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In the digital age, content is king—but not all content reigns supreme. As marketers, content creators, and business owners, we often fixate on traditional metrics like page views and social media shares. While these metrics glimpse audience engagement, they tell only part of the story. To truly understand how our content performs and drives value, we need to dig deeper and explore a multitude of different metrics. This blog post will examine key performance indicators (KPIs) beyond surface-level statistics, enabling us to measure content performance more effectively. The Limitations of Page Views and Shares Page views and shares have been the two most preferred and pathbreaking metrics for measuring content performance for years. While a share indicates the popularity and reach of content across social networks, page views indicate how many people have watched a particular content. But then again, they can be misused and misinterpreted as they were meant to. Lack of Context: A high number of page views doesn't equate to a high level of engagement. Even if an article has gained a lot of traffic, some users may have just clicked on the headline and expected to be amazed, only to find nothing further and leave in seconds. Quality vs. Quantity: Such values reflect share distribution for various influencers. However, one share from a top influencer could withstand a couple of hundred of those from less relevant users which are irrelevant. Ignoring Conversion Metrics: In other situations, without conversion tracking, it is impossible to feel the effectiveness of consumed content when counting metrics associated with business activities like lead generation or sales. By doing so, we discover a way to detail the different deficiencies that can affect the assessment of content's performance. Essential Indicators for the Evaluation of Content Outputs Engagement Rate Engagement rate is a percentage that evaluates the interaction of users with your content in active terms. Comments, likes, shares and the time spent on a page can clinch a higher engagement rate. A high engagement percentage triggers further action and indicates content alignment with your audience. How to Calculate: Engagement Rate = Total Engagements / Total Impressions×100 Time on Page This metric indicates how long a user stays on a piece of content. The longer the page time, the more the user perceives the content as useful or interesting. Conversely, if people spend a short time on the page, it can be questionable if the content lives up to their expectations. Bounce Rate The bounce rate is calculated as the number of visitors who open a page and leave it without viewing any other page, divided by the page's visiting audience. An elevated bounce rate may indicate that your content does not effectively capture users' interest or that users do not find what they expected. Conversion Rate Most content is strategized to perform one objective: to drive conversions, which could be any of the following: signing up for a newsletter, taking some resource to download, or money exchange. By examining the results of conversion rate optimization, you can measure how compelling your content is to your target audience. How to Calculate: Conversion Rate = Total Conversions / Total Visitors×100 Backlinks and Domain Authority The number of backlinks your content pulls indicates its relevance to the industry. More backlinks might mean better SEO and more organic reach. Moz Rank Checker is a great tool for estimating the amount and quality of backlinks pointing to your content. Social Listening Metrics Social listening is listening for mentions of your brand, product, or content through social media channels. It helps understand the audience's perception of the brand and also helps understand what issues or topics would be of interest to the audience. Feedback from Users and Business Ethics Asking for feedback from your audience is the best way to get feedback, but sometimes, the way to solicit input might need to be revised. Surveys and polls are traditional instruments for assessing satisfaction and looking for improvement opportunities. Putting It All Together In determining the performance of content, combining several metrics rather than looking for one number indicative of performance trend is essential. Here's a practical approach: Be Specific: Set measurement criteria for every piece of content produced. Is it brand recognition, generating leads, or keeping customers engaged with the products/services offered? Adopt a Hybrid Approach: Report quantitative and qualitative measures to derive performance outcomes. Systematic Updates and Tweaks: Content performance ought to be monitored periodically. Analyze the results and implement revisions to improve content effectiveness, targeting future revisions. Take Risks as Well as Opportunities for New Trends: In other words, be flexible in the form or the manner of content distribution. Conduct A/B testing of different content ideas or their distribution channels and see which ones are winning in the competition. Summary Determining the content performance is a complex task that cannot be trivialized to the number of likes, shares, or views. It is possible to see how well one's content works online by looking at a wider spectrum of factors, such as engagement rates, time spent on the page, conversion rates, or links to backlinks. The end outcome is the result-oriented content that not only garners attention but also prompts actions that lead to conversions. Celebrate these metrics, and you will be on your way to optimizing your content strategy for better results. In the digital age, content is king—but not all content reigns supreme. As marketers, content creators, and business owners, we often fixate on traditional metrics like page views and social media shares. While these metrics glimpse audience engagement, they tell only part of the story. To truly understand how our content performs and drives value, we need to dig deeper and explore a multitude of different metrics. This blog post will examine key performance indicators (KPIs) beyond surface-level statistics, enabling us to measure content performance more effectively. The Limitations of Page Views and Shares Page views and shares have been the two most preferred and pathbreaking metrics for measuring content performance for years. While a share indicates the popularity and reach of content across social networks, page views indicate how many people have watched a particular content. But then again, they can be misused and misinterpreted as they were meant to. Lack of Context: A high number of page views doesn't equate to a high level of engagement. Even if an article has gained a lot of traffic , some users may have just clicked on the headline and expected to be amazed, only to find nothing further and leave in seconds. Lack of Context: article has gained a lot of traffic Quality vs. Quantity: Such values reflect share distribution for various influencers. However, one share from a top influencer could withstand a couple of hundred of those from less relevant users which are irrelevant. Quality vs. Quantity: Ignoring Conversion Metrics: In other situations, without conversion tracking, it is impossible to feel the effectiveness of consumed content when counting metrics associated with business activities like lead generation or sales. Ignoring Conversion Metrics: By doing so, we discover a way to detail the different deficiencies that can affect the assessment of content's performance. Essential Indicators for the Evaluation of Content Outputs Engagement Rate Engagement rate is a percentage that evaluates the interaction of users with your content in active terms. Comments, likes, shares and the time spent on a page can clinch a higher engagement rate. A high engagement percentage triggers further action and indicates content alignment with your audience. How to Calculate : Engagement Rate = Total Engagements / Total Impressions×100 How to Calculate Time on Page This metric indicates how long a user stays on a piece of content. The longer the page time, the more the user perceives the content as useful or interesting. Conversely, if people spend a short time on the page, it can be questionable if the content lives up to their expectations. Bounce Rate The bounce rate is calculated as the number of visitors who open a page and leave it without viewing any other page, divided by the page's visiting audience. An elevated bounce rate may indicate that your content does not effectively capture users' interest or that users do not find what they expected. Conversion Rate Most content is strategized to perform one objective: to drive conversions, which could be any of the following: signing up for a newsletter, taking some resource to download, or money exchange. By examining the results of conversion rate optimization, you can measure how compelling your content is to your target audience. How to Calculate : Conversion Rate = Total Conversions / Total Visitors×100 How to Calculate Backlinks and Domain Authority The number of backlinks your content pulls indicates its relevance to the industry. More backlinks might mean better SEO and more organic reach. Moz Rank Checker is a great tool for estimating the amount and quality of backlinks pointing to your content. Moz Rank Checker Social Listening Metrics Social listening is listening for mentions of your brand, product, or content through social media channels. It helps understand the audience's perception of the brand and also helps understand what issues or topics would be of interest to the audience. Feedback from Users and Business Ethics Asking for feedback from your audience is the best way to get feedback, but sometimes, the way to solicit input might need to be revised. Surveys and polls are traditional instruments for assessing satisfaction and looking for improvement opportunities. Putting It All Together In determining the performance of content, combining several metrics rather than looking for one number indicative of performance trend is essential. Here's a practical approach: Be Specific: Set measurement criteria for every piece of content produced. Is it brand recognition, generating leads, or keeping customers engaged with the products/services offered? Be Specific: Adopt a Hybrid Approach: Report quantitative and qualitative measures to derive performance outcomes. Adopt a Hybrid Approach: Systematic Updates and Tweaks: Content performance ought to be monitored periodically. Analyze the results and implement revisions to improve content effectiveness, targeting future revisions. Systematic Updates and Tweaks: Take Risks as Well as Opportunities for New Trends: In other words, be flexible in the form or the manner of content distribution. Conduct A/B testing of different content ideas or their distribution channels and see which ones are winning in the competition. Take Risks as Well as Opportunities for New Trends: A/B testing Summary Determining the content performance is a complex task that cannot be trivialized to the number of likes, shares, or views. It is possible to see how well one's content works online by looking at a wider spectrum of factors, such as engagement rates, time spent on the page, conversion rates, or links to backlinks. The end outcome is the result-oriented content that not only garners attention but also prompts actions that lead to conversions. Celebrate these metrics, and you will be on your way to optimizing your content strategy for better results.

Measuring Content Performance: Beyond Page Views and Shares

Měření výkonu obsahu: Kromě zobrazení stránek a sdílení

Medición del rendimiento del contenido: más allá de las visitas a la página y las publicaciones compartidas

Sisällön suorituskyvyn mittaaminen: sivujen katselukertojen ja jakojen lisäksi

Medición do rendemento do contido: máis aló das visualizacións de páxinas e das comparticións

Mengukur Performa Konten: Lebih dari Sekadar Jumlah Tampilan Halaman dan Share

コンテンツのパフォーマンスの測定: ページビューと共有を超えて

Мазмұн өнімділігін өлшеу: бет көріністері мен бөлісулерден тыс

Мазмундун натыйжалуулугун өлчөө: Бетти көрүү жана бөлүшүү

Мерење на перформансите на содржината: надвор од прегледите и споделувањата на страницата

การวัดประสิทธิภาพของเนื้อหา: นอกเหนือไปจากการดูเพจและการแชร์

Mazmunyň öndürijiligini ölçemek: Sahypanyň görnüşleriniň we paýnamalarynyň daşynda

İçerik Performansını Ölçmek: Sayfa Görüntülemeleri ve Paylaşımların Ötesinde

Omnity Network, the first fully on-chain Bitcoin asset hub, plans to provide Bitcoin liquidity and security to any connected chain. The Bitcoin interoperability hub, launched after the Bitcoin halving, was the first protocol to support Runes interoperability with its Red Envelope HOPE YOU GET RICH Runes token ($RICH.) Omnity's omnichain hub is built on the Internet Computer (ICP). ICP's Chain Fusion Technology allows Omnity to read and write directly to the Bitcoin network, sidestepping the congestion and high user fees. Ordinal NFT and Runes asset standards have increased Bitcoin's potential as a general-purpose settlement layer, but these assets can bottleneck the Bitcoin network. Omnity says it has solved this problem without compromising security or decentralization. It is now expanding its scope to include Bitcoin staking and shared security to become the "Liquidity and Security Hub of the Bitcoin Ecosystem." Omnity's novelty lies in its ability to achieve a user experience comparable to trust-based bridges without relying on off-chain witnesses or relayers due to its 100% end-to-end on-chain tech stack. As the liquidity and security hub of the Bitcoin ecosystem, Omnity's goal is to support Bitcoin Shared Security Services for execution chains or Layer-2s (L2s) by providing L2s multibillion-dollar-level security at a modest cost. Any end-user-facing, highly usable blockchain that deals with Bitcoin assets and needs to peg security to the Bitcoin Network could then be connected through Omnity. Armed with ICP's Chain Fusion, Omnity acts as the "bond" between the Bitcoin settlement layer and unlimited execution layers, ready to handle massive transactions because ICP is infinitely scalable. Omnity's roadmap includes the launch of Bitcoin Staking in Q3 2024, followed by Bitcoin Shared Security in Q4 2024. Omnity's Service Nervous System (SNS) governance token, $OT, will also be released in Q4, granting voting rights via $OT SNS staking. The SNS framework is the Internet Computer's built-in solution for creating and maintaining decentralized autonomous organizations (DAOs) to govern Dapps. Omnity’s SNS DAO shall implement voting rights for determining protocol upgrades, blockchain connections to the Omnity Interoperability Network, and Bitcoin L2 connections to use Omnity's shared security. "We hope that Bitcoin will be the settlement layer for the world economy because it is a common good. No one can control Bitcoin. It's an impartial and non-abusable settlement layer," said Louis Liu, Founder of Omnity. "Similarly, Omnity is an ‘unopinionated infrastructure.’ We don't care what type of blockchain it is. We care about what our users are willing to use. If it can bring some utility, entertainment, or profit to Bitcoin asset holders, Omnity will direct Bitcoin assets to that blockchain." From a technical perspective, Omnity relies on ICP's Bitcoin integration to bring Bitcoin assets, BTC, or Runes to ICP. A dedicated subnet has made ICP an impartible part of the Bitcoin network. Dfinity Foundation has a world-class cryptography research team that supported the development of Chain Key Cryptography, the cornerstone of ICP and the Bitcoin integration, safeguarding assets worth billions in USD. However, connections to all other blockchains rely fully on the Omnity team's extensive experience with IBC Protocol implementations and on-chain light clients. "As the only team to implement IBC-ICS 28 on Rust/Wasm chains, Omnity has transplanted many kinds of on-chain light clients, such as Tendermint, Substrate, and NEAR light clients, to enable trustless interoperability,” says Liu. Omnity can immediately support Tendermint-based, Substrate-based, and Polygon CDK-based blockchains, with plans to include OP stack-based L2s and others. Omnity Network , the first fully on-chain Bitcoin asset hub, plans to provide Bitcoin liquidity and security to any connected chain. The Bitcoin interoperability hub, launched after the Bitcoin halving, was the first protocol to support Runes interoperability with its Red Envelope HOPE YOU GET RICH Runes token ($RICH.) Omnity Network Omnity Network Omnity's omnichain hub is built on the Internet Computer (ICP). ICP's Chain Fusion Technology allows Omnity to read and write directly to the Bitcoin network, sidestepping the congestion and high user fees. Internet Computer Internet Computer Chain Fusion Technology Chain Fusion Technology Ordinal NFT and Runes asset standards have increased Bitcoin's potential as a general-purpose settlement layer, but these assets can bottleneck the Bitcoin network. Omnity says it has solved this problem without compromising security or decentralization. It is now expanding its scope to include Bitcoin staking and shared security to become the "Liquidity and Security Hub of the Bitcoin Ecosystem." Omnity's novelty lies in its ability to achieve a user experience comparable to trust-based bridges without relying on off-chain witnesses or relayers due to its 100% end-to-end on-chain tech stack . As the liquidity and security hub of the Bitcoin ecosystem, Omnity's goal is to support Bitcoin Shared Security Services for execution chains or Layer-2s (L2s) by providing L2s multibillion-dollar-level security at a modest cost. 100% end-to-end on-chain tech stack 100% end-to-end on-chain tech stack Any end-user-facing, highly usable blockchain that deals with Bitcoin assets and needs to peg security to the Bitcoin Network could then be connected through Omnity. Armed with ICP's Chain Fusion, Omnity acts as the "bond" between the Bitcoin settlement layer and unlimited execution layers, ready to handle massive transactions because ICP is infinitely scalable. Omnity's roadmap includes the launch of Bitcoin Staking in Q3 2024, followed by Bitcoin Shared Security in Q4 2024. Omnity's Service Nervous System (SNS) governance token, $OT, will also be released in Q4, granting voting rights via $OT SNS staking. The SNS framework is the Internet Computer's built-in solution for creating and maintaining decentralized autonomous organizations (DAOs) to govern Dapps. Omnity’s SNS DAO shall implement voting rights for determining protocol upgrades, blockchain connections to the Omnity Interoperability Network, and Bitcoin L2 connections to use Omnity's shared security. Service Nervous System (SNS) Service Nervous System (SNS) "We hope that Bitcoin will be the settlement layer for the world economy because it is a common good. No one can control Bitcoin. It's an impartial and non-abusable settlement layer," said Louis Liu, Founder of Omnity. "Similarly, Omnity is an ‘unopinionated infrastructure.’ We don't care what type of blockchain it is. We care about what our users are willing to use. If it can bring some utility, entertainment, or profit to Bitcoin asset holders, Omnity will direct Bitcoin assets to that blockchain." From a technical perspective, Omnity relies on ICP's Bitcoin integration to bring Bitcoin assets, BTC, or Runes to ICP. A dedicated subnet has made ICP an impartible part of the Bitcoin network. Dfinity Foundation has a world-class cryptography research team that supported the development of Chain Key Cryptography , the cornerstone of ICP and the Bitcoin integration, safeguarding assets worth billions in USD. Dfinity Foundation Dfinity Foundation Chain Key Cryptography Chain Key Cryptography However, connections to all other blockchains rely fully on the Omnity team's extensive experience with IBC Protocol implementations and on-chain light clients. "As the only team to implement IBC-ICS 28 on Rust/Wasm chains, Omnity has transplanted many kinds of on-chain light clients, such as Tendermint, Substrate, and NEAR light clients, to enable trustless interoperability,” says Liu. IBC Protocol IBC Protocol Omnity can immediately support Tendermint-based, Substrate-based, and Polygon CDK-based blockchains, with plans to include OP stack-based L2s and others.

Omnity Network's Fully Onchain Hub Announces Bitcoin Staking and Shared Security

ওমনিটি নেটওয়ার্কের সম্পূর্ণ অনচেইন হাব বিটকয়েন স্টেকিং এবং শেয়ার্ড সিকিউরিটি ঘোষণা করেছে

Der vollständig Onchain-Hub von Omnity Network kündigt Bitcoin-Staking und gemeinsame Sicherheit an

El centro totalmente en cadena de Omnity Network anuncia participación y seguridad compartida de Bitcoin

Le hub entièrement en chaîne d'Omnity Network annonce le jalonnement Bitcoin et la sécurité partagée

ओम्निटी नेटवर्क के पूर्णतः ऑनचेन हब ने बिटकॉइन स्टेकिंग और साझा सुरक्षा की घोषणा की

オムニティネットワークの完全オンチェーンハブがビットコインのステーキングと共有セキュリティを発表

Omnity Network의 완전 온체인 허브, 비트코인 스테이킹 및 공유 보안 발표

Hub Fully Onchain da Omnity Network anuncia piquetagem de Bitcoin e segurança compartilhada

Полностью ончейн-концентратор Omnity Network объявляет о стейкинге биткойнов и общей безопасности

Omnity Network'ün Tamamen Zincir Üzerindeki Merkezi, Bitcoin Staking ve Paylaşımlı Güvenliği Duyurdu

Trung tâm Onchain hoàn chỉnh của Omnity Network công bố đặt cọc Bitcoin và bảo mật chia sẻ

Omnity Network 的 Fully Onchain Hub 宣布推出比特币质押和共享安全

In the wave of multiple Rollup and ZK technologies, Lumoz is once again leading the industry's innovation by introducing the Layer 2 network - StableNet, based on Polygon CDK and Celestia DA. This article will comprehensively introduce the technical and design highlights of StableNet, provide insights into the potential rewards and airdrops for the upcoming Mainnet shortly after the Testnet, and envision the future development of StableNet. StableNet Highlights As an innovative L2, StableNet boasts several unique features: Innovative economics models The first L2 to use USDC as the gas token, providing users with a stable and transparent fee structure. The first fair-launched L2. All new tokens are issued using the "Gas-as-mining" model, with no investors, no team reserves, and no pre-mining. The first L2 to redistribute gas fee revenue to the community, breaking traditional patterns and sharing the network's success. L2 gas fee sharing is one of the most distinctive features of StableNet. The first L2 with L1 yield concept, where assets locked in StableNet automatically compound on AAVE/Lido, with all earnings also benefiting the community. Creative technology highlights The first ZK-Rollup based on Polygon CDK & Celestia DA. The first L2 to support atomic cross-rollup communication, allowing users to directly interact with Dapps on Ethereum L1. The first L2 to support the Lumoz decentralized prover network, providing more stable and reliable zero-knowledge proof computation. StableNet, with its 100% EVM compatibility, outstanding performance, low fees, and robust security, offers users an excellent L2 experience. Learn more about StableNet: https://docs.stablenet.io/ Testnet Launch After extensive testing, StableNet's Testnet is set to go live on December 1. To celebrate this launch, we are introducing the Galxe event exclusively for the Testnet, allowing users participating in Testnet testing to earn additional Lumoz loyalty points. By engaging in testing, users can not only experience and familiarize themselves with StableNet's features in advance but also earn more future rewards when the Mainnet goes live. StableNet's Vision for Development StableNet serves as a showcase to all potential projects, illustrating the compelling advantages that Rollup technology can bring to their future development. By demonstrating the capabilities and benefits of StableNet as a Layer 2, we aim to showcase the immense potential that ZK-Rollup technology holds for projects seeking enhanced scalability, reduced transaction costs, and increased efficiency in their blockchain-based endeavors. This showcase not only highlights the prowess of StableNet but also positions rollup solutions as an optimal choice for forward-thinking projects looking to elevate their development strategies. In the End Putting users and the community first, we encourage everyone to actively participate in the Testnet, personally experience StableNet, and accumulate loyalty points. This is part of our commitment to ensuring the stability and performance of StableNet, and it is also a way of acknowledging your valuable feedback. The StableNet Mainnet is expected to launch shortly after the Testnet (approximately 3 weeks) and will kick off a comprehensive airdrop! Stay tuned to Lumoz's official and for updates, and let's collectively anticipate the exciting journey of StableNet setting sail! Twitter Discord

Lumoz to Launch StableNet Testnet Dec. 1 With Unique L2 Gas Fee Sharing Model

Lumoz ইউনিক L2 গ্যাস ফি শেয়ারিং মডেল সহ 1 ডিসেম্বর StableNet Testnet চালু করবে

Lumoz startet am 1. Dezember StableNet Testnet mit einzigartigem L2-Gas-Gebührenteilungsmodell

Lumoz lanzará StableNet Testnet el 1 de diciembre con un modelo exclusivo de tarifa compartida de gas L2

Lumoz lancera StableNet Testnet le 1er décembre avec un modèle unique de partage des frais de gaz L2

लुमोज़ 1 दिसंबर को अद्वितीय एल2 गैस शुल्क शेयरिंग मॉडल के साथ स्टेबलनेट टेस्टनेट लॉन्च करेगा

Lumoz、独自の L2 ガス料金共有モデルを備えた StableNet テストネットを 12 月 1 日に開始

Lumoz, 독특한 L2 가스 요금 공유 모델로 12월 1일 StableNet 테스트넷 출시

Lumoz lançará StableNet Testnet em 1º de dezembro com modelo exclusivo de compartilhamento de taxas de gás L2

Lumoz запустит тестовую сеть StableNet 1 декабря с уникальной моделью распределения платы за газ L2

Lumoz, Benzersiz L2 Gaz Ücreti Paylaşım Modeli ile 1 Aralık'ta StableNet Testnet'i Başlatacak

Lumoz ra mắt StableNet Testnet vào ngày 1 tháng 12 với mô hình chia sẻ phí gas L2 độc đáo

Lumoz 将于 12 月 1 日推出具有独特 L2 Gas 费用共享模型的 StableNet 测试网

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