We exist because we believe life insurance can be done better. When we say 'better', we don’t mean a new advertising campaign or a free ball-point pen. We mean real change that makes a real difference. That’s why we’ve reinvented life insurance to be cheaper, easier and better. All designed with the customer in mind. Our life insurance is: Jargon-free – we don’t believe in complicated language Fast – getting your life insured doesn’t have to be a laborious process, with us you can get it done in under 3 minutes No long forms – we only ask you 4 questions No tie-ins – cancel anytime, with just one click Tailored to the customer – it’s your life and your death... you decide what you want to happen when you die