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Massachusetts-based big box furniture retailer Jordan's Furniture will open its second Connecticut store in December at the Westfarms mall, a company spokeswoman said this week. The store will be opening in space formerly occupied by Lord &Taylor,

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E-stores Factory

Due to its open-source code, free availability, customizability, scalability, and other advanced features, Magento is the leading e-commerce platform. According to recent estimates, . 270,000 merchants worldwide use Magento Even leading e-commerce brands such as Nike, Jaguar, Proctor and Gamble, and HP are not left out. Yet, like any software solution, Magento has its challenges. They range from extension conflicts, compatibility issues, web crashes, and “404 not found” error messages. If not taken care of, they could lead to abandoned carts, reduced conversions, and user experience. Or even worse, your online store could stop working entirely. But the good news is that there are easy fixes for them. Below, is a list of all the problems you may face when using Magento for your e-shop and their solutions. Challenge #1: Data Protection (Credit:Unsplash) Data protection is a major issue, for every platform that’s connected to the internet. And Magento is no different. Why do you need Data Protection? As an e-commerce store, customers trust you with their personal information such as credit card details and other personal details. These are great prey for hackers, who love to execute magecart, ransomware, and phishing attacks to steal this information. And once your E-store is synonymous with hacks and data breaches, you’ll lose the trust of your customers. Additionally, since Magento runs on open-source software that’s customizable, the responsibility of protecting your customer’s security is partly yours. So how can you protect your customer's data? ensure that you’ve upgraded to Magento 2.0. The updated version comes with security fixes to vulnerabilities found in the previous version. [ ] Invest in a reliable Magento 2 security extension. With as little as $69 - $239, you can get a reliable Magento security extension. They alert you of potential data breaches, enable two-factor authentication, and the likes. [ ] Use a secure, and encrypted HTTPS/SSL URL. You can do this by enabling the “Use Secure URLs” in the system configuration menu. [ ] Use a good password and keep it safe. A good password must have special characters, upper and lower case letters, numbers, and numbers. Also, don’t use the same password to log into another website. [ ] Hire Magento security consultants to run security checks once in a while. [ ] Challenge #2. Magento Products are not Getting Displayed In some cases, a product may not appear in any category, except if you use its URL. This is very common, especially if you have many products in your e-store. If you’re facing this issue, take these simple steps: Make sure the products are available in stock. [ ] You can check from Catalog > Manage Products > Inventory (tab). [ ] Out-of-stock items cannot be accessed via categories except by using the exact URL. [ ] But if you want out-of-stock (OOS) products to become visible, change it at System > Configuration > Catalog > Display Out of Stock Products. After changing the settings, you’ll need to rebuild the indexes and update the cache. [ ] If they’re out of stock, set your configuration to display them with the “out of stock” tag. [ ] If you uploaded them manually, check if they are in the correct category. You can check this at Catalog > Manage Products > Category. [ ] Ensure your indexes and caches are current. Whenever you update products to your store, the cache may get invalidated. [ ] Challenge #3. The Website not Showing in Google Search Results In this digital era, being visible on search engines like Yelp, Google, and Yahoo is very important. Why? A large fraction of traffic to your store comes from search engines. According to a recent report, . 39 percent of traffic to e-commerce stores comes from search engines If your e-commerce store is missing from web results, you should: Practice fundamental SEO practices. Utilizing SEO strategies keeps you right in front of your potential customers, which translates to traffic and then conversions down the line. This includes choosing the right keywords after you’ve researched, catering to various awareness levels, using the correct page architecture, and many more. Semrush explains SEO strategies for e-stores, in this . article Leverage content As it's often said, content is king. In the current digital age, content is a key driver for increasing customer engagements and conversions, generating leads, and growing sales. But that doesn’t mean you should publish any type of article or video. You must start with developing an ideal customer persona and drafting a strategy hinged on information gotten from the research of your audience. But it doesn’t stop there. Publish content where your customers visit, use data analytics tools to measure results, and request feedback from your customers. Also, focus more on quality than quantity. Instead of producing 10 low-quality articles, spend time and effort on creating 3 quality ones. It will differentiate you from the multitude of subpar content that fills the internet. Keep up with trends The world of e-commerce is always changing. Even buyers' behavior, continues to evolve. And if you don’t keep up with the pace, you’ll surely fall behind and lose customers in droves. To avoid this, keep pace with the latest trends and implement them in your store. Challenge #4. Invalid Username or Password When you try logging in but you're told your details are invalid, it could be frustrating. This happens, even when you use the correct details. What’s the reason for this? Since Magento is recognized as a local host rather than a domain, web browsers don’t store cookies for it. Thus, your password and details are not recognizable when you log in. How can you resolve this? Go to the Magento directory. Find the file. Then leave the first three common lines, and comment out the last three, as shown below: app/code/core/Mage/Core/Model/Session/Abstract/Varien.php $cookieParams = array( ‘lifetime’ => $cookie->getLifetime(), ‘path’ => $cookie->getPath() // ‘domain’ => $cookie->getConfigDomain (), //’secure’ => $cookie->isSecure(), //’httponly’ => $cookie->getHttponly () ); The two forward slashes (//) before the last three lines, renders them inactive. Challenge #5. Common “503 Service Temporarily Unavailable”  Error This error has 3 potential sources: your site’s server, e-commerce store, or cache. The first thing you should do is contact your hosting company. If the fault is from their end, they would solve it. If not, you should locate the file. maintenance.flag The file is created when installing Magento. It contains a message to notify your users that your site is undergoing maintenance. maintenance.flag Normally, the file is removed after installation. But if it doesn’t delete automatically after installation, an error message will continue to display. The solution to this, is to use an FTP manager, go to your Magento directory on it, and delete the file. maintenance.flag If the above solutions don’t work, then try and delete your cache. Challenge #6. Redirect Website to WWW Allowing customers to access your website via WWW, increases visibility. And all things being equal, increased visibility means more sales. To make your website redirect to WWW, you’ll need to edit some lines of code. Go to the Magento root and click on the .htaccess file. Find RewriteEngine, and add the following two lines: RewriteCond %{HTTP_HOST} ^mywebstore.com$ [NC] RewriteRule ^(.*)$ http://www.mywebstore.com/$1 [R=301,L] After you’re done, log into your admin area and go to  System > Config Menu. Beneath the configuration menu, click on the web button. Change your base URL, to contain WWW, then click save. After doing this, customers will access your website using the www prefix. Challenge #7. Website Loading Time. How to Speed Up and Secure Your Site? Having a website that loads quickly provides a good customer experience. And if your customers are happy, they will keep coming back. Also, website loading speed plays a key role in visibility on search engines. The faster your website loads, the better your ranking. With that being said, how can you speed up your website load time? The first step is to enable the compilation function by logging into your admin area, and clicking on “system”. On the pop-up tab, click on tools, then enable the Compilation Process. Aside from the above, you should: Install a content delivery network (CDN) Upgrade to the latest version of Magento Enable cache management. By enabling cache management, a copy of your website is saved on the browser of your customer on their first visit. When they return to your site, the cached version of your website is delivered to them. This is faster than creating a new site for each visit, which takes time To enable cache management, go to admin panel > system > cache management. Finally, enable all the options shown, and click submit. Optimize visuals. An e-commerce store is definitely going to have many visuals. And if they’re not optimized, your site becomes slow. Firstly, use the correct file types. Your product images should be in .jpeg while logos should be .png or .svg. Secondly, compress large images using compressing tools. But only use tools, that do not distort the quality of the image. Merge and minify Javascript and CSS under javascript settings and CSS settings respectively. To merge and minify CSS, go to Stores > Configuration in Settings Section > Developer in Advanced, and click on CSS. Then turn on “minify CSS” and “merge CSS”. For javascript, you’ll also go to Stores > Configuration in Settings Section > Developer in Advanced. But in this case, click on Javascipt. Then turn on “minify Javascipt” and “merge Javascript”. Use a lightweight theme Your website looks cool when you use a heavy theme. But bear down on your loading time. When choosing a theme, focus not only on the aesthetics but also on its size. The smaller, the better. Choose bug-free extensions Most of the time, paid Magento extensions are more likely to be bug-free than free versions. It’s better to go through the pain of paying for an extension than using one that slows your loading speed. Enable flat categories and products: Do this, especially for Magento 2.1x and 2.2x but disable them for 2.3x and above. Disable Javascript bundling Conclusion With the easy fixes mentioned above, you will have fewer problems with your store and give your customers a seamless shopping experience, which is vital if you want them to keep coming back.

7 Common Errors in Magento Online Shops and How to Fix Them

After over a decade on the throne, Magento 1 comes to a close. As time has gone by, Magento 1 has won the hearts of e-store owners and web developers and has left a mark on the whole ecommerce industry. Even though there are that still run on Magento 1, the platform is not supported anymore (discontinued from June 2020). 138,372 websites The consequences you will face if you don’t migrate isn’t knocking at your door anymore, it is here. And if you don’t make a switch, you’ll face grim fallout. Running an ecommerce store on an insecure platform, there’s a big risk that your business will be affected to some extent. Magento 1 end of life This is a high-stakes situation, where you should take action quickly enough, otherwise you’ll be dealing with its aftermath, including the following: Your online store will give under the weight of malicious attacks. It’ll either run slow or crash down. This is what you’ll be dealing with if you don’t migrate: Malware attacks. Malware; Trojans and worms; Password hacks; Financial frauds; DDoS attacks; Spam and phishing; Malvertising. Sensitive payment data might become a sore place in your business. Insecure mobile payments might result in heavy financial losses and a handful of claims. What is worse, it may cause a decline in customer trust and make a detrimental impact on your market reputation. Credit card data breaches. Payment integrations will no longer be supported. Fixing it on your own is a tough task. Hiring a developer to keep them afloat will cost you a pretty penny. With no fancy extensions and themes in place, you won’t bring your A-game to the consumers. In the worst-case scenario, your consumers will simply leave your store for competitors who were wise enough to upgrade to Magento 2. Payment gateway integration issues. Total tech obsolesce. With Magento 1 end of life there comes the wealth of tech issues. The need to run plenty of security checks and fix dreadful bugs will slowly but surely drag you in debt. Does that sound like something you want? Pricey tech support. Reasons to Migrate to Magento 2 The Magento 1 era has come to an end. And there’s nothing you can do about it. Plot out your migration steps before the reality will come rushing down on you. The clock is ticking. Take action now. An era of new beginnings Migrating to Magento 2 is a perfect opportunity for you to start off with a clean slate. Want to add some new functionality? Not a big deal. Want to enforce better security? Go do that. Need bespoke extensions and themes? It’s all yours. Opting for Magento 2, you can take your store to a whole brand new level. Here’s the list of things you can do after the transition: Getting rid of futile extensions and themes Streamlining the existing code Creating your own extensions powered by Magento 2 guidelines Creating customized themes to attract new clients and retain old ones Downloading extensions that make your store stand out from the crowd Better security to shield your ecommerce store There is no point to mourn over Magento 1 end of life, when you can move on to bigger, better things. Magento 2 can boast robust architecture and a handful of efficient built-in security tools. All these rolled into one bid fair to guard your store from fraudsters and cheaters. Having these security measures in place, you will no longer need to worry about scanning your website for malware and viruses. PCI compliance All merchants have to comply with . According to these standards, it is obligatory to enforce security in systems and apps by utilizing security patches provided by a vendor. And running a store on Magento 1 means no proper security measures. With Magento 1 days gone, merchants no longer stand a chance to meet Requirement 6 from the that states: the Payment Card Industry Data Security Standards Self-Assessment Questionnaire Making a changeover, you’ll kill two birds with one stone — enable your store protection and comply with the security standards. The wealth of extensions and themes just a click away Extensions and themes are one of the basal factors of a great eсommerce store. First off, they define the customer experience. The extensions you choose, can either make or break your online store. The better and more diverse extensions you have, the more likely your client is glued to your store. From GDPR, SEO, and promotions to a banner slider, layered navigation, and cache — Magento 2 has covered it all. Themes are important, too. They shape the essence of your brand. With no custom themes at your hand, your eсommerce store won’t catch the eye of the customer, let alone influence them to make a purchase. In simple words, themes have the last say. With no access to extensions and themes, there’s a pretty good chance that your store will immediately go out of fashion. And it’s not only about vivid designs and valuable features at hand, it’s about making your store operate at maximum efficiency and adding to it a pinch of uniqueness. Improved SEO for better rankings Equipping your online store with Magento 2 SEO extensions is the stairway to higher conversions and bigger sales. In simple words, SEO for e-stores is not some honey-field trap but low-hanging ripe fruit. If you want to drive organic traffic to your website and improve your Google visibility, SEO is the right inventory to achieve this. But keep in mind that with Magento 1 end of life at the back of the pack, it is high time you started planning a switch. Otherwise, there’s no chance you’ll get access to SEO tools. How to migrate to Magento 2 Magento 2 has been evolving at breakneck speed. Just for the record, it has won the hearts of thousands of store owners in absolutely no time. And now it is about to lay its hands on the rest of the market. You’ll either have to stay with Magento 1 (for what you’ll obviously be paying a high price) or take the leap to Magento 2. The choice is yours. The takeaway is running your eсommerce store after Magento 1 end of life is a slippery road. For now, Magento 1 is absolutely dead and gone, and soon you may find yourself in a scary situation. Not to face these consequences, you’ll have to make a transition. And here’s how you can do that: Do some prepping: Find out what the Magento version your store is run on. Back up all your existing files. Make a clone of your store. Indulge yourself into the analysis of your store: what’s great, and what’s not (has to be removed). Make sure that your code, extensions, and themes are compatible with Magento 2. Start transitioning the date from the store clone. Clean up the data from the logs, views, and so on. Download Magento 2. Install Magento 2 on the server your store has been located in. Make the transition The saddest consequence you’ll have to face is that you can’t directly transit your themes to Magento 2. The only option is to create bespoke themes or download some from the Magento marketplace. Theme migration. Same story here. There is no trustful software to migrate Magento 1 extensions to Magento 2. Our advice here is: get some extensions from the store. Extension migration. If your store is run on bespoke code, carry on with the help of Code Migration Toolkit. Code transition. Magento migration Since this step includes working with data on current customers, orders, products, there should be no mistakes made. If you’re unsure whether you can do it on your own and need a helping hand, get professional assistance from a . Data transition. Magento development company Final Thoughts Magento 1 end of life has been a hot topic for discussion for almost half a year. And now it is almost ready to bid its farewell. What happens next? The Magento 2 era is about to come. To be ahead of the game, there’s only one rule — make a transition to Magento 2.

Everything you Need to Know About Magento 1 End of Life

As a person eager to discover new trends and tech opportunities, I decided to dwell upon the idea of “disruptors” and explain why these technologies are the game-changers in different areas of our lives. As an investor, you might have heard the team “disruptive technology” all too often. Some entrepreneurs view it as a risk-free trump card bound to generate high revenue. By contrast, the investors frequently avoid “disruptive” businesses as extremely risky with uncertain investment return and profitability. But let’s clarify first: something being called disruptive isn’t a powerful breakthrough technology changing the world to better. Instead, disruptive ideas are simple, affordable solutions that replace existing complex systems or expensive products. By means of such businesses, the services and products embrace a broader audience. How to detect a disruptor? To determine the level of business “disruptiveness,” try to answer these questions. Each of them helps to reveal the characteristic feature of disruption. 1. Does it offer a solution for the non-consumers of the product/service? This is a question about the audience the business targets. The solution it provides has to become easily accessible and, as a result, expand the service/product use among different social layers. 2. Is the innovation simpler to use compared to the ones on the market? This factor goes without saying. Since convenience is the new black for the IT market, disruptors are the catalysts to either replace the incumbent complexity, or mitigate the costs, or both. 3. Is the business sustainable? The disruptive idea is great, but better if it is aligned with the business model to support its development in the long run. How to stay tuned? Investment in disruptive technology is never easy. If it were, each new idea would have been off the market before it became a threat for the competitors. Having analyzed the tips from investors and entrepreneurs, I`ve collected the list of recommendations to follow the unstoppable trends and pinpoint future game-changing giants. Search the market niche in dire need of innovative thinking. Back in 2013, The McKinsey Global Institute published influential on the emerging life-transforming industries. The report defines and analyses the top 12 economically cutting-edge technologies in the nearest decade. research What is striking about such technologies is that they have no limits to the traditional tech sector. Instead, these innovations entered healthcare, telecommunications, energy sector, media, biotech. Since disruptors are now diversified in terms of industry, the investment portfolio contains more companies of sufficient liquidity with a more effective return & risk management. In 2013, Mckinsey provided the data on the potential game-changing tech that would restate the economic impact by 2025: By contrast, in 2018, the published a new report on the same topic. The data covers the seven biggest tech trends viewed as opportunities by investors. Global X Funds Search for examples of innovative industries. This list is my take combined with some of the provided in the charts above. You’re most welcome to help and fill it with your own ideas. Artificial intelligence & quality assurance automation No wonder, I know. Big data has been a hot topic for a long time. The World Quality Report proves the emerging nature of AI by the numbers: 64% of IT companies-respondents have AI planned to improve customer processes. This tendency is followed by 62% of the companies eager to implement smart tech for internal purposes, and 57% require . Also, 55% see AI as a potential platform for enhanced software development. AI for software testing This means IT departments actively implement AI to digitize the business operations. The “intelligent” technology efficiently and quickly analyzes unstructured data sets. Moreover, AI systems retain the collected information to make connections for future analyses. Worldwide spending on cognitive systems (applications and platforms) leads to the transformations in the solutions that would support their functioning. With these systems in place, IT departments are likely to introduce machine learning strategies to automate the tasks for development and testing. The idea is to use human resource for more complex, creative, and strategic parts of the software projects leaving repeated tasks to be automated by machine learning systems. Wireless Era & Autonomous Transport The latest study by Bain & Co predicts the IoT market to reach $520Bn by 2021. Looks like with their wireless tech support have all chances to accelerate the development of urban planning, healthcare, transport, manufacture, retail. IoT products The tendency to produce autonomous vehicles is likely to transform the current transport conception into the wireless ecosystem. The introduction of traffic lights, growth of smart highway systems, advanced vehicle roadside communications are the resources worth investment. These solutions will add value to the area of logistics and accelerate the development of long-distance transfer routes. Pixabay Renewable Energy The data provided by World Energy Council says hydropower remains a leading source for the renewable electricity covering 71% of global supply. Progressive hydropower technologies focus on developing pump storage plants, reservoirs, run-of-river hydropower plants. Wind and solar power are two more valuable sources for investment, the entrepreneurs find here effective solutions for sustainable energy growth. Printable solar panels, photovoltaic cells, solar-powered water plants are the examples proving the efficiency of renewable energy impact. eCommerce & O2O Although the users are confident online shoppers, physical stores will remain the source for . The combination of digital and offline experiences is the approach exploding the retail market. No wonder: e-stores provide convenience, while brick-and-mortar shops increase purchase confidence. This is why the has become a successful solution to combine mouse-click purchase and modernized store conditions. 82,5% of retail sales by 2021 omni-channel strategy Differentiate the disruptor types. This classification provided by Macrovue defines three types of companies that embed the phenomenon of disruptive technology. are modern market giants that have grown to be the “ambassadors” of innovation. Today, they`re widely-known and continue to be game-changers in the industry: Google, Amazon, Facebook, Tesla, Alibaba, PayPal. The seasoned disruptors bring the solution that has had a powerful impact on the services in the banking industry, big pharma, TV. Examples include Netflix, Dropbox, Twitter, 3D Systems. The early disruptors are not always public, yet those are well-funded by the venture capitals initially. These companies were the promising tech providers and have already turned the industry upside down. Today, many are high-profile: Airbnb, SpaceX, Uber, Palantir, Xiaomi. Neophyte disruptors Pixabay Do the homework. Careful company research is must-do in the investment area. The investors at Macrovue suggest conducting a fundamental analysis of the critical factors influencing a company`s growth. The research involves business model overview, competitive advantage, price-to-earnings, and debt-to-equity ratio. Moreover, rather than investing fully in a single company, the team at Macrovue offers a diversified portfolio approach. Choosing a group of companies that in your opinion, have a chance to succeed is a far less risky decision when it comes to disruptive tech investment. Final Word The disruptive technology boom continues in 2019. Since it is not always possible to detect the potential cutting-edge solution, it`s better to carefully analyze the market before investing. But one thing is for sure: we can expect a lot of exciting changes as long as disruptive ideas gradually enter our lives.

Investing in A Disruptive Technology: A How-to Guide

Visual search is changing the face of eCommerce. An average human brain processes images more easily than descriptive information. Recent research by HubSpot shows that 32% of sellers believe product photographs are the most crucial content for their eCommerce store. Also, social media posts that include multiple images have a 150% chance of increasing their CTR. And speaking of images, well, you need to step into the buyer’s shoes! How likely are you to buy a product with just a description of it and not even a single photograph paired along? Buyers generally look for a visually attractive eCommerce listing that provides them the experience of a brick and mortar store. Visual search-friendly eStore with exceptional product images is what makes an impact. Customers tend to focus more on the images rather than reading about the product before making a purchase. This calls for highly efficient photographs that are visually attractive as well as optimized. Businesses can always hire g service providers to help save the extra hours on editing and retouching pictures, and focus on the core tasks instead. product image editin Recent studies suggest that  27% of online searches in the United States have been made on Google images. Visual search is slowly taking over the conventional “word” search. In response to the increasing popularity of visual search, online retailers are advised to take advantage of it and make their eStores more findable. Here are some tips on how you can optimize your product images to make them more visual search friendly: Alt Tags At Work Acting as a description of your images for the search engine, alt tags help your image connect to the right customer. An SEO optimized alt tag can help your images rank higher in the search results, leading to improved visibility of your eCommerce store. Using Versatile Images Aim for image dimensions suitable for cross-device compatibility. 96% of web searches are made from a smartphone, so make sure your images are adaptable. Product image editing is what comes into play here. Optimizing your images according to different devices can help your online store rank better in the SERP. Consider Adding Image Badges Image badges act like labels to your product categorizing your image into different groups. Google image search highly prefers images with badges attached to them as it enables the search engine to sort different images into suitable categories. Employ High-Quality Images Having high-quality images is very important when your products have to compete in a fiercely competitive market. Images are a source for instant information and having them right should be the focal point of every store. Editing images and making them upload ready can take up a lot of time and money. Opting for product image editing services can be very beneficial for businesses planning to make their images stand out of the crowd. eCommerce Add An Image Sitemap An image sitemap summarizes your webpage with the help of images. Adding features like this can help you have an edge as it makes buyers understand your products visually and in a better way. Use Not Just One But Multiple Images Your online store can only offer a rather virtual depiction of the actual product, so make sure you add multiple images of a single product to help your customers make a quick and informed purchase decision. Manage Image Size And Formats Choosing the right size and format influences the traffic on your eCommerce store. Decide on whether the image has to be vector or raster and zero in on the appropriate file size because the file size affects the page loading speed. Be careful while choosing the format that can best represent your product. Test Your eStore Regularly It is important to have a clear picture of your performance. If your eCommerce store is not performing well, it is time for you to run structured data tests. Tools like Google Analytics can help analyze your business growth. Visual appearance and color are among the biggest factors affecting the customers’ purchase decisions. While shopping offline as well, we rarely look for the description of the product. The visual search aims at providing such an experience to shoppers online. Before you choose to opt for a , make sure you have an ample amount of good quality images. Product image editing and optimization should be at the top of your to-do list. visual search-friendly eCommerce store After the popularity of voice search, visual search is also set to take over marketplaces. It is important to adapt to consumer’s preferences. You can make way for new opportunities and increase traffic by making your eStore visual search-friendly.

How To Make Sure Your eStore Is Visual Search Friendly

Over the course of the pandemic, eCommerce sales have been prevailing steadily and by 2024 will by $2.1 trillion in comparison to 2020. increase Significantly enough, this boom is due to the rise in mCommerce. In 2021, the share of its global sales will and comprise 72.9% of all eCommerce. skyrocket Thus, business owners are presumably confronting one of the most remarkable boosts in traffic recorded since 2019 (when websites 22 billion visits in the middle of 2020 as opposed to only 16 at the start, even exceeding holiday season peaks). It means that ensuring flawless customer experience comes to the fore, as due to pervasive digital transformation, the choice of eStores has never been greater. generated With that in mind, how can market players successfully cope with the maximized load and make a profit сonsidering that the worldwide conversion rates only 2.58% across diverse devices in 2020? constituted Answers lie in supplementing the software development strategy with independent performance testing to spot throughput bottlenecks and optimize website velocity. Still doubt that speed matters the most today? Performance concepts demonstrate your website’s ability to quickly load pages and correctly display their elements, which in the global context directly increases the chances of business prosperity. Present-day users coddled by the overwhelming majority of apps can simply turn to your competitors rather than wait for a solution to download. It’s been proven by Google’s statistics ― more than half of mobile website users are reported to abandon a resource if it takes more than 3 seconds to open. But that’s only half the battle. Several years ago, Google its algorithm in a way that resulted in only companies that optimized performance speed may count on high ranking positions within searches. Otherwise, the risk of potential traffic and customer loss multiplies. Additionally, sales rates feel the inevitable impact of velocity ― the latest Akamai research states that only a one-second delay in page loading speed causes a 7% scale decline in conversion. Convert this indicator into a missed opportunity and let the figures speak for themselves. updated Thus, a boost in eCommerce website velocity should become a part and parcel of a business strategy for any company that strives not to get caught between a rock and a hard place. When and how to improve eStore performance with QA? The ability to place yourself in the customer’s shoes means everything when it comes to obtaining profits from your eStore. Thus, ensuring successful CX and enabling unhindered software operation under a high load should become a priority. Especially during instances of steady business growth, before periods of record-breaking sales, and when introducing a mobile version of your solution. Business need 1. Ensure flawless website operation considering stable business growth An analysis case: a company is facing a boom in the number of clients and sales but still hesitates to migrate the website to another eCommerce platform able to support the increased needs. How to avoid a decline in productivity? Special emphasis on may be useful. Applied in complex, they help detect critical and major issues, optimize the page loading speed, and reduce server response time. the range of server and client-side performance verifications By choosing a user behavior method and carefully comparing the traffic from the browser of a real user with the network traffic generated by the load scripts, it’s possible to significantly increase the accuracy of the results that demonstrate the actual system throughput. Running tests on both QA and production environments is of high importance (despite the obvious similarity, the latter still isn’t a replica). An ideal approach is to create a production copy of the environment to avoid any errors. Impossible? Then conduct the testing process late at night not to impede customer activity, so an agile team able to adjust to these requirements is beneficial. In addition, cloud-based performance testing helps to simulate the required number of users without adding extra hardware resources as well as decrease operational costs and boost scalability easily test from diverse geographical regions. Business need 2. Handle Black Friday and Cyber Monday traffic with no downtime Each year, hundreds of thousands of online shoppers simultaneously purchase discounted goods. To help the system withstand overload and make sure it will sustain the increased pressure for a specific period, companies can start with server-side testing focusing on the load. What elements of an eCommerce website should organizations concentrate on to provide robust customer experience within high-traffic scenarios? It’s possible to clearly distinguish: Сore user flows including steps such as registration, login, shopping cart, checkout, and more Payment transactions fulfilled either by a proper payment system or a third-party gateway The generation of divergent tokens and cookies responsible for smooth customer journeys The management of inventories to keep product records up to date Back-end integrations like CRM or logistics. Such an approach helps when the gradual workload increases. guarantee the high technical health of all the pivotal eCommerce transactions Once the server-side code is optimized and response time (time to first byte) is reduced, the QA team proceeds with spotting any delays in a browser by It’s aimed at measuring the load and render time for web pages. It helps verify the correct web page layout and the location of key text elements, ensureing the full download of all functional components and graphics. client-side testing. Finally, the sooner you start performance testing, the better. Identifying performance bottlenecks faster helps lower potential costs down the road and predict how extra load could create an impact on your system. Business need 3. Increase eCommerce mobile app performance to extend current client base Mobile app performance testing is unlike the one fulfilled for web products. Whereas in the case of desktops, the throughput of mobile apps depends on a range of factors ― from network conditions to the type of device. Therefore, establishing an effective testing process, apart from fulfilling the client-side testing, the QA team should also check the quality of device, server, and network performance. Within the device throughput, the speed of launching an app, hardware peculiarities, memory consumption, battery potential, and interference in the case of apps parallel running. When it comes to server performance, it’s important to pay due attention to checking the response time of handling sent data and make sure the increasing number of API requests from an app due to rapid functionality growth doesn’t cause an overload. As for network throughput, the QA team simulates diverse network types, for instance, to improve the accuracy of testing results while ensuring that voluminous data packets are sent from a client to a server and in the reverse direction with no delays in speed. 5G What’s more, testing on real mobile items and wearables is the cornerstone of ensuring quality amid real-life conditions. The bottom line Global consumer behavior has changed since the onset of the pandemic affecting the further development of eCommerce. Its steady growth forces business owners to direct their efforts toward reducing performance risks and ensuring stable product operation under a heavy load to provide a successful CX and outperform competitors. To do so with confidence, companies can implement both server and client-side performance verifications without neglecting the importance of mobile versions to spot existing bottlenecks, boost solution speed, and retain the client base.

How to Improve eStore Performance with QA

Rich snippets help search engines identify information relevant to your search. Google always looks forward to providing its users with rich experience. This is one of the prime reasons behind timely updates of the SERP features. Using improved features, the search engine shows direct answers, top stories, featured snippets, and much more. The Google search engine result page features are a great source of bringing in more significant clicks, higher traffic, and from the search. It also helps the user to gain the trust of real-time users and show off their business/brand as the search result generated using a keyword related to your industry. CTR Well, if you are an owner of an ECommerce store, you must try utilizing these SERP features to attract a larger amount of traffic on your website.  Of all the features available, snippets play a significant role in increasing the sales for companies like yours. It will provide your company with better visibility, higher CTR and traffic and in turn, allow you to get better business. However, the entire concept leads to the question of what exactly are rich snippets and what makes them so important. What Are Rich Snippets? According to the explanation given by the best SEO agencies in Bangalore, Rich Snippets are pieces of structured data which makes it easier for the search engine to understand the data present on your site. Based on the data, search engines organize the information in a user-friendly manner for the audience. A featured snippet can show more information than a simple SERP result. These snippets, as their name suggests, are rich and makes it easy for the users to get the related details in the said niche without putting too much effort in terms of clicks. Goggle supports these rich snippets. It is used in various categories starting from products, reviews, recipes to places, authors and many more. A visual way of calling business, the snippets shows the image of the product along with the price and the rating in the most compact form. What Makes Rich Snippets an Essential Tool for Your e-Store? Although these rich snippets are not a factor influencing or does not have any direct impact on providing your website with a higher rank, it is quite important. It affects the ranking indirectly. Google rank Snippets allow the search engines to understand your site content, web page or product list in a better way. Once Google has information about the products you are dealing with, it can then crawl in your site deeply, helping your site get a higher rank. The SEO agencies of Bangalore also do the same thing. Professionals optimize your site so that it becomes Google-friendly rather than just being user friendly. With proper SEO, the site gets a better rank, providing better exposure. Similarly, the rich snippets help the search engines to get more clicks from the incoming organic traffic, invite more users to your website and also open up the gate to earn more revenue. Rich snippets allow your site to stand out from the crowd in the SERP, which makes it more crucial than rankings. As per a recent study, a rich snippet can drive around 18-40% more traffic and lead to about 700% increase in the CTR over a typical search engine result compared to no snippet. To get the rich snippet, you need to have structured data on your site. Best Rich Snippet Options For an ECommerce Business Buyers prefer visuals more than text when making a purchase. This is one of the reasons which helps products with prominent HD photos sell better than the products with low-quality images or no images. Customers always look forward to taking a thorough look at the product, compare it with other potential options and then choose for the best one. Rich snippets help them to do that! There are various snippet options which allow the ECommerce industry to create a difference. Schema is termed as the mark-up code, which helps in implementing the rich snippets on the site. Product schema refers to a code showing detailed product information in the Google search. Buyers can see the product images, its price, brand details, ratings, and reviews. There are different types of schema which you can use based on the product type. The product schema: This schema has added up the mark-up, which shows to show ratings and reviews of your product. This schema is the best way of winning the trust of your customer. It is because the reviews and rating left by your past customers tell them about the quality of the product, which increases the confidence for your brand. In some cases, only star ratings are shown in the snippets. Even those stars present below the name of your product and URL play an impactful role in increasing the CTR and boosting the SEO. The reviews also allow the product to stand out from the crowd. The rating & Review schema: This mark-up allows you to show the price of the product over the SERP. As you know, price plays a crucial role in convincing buyers.  If there is a great difference, in terms of price, between the products sold by you and your competitive business, it can create a significant impact. Being the most crucial factor determining the buying ability of a person, the price would allow your customers to make better decisions. This snippet is excellent to catch the attention of the users who consider the price factor first when investing in a product which caters to their needs. The price schema: Showing information whether a particular is available at your e-store or not, this schema helps in cutting down the frustration of the buyers. It is often experienced that buyers do visit the website in search of a product, find it attractive and try adding it to the cart. But Whoosh! It turns out the product is sold out. At precisely this moment, frustration kicks in, which increases the chances of the user leaving your site and never revisiting it. Thus, showing the information over the Google SERP will cut the risk of frustration which is very likely to improve the bounce rates, the soft bounces. In the case of this schema, there is no shortcut as you need to implement it manually. So, if you are not a professional, it would be better to hire the in Bangalore to help with the service. The Product Availability Schema: best SEO agenc y Apart from these rich snippets, there are two other methods to promote your product online: video marketing and rich ads. Product-based videos and explainer videos help in grabbing the attention of the users, increase your brand awareness and lead to higher engagement rate. Most ECommerce companies use video marketing as their prime marketing strategy because visuals and videos are the best way to attract. Rich ads, on the other hand, are another way to rank better. It is a paid option which allows you to rank better on Google and reach out to your target audiences effectively. Rich snippets are always an impactful tool to create an impression in the minds of the users and to attract them towards your brand/product. Allowing you to stand out in the crowd of competitors, snippets, although a little hard to implement, is very helpful. If you want, you can even hire reputed digital marketing companies in Bangalore to help you with snippets. It increases the clicks and the engagement rate and can boost your sales, both offline as well online. Thus, rich snippets must indeed be used and implemented for every ECommerce store if you are looking forward to making a difference. Conclusion SEO is the right way to interact if the primary goal is to reach a large number of people. Research and practice of SEO is improving with the advancement of technology. Advances in technology have given rise to multifaceted opportunities and at the same time are unprecedented challenges for the market.

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