world, like I have, and you'll hit these problems. Inconsistencies. And notice we haven't talked about how much the human costs, either in dollars (minimum wage is about $20 in California) or in safety costs (human tragedy in cars is pretty frequent, with around 40,000 deaths in USA every year alone). While a new Tesla costs about $3 to sit in your driveway every hour, add a human and the cost runs much more. Go back to Elon's first sales pitch (he gave it to me personally at the beginning) and he talked about beating legacy auto on price and experience. He's been planning Robotaxi since before the Model 3 shipped in 2017. How do I know that? Because only his cars have electric vents, something that still gets him derided. Mercedes engineers told me personally ts customers hated electric vents, and that they wanted knobs instead. But it is the electric vents that will give you a better experience, along with a number of other things, including a better audio system than the others have. But compared to the others it will have a better brand due to this focus on experience and consistency. What makes a great brand? Not, necessarily having the best product. Starbucks, for instance, doesn't, and I can find you better things to drink than Coke, but those two are great brands because they are consistent and ubiquitous. So, why does Tesla matter here? What about Waymo, Zoox, Cruise, or a handful of other potential Robotaxi competitors? What is its moat? Years ago I did consumer research, going around America asking people "are you willing to get into a vehicle that has no steering wheel?" Most answered "f**k no." I have studied several technological paradigm shifts and heard protests every time, but this was the most adamant of my career. I was talking about this with Peter Norvig, who used to play a key role at Google R&D and claims he is the guy who got the funding to start its autonomous vehicle project, about this. He told me Google already had the data to know that after three rides in a Waymo they will deeply trust autonomous vehicles to the point that they will want to use them for every ride. It is this key point "use them for every ride" that gets execs and investors interested in autonomous vehicles. I've heard this too from many San Francisco residents who love Waymo's service of being able to hop into an autonomous vehicle. But why does Tesla matter? Tesla's AI started out behind Waymo/Google's but has been learning faster. I believe that it is already better than Waymo at generalization (Waymo is only available in a few cities while my Tesla drove me 900 miles to Sun Valley from my home in San Jose). Yaman had an excellent show with Omar of Whole Mars Catalog that everyone should watch that compares Waymo and Tesla. Already Tesla's AI is smoother in many places . smoother in many places Back to the point. If you arrive in Las Vegas for a conference or on vacation which one do you choose to use? Tesla? Waymo? Zoox? Cruise? Uber? Lyft? Or some other brand or taxi? My prediction is that Tesla will win most of this business in 2030. Why? Experience. Being in a Tesla vehicle is safer in a crash than the vehicles that the other companies use. Being in a Tesla will have a better experience, from the vents to the sound system. Using a Tesla will be more consistent. Everyone knows what ordering a Cybertruck will do. Taxis and Uber always shows up with different vehicles so won't be as consistent. Starbucks shows that people will choose a consistent product over one that's better quality, but isn't as consistent. Being in a Tesla vehicle is safer in a crash than the vehicles that the other companies use. Being in a Tesla vehicle is safer in a crash than the vehicles that the other companies use. Being in a Tesla will have a better experience, from the vents to the sound system. Being in a Tesla will have a better experience, from the vents to the sound system. Using a Tesla will be more consistent. Everyone knows what ordering a Cybertruck will do. Taxis and Uber always shows up with different vehicles so won't be as consistent. Starbucks shows that people will choose a consistent product over one that's better quality, but isn't as consistent. Using a Tesla will be more consistent. Everyone knows what ordering a Cybertruck will do. Taxis and Uber always shows up with different vehicles so won't be as consistent. Starbucks shows that people will choose a consistent product over one that's better quality, but isn't as consistent. But it is the fleet size that really matters. When I interviewed Travis Kalanick, Uber's founder, in front of Stanford Business School, he told me that he had one big goal: to have a vehicle near you so that when you ordered one, it only took a few minutes to show up. If three vehicles were waiting nearby then the drivers weren't being used efficiently, pissing them off for not getting paid. If none are nearby then it takes too long for a vehicle to get to you. So who has the biggest fleet? Of autonomous vehicles? None of them other than Tesla is on my street and on my street there are 13 Teslas already. So many that I can walk to another Tesla in seconds. Faster than I could get one in San Francisco. It wouldn't even need to drive to me! The fleet size matters in many other ways, particularly experience. Why? Well, let's say there are a bunch of Teslas on the road in front of you. They can "see" all sorts of things, from fires, to protests, to police actions, and can report those to the control system that runs the network. So it could route around problems faster than any other network. That makes the experience better. If you can see that it has real-time info, you will learn to trust the one that has the real-time info on the screen more than one that doesn't have as much info. Which gets us to another thing. All us Tesla owners have its app running on our phones. That could feed a lot of new data into the network, like about how busy a nightclub or a restaurant is. Or details about a news event. Literally none of us have a Waymo app on our phones. Most humans haven't even heard of, or seen, a Waymo. Uber? Sure! But it comes with a human which brings the above problems and a higher price. Speaking of price. A Waymo has quite a few expensive LiDARs and more compute on board than Tesla does to handle both camera feeds and LiDAR feeds. Tesla has gone with a camera only approach, which is not only cheaper per vehicle, but looks a lot nicer too and can be hidden inside a standard-looking vehicle. Waymo's have gotten vandalized several times because they are the symbols of a new, dystopian, age, as one of my friends put it. Tesla's just are everywhere in many cities, especially anyone near San Francisco so won't attract the same kind of attention. So, my predictions: By 2030: Tesla robotaxi will be cheaper than other networks. Tesla will have a better screen and audio system for you to use. Movies, education, music, video conference calls, etc, will be better in a Tesla and more consistent. Tesla will be safer, and go more places. Tesla's route picker will be way better. Especially around massive events like concerts, sporting events, and more. Tesla's vents, seats, mirrors, audio level, are automatically set to personalize to you. Tesla's app and vehicles gives you more details, which leads to a better experience "there's a 14-minute line at the McDonalds." Let's put it bluntly: Tesla's customer acquisition cost will be nearly zero, while Waymo or Zoox will need to spend a lot more to create both awareness and behavior. I don't think they will be able to convince a Tesla user to switch to their platforms given the better experience and lower price I'm expecting Tesla to have. To wrap it up, for now, let's say you want to take your lover to a downtown for a date night. In an Uber there is a driver taking up one of the two best seats. In a Tesla? Nope. So date night is way better. On Thursday night we'll see just how much better.

How Tesla's Positioned to Win the Robotaxi Market By 2030 Over Waymo, Zoox, Cruise, Uber, and Lyft

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