Crystal is the app that tells you anyone personality

Crystal

Hey there, fellow tech enthusiasts! My name is and today, I want to share with you some insides of mine. As a seasoned developer who's seen the ebb and flow of the digital tide, let's dive into the swirling vortex of what the future might hold for us in 2024. Grab your digital crystal ball, folks, because here come some spicy predictions! Alex Cloudstar, The Era of Augmented Reality 🌐 Picture this: virtual worlds blending seamlessly with our reality. That’s right, folks, AR is about to take a massive leap in 2024. From enhancing customer experiences in retail to transforming education, this tech is set to reshape how we interact with the world. Get ready for a mix of Pokémon GO-like experiences and practical applications that’ll blow your socks off! But I can’t say that I am a fan of this. Just like with other forms of technology, there's a risk of over-reliance and addiction. People might become so engrossed in AR experiences that they neglect real-world responsibilities or become detached from reality. While AR can create immersive experiences, it might also lead to further social detachment. If individuals start preferring virtual interactions over real-world interactions, it could potentially worsen issues related to social isolation and decrease physical human contact. AI, AI, AI Everywhere 🤖 Artificial Intelligence is no longer the next big thing; it's the now big thing. In 2024, we'll see AI continue to weave itself into our daily lives, from predictive analytics guiding business decisions to AI-powered assistants handling more complex tasks. But fear not, humans, for we shall remain the masters behind the machines! Quantum Computing: Unlocking the Unthinkable 🔐 Hold onto your hats, folks, because quantum computing is inching closer to reality in 2024. We're talking about mind-boggling computational power that could revolutionize industries, from healthcare to finance, solving problems that were once deemed unsolvable. It's like upgrading from a bicycle to a warp-speed spaceship! Sustainable Tech 🌱 With great tech comes great responsibility. In 2024, the tech world is taking a giant leap toward sustainability. From eco-friendly data centers to renewable energy-powered devices, the focus on reducing our digital carbon footprint is becoming more crucial than ever. Agrotech and Food Sustainability are essential. Technologies focusing on sustainable agriculture practices, precision farming, and resource-efficient techniques like vertical farming or smart irrigation play a crucial role in ensuring food security while reducing environmental impact. The Rise of Privacy Tech 🔒 Privacy concerns have been making headlines for years, and in 2024, they're taking center stage. As users become more aware of their data rights, we'll witness a surge in privacy-focused tech. Encryption, decentralized systems, and user-centric platforms will shine as guardians of our digital identities. Privacy is the new black, my friends! Now, you might be wondering, "How do I prepare for this tech revolution?" Well, fear not, intrepid developers, for I've got a few tips up my sleeve: Embrace change like a long-lost friend. Keep learning, exploring new technologies, and adapting like a chameleon in a digital jungle. Stay Agile, Stay Relevant: Engage with the tech community. Attend conferences, join forums, and collaborate on projects. The collective wisdom of the crowd is a treasure trove of insights. Community is Key: With great tech comes great vulnerabilities. Prioritize security in your code and stay updated on the latest cybersecurity trends. Focus on Security: As tech evolves, consider the ethical implications of your creations. Build responsibly, with an eye toward the greater good. Ethics Matter: The future is unwritten. Embrace uncertainty, for it’s where innovation thrives. Embrace the Unknown: So, dear readers, fasten your seatbelts, charge your devices, and get ready for a rollercoaster ride through the tech-scape of 2024. It's a thrilling time to be a part of this ever-evolving industry! Until next time, happy coding, and may your bugs be minimal and your breakthroughs monumental!

Tech Predictions for 2024: Taking A Peak Into a Senior Developer's Crystal Ball

Scientific American Supplement, No. 711, August 17, 1889, by Various, is part of the HackerNoon Books Series. You can jump to any chapter in this book . IRIDESCENT CRYSTALS here IRIDESCENT CRYSTALS. By Lord Rayleigh. The principal subject of the lecture is the peculiar colored reflection observed in certain specimens of chlorate of potash. Reflection implies a high degree of discontinuity. In some cases, as in decomposed glass, and probably in opals, the discontinuity is due to the interposition of layers of air; but, as was proved by Stokes, in the case of chlorate crystals the discontinuity is that known as twinning. The seat of the color is a very thin layer in the interior of the crystal and parallel to its faces. The following laws were discovered by Stokes: (1) If one of the crystalline plates be turned round in its own plane, without alteration of the angle of incidence, the peculiar reflection vanishes twice in a revolution, viz., when the plane of incidence coincides with the plane of symmetry of the crystal. [Shown.] (2) As the angle of incidence is increased, the reflected light becomes brighter and rises in refrangibility. [Shown.] (3) The colors are not due to absorption, the transmitted light being strictly complementary to the reflected. (4) The colored light is not polarized. It is produced indifferently, whether the incident light be common light or light polarized in any plane, and is seen whether the reflected light be viewed directly or through a Nicol's prism turned in any way. [Shown.] (5) The spectrum of the reflected light is frequently found to consist almost entirely of a comparatively narrow band. When the angle of incidence is increased, the band moves in the direction of increasing refrangibility, and at the same time increases rapidly in width. In many cases the reflection appears to be almost total. Fig. 1 general scheme In order to project these phenomena a crystal is prepared by cementing a smooth face to a strip of glass whose sides are not quite parallel. The white reflection from the anterior face of the glass can then be separated from the real subject of the experiment. A very remarkable feature in the reflected light remains to be noticed. If the angle of incidence be small, and if the incident light be polarized in or perpendicularly to the plane of incidence, the reflected light is polarized in the manner. [Shown.] opposite Similar phenomena, except that the reflection is white, are exhibited by crystals prepared in a manner described by Madan. If the crystal be heated beyond a certain point the peculiar reflection disappears, but returns upon cooling. [Shown.] In all these cases there can be little doubt that the reflection takes place at twin surfaces, the theory of such reflection ( , Sept., 1888) reproducing with remarkable exactness most of the features above described. In order to explain the vigor and purity of the color reflected in certain crystals, it is necessary to suppose that there are a considerable number of twin surfaces disposed at approximate equal intervals. At each angle of incidence there would be a particular wave length for which the phases of the several reflections are in agreement. The selection of light of a particular wave length would thus take place upon the same principle as in diffraction spectra, and might reach a high degree of perfection. Phil. Mag. In illustration of this explanation an acoustical analogue is exhibited. The successive twin planes are imitated by parallel and equidistant disks of muslin (Figs. 1 and 2) stretched upon brass rings and mounted (with the aid of three lazy-tongs arrangements) so that there is but one degree of freedom to move, and that of such a character as to vary the interval between the disks without disturbing their equidistance and parallelism. The source of sound is a bird call, giving a pure tone of high pitch (inaudible), and the percipient is a high-pressure flame issuing from a burner so oriented that the direct waves are without influence upon the flame (see , xxxviii., 208; Proc. Roy. Inst., January, 1888). But the waves reflected from the muslin arrive in the effective direction, and if of sufficient intensity induce flaring. The experiment consists in showing that the action depends upon the distance between the disks. If the distance be such that the waves reflected from the several disks co-operate, the flame flares, but for intermediate adjustments recovers its equilibrium. For full success it is necessary that the reflective power of a single disk be neither too great nor too small. A somewhat open fabric appears suitable. Nature 2 It was shown by Brewster that certain natural specimens of Iceland spar are traversed by thin twin strata. A convergent beam, reflected at a nearly grazing incidence from the twin planes, depicts upon the screen an arc of light, which is interrupted by a dark spot corresponding to the plane of symmetry. [Shown.] A similar experiment may be made with small rhombs in which twin layers have been developed by mechanical force after the manner of Reusch. The light reflected from fiery opals has been shown by Crookes to possess in many cases a high degree of purity, rivaling in this respect the reflection from chlorate of potash. The explanation is to be sought in a periodic stratified structure. But the other features differ widely in the two cases. There is here no semicircular evanescence, as the specimen is rotated in azimuth. On the contrary, the colored light transmitted perpendicularly through a thin plate of opal undergoes no change when the gem is turned round in its own plane. This appears to prove that the alternate states are not related to one another as twin crystals. More probably the alternate strata are of air, as in decomposed glass. The brilliancy of opals is said to be readily affected by atmospheric conditions. Abstract of the Friday evening lecture delivered by Lord Rayleigh, F.R.S., at the Royal Institution, on April 12, 1889. If the reflection were perpendicular, the interval between successive disks would be equal to the half wave-length, or to some multiple of this. About HackerNoon Book Series: We bring you the most important technical, scientific, and insightful public domain books. This book is part of the public domain. Various (2004). Scientific American Supplement, No. 711, August 17, 1889. Urbana, Illinois: Project Gutenberg. Retrieved https://www.gutenberg.org/cache/epub/16972/pg16972-images.html This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at , located at . www.gutenberg.org https://www.gutenberg.org/policy/license.html

IRIDESCENT CRYSTALS

Scientific American, Volume XXIV., No. 12, March 18, 1871 by Various, is part of the HackerNoon Books Series. You can jump to any chapter in this book . Crystallized Honey. here Crystallized Honey. Messrs. Editors:—Please allow me to say to the querist who, through your columns, asks what to do with crystalline honey, that if he will "doctor" it with almost any artificial honey of the day, it will not become like lard in cold weather, which change is a natural proof that it is pure. For almost any purpose, pure honey is preferable to that which has been adulterated, but purity is a minor consideration with many. Next we shall hear of some fastidious customer who objects to pure lard, because it looks white when cold. To such we would recommend lard oil as a great improvement, especially for cooking purposes. A. M. B. Louisville, Ky. About HackerNoon Book Series: We bring you the most important technical, scientific, and insightful public domain books. This book is part of the public domain. Various (2006). Scientific American, Volume XXIV., No. 12, March 18, 1871. Urbana, Illinois: Project Gutenberg. Retrieved https://www.gutenberg.org/cache/epub/19180/pg19180-images.html This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at , located at . www.gutenberg.org https://www.gutenberg.org/policy/license.html

Crystallized Honey

This article by a seasoned software engineer and tech enthusiast Alex Babin (shared here with his permission). *** Coding languages play a vital role in shaping the manner we create software. Throughout the years, we have observed the prevalence of established languages such as Python, Java, and C++. Nevertheless, today, a fresh wave of coding languages has emerged, presenting inventive solutions and pushing the limits of what can be accomplished in the realm of software engineering. In this article, I will explore some of these newly emerged programming languages you might have not heard of yet, uncovering their potential and unique characteristics. I’ll touch upon their scope and the problems they excel at solving and also include some code samples. Let’s start!\ Pony Pony is a contemporary, statically classified, object-oriented coding language that highlights straightforwardness, efficiency, and actor-based parallelism. It provides developers with a safe and efficient environment for building highly concurrent and scalable applications. With Pony, developers can write code without the common pitfalls of deadlocks and data races, as its type system ensures memory safety and eliminates the need for manual locking. Pony also introduces "reference capabilities," which label data based on how it can be shared. However, Pony’s novelty means fewer resources and a smaller community for support. The unique syntax and semantics can be difficult for newcomers, and its standard library is not as comprehensive as those in more established languages, demanding more development from scratch. Scope: The Pony programming language is tailored to create high-performance, concurrent, and secure applications. It is especially fitting for crafting scalable and resilient systems, such as distributed and real-time applications, where concurrency and data integrity are of utmost importance. : concurrent programming Primary niche : Especially good for developing Safety-critical systems, such as medical devices, aviation software, and autonomous vehicles High-speed networking applications, including servers, routers, and real-time communication systems Interactive entertainment and multimedia applications that demand rapid response times and optimal utilization of system resources Pros and Cons: Pros Cons Exceptional concurrency support Limited adoption and community Focus on safety Small standard library Impressive performance capabilities Steep learning curve Code sample: Crystal Crystal is a compiled language that embraces static typing, fusing the inherent expressiveness reminiscent of Ruby with the inherent performance capabilities akin to languages such as C and C++. Crystal offers a familiar and readable programming style, making it a great choice for developers coming from a Ruby background. Crystal's static type checking ensures type safety and improves performance, resulting in faster execution. It also provides powerful metaprogramming capabilities that allow developers to define custom macros and enhance code expressiveness. When it comes to downsides, Crystal isn't yet as feature-rich as more established languages. Further, the compilation time can be quite long, which might deter some developers. : Scope Crystal's emphasis on web development renders it an optimal selection for designing high-velocity web applications, web services, and APIs. : web development Primary niche :\ Especially good for developing Scalable and high-performance web applications Automation scripts, command-line tools, and DevOps-related tasks Networking applications like TCP/UDP servers, proxies, and network protocols Pros and Cons: Pros Cons Ruby-like syntax Limited library support and tooling High performance Less mature ecosystem Easy to read and write code Longer compilation time Code sample: Zig Zig is a versatile, statically typed coding language that prioritizes efficiency, safeguarding, and comprehensibility. It strives to offer fine-grained authority while upholding user-friendliness and reliability. Zig's structure, influenced by the C programming language, renders it accessible to programmers well-versed in C or C++. One of Zig's key strengths lies in its predictable memory management, which includes features like automatic memory deallocation and compile-time memory tracking. Its blend of low-level control and modern language features makes Zig a compelling option for developers seeking performance and reliability in their projects. However, Zig is still in the early stages of development which means potential instability. Its community is small and the tooling is still under development. Also, the language does not yet offer a comprehensive standard library, which can necessitate extra work for programmers. : Scope Zig's interoperability with C codebases enables easy integration with existing projects, making it a powerful choice for systems programming, embedded systems, game development, and scripting. : systems programming Primary niche :\ Especially good for developing Low-level code, device drivers, operating systems, and embedded systems High-performance game engines, rendering pipelines, and game logic Efficient code for IoT and resource-constrained devices, such as sensors, microcontrollers, and wearable devices : Pros and Cons Pros Cons Excellent low-level control over code Relatively new and evolving Emphasis on safety and reliability Limited library support Good interoperability with other languages Steep learning curve Code sample: Reason Reason is an innovative statically-typed programming language that seamlessly melds the functional programming paradigm with the widely recognized syntax of JavaScript. Born out of Facebook's creative endeavors, Reason seeks to present a steadfast and dependable substitute to JavaScript for crafting web and mobile applications. The core ambition of Reason lies in fostering predictability and circumventing typical errors by leveraging static typing and strong type inference. Reason's functional programming roots provide a rich set of features for building scalable and maintainable applications. It endorses immutable data structures, pattern matching, algebraic data types, and higher-order functions, enabling more expressive and fluid code. Reason is relatively new, resulting in a small user base and fewer resources for learning and problem-solving. Its interoperability with JavaScript is a key feature, but there can be complexities and inefficiencies in this interoperation which could be a source of confusion or performance issues. : Scope Reason finds applications in various domains, including web development, mobile app development, and backend development. It is particularly well-suited for complex applications that require strong typing, concurrency, and reliability. : front-end development Primary niche : Especially good for developing Cross-platform mobile applications Compilers, static analyzers, and other development tools Scalable and maintainable web applications in finance and healthcare\ : Pros and Cons Pros Cons Strong type inference Smaller community compared to other languages Interoperability with JavaScript Limited industry adoption Functional programming features Limited tooling integration Code sample: Vlang V emerges as a contemporary programming language that was designed with a focus on developer productivity and aims to eliminate common pitfalls found in other programming languages. One of the key features of V is its simplicity. The syntax is designed to be straightforward and easy to understand, reducing the cognitive load on developers. It takes inspiration from C and Go, resulting in a familiar and intuitive programming model. V emphasizes strong type checking and automatic memory management, reducing the occurrence of bugs and memory-related issues. The language encourages explicit error handling and offers built-in support for concurrency and parallelism, making it suitable for building concurrent and high-performance applications. The language also focuses on minimizing resource usage. Vlang's simplicity and performance are promising, but its novelty results in a lack of comprehensive libraries and the small community. The language is also under constant changes which may cause instability and compatibility issues. : Scope V supports both server-side and client-side development, making it suitable for building web applications, APIs, and command-line tools. Additionally, its interoperability with existing C code allows seamless integration with libraries and frameworks. : systems programming Primary niche : Especially good for developing Operating systems, device drivers, embedded systems, and other software that interacts closely with hardware Web applications, APIs, and backend services Applications that have compatibility across various operating systems, including but not limited to Windows, macOS, Linux, etc. : Pros and Cons Pros Cons Simplicity Limited library support Safety Smaller community Fast compilation speed Immaturity of the language Code sample: Julia Julia stands as a high-level programming language crafted explicitly for numerical and scientific computation endeavors, in the realms like data analysis, machine learning, simulation, and visualization. It combines the user-friendly nature and syntax of Python with the efficiency inherent to low-level languages such as C and Fortran. A noteworthy facet within Julia's arsenal rests in its just-in-time (JIT) compilation, affording the capacity to dynamically compile code for streamlined execution. Additionally, Julia supports concurrent and distributed computing, empowering users to make use of multiple cores or even clusters of machines for speedier execution. While Julia performs well in scientific computing and data analysis, it is less versatile in other areas. Its syntax can be unfamiliar to those accustomed to languages in the C family, and although it has a growing community, it's still not as large as those of Python or R. : Scope Julia strives to strike a balance between productivity and performance, positioning it as a compelling option for data scientists, researchers, and engineers engaged in computationally demanding undertakings. : data science Primary niche r: Especially good fo Data analysis tasks, including data cleaning, processing, and statistical analysis Training and deploying complex machine learning algorithms Developing data-intensive applications and computationally intensive tasks that can benefit from parallelization \ Pros and Cons**: Pros Cons Extensive libraries and tools specifically designed for data science Steep learning curve for beginners High-performance Limited application scope Ease of use Inefficient memory management Code sample: Final thoughts These are merely a handful of examples illustrating the manifold programming languages that have surfaced in recent years. Trying out some of them can be a rewarding experience, allowing us to think differently, challenge traditional approaches, and enhance our programming skills. I personally find it immensely practical to monitor the programming languages landscape and am happy to share my findings with you.

The New Wave of Programming Languages: Pony, Zig, Crystal, Vlang, and Julia

The Crystal Crypt

The Crystal Crypt by Philip K. Dick, is part of the HackerNoon Books Series. Read this book online for free on HackerNoon! : The Crystal Crypt Title : Philip K. Dick Author : May 6, 2009 [EBook #28698] Release Date : English Language Table of Links The Crystal Crypt About HackerNoon Book Series: We bring you the most important technical, scientific, and insightful public domain books. This book is part of the public domain. Philip K. Dick (2009). The Crystal Crypt. Urbana, Illinois: Project Gutenberg. Retrieved October 2022 https://www.gutenberg.org/cache/epub/28698/pg28698-images.html This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org , located at https://www.gutenberg.org/policy/license.html.

The Crystal Crypt by Philip K. Dick - Table of Links

Notes from the Underground by Fyodor Dostoyevsky is part of the HackerNoon Books Series. You can jump to any chapter in this book here . Part I. Underground - X Part I. Underground - X You believe in a palace of crystal that can never be destroyed—a palace at which one will not be able to put out one’s tongue or make a long nose on the sly. And perhaps that is just why I am afraid of this edifice, that it is of crystal and can never be destroyed and that one cannot put one’s tongue out at it even on the sly. You see, if it were not a palace, but a hen-house, I might creep into it to avoid getting wet, and yet I would not call the hen-house a palace out of gratitude to it for keeping me dry. You laugh and say that in such circumstances a hen-house is as good as a mansion. Yes, I answer, if one had to live simply to keep out of the rain. But what is to be done if I have taken it into my head that that is not the only object in life, and that if one must live one had better live in a mansion? That is my choice, my desire. You will only eradicate it when you have changed my preference. Well, do change it, allure me with something else, give me another ideal. But meanwhile I will not take a hen-house for a mansion. The palace of crystal may be an idle dream, it may be that it is inconsistent with the laws of nature and that I have invented it only through my own stupidity, through the old-fashioned irrational habits of my generation. But what does it matter to me that it is inconsistent? That makes no difference since it exists in my desires, or rather exists as long as my desires exist. Perhaps you are laughing again? Laugh away; I will put up with any mockery rather than pretend that I am satisfied when I am hungry. I know, anyway, that I will not be put off with a compromise, with a recurring zero, simply because it is consistent with the laws of nature and actually exists. I will not accept as the crown of my desires a block of buildings with tenements for the poor on a lease of a thousand years, and perhaps with a sign-board of a dentist hanging out. Destroy my desires, eradicate my ideals, show me something better, and I will follow you. You will say, perhaps, that it is not worth your trouble; but in that case I can give you the same answer. We are discussing things seriously; but if you won’t deign to give me your attention, I will drop your acquaintance. I can retreat into my underground hole. But while I am alive and have desires I would rather my hand were withered off than bring one brick to such a building! Don’t remind me that I have just rejected the palace of crystal for the sole reason that one cannot put out one’s tongue at it. I did not say because I am so fond of putting my tongue out. Perhaps the thing I resented was, that of all your edifices there has not been one at which one could not put out one’s tongue. On the contrary, I would let my tongue be cut off out of gratitude if things could be so arranged that I should lose all desire to put it out. It is not my fault that things cannot be so arranged, and that one must be satisfied with model flats. Then why am I made with such desires? Can I have been constructed simply in order to come to the conclusion that all my construction is a cheat? Can this be my whole purpose? I do not believe it. But do you know what: I am convinced that we underground folk ought to be kept on a curb. Though we may sit forty years underground without speaking, when we do come out into the light of day and break out we talk and talk and talk.... About HackerNoon Book Series: We bring you the most important technical, scientific, and insightful public domain books. This book is part of the public domain. Fyodor Dostoyevsky (1996). Notes from the Underground. Urbana, Illinois: Project Gutenberg. Retrieved October https://www.gutenberg.org/cache/epub/600/pg600-images.html This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org , located at https://www.gutenberg.org/policy/license.html.

A palace of crystal 

Tapping into the Power of AI: Go Mobile's Blueprint for Winning the Battle for Customer Attention Welcome to our latest installment of "Behind the Startup," where we dive into the world of mobile marketing with Andrey Bluemental, Worldwide Managing Director. Discover the innovative strategies and technologies that set this agency apart from the rest, and learn how AI and predictive marketing are revolutionizing the industry. Join us as we explore the future of mobile marketing and uncover the trends that will shape 2023 and beyond. Behind the Startup: Meet Andrey Bluemental, the Mobile Marketing Maestro Taking Businesses to New Heights Hi Andrey Bluemental, great to have you here for our "Behind the Startup" series. What inspired you to create Go Mobile, and how did you get started in the field of global marketing? Ishan Pandey: We can see that there is a constantly growing trend for mobile marketing. That’s why we founded an agency specializing in mobile tools, specifically performance and media. Client requirements are getting stricter in matters of business KPIs, so we started investing in the development of our own technology that would meet this growing trend, and the purpose is to achieve higher effectiveness and automation of marketing. Andrey Bluemental: : Vested Interest Disclosure The author is an independent contributor publishing via our . Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR brand-as-author program How does Go Mobile differentiate itself from other mobile marketing companies in the industry? Ishan Pandey: First off, we use a combination of creativity and technology to achieve maximum performance for our advertising campaigns. Though we place our bets on attracting experts for select tasks, we invest in technologies a lot as well. This way, we guarantee not only a high degree of expertise on the team and excellent client service, but also the efficiency that only technologies can provide. Andrey Bluemental: Secondly, we are more like business partners for our clients than just another marketing agency. Our goal is to make their businesses grow. Can you provide an overview of the services that Go Mobile offers to businesses looking to improve their mobile marketing strategies? Ishan Pandey: Modern digital marketing is a set of activities aimed at promoting a product or service. It may sound easy, but in practice, many entrepreneurs focus too much only on social networks, mobile advertising, or offline activities. This is understandable, since not every business has access to a wide range of on-staff specialists. Our agency employs more than 300 professionals responsible for various domains, including user acquisition (Web + App), advertising strategy & data analytics, retargeting, our own innovative tech solutions like Go NET & Go Predicts, KOL projects, and design. We work in each of these areas with full dedication and the same level of passion. More than so, our AI tools help us perform tasks 24/7. Andrey Bluemental: Can you discuss the technology and tools that Go Mobile uses to help businesses optimize their mobile marketing campaigns? Ishan Pandey: One of our products is the Go NET programmatic platform, developed by our specialists both for internal use and for other marketing agencies. The platform consists of a large toolkit, including instruments for quick setup and launch of new advertising campaigns, support for all types of creatives, predictive tools, contextual targeting, and brand lift methodology. Andrey Bluemental: Another B2B product is our Go Predicts solution that uses predictive analysis to improve the key metrics of ads. With the help of Go Predicts it becomes possible to rank consumers based on their potential business value in the future. This way, companies can focus on the audience that is most attractive to them. How does predictive marketing work? Is it possible to build an accurate marketing strategy and predict the campaign's result in a changing market? Ishan Pandey: Predictive marketing uses advanced data analytics and machine learning algorithms to analyze large amounts of customer data and predict future outcomes. This approach can help businesses identify new opportunities, improve targeting, and optimize marketing campaigns to achieve better results. Andrey Bluemental: The predictive marketing process typically involves several steps, including data collection and preparation, feature selection, model training, and deployment. Data sources can include customer demographics, behavior, and transactional data, as well as external factors like economic indicators and market trends. That being said, predictive marketing can be a powerful tool for businesses to optimize their marketing strategies and improve their chances of success on the broader market. By leveraging the latest technologies and techniques, businesses can gain valuable insights into their customers' behavior and preferences, and make data-driven decisions that help them attain better results. How does Go Mobile help businesses measure the success of their mobile marketing efforts, and what kind of metrics do you track? Ishan Pandey: We put a lot of emphasis on measuring the success of marketing efforts, since that is an integral part of delivering great quality of service. Our team delivers regular reports about ad campaign performance for each client, holds regular meetings to stay tuned with the clients’ team and discuss every aspect of the strategy, campaign optimization, and hypothesis testing. We share our expertise and help clients understand which marketing tools and approaches can grow their business and what could reduce marketing effectiveness. Andrey Bluemental: As for metrics, we work with any of them — CPI, CPA, CAC, LTV and classic CPC and CPM, as well as business metrics like the number of new clients, retention rates, and others. What kind of customer support and resources does Go Mobile provide to its clients? Ishan Pandey: We assemble an individual team for every client based on the company’s goals and objectives. The team usually includes a media buyer, personal account manager, strategist, creative, finance and legal teams. Andrey Bluemental: We also use our native technologies — a creative approval system and real-time dashboards customized for every client. The technology helps us collaborate with clients effectively and transparently, doing it like business partners, not on a client and a performer basis. How does Go Mobile stay up-to-date with the latest trends and best practices in mobile marketing? Ishan Pandey: In marketing, you are always in need of testing a new hypothesis. It relates to sources of traffic, marketing tools, new strategies and approaches, design, metrics, and so in. In some way, staying up-to-date with trends and best practices is our job. That is why we attend industrial conferences, organize webinars and meet-ups, and run collaborations with other agencies. All in the name of staying on par with global practices and accumulating experience. Andrey Bluemental: I also believe that the community plays an important role in improving the quality of products and creating new ones. GoMobile has its own digital community. We resort to our LinkedIn group to share experiences with marketing experts and thus propel ourselves to the next level with every acquired feedback. What tools are most effective for companies that seek to increase product sales? Has anything changed in the last 2-3 years? Ishan Pandey: The trend is apps nowadays, so it’s important to create connections between the web and mobile in terms of the target audience, communication channels, budget allocation and traffic sources for achieving more efficient business growth. Andrey Bluemental: The personalization of advertising has reached a new level and it is becoming more challenging to achieve that level due to the phasing out of cookies. Advanced analytics and an understanding of user behavior thus come to the forefront as the countermeasure. Businesses collect user information through their products and create more cases of real-time marketing — when marketing strategies adjust to the current agenda and news backgrounds, applying them in the favor of the brands. Two or three years ago, companies couldn't use AI and chatbots to improve customer service and increase their sales. Today, these tools are must-haves. Tools such as co-op websites and social networks remain unchanged, since they are still the first point of contact with potential clients, so the site must be optimized, and social networks must be filled with useful content and focus on consumer interests. What are your thoughts on the current status of artificial intelligence, and how do you see it evolving in the coming years? Ishan Pandey: I would say that artificial intelligence (AI) is a game-changing technology that has already made a significant impact on the marketing industry. AI has enabled us to automate many repetitive tasks, analyze large amounts of data, and provide personalized recommendations to customers, all of which have helped improve marketing efficiency. Andrey Bluemental: In the coming years, I believe that AI will continue to evolve and become even more sophisticated. We will see more businesses adopting AI-powered solutions, such as personalized chatbots that can provide a more human-like experience, and AI-powered recommendation engines for analyzing customer data to deliver hyper-personalized content and product offers. What will be the marketing trends in 2023? Do you advise your clients to use tools like ChatGPT? What should companies pay attention to if they want to win the battle for customer attention? Ishan Pandey: The key to surviving through 2023 is using the available marketing channels effectively. I expect that advertising will become more personalized, and video content will continue to be a reliable format for offering goods and services. Also, with the proliferation of smart speakers, voice search will be gaining prominence. The growing commitment of consumers to environmentally friendly products and production methods will also play a major role in shaping demand. Andrey Bluemental: Tech development is advancing at a rapid pace, but we see that truly impressive results can be achieved only through the collaboration of humans and AI. For example, ChatGPT is really changing the world, but it can solve real tasks only once very strict specifications have been provided. It’s just a system that belches out random results without the involvement of human expertise on the input end. The AI needs to be set up and applied correctly to be of maximum use and turn into a significant competitive advantage,  one that would allow a business to earn more. Don’t forget to like and share the story! Image credits: MidJourney.

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CRYSTAL

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Since n.d.

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CRYSTAL

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