FlixBus is a European long distance mobility provider with headquarters in Munich, Berlin, Milan, Paris and Zagreb

At Flix, we believe in a vision of offering smart and green mobility for everyone to experience the world. Launched in Germany in 2013, we are a young mobility provider offering a sustainable and comfortable travel throughout Europe and the United States. FlixBus offers an ever-expanding network of more than 350,000 daily connections to 2,000 destinations in 29 countries. Together with our regional bus partners, our fleet of 2000 green buses offer state-of-the-art comfort with free WiFi, innovative ticketing-systems, flexible online booking, our own smartphone-app and CO2 compensation. We provide our customers with a green and comfortable means of transport that fits any budget. Thanks to our unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has only just begun. Check out https://flix.careers/ to see how you can join our team. For our legal imprint click here: https://global.flixbus.com/legal-notice

FlixBus

Ukraine and Russia are famous for their scientists and STEM-related higher education, while Poland has access to EU funding for tech research and innovation. The three countries are absolute leaders of Central and Eastern Europe in software development and near- and offshore tech services for Western Europe and the Americas. The Rocketech Team prepared our expert guide to IT outsourcing to Russia, Ukraine, and Poland. Key facts, statistics, and vital information – here, you will find everything you need if you are looking for a reliable tech partner. Overview is one of the most popular outsourcing destinations in Central Europe. The country’s IT services market is expected to reach over $12 billion by the end of 2021. Bloomberg rated Poland 23rd in the list of the world’s most innovative economies. According to the 2019 A.T. Kearney Global Services Location Index, the country is the 24th most attractive IT outsourcing location. And Tholons Top 100 Outsourcing Destinations ranked Poland the 9th. Poland With its thriving economy and advantageous conditions, Poland attracts investments from industry giants like Microsoft, Google, IBM, Motorola, etc. is a well-recognized gem of the Eastern European and global IT scene. The country’s export volume of IT services reached $4.5 billion in 2018. Global Outsourcing 100 by the IAOP and GSA Global Sourcing Awards are only two out of many awards received by the country and its companies. The 2019 A.T. Kearney Global Services Location Index placed Ukraine in the 20th position. Ukraine Tech industry leaders prefer having their Eastern European R&D offices in Ukraine for many reasons. Big names include Huawei, Microsoft, Wargaming, Skype, Samsung, Siemens, and eBay. Moreover, corporations like Nokia, Vodafone, Panasonic, Flixbus, Bosch, and HP chose Ukrainian software development companies to delegate part of their IT tasks. is a well-established tech outsourcing destination. According to the Russoft Association, in 2018, the country’s IT services export value amounted to $5.3 billion. Remarkably, offshore software development services take up nearly 0.5% of all Russia’s export. The 2019 A.T. Kearney Global Services Location Index ranked the country 18th in the location assessment. Russia Russia has become an R&D hub for Motorola, Siemens, and Intel, among other large companies. Besides, Danone, Starbucks, and Tele2 chose Russian specialists for outsourcing parts of their software development processes. Talent Pool and Expertise There are much deeper reasons behind the decision to delegate the tech tasks to a third-party company than just cutting down the software development cost. Gartner’s survey reveals the tech talent shortage as the most significant barrier preventing the adoption of new technologies. The lack of young specialists in the Western labor markets is another reason for efficient outsourcing to the East. Central and Eastern European coders regularly win various programming contests and rank their countries high by reputable international sources. For example, the three countries made it to the top-10 list according to Topcoder. The latest HackerRank listing has Russia and Poland in the 2nd and 3rd places, respectively. According to Statista, the most popular and in-demand programming languages in Poland in 2021 are JavaScript, Java, and Python. The IT Ukraine Association reported the same three languages as top tools for Ukrainian coders. Russian programmers voted for the same languages but in a different order – JavaScript, Python, and Java. These three languages are among the most in-demand programming tools worldwide, according to TIOBE Index and Stack Overflow Developer Survey. Moreover, HackerRank named countries with the best developers by domain. Here, Russia got acknowledged in eight domains out of fifteen: algorithms, Java, data structures, C++, Python, SQL, AI, and functional programming. Ukrainian professionals turned out to be among the best in mathematics, distributed systems, and security. And Poland was marked for algorithms, Java, tutorials, Python, Shell, and Ruby. Average Salaries and Rates There are various ways to estimate the average earnings of a professional. The salary depends on a set of factors, including years of experience, education level, and location. In most cases, residents of bigger cities and capitals expect to have higher paychecks. According to Arc, the average developer salary in Ukraine amounts to nearly $60K annually, and in Russia and Poland, specialists get $63K and $71K per year, respectively. The same level professionals in the US would expect $97K on average. However, the annual rates imply in-house positions with benefits like paid vacations, sick leaves, and bonuses. Our experts analyzed multiple data channels and platforms for freelancers’ communities to outline the average rates for offshore specialists in software development in Poland, Ukraine, and Russia. Average Rates per Hour Remote employees’ rates are mostly lower on average as companies that choose this working model, exclude expenses for large enough office rooms and extra perks from their budgets. Freelancers’ rates are affected by the situation on the market or dumping and can vary. Tech Hubs Local talents open for tech partnership are not centered only in capital cities anymore. Stable development of the Eastern European region provides its residents with more opportunities.  Thus, Moscow, St. Petersburg, and Novosibirsk are Russia’s leading and most influential tech hubs. They take up to 70% of the country’s IT services market and host most tech companies. Other important cities include Nizhny Novgorod, Kazan, Krasnoyarsk, and Tomsk. Ukraine’s top IT outsourcing hubs are Kyiv, Lviv, Odesa, Kharkiv, and Dnipro. While Kyiv is the capital city and the country’s administrative and scientific center, Lviv became a home for 317 IT companies (with 90% outsourcing services), and Kharkiv has up to 65% of all IT exports directed to the US. Poland’s major IT outsourcing hubs are Warsaw, Wroclaw, Krakow, Poznan, Katowice, and Tri-City (the metropolitan area combining Gdansk, Sopot, and Gdynia). The EU membership has a number of advantages like access to European funding, stable economic growth, and freedom of movement for local workers. However, hiring developers from Poland may be more expensive due to higher expenses and cost of living. Time Zones Education Higher education is still a must-have requirement for tech-related jobs in Central and Eastern Europe. Russian and Ukrainian culture is positively affected by the post-Soviet legacy of a classic education model. And universities in Poland offer plenty of programs in English. Education Key Facts Poland 43% of Polish citizens aged 25 – 34 have university degrees (the National Science Board's Science & Engineering Indicators 2018 report). In the academic year 2018/2019, there were 74,000 IT students (Central Statistical Office in Poland). Leading technical institutions: Warsaw University of Technology, Jagiellonian University, Gdansk University of Technology, and the University of Silesia in Katowice. Poland was ranked 11th in the global EF English Proficiency Index 2019. Ukraine 81% of the Ukrainian IT specialists have an intermediate+ level of English proficiency (DOU survey). 41% of females and 64% of males hold STEM-related degrees (DOU). Leading technical institutions: National Technical University of Ukraine Kyiv Polytechnic Institute, Taras Shevchenko National University of Kyiv, Lviv Polytechnic National University, and the Kharkiv National University of Radioelectronics. Russia The Russian Federation has one of the highest tertiary education rates across OECD countries – 63% of 25-34 year-olds (OECD). 35% of bachelor’s level students are enrolled in STEM-related programs (OECD). There are 741 universities in Russia, including 29 national research universities. Leading technical institutions: Bauman Moscow State Technical University, Moscow State University, Saint Petersburg State University, Tomsk Polytechnic University, Novosibirsk State University. Final Thoughts Central and Eastern European countries are popular destinations for IT outsourcing for many reasons. The region is famous for its education, tech specialists, and professional level. Thousands of Western businesses choose Poland, Ukraine, and Russia when looking for cost-effective, yet high-quality IT services. This research was prepared by to provide you with factual information about the IT outsourcing potential in the three counties. As our Team consists mainly of developers from Ukraine, partnering with us provides our Clients with a great advantage of working with the best talents from the region. ROCKETECH If your business needs a reliable tech partner working with highly skilled professionals in mobile development, our managers would love to hear your ideas. Contact us today!

Poland vs. Ukraine vs. Russia: Popular Eastern European Outsourcing Destinations Compared

An article that I read recently stated that struggle to turn data into decisions. This got me thinking about my own experience with product analytics. 41% of businesses Over the last two decades, the Web has transitioned from being a space for the hobbyists to one where billion dollar businesses are made. This transition of Web made way to another kind of transition. What used to be Web Analytics, evolved into what we now know as Product Analytics. In their glossary, defines as: Optimizely Web Analytics “Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages.” , on the other hand, is a combination of quantitative and qualitative insights that inform product decisions. For these purposes, you may find yourself looking at different kinds of data, ex: Product Analytics user interactions with the website and apps, behaviour patterns such as retention and churn, purchases and cancellations ser feedback u and Net Promoter Score (NPS) In my product journey as a PM for and (one Europe’s largest online travel portal), these are the that I have observed when it comes to Product Analytics — Vistara (Tata Singapore Airlines JV) FlixBus 4 common mistakes ( and solutions) 1. Blind trust in the tool is dangerous First things first — having the best tools at your disposal means nothing, if: You have no idea why, where and how the data is being collected; You don’t use the tool to actually deep dive into the data to gather insights; You never question the correctness of the data you see; You are sure of the correctness of the data but not what it says about your product. In the end, any analytics tool is only as good as the the people using it. To move into the direction of product analytics, once you have set-up the tool(s), ensure you have done data sanity checks, and actually start using the tool but with a curious and a critical mind-set. 2. Not defining success early on One of the first lessons I learnt very early on is to clearly define what success looks like for your product. It is possible that your ideal success metric is not the same as the organization’s success metric. As long as your success metric feeds into the overall organization’s success metric, you are doing fine. Say you are a product manager responsible for the Search Listing page in an eCommerce organization in fashion domain. A true success metric for your organization could be conversion rate and average order value. However, your success metrics could be Progression rate to the next step and basket size. While selecting a success metric, I follow - these 3 steps Identify an actionable core metric for the product that feeds into the organization’s goals. Choose a supplementary metric, ex: Avg basket size along with progression rate Apply the “So What Test” 3. Missing Issue Trees/ hypothesis driven analytics We all know that gathering insights about product usage is important for product development. Then why do most of us give up on digging them out? After having spoken to many of my peers, I have narrowed it down to 1 thing: Data can be overwhelming. However, the problem often is not the amount of data or shortage of time at hand. It usually is the lack of a hypothesis driven approach, or a preference for, what I call, diving-in-head-first approach. Let’s say your daily email dashboard shows a 5% dip in Day over day conversion rate (CVR). What do you do? If your first instinct is to open your favourite analytics tool — Stop! Take a breath. Grab a pen and paper and try to answer — What is the impact on Y if X changes. Y being CVR in this case, and X could be any number of factors that you think could impact CVR. Once the list of factors is in place, start plotting an issue tree. This might seem like a lot of work the first time, but trust me, you already know the factors by heart. By following this approach, you will be able to narrow down the exact problem that could be causing the dip in CVR and you won’t have to dig into 500 different reports to find clues to this not so big mystery. 4. Not combining qualitative with quantitative I found my biggest learning in the realm of Product analytics from . In season 1, episode 12, Raymond Tusk says - House of Cards “Decisions based on emotions aren’t decisions at all. They’re instincts, … which can be of value. The rational and the irrational complement each other. Individually they’re far less powerful.” By bringing together, you can triangulate the solution and have greater confidence and richer insights for product development. quantitative and qualitative One way to combine the two approaches is to use Qualitative methods like user research to formulate hypothesis that you can validate by using quantitative approaches like A/B testing. By combining the forces of Quantitative and Qualitative methodologies, you can answer the WHY with an evidence-based decision making approach rather than only answering the WHAT by sticking with data-based decision making. TL;DR We all appreciate good product instincts in our fellow Product managers, but I can’t agree with Alistair Croll more when says in his book , Lean Analytics “Instincts are experiments. Data is proof.” And in the end, as my dear friend once put it, "if you’ve never enjoyed a detective story, if you’ve never spent hours in front of a data anomaly and felt a rush of “guilty excitement” trying to solve a problem, consider doing something else, something that gives you pleasure". Further Reading - https://hbr.org/2012/09/metrics-are-easy-insights-are-hard https://www.computerworld.com/article/2984988/all-your-big-data-will-mean-nothing-without-systems-of-insight.html https://spotify.design/articles/2018-12-05/cross-disciplinary-insights-teams-integrating-data-scientists-and-user-researchers-at-spotify/ Previously published at https://medium.com/@pallavimodi/4-ways-you-are-probably-doing-product-analytics-wrong-58a952af87c7

FLIXBUS

flixbus.com

1K-5K employees

Since 2011

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FLIXBUS

EVERGREEN INDEX #3635

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FLIXBUS

flixbus.com

1K-5K employees

Since 2011

COMPANY RANKING

FLIXBUS

EVERGREEN INDEX #3635

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