Copy.ai

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Hey Hackers! Acclivity Agency has been nominated in HackerNoon's Startups of The Year 2024  awards in Ottawa, Canada under the  Business  category. Please vote for us here: Ottawa, Canada Startups of the Year 2024 Startups of the Year 2024 - Creative Agency Startups of the Year 2024 - Marketing Startups of the Year 2024 - Media Production Read more about us below to understand why we deserve your vote. Website  -  Facebook  -  Instagram  -  X  -  LinkedIn What sets your startup apart from other marketing agencies? Our interactions with our clients are strategist-led, which offers a lot more value and immediate return on our clients' time and investment. We don’t use traditional account managers or project managers, which shifts the focus from marketing as a work product to marketing as a sync product. We also don't necessarily hire marketers. We tend to hire folks with industry expertise and then teach them the marketing component or put them into marketing roles. This adds extra value to our clients because it offers a different vantage point than where they’re coming from. Acclivity Agency is also female-owned and operated. This is significant in traditional B2B spaces and industries as we provide a different perspective than male-dominated organizations, which is valuable specifically for the industries we serve. Many clients are surprised by the breadth of our services and how we use other tools to achieve marketing results that would not normally fall under the marketing umbrella. We use many things, like SEO, PR, and events, that many folks don't automatically include in the marketing umbrella. We leverage these to get different results. We have all these skills in-house, so we do a lot more for our clients than many agencies that specialize in these spaces. What lessons have you learned? One of the biggest lessons we learned as a B2B marketing agency is that you can do your best work, but if a client can’t see on their bottom line how you’ve impacted them, eventually, they will look at marketing as an expense. Early on, there were times when we took on clients, we focused on creating content and making sure everything was pretty, and we still got fired. Even though every time we’d ship something, the client would say they loved it, we still got fired. Now, when we go into clients, we don’t do anything we can't put on the dashboard. It is unquestionable the impact we're having on your business. You can see exactly how much money we're making you or how much we're impacting your business. With that mindset, we provide high transparency for our clients, which makes our jobs easier. We know which numbers we need to move to keep the clients happy and to impact their business. Why did you decide to participate in HackerNoon’s Startups of the Year event? What would it mean for your startup if you won? Representation and leading by example are important, and those are some of the things that we showcase by being in the competition. We're also doing cool stuff, and we want to tell our story. Representation matters, and it’s important to see women in leadership, especially in tech positions. We think it’s important to showcase businesses that value flexible work and remote work. Occasionally, we get some crunchy deadlines, but for the most part, we have twenty percent training and professional development time that we allot to everybody. We focus on developing relationships internally through coffee chats and team cards, and we get a lot of positive feedback from the team that we support work from anywhere. By putting it out there and saying, “you can run an agency - it can be profitable, it doesn't have to be stressful, it doesn't have to upset people's work-life balance, it can be fulfilling, it can be enjoyable. It can be challenging in all the best ways. It can be successful, and it can be run by a woman even if it's in a male-dominated industry.” We lead by example and show people that it can be done. It doesn't have to be the way of old agencies, where interns get burnt out every two months because they're running like crazy, and the account managers swap out every six months due to stress. What future plans do you have for your business startup? Where do you see it in 3-4 years? We've never done our own marketing. All our business to date has been referral, word of mouth, and personal networking, just from people working with us, seeing our work, and knowing who our clients are. One of the things we wanted to do, which we've made progress on in 2024, is start our own marketing. We spend all our time and energy on our client marketing and kind of ignore our own. Based on the success, growth, and established brand benchmark we’ve seen, we would like to have our own robust marketing by the end of 2025. How has the business sector changed in recent years? How do you believe it will change in the future? There's a lot of experimentation with AI, but sometimes you have to wade through the weeds to get to the good stuff. You must make mistakes using it, figure out the prompts and the engineering, and go through this growing pain until you get that refined output and that tool that is really going to change how we do business. We think because we have a big focus on content, communications, and digital platforms, we must work with AI. We know some people are like, “Aren’t you worried it’s going to take your job?”. No, we’re not, because it’s only going to take people’s jobs that do generic tasks that have been done a million times. We work and serve an industry of innovators, where people invent new things and solve new problems. AI is still a long way away from being able to write content or figure out positioning and marketing copy for completely novel solutions. AI is a trend  we’re stoked about and not worried about. If we stick with our innovative market type of client, there’s always going to need to be a human that translates. We really like the shift towards relationships again. It’ll be interesting to see where social platforms land by the end of 2025. We’ve got a few big movement pieces in progress right now, such as the big exit from X and redistributing themselves on Threads and BlueSky and similar. Eventually, we think there will be subgroups that land in each one of those. We can get people to consume content, but the population's desire and demand is that they want connections; they want relationships again. If social platforms continue to feed empty content, we think people are going to start seeing that as 100% toxic. You’re going to see an entire generation just decide that something's not cool anymore. We’re already seeing this trend in platforms that offer that human connection, belonging, and align with people’s identity. There's an interesting battle going on between the technologies that are out there currently. Any closing words? Remain awesome. Vote for us today! Hey Hackers! Acclivity Agency has been nominated in HackerNoon's Startups of The Year 2024 awards in Ottawa, Canada under the Business category. HackerNoon's Startups of The Year 2024 HackerNoon's Startups of The Year 2024 Business Business Please vote for us here: Please vote for us here: Ottawa, Canada Startups of the Year 2024 Ottawa, Canada Startups of the Year 2024 Startups of the Year 2024 - Creative Agency Startups of the Year 2024 - Creative Agency Startups of the Year 2024 - Marketing Startups of the Year 2024 - Marketing Startups of the Year 2024 - Media Production Startups of the Year 2024 - Media Production Read more about us below to understand why we deserve your vote. Website - Facebook - Instagram - X - LinkedIn Website Facebook Instagram X LinkedIn What sets your startup apart from other marketing agencies? What sets your startup apart from other marketing agencies? Our interactions with our clients are strategist-led, which offers a lot more value and immediate return on our clients' time and investment. We don’t use traditional account managers or project managers, which shifts the focus from marketing as a work product to marketing as a sync product. We also don't necessarily hire marketers. We tend to hire folks with industry expertise and then teach them the marketing component or put them into marketing roles. This adds extra value to our clients because it offers a different vantage point than where they’re coming from. hire folks with industry expertise Acclivity Agency is also female-owned and operated . This is significant in traditional B2B spaces and industries as we provide a different perspective than male-dominated organizations, which is valuable specifically for the industries we serve. Acclivity Agency is also female-owned and operated Many clients are surprised by the breadth of our services and how we use other tools to achieve marketing results that would not normally fall under the marketing umbrella. We use many things, like SEO , PR , and events , that many folks don't automatically include in the marketing umbrella. We leverage these to get different results. SEO PR events We have all these skills in-house, so we do a lot more for our clients than many agencies that specialize in these spaces. What lessons have you learned? One of the biggest lessons we learned as a B2B marketing agency is that you can do your best work, but if a client can’t see on their bottom line how you’ve impacted them, eventually, they will look at marketing as an expense. B2B marketing agency Early on, there were times when we took on clients, we focused on creating content and making sure everything was pretty, and we still got fired. Even though every time we’d ship something, the client would say they loved it, we still got fired. Now, when we go into clients, we don’t do anything we can't put on the dashboard. It is unquestionable the impact we're having on your business. You can see exactly how much money we're making you or how much we're impacting your business. With that mindset, we provide high transparency for our clients, which makes our jobs easier. We know which numbers we need to move to keep the clients happy and to impact their business. Why did you decide to participate in HackerNoon’s Startups of the Year event? What would it mean for your startup if you won? Representation and leading by example are important, and those are some of the things that we showcase by being in the competition. We're also doing cool stuff, and we want to tell our story. Representation matters, and it’s important to see women in leadership , especially in tech positions. We think it’s important to showcase businesses that value flexible work and remote work. women in leadership Occasionally, we get some crunchy deadlines, but for the most part, we have twenty percent training and professional development time that we allot to everybody. We focus on developing relationships internally through coffee chats and team cards, and we get a lot of positive feedback from the team that we support work from anywhere. By putting it out there and saying, “you can run an agency - it can be profitable, it doesn't have to be stressful, it doesn't have to upset people's work-life balance, it can be fulfilling, it can be enjoyable. It can be challenging in all the best ways. It can be successful, and it can be run by a woman even if it's in a male-dominated industry.” We lead by example and show people that it can be done. It doesn't have to be the way of old agencies, where interns get burnt out every two months because they're running like crazy, and the account managers swap out every six months due to stress. What future plans do you have for your business startup? Where do you see it in 3-4 years? We've never done our own marketing. All our business to date has been referral, word of mouth, and personal networking, just from people working with us, seeing our work, and knowing who our clients are. One of the things we wanted to do, which we've made progress on in 2024, is start our own marketing. We spend all our time and energy on our client marketing and kind of ignore our own. Based on the success, growth, and established brand benchmark we’ve seen, we would like to have our own robust marketing by the end of 2025. How has the business sector changed in recent years? How do you believe it will change in the future? There's a lot of experimentation with AI, but sometimes you have to wade through the weeds to get to the good stuff. You must make mistakes using it, figure out the prompts and the engineering, and go through this growing pain until you get that refined output and that tool that is really going to change how we do business. We think because we have a big focus on content, communications, and digital platforms, we must work with AI. We know some people are like, “Aren’t you worried it’s going to take your job?”. No, we’re not, because it’s only going to take people’s jobs that do generic tasks that have been done a million times. We work and serve an industry of innovators , where people invent new things and solve new problems. AI is still a long way away from being able to write content or figure out positioning and marketing copy for completely novel solutions. We work and serve an industry of innovators AI is a trend  we’re stoked about and not worried about. If we stick with our innovative market type of client, there’s always going to need to be a human that translates. We really like the shift towards relationships again. It’ll be interesting to see where social platforms land by the end of 2025. We’ve got a few big movement pieces in progress right now, such as the big exit from X and redistributing themselves on Threads and BlueSky and similar. Eventually, we think there will be subgroups that land in each one of those. We can get people to consume content, but the population's desire and demand is that they want connections; they want relationships again. If social platforms continue to feed empty content, we think people are going to start seeing that as 100% toxic. You’re going to see an entire generation just decide that something's not cool anymore. We’re already seeing this trend in platforms that offer that human connection, belonging, and align with people’s identity. There's an interesting battle going on between the technologies that are out there currently. Any closing words? Remain awesome. Vote for us today! Vote for us today!

Meet Acclivity Agency: Startups of The Year 2024 Nominee

AI: How ChatGPT and Big Tech are Shaping the Future of Artificial Intelligence

The AI Renaissance: How Machines are Transforming Art, Music, and Literature

The generative AI boom has taken the world by storm, and already businesses are scrambling to adopt the technology and use it to gain a competitive advantage on the world stage. Could the age of GenAI open the door to more globally-focused businesses? The impact of generative AI can’t be overstated at an enterprise level. According to JPMorgan Research, the GenAI boom could ultimately increase global GDP by between $7 and $10 trillion, a rate of growth that could total 10%. But how could the disruptive force of generative AI impact businesses? There are plenty of emerging use cases stemming from the success of OpenAI’s ChatGPT large-language model (LLM) and its ability to understand prompts and queries on a conversational and contextual level to create impressive visualization and content that improves cost and time efficiency throughout marketing. There are also plenty of deep analytical use cases emerging that can supercharge R&D initiatives and improve the ability of businesses to understand their customer profiles. Generative AI models can even create code on behalf of users to design websites and create unique on-site experiences for visitors. The capabilities of the emerging technology are vast, and we’re still only scratching the surface of what generative AI can achieve in the future. Despite all of its potential throughout the wider world of business, could the most effective use of generative AI today focus on aiding businesses to grow on the world stage? Let’s take a look at the ways GenAI can improve the global outlook for startups and SMEs: Maximizing Efficiency One of the key benefits that generative AI offers globally-focused businesses is the luxury of efficiency in cost and time reductions. Through automation technology, businesses can take repetitive tasks away from the responsibility of workers to help allocate more resources to vital operational areas. For smaller businesses, this ability to reallocate task delegation to more complex challenges can help secure growth and prospective expansions into new international markets. Deloitte data suggests that 82% of leaders agree that artificial intelligence will improve the performance and job satisfaction of their employees. Crucially, these findings dispel the long-held belief that the emergence of artificial intelligence will replace humans and instead can be a positive workplace influence by complementing its human counterparts. This can pave the way for 1.75 hours saved daily on average, while one-third of survey respondents have reported saving 30 minutes to an hour each day using generative AI tools. Through automation technology, we will see more startups and SMEs gain the ability to look earlier at international markets, and time-saving GenAI tools can aid key decision-makers in exploring possibilities overseas without sacrificing time spent on more repetitive tasks within operational structures. Catering to International Markets Generative AI is also helping startups and SMEs cater directly to international audiences on a more natural level. In terms of marketing overseas, platforms like ChatGPT and Copy.ai have opened the door for brands to create more focused multi-language content that can be created using LLMs with unprecedented accuracy and personalization. This can help businesses cater their website content directly to the markets they wish to branch into, while tools like DALL-E 2 and Synthesia empower brands to create realistic images and videos from text prompts that can be appropriated to match different cultural and geographical requirements. Generative AI has made it easier than ever to cater to a target audience anywhere in the world in a frictionless manner. For businesses that have identified an opportunity among certain international audiences, the market opportunity could be a significant driver of growth moving forward. Welcoming International Operations The emerging technology can also help refine project and workflow management technology throughout virtually every international industry. This means that factors like scheduling, reporting, and data entry can be delegated and undertaken seamlessly from any office, anywhere. Generative AI can even take task delegation management decisions and convert them into the native language of remote workers, helping to broaden the talent pool available to companies welcoming remote work. In building a presence overseas, generative AI can facilitate collaboration between a US headquarters and a foreign language office in an international location. Machine learning algorithms can even be utilized in the decision-making process ahead of international expansion by analyzing the domestic infrastructure and trade regulations of prospective locations. There are plenty of opportunities on the global stage for companies seeking to expand into new markets. In Latin America, where businesses won’t be impacted by time-zone issues, a number of infrastructural improvements have paved the way for a strong, budget-friendly landscape. According to P&H Law, this could open the door to businesses taking advantage of the Dominican Republic’s trade agreements and bilateral investment treaties with Argentina, Chile, South Korea, Spain, France, Italy, China, and Switzerland, or Mexico’s lower wage expectations, for instance. Embracing the World Stage There’s no doubt that generative AI will bring transformative potential to a vast number of businesses, but this transformation is likely to be most pronounced among ambitious startups and SMEs. With the potential of saving time and costs in opening to the world stage, we could see more businesses breaking down the barriers to international markets and opening up to far more extensive markets throughout many new continents. Although fears persist over the future of AI in the workplace, generative tools may hold the key to meaningful growth throughout many sectors, helping to boost human productivity and job satisfaction on an international scale, not replace it. The generative AI boom has taken the world by storm, and already businesses are scrambling to adopt the technology and use it to gain a competitive advantage on the world stage. Could the age of GenAI open the door to more globally-focused businesses? The impact of generative AI can’t be overstated at an enterprise level. According to JPMorgan Research, the GenAI boom could ultimately increase global GDP by between $7 and $10 trillion , a rate of growth that could total 10%. between $7 and $10 trillion between $7 and $10 trillion But how could the disruptive force of generative AI impact businesses? There are plenty of emerging use cases stemming from the success of OpenAI’s ChatGPT large-language model (LLM) and its ability to understand prompts and queries on a conversational and contextual level to create impressive visualization and content that improves cost and time efficiency throughout marketing. There are also plenty of deep analytical use cases emerging that can supercharge R&D initiatives and improve the ability of businesses to understand their customer profiles. Generative AI models can even create code on behalf of users to design websites and create unique on-site experiences for visitors. Generative AI models The capabilities of the emerging technology are vast, and we’re still only scratching the surface of what generative AI can achieve in the future. Despite all of its potential throughout the wider world of business, could the most effective use of generative AI today focus on aiding businesses to grow on the world stage? Let’s take a look at the ways GenAI can improve the global outlook for startups and SMEs : startups and SMEs startups and SMEs Maximizing Efficiency One of the key benefits that generative AI offers globally-focused businesses is the luxury of efficiency in cost and time reductions. Through automation technology, businesses can take repetitive tasks away from the responsibility of workers to help allocate more resources to vital operational areas. For smaller businesses, this ability to reallocate task delegation to more complex challenges can help secure growth and prospective expansions into new international markets. Deloitte data suggests that 82% of leaders agree that artificial intelligence will improve the performance and job satisfaction of their employees. Crucially, these findings dispel the long-held belief that the emergence of artificial intelligence will replace humans and instead can be a positive workplace influence by complementing its human counterparts. 82% of leaders 82% of leaders This can pave the way for 1.75 hours saved daily on average, while one-third of survey respondents have reported saving 30 minutes to an hour each day using generative AI tools. 1.75 hours saved 1.75 hours saved Through automation technology, we will see more startups and SMEs gain the ability to look earlier at international markets, and time-saving GenAI tools can aid key decision-makers in exploring possibilities overseas without sacrificing time spent on more repetitive tasks within operational structures. Catering to International Markets Generative AI is also helping startups and SMEs cater directly to international audiences on a more natural level. In terms of marketing overseas, platforms like ChatGPT and Copy.ai have opened the door for brands to create more focused multi-language content that can be created using LLMs with unprecedented accuracy and personalization . accuracy and personalization accuracy and personalization This can help businesses cater their website content directly to the markets they wish to branch into, while tools like DALL-E 2 and Synthesia empower brands to create realistic images and videos from text prompts that can be appropriated to match different cultural and geographical requirements. Generative AI has made it easier than ever to cater to a target audience anywhere in the world in a frictionless manner. For businesses that have identified an opportunity among certain international audiences, the market opportunity could be a significant driver of growth moving forward. Welcoming International Operations The emerging technology can also help refine project and workflow management technology throughout virtually every international industry. This means that factors like scheduling, reporting, and data entry can be delegated and undertaken seamlessly from any office, anywhere. Generative AI can even take task delegation management decisions and convert them into the native language of remote workers, helping to broaden the talent pool available to companies welcoming remote work. In building a presence overseas, generative AI can facilitate collaboration between a US headquarters and a foreign language office in an international location. Machine learning algorithms can even be utilized in the decision-making process ahead of international expansion by analyzing the domestic infrastructure and trade regulations of prospective locations. There are plenty of opportunities on the global stage for companies seeking to expand into new markets. In Latin America, where businesses won’t be impacted by time-zone issues, a number of infrastructural improvements have paved the way for a strong, budget-friendly landscape. According to P&H Law , this could open the door to businesses taking advantage of the Dominican Republic’s trade agreements and bilateral investment treaties with Argentina, Chile, South Korea, Spain, France, Italy, China, and Switzerland, or Mexico’s lower wage expectations , for instance. P&H Law P&H Law bilateral investment treaties bilateral investment treaties lower wage expectations lower wage expectations Embracing the World Stage There’s no doubt that generative AI will bring transformative potential to a vast number of businesses, but this transformation is likely to be most pronounced among ambitious startups and SMEs. generative AI generative AI With the potential of saving time and costs in opening to the world stage, we could see more businesses breaking down the barriers to international markets and opening up to far more extensive markets throughout many new continents. Although fears persist over the future of AI in the workplace, generative tools may hold the key to meaningful growth throughout many sectors, helping to boost human productivity and job satisfaction on an international scale, not replace it.

How Generative AI is Opening the Door to a Global Outlook for Businesses

Do You Have a Digital Twin? - The World of AI Generated Identities

আপনার কি ডিজিটাল টুইন আছে? - এআই জেনারেটেড আইডেন্টিটিসের বিশ্ব

Haben Sie einen digitalen Zwilling? – Die Welt der KI-generierten Identitäten

¿Tienes un gemelo digital? - El mundo de las identidades generadas por IA

Avez-vous un jumeau numérique ? - Le monde des identités générées par l'IA

क्या आपके पास डिजिटल ट्विन है? - AI जनरेटेड आइडेंटिटीज़ की दुनिया

デジタルツインをお持ちですか? - AI 生成 ID の世界

디지털 트윈이 있나요? - AI 생성 신원의 세계

Você tem um gêmeo digital? - O mundo das identidades geradas por IA

У вас есть цифровой двойник? - Мир личностей, созданных искусственным интеллектом

Dijital İkiziniz Var mı? - Yapay Zekanın Oluşturduğu Kimlikler Dünyası

Bạn có cặp song sinh kỹ thuật số không? - Thế giới danh tính do AI tạo ra

你有数字孪生吗？ - 人工智能生成身份的世界

The launch of generative artificial intelligence (genAI) tools such as ChatGPT and DALL-E, making businesses explore how this technology can spark creativity and drive innovation. In fact, a 2021 survey by found that 86% of executives believe AI will become a mainstream technology in their company within the next 3-5 years. PwC But what exactly is Generative AI, and how can it help in the creative field? Generative AI isn't just about automating tasks, it inspires creativity and has practical applications in fields like drug discovery, virtual reality, and content creation. These AI systems can use deep learning algorithms to create entirely new content, from images and videos to music and text, that closely resembles human work. In this post, we'll explore how Generative AI is changing creativity and problem-solving in the business world. Generative AI as a creative assistant While automation is a one of the aspects of Generative AI, it is also used as a creative assistant; let's explore how it is changing creative processes across various fields. Brainstorm new product ideas Brainstorming sessions often need help to overcome creative blocks and create diverse ideas. Companies can use Generative AI tools like MarcomAI. By using vast datasets, these tools can create surreal product ideas based on keywords provided by the user. For example, PepsiCo uses Generative AI to create new flavor combinations. The AI analyzes consumer preferences, flavor profiles, and market trends to suggest novel and potentially delicious options humans might not have considered. Product and graphic design Generative AI is also changing the way designers explore concepts. Tools like AutoDesk Generative Design allow designers to input parameters and receive multiple design variations based on those constraints. It helps them to explore possibilities they might not have considered before for more innovative and efficient product development. Generates personalized marketing copy For a successful marketing campaign, writing compelling copy that resonates with different audiences can be a time-consuming task. Generative AI tools like Copy.ai analyze target audiences and product details to craft personalized marketing copy for different platforms. It allows marketers to tailor their messages for maximum impact without sacrificing creativity. Similarly, creating catchy headlines is also important for creating content assets. AI tools like Jasper can analyze your content and target audience to suggest attention-grabbing headlines.Thus, marketers can focus on refining the overall strategy while the AI does the creative heavy lifting. Compose music Generative AI is also making waves in the music industry. Amper Music can analyze a musician's style and generate melodic snippets to jumpstart the creative process. These AI-generated parts inspire musicians to create unique masterpieces. Moreover, platforms like LANDR analyze and build upon existing music to create new song sections or even full instrumental accompaniments. It allows musicians to explore new sonic parts and make music that might not have been possible alone. Popular GenAI platforms Generative AI tools like GPT-4, DALL-E 3, Sora, Apple's Realm, Google Gemini, and Anthropic's Claude are changing the creative landscape. Let's see how these platforms are being applied across various industries. by OpenAI, is used for many applications, from generating creative writing prompts to code development. For example, Duolingo, the popular language learning app, has integrated GPT-4 to create more personalized user learning experiences. GPT-4 understands significantly more nuance and detail, allowing you to translate your ideas into exceptionally accurate images easily. DALL·E 3 is built natively on ChatGPT, which lets you use ChatGPT as a brainstorming partner and refiner of your prompts. Just ask ChatGPT what you want to see in anything from a simple sentence to a detailed paragraph. DALL·E 3 Developed by OpenAI, Sora focuses on creating high-quality videos. Unlike prior models, which are limited by video size and resolution, Sora can generate impressive visuals in various formats. Google's Gemini excels at responding to your questions and requests in a comprehensive way, potentially serving as an effective research and writing assistant. Given Google's focus on global accessibility, Gemini can provide information and communication across multiple languages. Anthropic Claude exhibits near-human levels of fluency in complex tasks. It has increased capabilities in analysis and forecasting, nuanced content creation, code generation, and conversing in non-English languages like Spanish, Japanese, and French. These examples show how GenAI is becoming an invaluable assistant in the creative process. As AI continues to evolve, it's important to remember that it is not meant to replace human creativity but to augment it. By taking care of repetitive tasks, AI frees humans to focus on higher-level strategic thinking and emotional connection in the creative process. Building a Responsible AI Future: Challenges and Opportunities As we explore the incredible applications of Generative AI, it's also vital to address its challenges. Data privacy, bias, and the need for skilled professionals are key issues that require our attention. Data privacy Generative AI models are trained on vast amounts of data. To protect personal information, we need robust data governance frameworks and strict adherence to privacy regulations like GDPR and CCPA. The Partnership on AI (PAI) is a collaborative initiative that brings together diverse voices from the AI community, including leading technology companies, academic institutions, and civil society organizations. Their mission is to address important questions about our future with AI and to advance responsible AI practices. In January 2024, released a comprehensive report titled "AI Rules of the Road". This report provides a holistic approach to safety that includes bias, overreliance on AI systems, privacy, and worker treatment. It aligns with their ongoing efforts to establish best practices for responsible data collection and usage in AI development. PAI Bias in AI systems If the data used to train Generative AI models is biased, the outputs generated by these models can perpetuate and even amplify those biases. Ensuring diversity and inclusivity in the data sets used for training AI models is essential to mitigate this risk. Organizations like OpenAI have been working on techniques like "constrained language models" to reduce bias in generated content. Additionally, regularly auditing AI systems for potential biases and making necessary adjustments is necessary to build trust. The shortage of skilled professionals As the demand for AI talent continues to grow, there is a widening gap between the supply and demand of skilled professionals. To bridge this gap, we need to invest in education and training programs that equip individuals with the necessary skills to work with Generative AI technologies. Initiatives like the AI4ALL program, which focuses on increasing diversity and inclusion in AI education, are making great strides in this direction. Focusing on ethical AI development practices is another aspect of building a responsible AI future. It involves integrating ethical considerations into each stage of AI development, from data collection and model training to deployment and monitoring. The IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems has developed a comprehensive framework called "Ethically Aligned Design" to guide the responsible development of AI systems. To implement these principles, organizations can establish internal ethics committees to oversee the development and deployment of AI systems. These committees can ensure that AI projects align with the organization's values and adhere to ethical guidelines. Regular audits and impact assessments can also identify and mitigate potential risks associated with AI systems. Wrapping up Generative AI is pushing human creativity and innovation like never before. We can accomplish many tasks in less time and create imaginative products with these tools and technology. However, we must also address AI's challenges. We can ensure AI systems are developed and deployed responsibly by prioritizing data privacy, mitigating bias, and nurturing a skilled workforce. Our best chance of building AI systems that support our values and benefit humanity is through collaboration and transparency. By working with researchers, developers, and policymakers, we can create a future where Generative AI is used for good. So, let's experiment with Generative AI tools, learn about the latest advancements, and contribute a unique perspective to AI adoption.

Generative AI: The Future of Creativity and Problem-Solving is Here

Hello! So I'm sure everyone and their mom has heard of artificial intelligence being thrown around these days, but not everyone has a firm understanding of how these tools might be able to benefit you. That is the subject of this post. Today, we will be diving into Prompt Engineering! Before we get into our post, let's define some key terminology that we will be using to help illustrate the topic: Artificial Intelligence: the ability of computers to mimic human problem-solving and decision-making. Language Model: a machine learning model that tries to predict and respond with relevant language; think the idea of autocomplete when you're searching for something and a suggestion pops up. LLM: large language model, an artificial intelligence software program that can understand and generate text. Prompt: an input to an LLM; can contain questions, examples, instructions, etc. Prompt Engineering: the art of crafting prompts in such a way that yields the maximum value from LLMs Google Gemini: Google's LLM offering. Ok great, now that we have that squared away, let's get started. Have you tried interacting with an LLM before? There are different LLMs out there for different use cases with a wide range of capabilities. Some LLMs can generate creative text formats like poems or code, while others may focus on something more specific like writing a script for a movie. Depending on what you're hoping to achieve, there is likely a specific LLM to fit your needs that is just a Google search away. Here are a few free LLM offerings to get you started with prompts: Google Gemini ChatGPT ShortlyAI Rytr Copy.ai It can be overwhelming to choose which product to use when learning to use LLMs, so I would suggest just sticking with Google Gemini or ChatGPT to get your feet wet as these are general-purpose LLMs that fit most if not all use cases. For the purposes of this post, we will be using Google Gemini to help illustrate prompt engineering. To follow along, first navigate to the Google Gemini app . You will likely have to create an account or log in if you already have a Google account. Once in, you should see something like this on your screen: here Before we get going, let's talk more about prompts. What are they? Well, they are the inputs that we provide to LLMs. They can contain questions, instructions, and really anything you can think of as being useful when trying to instruct an LLM to achieve a task. What are some different input types that you can think of when addressing one of your friends that might be applicable to addressing an LLM? Here's a list of some common LLM inputs: Question - What is the capital of the United States? Task - Give me a list of healthy grocery items. Completion - Some of the warmest cities in the United States include: Hopefully, that gets your brain thinking about the possibilities of prompts that one might be able to use. But let's get back to using an LLM now so we can apply what we've learned. Navigating back to Gemini; you should see a greeting at the top of the screen and more importantly, a text input at the bottom of the screen with a placeholder of "Enter a prompt here." This input field is how we will be interacting with Google Gemini. Let's try it out. Use some of the prompts we defined above for the different types. How were the results? Do you think additional context would help LLMs? Take this example prompt: Pets:
Dogs: 2
Cats: 4
Hamsters: 1
Cows: 0 How many cats are there? Gemini responds with four cats. Wow! The additional context helps Gemini scope the problem with boundaries and helps it generate the response we are looking for. Be sure to keep these types of prompts in your tool belt when using LLMs, but let's not stop there. Providing examples to scope a problem is also a helpful method: Options: American International Text: Ford
Answer: American
Text: Toyota
Answer: International
Text: BMW
Answer: International
Text: Lincoln
Answer: American
Text: Honda
Answer: Gemini responds with "International", nice! Examples are an effective strategy to give the LLM an example of an ideal response and scope the task down as well. Now, let's focus on a particular example to try and explore more. Input the following prompt: What are some things to do while visiting Los Angeles? What did Gemini respond with? When I prompted Gemini with that question, I received some recommendations about exploring the Hollywood Walk of Fame, spending a day at the beach, and going shopping. How does that compare with your response? If you were visiting Los Angeles, would the itinerary that Gemini produced meet your needs? I'm guessing probably not. This is where clear communication, prompt structure, and specifics can really start to help us. It also helps to structure our prompt to our particular use case. But what if we wanted Gemini to be our own personal travel agent? We can instruct Gemini to assume that role by giving Gemini context of what we are looking for, similar to how we might address a travel agent: You are a travel agent working for a top tier agency. You need to understand the customer's goals for travel and then design a prompt. The prompt should include all the relevant information, context and data that was provided to you. You will continue asking questions until you are confident that you can provide the customer the best itinerary possible for their vacation. Start by asking me where I would like to go and then continue with follow-up questions to design the best prompting experience for me. Wow! That's amazing! We are now having a dialogue with Gemini to better serve our needs as a user. You can continue to have the conversation as you see fit or exit now if you would like. Hopefully, you can see the importance of specificity, and specifically, the part that "role" based prompting plays in working with LLMs. Context and creativity are key to achieving desirable results when working with LLMs. In a later post, I will expand on other techniques folks use to get the most out of LLMs! I highly recommend exploring LLMs and using them as tools to supercharge your life! They are extremely useful when used in the right way! Thanks for reading, and cheers! If you liked this story and tone, feel free to see more of my posts at . Thank you! https://www.afro-cloud.com/

A Gentle Introduction to Prompt Engineering

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ChatGPT captivated millions seemingly overnight by writing coherent articles, poems, and coding scripts. Now, artificial intelligence (AI) is moving beyond parlour tricks into digitally dominating (or streamlining) entire professions. According to AuthorityHacker’s 2023 AI survey, 33% of consumers think they are using AI platforms. But the . actual usage is 77% Additionally, 90% of marketers are confident in learning and adapting to new AI tools. AI is already embedded into most business owner’s workflows, whether they know it or not. And that usage is only going to increase, especially when it comes to digital content creation. AI is essentially helping writers, designers, and marketers skip the “A to B” phase of creation. While we typically think of first drafts only in writing, the same is true for image design and video editing. And often, it’s the most time-consuming part. Iteration is a breeze. Let’s explore the exact tools and processes you can use to have AI streamline your writing, imaging, and video content. Brute-Forcing Ideas with AI When ideating, our brains build off other ideas. And often, it’s not the second or third idea that is the best, it’s the 51st or 62nd. So when an AI can generate 50 decent ideas in the blink of an eye, it can spark new ideas, cutting the ideation process out almost entirely. Let’s say you’re a marketing expert and want to build a personal brand on TikTok. Instead of thinking for hours about what to post, just head over to ChatGPT… AI produces volumes of ideas for you to riff off of, ultimately making the ideation process highly efficient. Plus, there are specific tools like which are specifically programmed to give higher-quality outputs the first time. No need to refine your outputs on GPT-4. IdeaGenerator.ai Streamlining the Writing Process The typical writing process often involves hours of work — creating an outline, researching, writing a messy first draft, and then heavy revisions leading to a second draft. So what if AI could accelerate the first two steps to just 15 minutes? Rather than spending 2-3 hours drafting an outline and initial draft for a 2,000-word blog post, tools like , , and can ingest a basic prompt and research synopsis to produce a complete first draft in just minutes. Copy.ai ContentAtScale Jasper.ai This allows the human writer to skip straight to the revision stage, spending their time elevating the tone, style, and refinements that AI can't deliver. By automating the initial research and writing phases, creators maximize their uniquely human skills of artful writing and editing. The result is high-quality content in a fraction of the time, which delivers what want to see. 58% of executives Cutting the Image Creation Process in Half While many are familiar with AI's writing capabilities, image generation tools like DALL-E 2, Midjourney, and StarryAI can also automate visual content creation. Rather than starting from scratch, prompts produce images to use as a jumpstart. Here are some instances that typically take designers hours, but could take much less time with an AI-first draft: YouTube thumbnails Images for blog posts Presentation slides or supportive infographics Social media graphics Book covers Product concept art Logo Illustrations For Instance, let’s say you want to create a modern logo for your agency, then the following prompt will supercharge your process: Illustrative logo icon for [YOUR INDUSTRY], . minimalistic and material design Then, the designer can download that image and scale it using tools like , which gives you a logo that does not rely on a specific size but can be adjusted by anyone with ease. This takes most of the work out of the equation, leaving the designer to increase their output tenfold. Vector Magic AI Video Editing AI tools like , , and can automate tedious parts of the video editing process to create first drafts faster. For podcast clips, the AI can scan transcripts and cut out segments based on prompts like "2-minute segment on AI’s role in marketing." Descript Runway RawShorts For YouTube, voiceover explainers, video footage, and scripts get combined with transitions and text overlays. The AI can even suggest background music and basic color correction. And if you need to create videos for a business homepage such as a SaaS, AI can help assemble clips, turn text into speech, and create ready-to-use videos within minutes. My Experience Having built automation tools like WP Webhooks and Pluginplate, I've witnessed firsthand AI's potential to transform creative work. Currently, more than 20,000 businesses have adopted our tools, demonstrating that companies quick to integrate AI are reaping significant benefits. In contrast, those slower to adapt face challenges such as job losses and the potential closure of their businesses. Now is the crucial moment to acquire the necessary skills to leverage AI effectively for your advantage. Now, my goal is to guide individuals and organizations on responsibly integrating AI to streamline their workflows, make more money, and leverage resources more effectively.

How AI Streamlines Digital Content Creation (Writing, Images, and Videos)

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