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Startups of The Year 2023 Winners: North America 

ATLANTA, Georgia, October 30th, 2024/CyberNewsWire/--White House National Cyber Director, CEOs, Key Financial Services Companies, Congressional and Executive Branch Experts will discuss industry priorities for 2025 and beyond The American Transaction Processors Coalition (ATPC) Cyber Council will convene “The Tie that Binds: A 21st Century Cybersecurity Dialogue,” on October 31, 2024, at the Bank of America Financial Center Tower’s Convention Hall in Atlanta. This event will feature leading cyber experts from the financial services sector, Federal agencies, the White House, and Congress to focus on pressing cybersecurity issues and ways the financial services sector is addressing these issues. It will include discussions on evolving technologies that will influence the path forward, the role of AI, supply chain security needs, and more. “Cybersecurity is the backbone of the payment processing industry,” said H. West Richards, ATPC executive director. “The work of the ATPC Cyber Council is a testament to our commitment to safeguarding our financial ecosystem and fostering a collaborative approach to tackling the cybersecurity challenges of tomorrow.” Key Speakers and Highlights: The Honorable Harry Coker, Jr., White House National Cyber Director, will deliver the luncheon keynote.
The Honorable Rich McCormick (R-GA-06) will deliver a keynote address.
Moira Bergin, Subcommittee on Cybersecurity Staff Director, House Committee on Homeland Security, will discuss legislative priorities and global cybersecurity risks.
The Honorable Andre Dickens, Mayor of Atlanta, will provide a video address.
Barry McCarthy, CEO of Deluxe and Chair of the ATPC Board of Directors, will also deliver a keynote.
Bridgette Walsh, Executive Director of the Financial Services Sector Coordinating Council, and Josh Magri, Founder & CEO of Cyber Risk Institute, will participate in a fireside discussion on private sector best practices.
A panel on AI in financial services will feature Clarissa Banks (Deluxe), David Excell (Featurespace), David King (Mastercard), and Donna Teevens (ACI Worldwide), moderated by Rick Van Luvender.
A panel on cyber education will include Dr. Tony Coulson (CSUSB), Dr. Albena Asenova-Belal (Gwinnett Technical College), Dr. Humayun Zafar (Kennesaw State University), and Dr. Michael Nowatkowski (Augusta University).
H. West Richards, ATPC Executive Director, will open the event with a welcome address.
Rick Van Luvender, ATPC Cyber Council Chair & SVP, Head of Cybersecurity Client Trust & International Cybersecurity Service at Fiserv, will deliver the opening remarks.
Norma Krayem, ATPC Cyber Council Director & Vice President, Chair of the Cybersecurity, Privacy & Digital Innovation Practice Group at Van Scoyoc Associates, will provide insights on future cybersecurity trends. The forum will conclude with a fireside chat focused on “A Look to the Future: 2025: Top Cybersecurity and Critical Technology Priorities for the ATPC Cyber Council,” featuring Rick Van Luvender from Fiserv and Norma Krayem, the ATPC Cyber Council director, focusing on future cybersecurity and critical technology priorities. Conference details are available at https://atpcoalition.com/atpc-cyber-forum/. ATPC is a leading voice for America’s payments processors, consisting of the world’s largest, global payment processors, banks, credit card companies and financial services companies. ATPC member companies are uniquely positioned to ensure global payments move seamlessly across the world, while empowering broader and more diverse participation within the financial services system. In the race for a better tomorrow, technology solutions can advance faster than companies can keep up with cybersecurity risks. As a result, the ATPC is one of the few coalitions that created a standalone Cybersecurity Council to prioritize these key cybersecurity issues across its member companies. The ATPC Cyber Council is a unique group made up of only CISOs, CSOs, CIOs and CTOs who are on the front lines every day dealing with the operational impacts of cybersecurity. These U.S. based companies serve hundreds of millions of customer businesses across the globe daily and process hundreds of billions of transactions per year. About the ATPC The ATPC is a leading voice for America’s payments processors, driving awareness of the industry and its value to consumers, businesses, and the economy with legislators and regulators at federal, state, and international levels. The ATPC is rooted in Georgia’s Transaction Alley where electronic payments and the fintech industry began. Yet, our members enable payments in states across the nation and in every corner of the globe. The ATPC has a rich history of economic development, thought leadership, and engagement on legislative and regulatory topics like cybersecurity, privacy, financial inclusion, fraud, as well as emerging themes like open banking, AI, and stable coins. About the ATPC Cyber Council The American Transaction Processors Coalition (ATPC) established a dedicated Cyber Council to galvanize the efforts of the ATPC member companies in addressing cybersecurity risks. The Cyber Council’s mission is to identify best practices and areas of shared risk to help ATPC members address the evolving cyber threat across America’s payments processing system to strengthen industry’s ability to identify, protect, detect, respond to and recover from cyberattacks. Contact Alison Watson Golin awatson@golin.com This story was distributed as a release by Cybernewswire under HackerNoon’s Business Blogging Program. Learn more about the program here ATLANTA, Georgia, October 30th, 2024/CyberNewsWire/--White House National Cyber Director, CEOs, Key Financial Services Companies, Congressional and Executive Branch Experts will discuss industry priorities for 2025 and beyond The American Transaction Processors Coalition (ATPC) Cyber Council will convene “The Tie that Binds: A 21st Century Cybersecurity Dialogue,” on October 31, 2024, at the Bank of America Financial Center Tower’s Convention Hall in Atlanta. This event will feature leading cyber experts from the financial services sector, Federal agencies, the White House, and Congress to focus on pressing cybersecurity issues and ways the financial services sector is addressing these issues. It will include discussions on evolving technologies that will influence the path forward, the role of AI, supply chain security needs, and more. “Cybersecurity is the backbone of the payment processing industry,” said H. West Richards, ATPC executive director. “The work of the ATPC Cyber Council is a testament to our commitment to safeguarding our financial ecosystem and fostering a collaborative approach to tackling the cybersecurity challenges of tomorrow.” “Cybersecurity is the backbone of the payment processing industry,” said H. West Richards, ATPC executive director. “The work of the ATPC Cyber Council is a testament to our commitment to safeguarding our financial ecosystem and fostering a collaborative approach to tackling the cybersecurity challenges of tomorrow.” Key Speakers and Highlights: The Honorable Harry Coker, Jr., White House National Cyber Director, will deliver the luncheon keynote. The Honorable Rich McCormick (R-GA-06) will deliver a keynote address. Moira Bergin, Subcommittee on Cybersecurity Staff Director, House Committee on Homeland Security, will discuss legislative priorities and global cybersecurity risks. The Honorable Andre Dickens, Mayor of Atlanta, will provide a video address. Barry McCarthy, CEO of Deluxe and Chair of the ATPC Board of Directors, will also deliver a keynote. Bridgette Walsh, Executive Director of the Financial Services Sector Coordinating Council, and Josh Magri, Founder & CEO of Cyber Risk Institute, will participate in a fireside discussion on private sector best practices. A panel on AI in financial services will feature Clarissa Banks (Deluxe), David Excell (Featurespace), David King (Mastercard), and Donna Teevens (ACI Worldwide), moderated by Rick Van Luvender. A panel on cyber education will include Dr. Tony Coulson (CSUSB), Dr. Albena Asenova-Belal (Gwinnett Technical College), Dr. Humayun Zafar (Kennesaw State University), and Dr. Michael Nowatkowski (Augusta University). H. West Richards, ATPC Executive Director, will open the event with a welcome address. Rick Van Luvender, ATPC Cyber Council Chair & SVP, Head of Cybersecurity Client Trust & International Cybersecurity Service at Fiserv, will deliver the opening remarks. Norma Krayem, ATPC Cyber Council Director & Vice President, Chair of the Cybersecurity, Privacy & Digital Innovation Practice Group at Van Scoyoc Associates, will provide insights on future cybersecurity trends. The Honorable Harry Coker, Jr., White House National Cyber Director, will deliver the luncheon keynote. The Honorable Rich McCormick (R-GA-06) will deliver a keynote address. Moira Bergin, Subcommittee on Cybersecurity Staff Director, House Committee on Homeland Security, will discuss legislative priorities and global cybersecurity risks. The Honorable Andre Dickens, Mayor of Atlanta, will provide a video address. Barry McCarthy, CEO of Deluxe and Chair of the ATPC Board of Directors, will also deliver a keynote. Bridgette Walsh, Executive Director of the Financial Services Sector Coordinating Council, and Josh Magri, Founder & CEO of Cyber Risk Institute, will participate in a fireside discussion on private sector best practices. A panel on AI in financial services will feature Clarissa Banks (Deluxe), David Excell (Featurespace), David King (Mastercard), and Donna Teevens (ACI Worldwide), moderated by Rick Van Luvender. A panel on cyber education will include Dr. Tony Coulson (CSUSB), Dr. Albena Asenova-Belal (Gwinnett Technical College), Dr. Humayun Zafar (Kennesaw State University), and Dr. Michael Nowatkowski (Augusta University). H. West Richards, ATPC Executive Director, will open the event with a welcome address. Rick Van Luvender, ATPC Cyber Council Chair & SVP, Head of Cybersecurity Client Trust & International Cybersecurity Service at Fiserv, will deliver the opening remarks. Norma Krayem, ATPC Cyber Council Director & Vice President, Chair of the Cybersecurity, Privacy & Digital Innovation Practice Group at Van Scoyoc Associates, will provide insights on future cybersecurity trends. The forum will conclude with a fireside chat focused on “A Look to the Future: 2025: Top Cybersecurity and Critical Technology Priorities for the ATPC Cyber Council,” featuring Rick Van Luvender from Fiserv and Norma Krayem, the ATPC Cyber Council director, focusing on future cybersecurity and critical technology priorities. Conference details are available at https://atpcoalition.com/atpc-cyber-forum/. https://atpcoalition.com/atpc-cyber-forum/. https://atpcoalition.com/atpc-cyber-forum/. ATPC is a leading voice for America’s payments processors, consisting of the world’s largest, global payment processors, banks, credit card companies and financial services companies. ATPC member companies are uniquely positioned to ensure global payments move seamlessly across the world, while empowering broader and more diverse participation within the financial services system. In the race for a better tomorrow, technology solutions can advance faster than companies can keep up with cybersecurity risks. As a result, the ATPC is one of the few coalitions that created a standalone Cybersecurity Council to prioritize these key cybersecurity issues across its member companies. The ATPC Cyber Council is a unique group made up of only CISOs, CSOs, CIOs and CTOs who are on the front lines every day dealing with the operational impacts of cybersecurity. These U.S. based companies serve hundreds of millions of customer businesses across the globe daily and process hundreds of billions of transactions per year. About the ATPC The ATPC is a leading voice for America’s payments processors, driving awareness of the industry and its value to consumers, businesses, and the economy with legislators and regulators at federal, state, and international levels. ATPC ATPC The ATPC is rooted in Georgia’s Transaction Alley where electronic payments and the fintech industry began. Yet, our members enable payments in states across the nation and in every corner of the globe. The ATPC has a rich history of economic development, thought leadership, and engagement on legislative and regulatory topics like cybersecurity, privacy, financial inclusion, fraud, as well as emerging themes like open banking, AI, and stable coins. About the ATPC Cyber Council The American Transaction Processors Coalition (ATPC) established a dedicated Cyber Council to galvanize the efforts of the ATPC member companies in addressing cybersecurity risks. American Transaction Processors Coalition (ATPC) American Transaction Processors Coalition (ATPC) The Cyber Council’s mission is to identify best practices and areas of shared risk to help ATPC members address the evolving cyber threat across America’s payments processing system to strengthen industry’s ability to identify, protect, detect, respond to and recover from cyberattacks. Contact Alison Watson Golin awatson@golin.com This story was distributed as a release by Cybernewswire under HackerNoon’s Business Blogging Program. Learn more about the program here This story was distributed as a release by Cybernewswire under HackerNoon’s Business Blogging Program. Learn more about the program here here

ATPC Cyber Forum To Focus On Next Generation Cybersecurity And Artificial Intelligence Issues

ATPC Kiberforumu növbəti nəsil kibertəhlükəsizlik və süni intellekt məsələlərinə diqqət yetirəcək

Το ATPC Cyber Forum θα επικεντρωθεί σε ζητήματα κυβερνοασφάλειας και τεχνητής νοημοσύνης επόμενης γενιάς

El Foro Cibernético ATPC se centrará en cuestiones de ciberseguridad e inteligencia artificial de próxima generación

ATPC Cyber Forum para centrarse en cuestións de ciberseguridade e intelixencia artificial de próxima xeración

ATPC Cyber Forum fokusirat će se na kibernetičku sigurnost sljedeće generacije i pitanja umjetne inteligencije

ATPC Cyber Forum Pou Konsantre sou Pwochen Jenerasyon Sibèsekirite ak Pwoblèm Entèlijans Atifisyèl

ATPC サイバーフォーラム、次世代サイバーセキュリティと人工知能の問題に焦点を当てる

វេទិកា ATPC Cyber Forum ដើម្បីផ្តោតលើបញ្ហាសុវត្ថិភាពតាមអ៊ីនធឺណិតជំនាន់ក្រោយ និងបញ្ហាបញ្ញាសិប្បនិម្មិត

ATPC kibernetinis forumas, skirtas naujos kartos kibernetinio saugumo ir dirbtinio intelekto problemoms

د ATPC سایبر فورم به د راتلونکي نسل سایبر امنیت او مصنوعي استخباراتو مسلو باندې تمرکز وکړي

ATPC Cyber Foramu Yekutarisa Pane Inotevera Generation Cybersecurity Uye Artificial Intelligence Nyaya

ATPC Cyber Forum ኣብ ቀፃሊ ወለዶ ሳይበር ሴኩሪቲን ኣርቲፊሻል ኢንተለጀንስን ጉዳያት ትኹረት ክገብር እዩ።

Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Buckle up, folks, because it looks like the web’s latest scandal is about to get your blood boiling. If you’ve been getting more spam than usual lately, it might just be time to thank the shady operators at Soft2Share.com. The operator of the website has been caught red-handed in an outrageous spam scheme attempting to sell unauthorized email lists. Hold on to your keyboards—things are about to get ugly. In what can only be described as a brazen attempt to cash in on email lists, Soft2Share.com has been caught spamming thousands of unsuspecting websites. And how did they do it? By using their own domain email address and Gmail accounts. Let’s dive into the details. Soft2Share.com was caught red-handed attempting to peddle email lists that contain hundreds, if not thousands, of email addresses. And who are these unfortunate email list victims? Private website owners, bloggers, news publications—you name it. If you’ve got an email address and a website, chances are, Soft2Share.com had you on its hit list. Spam Email Subject Line - 10 Million B2B Email Leads From contact@soft2share.com | Clarissa Turner Hi there, I hope you're having a great day. I am a digital marketer and work at Brand Visibility. Just Wondering, are you interested in buying 10 Million verified B2B email leads from the Apollo, Lusha, Cognism, Uplead, Linkedin and ZoomInfo databases?Features: EMEA, NAM, and APAC coverage, validated emails, high accuracy and GDPR compliance. Selling Price: $150 Let me know if you are interested.Regards. - The spammer. One user reported receiving the unsolicited email 17 times (After requesting to stop each time) - After the 17th a response was provided to the stop request - “We use AI for email marketing” - “We:”??? - What a joke! It’s just a freelancer spammer with no shame! Now, you might be wondering why this is such a big deal. After all, spam has been around forever, right? True, but this isn’t just your run-of-the-mill junk email. This is a calculated, aggressive scheme to exploit the personal information of countless individuals and organizations for profit. And it’s not just about annoying emails; it's about privacy violations and a blatant disregard for digital ethics. For bloggers and journalists who rely on email to connect with their audiences, this isn’t just a nuisance—it’s a potential threat to their livelihood. And for private website owners, it’s a breach of security that could open the door to further harassment. What makes this situation even worse is the fact that Soft2Share.com didn’t stop at their own domain. Oh no, they took it a step further by utilizing Gmail accounts to extend their reach. It’s as if they wanted to make sure no inbox was left untouched by their spammy grasp. And let’s not forget the larger implications. When spam emails proliferate, they don’t just annoy—they can lead to serious security risks, including phishing attempts and malware distribution. By selling these lists, Soft2Share.com isn’t just playing with fire; they’re throwing gasoline on it. So, what’s the takeaway from all this? First off, be vigilant. If you’re receiving an uptick in spam, especially if it seems oddly specific or targeted, your email might have ended up on one of these dubious lists. Secondly, it’s time we call out and hold accountable those who profit from our personal data and email addresses. Soft2Share.com may have thought it is operating under the radar, but its actions have lit up the digital world like a neon sign. Hold onto your inboxes, folks, because the Soft2Share.com spam scandal has taken a turn for the absurd. As if flooding inboxes with unwanted emails wasn’t bad enough, it seems the spammer behind Soft2Share.com has now perfected the art of ignoring pleas to stop. Picture this: you've been relentlessly bombarded with spam from Soft2Share.com, and your inbox is overflowing with offers to buy email lists that include thousands of addresses. Frustrated and fed up, you decide to fight back by firing off a polite but firm request to stop the spamming. But what happens? Silence. Crickets. Your emails are swallowed by the void, and the spam continues to pour in, unabated. But wait, there’s more! One particularly fed-up recipient decided to up the ante. They threatened to report Soft2Share.com to the hosting provider, the CAN-SPAM Act administrator, and various spam reporting databases. Surely, such a threat would get a reaction, right? Well, you’d think so. Instead of a professional or even halfway serious response, this beleaguered spam victim received a reply that can only be described as laughably inadequate. The spammer claimed to be from a “large firm”—argued that her actions were perfectly “fine and ethical marketing.” Seriously? This is the spin we’re getting? The response continued in a bewildering fashion, asserting that there was absolutely no need for opt-in permissions or agreements—because who needs pesky legalities when you're making a quick buck off spam, right? And just when you thought it couldn’t get any more absurd, the spammer threw in a veiled threat of legal action. As if any self-respecting legal team would back a freelancing spammer trying to make a few dollars from dodgy email lists. So, let’s dissect this debacle. The so-called “large firm” is actually just a freelancer with questionable ethics and a severely misguided understanding of marketing practices. The email lists being peddled are clearly harvested and then distributed without consent, and the defenses being offered are as flimsy as wet tissue paper. It’s comical and infuriating all at once. On the one hand, we have a spammer who thinks they can just sweep aside legal obligations and ethical standards with a dismissive wave. On the other, we have an industry that’s clearly in need of stricter regulations and more robust enforcement to tackle these digital parasites. Ladies and gentlemen, if you’re looking for a poster child for the digital parasites dragging our online world into the muck, look no further than Soft2Share.com. This slimy operation is a textbook case of everything that’s wrong with the darker corners of the internet. Their modus operandi? Selling email lists stuffed with thousands of addresses so they can spam even more unsuspecting victims. The audacity of these spammers knows no bounds. Despite repeated cease-and-desist requests from frustrated recipients, Soft2Share.com continues to ignore pleas for sanity. Instead of addressing their unethical behavior, they’ve opted to brush off complaints with laughable justifications. So, next time you encounter spam, remember that it’s not just a nuisance—it’s a symptom of a much larger problem. And let’s be clear: operators like Soft2Share.com are at the heart of this problem. They’re the parasites feeding off the health of our digital world, and it’s up to all of us to push back. Note - None of the email addresses contained in the email lists attempting to be sold via spam emails authorized the list provider from soft2share to be mounted in the documents. The contacts in the lists were scraped while the spammer states they are GDPR compliant. Update - 08/04/2024 The spammer has now ceased using their own domain name and gmail.com to send the spam emails and has now moved to using the email marketing service brevo.com. The Brevo abuse email has been contacted and advised of the spam and email abuse. We now wait to see if the service provider takes action. Meanwhile, it has been discovered the spammer lives in India and is now sending the spam from the following address. Email address - clarissaturner91@7982151.m-sender-sib.com Fake name - Clarissa Turner Whatsapp: +91 8755552040 Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Editor’s note: This story represents the views of the author of the story. The author is not affiliated with HackerNoon staff and wrote this story on their own. The HackerNoon editorial team has only verified the story for grammatical accuracy and does not condone/condemn any of the claims contained herein. #DYOR Buckle up, folks, because it looks like the web’s latest scandal is about to get your blood boiling. If you’ve been getting more spam than usual lately, it might just be time to thank the shady operators at Soft2Share.com. The operator of the website has been caught red-handed in an outrageous spam scheme attempting to sell unauthorized email lists. Hold on to your keyboards—things are about to get ugly. spam scheme In what can only be described as a brazen attempt to cash in on email lists, Soft2Share.com has been caught spamming thousands of unsuspecting websites. And how did they do it? By using their own domain email address and Gmail accounts. Let’s dive into the details. Soft2Share.com was caught red-handed attempting to peddle email lists that contain hundreds, if not thousands, of email addresses. And who are these unfortunate email list victims? Private website owners, bloggers, news publications—you name it. If you’ve got an email address and a website, chances are, Soft2Share.com had you on its hit list. Spam Email Subject Line - 10 Million B2B Email Leads From contact@soft2share.com | Clarissa Turner Hi there, I hope you're having a great day. I am a digital marketer and work at Brand Visibility. Just Wondering, are you interested in buying 10 Million verified B2B email leads from the Apollo, Lusha, Cognism, Uplead, Linkedin and ZoomInfo databases? Features : EMEA, NAM, and APAC coverage, validated emails, high accuracy and GDPR compliance. Features Selling Price: $150 Let me know if you are interested. Regards. - The spammer. One user reported receiving the unsolicited email 17 times (After requesting to stop each time) - After the 17th a response was provided to the stop request - “We use AI for email marketing” - “We:”??? - What a joke! It’s just a freelancer spammer with no shame! Now, you might be wondering why this is such a big deal. After all, spam has been around forever, right? True, but this isn’t just your run-of-the-mill junk email. This is a calculated, aggressive scheme to exploit the personal information of countless individuals and organizations for profit. And it’s not just about annoying emails; it's about privacy violations and a blatant disregard for digital ethics. For bloggers and journalists who rely on email to connect with their audiences, this isn’t just a nuisance—it’s a potential threat to their livelihood. And for private website owners, it’s a breach of security that could open the door to further harassment. What makes this situation even worse is the fact that Soft2Share.com didn’t stop at their own domain. Oh no, they took it a step further by utilizing Gmail accounts to extend their reach. It’s as if they wanted to make sure no inbox was left untouched by their spammy grasp. And let’s not forget the larger implications. When spam emails proliferate, they don’t just annoy—they can lead to serious security risks, including phishing attempts and malware distribution. By selling these lists, Soft2Share.com isn’t just playing with fire; they’re throwing gasoline on it. So, what’s the takeaway from all this? First off, be vigilant. If you’re receiving an uptick in spam, especially if it seems oddly specific or targeted, your email might have ended up on one of these dubious lists. Secondly, it’s time we call out and hold accountable those who profit from our personal data and email addresses. Soft2Share.com may have thought it is operating under the radar, but its actions have lit up the digital world like a neon sign. Hold onto your inboxes, folks, because the Soft2Share.com spam scandal has taken a turn for the absurd. As if flooding inboxes with unwanted emails wasn’t bad enough, it seems the spammer behind Soft2Share.com has now perfected the art of ignoring pleas to stop. Picture this: you've been relentlessly bombarded with spam from Soft2Share.com, and your inbox is overflowing with offers to buy email lists that include thousands of addresses. Frustrated and fed up, you decide to fight back by firing off a polite but firm request to stop the spamming. But what happens? Silence. Crickets. Your emails are swallowed by the void, and the spam continues to pour in, unabated. But wait, there’s more! One particularly fed-up recipient decided to up the ante. They threatened to report Soft2Share.com to the hosting provider, the CAN-SPAM Act administrator, and various spam reporting databases. Surely, such a threat would get a reaction, right? Well, you’d think so. Instead of a professional or even halfway serious response, this beleaguered spam victim received a reply that can only be described as laughably inadequate. The spammer claimed to be from a “large firm”—argued that her actions were perfectly “fine and ethical marketing.” Seriously? This is the spin we’re getting? The response continued in a bewildering fashion, asserting that there was absolutely no need for opt-in permissions or agreements—because who needs pesky legalities when you're making a quick buck off spam, right? And just when you thought it couldn’t get any more absurd, the spammer threw in a veiled threat of legal action. As if any self-respecting legal team would back a freelancing spammer trying to make a few dollars from dodgy email lists. So, let’s dissect this debacle. The so-called “large firm” is actually just a freelancer with questionable ethics and a severely misguided understanding of marketing practices. The email lists being peddled are clearly harvested and then distributed without consent, and the defenses being offered are as flimsy as wet tissue paper. It’s comical and infuriating all at once. On the one hand, we have a spammer who thinks they can just sweep aside legal obligations and ethical standards with a dismissive wave. On the other, we have an industry that’s clearly in need of stricter regulations and more robust enforcement to tackle these digital parasites. Ladies and gentlemen, if you’re looking for a poster child for the digital parasites dragging our online world into the muck, look no further than Soft2Share.com. This slimy operation is a textbook case of everything that’s wrong with the darker corners of the internet. Their modus operandi? Selling email lists stuffed with thousands of addresses so they can spam even more unsuspecting victims. The audacity of these spammers knows no bounds. Despite repeated cease-and-desist requests from frustrated recipients, Soft2Share.com continues to ignore pleas for sanity. Instead of addressing their unethical behavior, they’ve opted to brush off complaints with laughable justifications. So, next time you encounter spam, remember that it’s not just a nuisance—it’s a symptom of a much larger problem. And let’s be clear: operators like Soft2Share.com are at the heart of this problem. They’re the parasites feeding off the health of our digital world, and it’s up to all of us to push back. Note - None of the email addresses contained in the email lists attempting to be sold via spam emails authorized the list provider from soft2share to be mounted in the documents. The contacts in the lists were scraped while the spammer states they are GDPR compliant. Update - 08/04/2024 Update - 08/04/2024 The spammer has now ceased using their own domain name and gmail.com to send the spam emails and has now moved to using the email marketing service brevo.com. The Brevo abuse email has been contacted and advised of the spam and email abuse. We now wait to see if the service provider takes action. Meanwhile, it has been discovered the spammer lives in India and is now sending the spam from the following address. Email address - clarissaturner91@7982151.m-sender-sib.com Fake name - Clarissa Turner Whatsapp: +91 8755552040

Soft2Share.com Caught Red-Handed In Large Spam Scheme

Mental Clarity: Why It's the New Wealth in a World Designed to Confuse You

It's Not A Motivation Problem That You Have (It's a Clarity Problem)

In the fast-paced world of modern development, architecture often determines whether a project thrives or crumbles under its own complexity. While many developers intuitively understand that architecture matters, the “why” and “how” are less frequently discussed. What makes architecture so critical, and how can you ensure that your choices lead to clarity rather than chaos? This article is helpful for React, Vue, Svelte, and Vanilla JS developers. It may be less helpful for Angular developers, as Angular enforces strict architecture patterns by default, though it could still provide value. In my opinion, there is a lack of detailed information on architecture across the internet; I managed to find only a few useful resources. That’s why I’ve decided to create a series of articles on architecture. For now, let’s explore what is architecture, why we need architecture, introduce a few key terms, and discuss different types of architectures The Problem Imagine starting a new project without planning its architecture — just diving into the code. You develop your first module, which contains links between submodules and components. Then, you create a second module and link it to the first. This pattern continues as you add more modules and connections. The problem arises when you need to delete or edit a module. As your project grows, so does the complexity, with countless modules, submodules, and blurry connections between them. Eventually, this tangled web becomes a headache for developers and more expensive for the company to maintain. Difficulty === Time === Money What is Architecture? Many developers mistakenly think that architecture is equivalent to a folder structure, but that’s incorrect. Architecture goes beyond file organization. It describes how modules and components interact within the project system. Architecture encompasses various elements of a project, specifying how modules and components should be developed and how they should interconnect. In the frontend, modules are usually UI components that utilize business logic. These can range from large components, like pages, to small components, like inputs, buttons, or typography. What should Great Software Design have? We need to ensure that our project’s modules have: 1. High Cohesion — Each module should contain related business logic. 2. Low Coupling — Modules should be as independent of one another as possible. Cohesion refers to what the module can do. Low cohesion would mean that the class does a great variety of actions — it is broad, unfocused on what it should do. High cohesion means that the class is focused on what it should be doing, i.e. only methods relating to the intention of the class. Coupling refers to how related or dependent two modules are toward each other. For low coupled modules, changing something major in one class should not affect the other. High coupling would make it difficult to change and maintain your code. Since modules are closely knit together, making a change could require an entire system revamp. Essentially, high cohesion means keeping related pieces of code together in one place. At the same time, low coupling involves separating unrelated parts of the codebase as much as possible. Here’s the explanation for the image: The modules in the image are represented by distinct clusters of circles, which are easy to spot. Each circle within a module represents a class or component responsible for performing a specific task. Circles of the same color within a module indicate elements that solve the same task. The arrows in the image depict the connections between the modules, illustrating how they interact with one another. High Cohesion, High Coupling Let’s consider the God object anti-pattern. A God object is a module that has multiple submodules and interconnections, while also attempting to solve multiple tasks simultaneously. This results in high cohesion because a single module is responsible for multiple tasks, and high coupling due to the blurry connections between various modules and submodules. Low Cohesion, Low Coupling In this scenario, modules are divided well, but the submodules inside solve different tasks (indicated by the different colors in the image). However, the connections between the modules are still unclear. Low Cohesion, High Coupling This is a different case. Here, the modules are clearly divided, and the connections between them are solid. However, inside each module, cohesion is low because they solve multiple tasks, leading to unnecessary complexity. Nevertheless, this is still better than the previous two examples because you can remove or modify individual modules without much difficulty. High Cohesion, Low Coupling — The Ideal In an ideal architecture, the links between modules are “weak”, making it easy to remove or modify any module. Within each module, components and classes solve one specific task (as indicated by their uniform color), and there is no mixing of responsibilities, unlike in the previous examples. Although this ideal architecture is rare in projects, as it requires specific knowledge and experience, it is something we should all strive for. Conclusion Architecture is the structure of modules, components, and the connections between them. The key to a successful architecture lies in implementing development principles like DRY, KISS, and SOLID. Removing and modifying modules should be easy, especially the removal part — that’s a major point. Let me know if you have any questions or which architecture you’d like to hear more about! In the fast-paced world of modern development, architecture often determines whether a project thrives or crumbles under its own complexity. While many developers intuitively understand that architecture matters, the “why” and “how” are less frequently discussed. What makes architecture so critical, and how can you ensure that your choices lead to clarity rather than chaos? In the fast-paced world of modern development, architecture often determines whether a project thrives or crumbles under its own complexity. While many developers intuitively understand that architecture matters, the “why” and “how” are less frequently discussed. What makes architecture so critical, and how can you ensure that your choices lead to clarity rather than chaos? This article is helpful for React, Vue, Svelte, and Vanilla JS developers. It may be less helpful for Angular developers, as Angular enforces strict architecture patterns by default, though it could still provide value. This article is helpful for React, Vue, Svelte, and Vanilla JS developers. It may be less helpful for Angular developers, as Angular enforces strict architecture patterns by default, though it could still provide value. This article is helpful for React, Vue, Svelte, and Vanilla JS developers . It may be less helpful for Angular developers, as Angular enforces strict architecture patterns by default, though it could still provide value. React, Vue, Svelte, and Vanilla JS developers In my opinion, there is a lack of detailed information on architecture across the internet; I managed to find only a few useful resources. That’s why I’ve decided to create a series of articles on architecture. For now, let’s explore what is architecture, why we need architecture, introduce a few key terms, and discuss different types of architectures The Problem Imagine starting a new project without planning its architecture — just diving into the code. You develop your first module, which contains links between submodules and components. Then, you create a second module and link it to the first. This pattern continues as you add more modules and connections. The problem arises when you need to delete or edit a module. As your project grows, so does the complexity, with countless modules, submodules, and blurry connections between them. Eventually, this tangled web becomes a headache for developers and more expensive for the company to maintain. Difficulty === Time === Money Difficulty === Time === Money What is Architecture? Many developers mistakenly think that architecture is equivalent to a folder structure, but that’s incorrect. Architecture goes beyond file organization. It describes how modules and components interact within the project system. Architecture encompasses various elements of a project, specifying how modules and components should be developed and how they should interconnect. In the frontend, modules are usually UI components that utilize business logic. These can range from large components, like pages, to small components, like inputs, buttons, or typography. What should Great Software Design have? We need to ensure that our project’s modules have: 1. High Cohesion — Each module should contain related business logic. High Cohesion 2. Low Coupling — Modules should be as independent of one another as possible. Low Coupling Cohesion refers to what the module can do. Low cohesion would mean that the class does a great variety of actions — it is broad, unfocused on what it should do. High cohesion means that the class is focused on what it should be doing, i.e. only methods relating to the intention of the class. Cohesion Coupling refers to how related or dependent two modules are toward each other. For low coupled modules, changing something major in one class should not affect the other. High coupling would make it difficult to change and maintain your code. Since modules are closely knit together, making a change could require an entire system revamp. Coupling Essentially, high cohesion means keeping related pieces of code together in one place. At the same time, low coupling involves separating unrelated parts of the codebase as much as possible. Essentially, high cohesion means keeping related pieces of code together in one place. At the same time, low coupling involves separating unrelated parts of the codebase as much as possible. Here’s the explanation for the image: Here’s the explanation for the image: The modules in the image are represented by distinct clusters of circles, which are easy to spot. Each circle within a module represents a class or component responsible for performing a specific task. Circles of the same color within a module indicate elements that solve the same task. The arrows in the image depict the connections between the modules, illustrating how they interact with one another. High Cohesion, High Coupling Let’s consider the God object anti-pattern. A God object is a module that has multiple submodules and interconnections, while also attempting to solve multiple tasks simultaneously. God object This results in high cohesion because a single module is responsible for multiple tasks, and high coupling due to the blurry connections between various modules and submodules. high cohesion high coupling Low Cohesion, Low Coupling In this scenario, modules are divided well, but the submodules inside solve different tasks (indicated by the different colors in the image). However, the connections between the modules are still unclear. Low Cohesion, High Coupling This is a different case. Here, the modules are clearly divided, and the connections between them are solid. However, inside each module, cohesion is low because they solve multiple tasks, leading to unnecessary complexity. Nevertheless, this is still better than the previous two examples because you can remove or modify individual modules without much difficulty. High Cohesion, Low Coupling — The Ideal In an ideal architecture, the links between modules are “weak”, making it easy to remove or modify any module. Within each module, components and classes solve one specific task (as indicated by their uniform color), and there is no mixing of responsibilities, unlike in the previous examples. Although this ideal architecture is rare in projects, as it requires specific knowledge and experience, it is something we should all strive for. Conclusion Architecture is the structure of modules, components, and the connections between them. The key to a successful architecture lies in implementing development principles like DRY, KISS, and SOLID. Removing and modifying modules should be easy, especially the removal part — that’s a major point. Let me know if you have any questions or which architecture you’d like to hear more about!

The Critical Role of Architecture in Going From Chaos to Clarity

Exploring "Clarity Windows" in AI: The Unpredictable Moments of Perceived Consciousness

Εξερευνώντας τα "Clarity Windows" στο AI: Οι απρόβλεπτες στιγμές της αντιληπτής συνείδησης

Explorando las "ventanas de claridad" en la IA: los momentos impredecibles de la conciencia percibida

AI-n "Argitasun-leihoak" arakatzea: hautematen den kontzientziaren une ezustekoak

Exploration des « fenêtres de clarté » en IA : les moments imprévisibles de la conscience perçue

Istraživanje "prozora jasnoće" u umjetnoj inteligenciji: nepredvidivi trenuci percipirane svijesti

AI における「明瞭性の窓」を探る: 知覚された意識の予測不可能な瞬間

Истражување на „Clarity Windows“ во вештачката интелигенција: непредвидливите моменти на перцепирана свест

په AI کې د "وضاحت وینډوز" سپړنه: د پوه شوي شعور غیر متوقع شیبې

AI nisqapi "Clarity Windows" nisqamanta maskay: Conciencia Percibida nisqamanta mana yachay atina pachakuna

Eksplorimi i "Dritareve të qartësisë" në AI: Momentet e paparashikueshme të ndërgjegjes së perceptuar

Истраживање „прозора јасноће“ у АИ: непредвидиви тренуци перципиране свести

AI இல் "தெளிவு விண்டோஸ்" ஆய்வு: உணரப்பட்ட நனவின் கணிக்க முடியாத தருணங்கள்

Taking action has been a life-changing decision for me. It has brought a lot of clarity to my life and day-to-day activities. I get a lot of tasks done and improve myself consistently as well. It has put me on the path to slaying complacency, eliminating procrastination, and fulfilling my immense potential. These are four principles of how action breeds clarity, and how I implement them. 1. Learning by Doing Learning by doing stops us from overthinking things. We are only human. We will never be sure of every decision we make. We have an innate tendency to overthink and analyze situations before taking action. Overthinking leads to what is commonly known as "analysis paralysis." It blurs our perspective, creates confusion, and stagnates our progress. Overthinking creates multiple outcomes that lead to increased anxiety, dissatisfaction, and even paralysis. This concept was theorized by psychologist Barry Schwartz in his book “The Paradox of Choice: Why More Is Less.” Schwartz argues that having choices is generally considered a positive aspect of modern life. The abundance of options in various domains—such as career paths and life decisions—can overwhelm individuals and hinder their ability to make effective decisions. We should use our time efficiently and learn in the process. Do not overthink things. Just-In-Time Knowledge Over Just-In-Case Knowledge “Just-in-time knowledge” refers to acquiring skills and information when they are immediately needed for a specific task, problem, or situation. “Just-in-case knowledge” refers to learning skills and information in preparation for future needs. Both approaches have their advantages. Why is this knowledge important? A lot of people read, watch videos, and consume information that they are unlikely to put into practice. This knowledge is more of an entertainment source than it is a learned skill. We are more likely to change a light bulb than apply survival tactics when faced with a lion. There’s nothing wrong with knowing how to survive a lion attack, but it’s very unlikely that you’ll use that knowledge. People who prioritize this type of knowledge are also prone to procrastination. They focus solely on what could happen. This keeps them in an endless cycle of worry and anxiety that prevents them from accomplishing the goals they’ve set for themselves. We prioritize just-in-time knowledge and reference Tim Ferris, who said, “Prefer just-in-time knowledge over just-in-case knowledge.” 3. Do and Reflect Getting things done while learning relevant aspects is good for our growth. Reflection gives us new perspectives of ourselves that allow us to analyze and improve on areas we are weak. It is important to see your goals through. Doing so staves off doubt, depression, and anxiety. It builds your character in the process, putting you in a position to continually improve. Resist the temptation to quit or give up. Do not second-guess yourself by wondering if you should do something else instead. Guard your mind against self-doubt and stay focused on the task at hand. Take action over your patterns, routines, and nuances. Don’t allow complacency to creep in as it can drain you of all your potential, leaving you depressed and unfulfilled. Adapt to changing circumstances and build on routines that make you better. 4. Building Confidence & Embracing the Unknown The action involves stepping into the unknown. Embracing uncertainty allows us to confront fears and doubts that hinder progress. Navigating through uncharted territories is scary and unpleasant. However, doing so builds and grows confidence. This confidence stems from realizing we can overcome challenges and learn from them. Overthinking can create worst-case scenarios that fill us with fear. Fear can hold you back from achieving your potential. Take the leap of faith into the unknown, and overcome the challenges that await you. As David Goggins says, “Embrace the suck!” It might not be pleasurable in the beginning, but you will learn how to deal with it. You’ll master how to navigate uncharted waters and come out the other side stronger than before. Conclusion Action breeds clarity and encapsulates a fundamental truth that transcends various aspects of life. It allows us to break free from the constraints of overthinking. We gain insights, experiences, and wisdom that lead to a clearer understanding of ourselves and our environment. The courage to take action propels us toward our goals while fostering adaptability and self-confidence. Action holds the key to the clarity we seek. The world is your oyster. Stop overthinking and act starting today. For these and more thoughts, guides and insights visit my blog at martinbaun.com Taking action has been a life-changing decision for me. It has brought a lot of clarity to my life and day-to-day activities. I get a lot of tasks done and improve myself consistently as well. It has put me on the path to slaying complacency, eliminating procrastination, and fulfilling my immense potential. These are four principles of how action breeds clarity, and how I implement them. 1. Learning by Doing Learning by doing stops us from overthinking things. We are only human. We will never be sure of every decision we make. We have an innate tendency to overthink and analyze situations before taking action. Overthinking leads to what is commonly known as "analysis paralysis." It blurs our perspective, creates confusion, and stagnates our progress. Overthinking creates multiple outcomes that lead to increased anxiety, dissatisfaction, and even paralysis. This concept was theorized by psychologist Barry Schwartz in his book “The Paradox of Choice: Why More Is Less.” Schwartz argues that having choices is generally considered a positive aspect of modern life. The abundance of options in various domains—such as career paths and life decisions—can overwhelm individuals and hinder their ability to make effective decisions. We should use our time efficiently and learn in the process. Do not overthink things. Just-In-Time Knowledge Over Just-In-Case Knowledge “Just-in-time knowledge” refers to acquiring skills and information when they are immediately needed for a specific task, problem, or situation. “Just-in-case knowledge” refers to learning skills and information in preparation for future needs. Both approaches have their advantages. Why is this knowledge important? A lot of people read, watch videos, and consume information that they are unlikely to put into practice. This knowledge is more of an entertainment source than it is a learned skill. We are more likely to change a light bulb than apply survival tactics when faced with a lion. There’s nothing wrong with knowing how to survive a lion attack, but it’s very unlikely that you’ll use that knowledge. People who prioritize this type of knowledge are also prone to procrastination. They focus solely on what could happen. This keeps them in an endless cycle of worry and anxiety that prevents them from accomplishing the goals they’ve set for themselves. We prioritize just-in-time knowledge and reference Tim Ferris, who said, “Prefer just-in-time knowledge over just-in-case knowledge.” 3. Do and Reflect Getting things done while learning relevant aspects is good for our growth. Reflection gives us new perspectives of ourselves that allow us to analyze and improve on areas we are weak. It is important to see your goals through. Doing so staves off doubt, depression, and anxiety. It builds your character in the process, putting you in a position to continually improve. Resist the temptation to quit or give up. Do not second-guess yourself by wondering if you should do something else instead. Guard your mind against self-doubt and stay focused on the task at hand. Take action over your patterns, routines, and nuances. Don’t allow complacency to creep in as it can drain you of all your potential, leaving you depressed and unfulfilled. Adapt to changing circumstances and build on routines that make you better. 4. Building Confidence & Embracing the Unknown The action involves stepping into the unknown. Embracing uncertainty allows us to confront fears and doubts that hinder progress. Navigating through uncharted territories is scary and unpleasant. However, doing so builds and grows confidence. This confidence stems from realizing we can overcome challenges and learn from them. Overthinking can create worst-case scenarios that fill us with fear. Fear can hold you back from achieving your potential. Take the leap of faith into the unknown, and overcome the challenges that await you. As David Goggins says, “Embrace the suck!” It might not be pleasurable in the beginning, but you will learn how to deal with it. You’ll master how to navigate uncharted waters and come out the other side stronger than before. Conclusion Action breeds clarity and encapsulates a fundamental truth that transcends various aspects of life. It allows us to break free from the constraints of overthinking. We gain insights, experiences, and wisdom that lead to a clearer understanding of ourselves and our environment. The courage to take action propels us toward our goals while fostering adaptability and self-confidence. Action holds the key to the clarity we seek. The world is your oyster. Stop overthinking and act starting today. For these and more thoughts, guides and insights visit my blog at martinbaun.com martinbaun.com

Action Breeds Clarity

For too long, the siren song of data mesh has lured companies into a false sense of security, promising a utopian future of seamless data management. But the harsh reality is sinking in: data mesh isn't the panacea it's cracked up to be. As costs soar, trust in data erodes, and decision-making stalls, it's time to shatter the illusion and explore a new path forward. For many organizations, the allure of data mesh, a decentralized approach to data management, has turned into a frustrating chase. While it promised data democratization and agility, the reality often involves siloed data, soaring costs, and eroded trust in data-driven decision-making. A recent implementing data mesh experienced significant data quality issues. Surveys paint a concerning picture: survey by Unisphere Research, a division of Information Today, Inc., in partnership with ChaosSearch, found that 68% of IT managers Another survey conducted by revealed that struggled with increased complexity and lack of collaboration after adopting data mesh. PwC in 2023 72% of businesses "Data mesh, in theory, sounds great," says Experts are also raising concerns: Zhamak Dehghani, a renowned data management consultant and author of the book 'Data Mesh: Delivering Data-Driven Value in the Age of Big Data.' "However, the reality is that many organizations lack the cultural and organizational maturity to successfully implement it, leading to fragmented data landscapes and inconsistent data practices." The Data Marketplace Data Marketplace vs. Data Mesh: A Comparative Look Feature Data Mesh Data Marketplace Data Ownership Decentralized (domain teams) Decentralized (domain teams own data, but data products are managed by data experts) Data Storage Distributed across domain-specific data products Centralized data lake with isolated access zones Data Governance Loosely coupled, relies on domain teams Robust and centralized, with standardized processes Data Access Open access to all data for domain teams Controlled access based on skills and expertise Data Products Developed and maintained by domain teams Created and managed by data experts based on defined needs Focus Agility and data ownership Focus, collaboration, and data quality Here's how the data marketplace overcomes the challenges of data mesh: By focusing on relevant data and eliminating duplication, the data marketplace minimizes storage and processing expenses. Reduced Costs: Robust governance and centralized data management ensure consistent data standards and quality across the organization. Improved Data Quality: The marketplace fosters communication and collaboration between data producers and consumers, leading to better insights and decision-making. Enhanced Collaboration: While data ownership remains with domain teams, the data marketplace ensures accountability for data products through designated data experts. Clearer Ownership: Data Marketplace Principals Here are my 8 principles for using the data marketplace concept that will ensure your organization leverages the right data at the right time to make the right decisions: - In the marketplace, we keep the data producers owners of the data they produce, but they do not own the data products built on top of it, which I think is a fear thing. Decentralized Data Ownership One of my biggest criticisms about data mesh is the decentralized ownership which requires now a front-end engineer and a product manager to own a data product based on their data, they are required to design and maintain it, and they have zero clue why they do it, or how it’s being used, and if I will be honest, none of the tools they used is actually native to their work. Instead, it just lets them set up the events or APIs calls, sets them with the tools to document what they send, to ingest the data without them touching anything, and from there, lets the experts work with it. This system makes more sense as they only need to worry that the data is correct and reliable and are not required to fix data products gone wrong. -  Yes, please stop storing all the data warehouses! Even if it’s S3 and “cheap,” there is no reason to store so much and process so much data; the reality is that most of this data is just sitting there getting dust. Transactional-based data By decentralizing the data, we allow the owners to decide what they store. With the marketplace, I wish to take a different approach: the analysts, the middle people between the data consumers and producers can see all the data produced in the company, but they can decide what data to buy and sign a “contract” with the producer which describe basically what they will use the data, what are their expectations and what happens in case of a data incident. By doing so, we ensure that the producers understand why they produce the data and what impact it has on the organization, and allow us to clean unused data either into deep storage or into the abyss by deleting it, and the analysts on the other side need to create a value case to why this data is important for them to use. It’s creating a win-win situation that also addresses the missing link between the data producers and analysts on who using the data in the data lake structure, these transactions are logged and stored. - Basic rules must be in the game, what is the metadata required, how and where to document the data ingested, produced, and visualized, what monitors should be in place to ensure quality, how the data contracts are created, and how data anomalies, incidents, and conflicts are handled; by doing, so we ensure we standardized the process. Robust Governance & Standards I see a big need to have 2-3 types of data contracts but enforce that every data created has a schema validation process to ensure quality, and in case of an issue, it’s rejected, and notifications are sent to the owner of it to be aware “Huston we have a problem.” Governance is important, and also, the enforcement of the regulation keeps this thing running with strong work-frames that address the use cases of data and serve as a system for future-proofing the data products. - Let’s talk architecture to make the data marketplace successful by creating three “isolated” levels of data on the data warehouse system; each level is accessible and usable based on the skills and expertise of the individuals and is meant to act as a safe net for data consumption: Isolated Architecture Environments serves as a secure storage for all data, regardless of quality, to ensure sensitive information protection. Think of it as a vault for safeguarding all types of data. Data then undergoes preparation steps like defining sessions, identifying bots, and ensuring compliance before being transformed into a usable format for analysis. This process can be compared to transforming raw ingredients into a ready-to-use meal for a chef. The Raw Data Zone empowers analysts by providing access to the prepared data through aggregated tables. Analysts can utilize exploration tools to query, analyze, and gain insights from the data. This zone, along with the tools it provides, plays a crucial role in enabling analysts to create valuable decision-making dashboards. The Marketplace Data Zone serves as a single source of truth for the entire company. This zone contains rigorously tested, secured, and verified data presented through user-friendly visualizations. Anyone in the company can access and explore this data in a controlled environment, either directly via the provided tools or by extracting it for use in tools like Excel. The Decision-making Zone The data here is deemed the "official" version - any conflicting information from other sources should be considered inaccurate. Data that enters the data lake has one access point where the data is validated, is it what needs to be here, the data is checked for anomalies, and only if it passes the inspection, it will arrive in a raw data landing zone; then from there, the data will have small components that will run and clean for bot traffic, add attribution to the session, or even enrich missing metadata to ensure the data can be used. When it arrives to the data consumers, they will only see the data that was certified pre-calculated, and built, to enable the look and feel of a self-exploration environment without the fear of losing control over the numbers because “Self-serve analytics” is a nice dream but will never become reality due to the level of data literacy in the organizations. - Based on the above and the transaction-based, why in hell should we have a push system where anyone interested can just push data into the lake or a dashboard? Pull System We need to bring back control over the data and have a purpose and a clear why; otherwise, we’re just wasting money on moving data around. I am sure your cloud provider is happy and also convincing you this is cheap if you buy the right saving plans, but in reality, you have nothing to do with the data sitting there collecting dust. Some industry standards estimate that around 87% of the data ingested into the data lake have no clear purpose or use case; think about the amount of money you are spending right now on having it stored. The pull system ensures that only those with purpose arrive at the common areas and are used. Otherwise, it will just become history in a short period saving you a lot of money on wasted accomilated data. - The data domain subject matter experts are the ones who can build data products from the raw data and move it into the marketplace zone, or approve a new data product from the marketplace zone into the decision-making zone. Data Parliaments In the data mesh, one of the biggest issues is that anyone can pull data and build a data product with it, but this sometimes causes cases of data not matching or worse decisions to be made over wrong data. The parliament members can be, for example, responsible only for the marketplace revenue tables; they are the only ones who know how to define the true source of the revenue, how to present it, and also how to handle issues with its quality when things go wrong. On the other side, a parliament can handle the company KPIs table and will know which data in the marketplace is the one true source. Contrary to data mesh, we create a function of data controllers who validate that the marketplace has one true source of data, so each analyst using the marketplace zone knows they are using the right data, and they are the ones that ensure the correct data is carried across the company. This also answers the governance being overwhelmed with so many topics they need to manage and helps them focus on the work-frames and the parliaments on the data products. - This is a vital part if we wish to ensure people in the organization consume the right data and make decisions based on the best available data to them. Data Certification We need to certify the data; the certification process allows us to, on the one side, ensure that we have one, revenue numbers used in the decision-making zone, and also ensure it has the right process behind it from data monitoring to error handling and up to how it should be documented. The certification of the data ensures that everyone knows what the correct number is and has the trust that the data has all the required steps to ensure its reliability and trustworthiness; one of the things I met the most is the missing trust of leaders in the data they consume to make decisions, and this mistrust causes them to doubt the data and ask analysts to check it constantly whenever it doesn’t fit their expectation, wasting a lot of time of the analysts on debugging. But by creating a data certification, we can ensure that, in case of a data incident, the user will know it before it’s being used, and the analysts will know where they need to look to solve it. Basically, creates better trust between the data consumers to the analysts, and in case the data incident is not fixed where the problem is and who is blocking it from being resolved, creating full transparency and accountability over the data. Return on investment! We spoke earlier on transactions and explained the use case. Well, with that, we need to have some system that evaluates the effort invested in creating a data product, the storage, the processing, the analyst time invested, the cost of maintaining it on the one side, and on the other, the possible profits by having the data. ROI - I agree here that not every data source will have it, but I will argue it’s possible :-). By having, for example, the campaign performance on Facebook, we can optimize the campaigns and invest more money in campaigns that drive more profit or cut campaigns that waste money. By doing so, we save and increase the revenue, and it can go into the calculation. Another example is by finance having the AWS costs available, they can find areas to improve savings either by buying saving plans or investigating high costs and possibly reducing them. Another method to evaluate the revenue of the data is by incrementally testing; having this data means you can save or generate X amount of extra money; if not, this is the amount of money lost. The ROI gives everyone in the chain of the data a know what the value of their data is and also the ability to evaluate how to prioritize a data incident with a clear or estimated monetary value next to it. More data does not equal better insights; it just means more time lost on making decisions, more time wasted on bad data, and the bad thing, loss of focus; here is what I am trying to correct with my data marketplace concept. - Focus on the data that make sense for the organization to make decisions. Focus Not all events and all data sources are relevant, and most definitely, having more data does not mean you will be able to make better decisions. Focusing on a small amount of highly relevant KPIs will help the business oriented around what is working or not, will ensure higher focus on the quality of the data, and ensure everyone knows how their work impacted or not the success of the organization. - If you produce data, you need to know WHY you produce it and what is the added value of having it. Without having it in place, you waste money. WHY I don’t know how many times in my life as an analyst I was required to run some super expensive and complicated query that requested me to give some number or shares, but after asking what they were used for or what decisions they drove, I discovered that my three days work was “Just for good to know” and had no impact what so ever on the decision making or actions taken. I am thinking a lot about the wasted time of analysts answering questions that do not serve a real purpose and the amount of time gone on checking the data quality and compatibility, understanding it, and then trying to run the most efficient query, and it all goes with action. - People should be able to self-serve themselves, and no, when I talk about self-serve, I am not talking about this drag and drop that we all fall in love with from Google Analytics. Data usability What I mean is that if you are an analyst or data consumer, you should have the right tools and access to data based on your skills and expertise. I do not wish to see data consumers playing with raw data and trying to drive learning without knowing what can be the results of them using the numbers they encounter; at the same time, I do wish to see it. Even if you create more work-frames around the data mesh, the reality is that when you ask the wrong people to do the right things without the expertise, you increase their anxiety levels to handle situations they are not ready for, and worse, you cause them to lose focus on what their unit purpose is, and for this, you are wasting more growth opportunities. Hiring more data engineers and data product managers won’t solve your problem; training unrelated people to own data products will fail. I call you to try something new, reduce the noise from data increase your focus, and if you want, after you master the data marketplace and the delicate balance between centralized to decentralized, you can go in the direction of data mesh. But all the time you don’t, you risk accumulating more costs in lost revenues and overspending on data the decision is yours! Embracing the data marketplace isn't just about efficiency; it's about empowering all stakeholders in the data ecosystem to harness the true potential of data. By focusing on collaboration, clarity, and purpose, we can unlock the power of data and navigate a path toward sustainable success. Share your thoughts on data management and explore whether the data marketplace could be a viable solution for your organization. Join the conversation!

From Data Chaos to Clarity: The Data Marketplace vs. Data Mesh

**SINGAPORE, SINGAPORE, February 20th, 2024/Chainwire/--**Fandomdao,the highly anticipated social platform renowned worldwide for its innovative fusion of charity and fan engagement through the "Fandomdao Challenge," officially went live on February 20th at 7:00 AM UTC. Anchored by altruism and fan empowerment, Fandomdao is poised to usher in a new era of social interaction and community empowerment. At the core of Fandomdao's groundbreaking initiative lies the Fandomdao Challenge, a visionary endeavor that harnesses the collective power of fan participation and charitable giving. Through this innovative fusion, Fandomdao endeavors to catalyze a positive impact on communities across the globe, all while honoring the unwavering passion of fans. Fandomdao stands as a testament to innovation, skillfully marrying the fervor of fan communities with the transformative potential of blockchain technology. With a robust array of features including fan club creation, dynamic voting systems, and seamless social sharing capabilities, Fandomdao sets the standard for FANDOM SocialFi platforms. Distinguishing itself through the integration of Web3 and blockchain technology, Fandomdao ushers in a new era of decentralized operation and equitable rewards for user engagement. Yet, accessibility remains paramount, with Fandomdao ensuring a user-friendly experience for all, regardless of familiarity with blockchain, through seamless integration with existing social logins. Central to Fandomdao's vision is the concept of rewarding user engagement, effectively transforming fan interactions into tangible economic benefits. Through a streamlined issuance process linked to Google accounts, users can effortlessly accumulate FAO points for their contributions to the platform. Excitement has been reverberating within global fandoms in the last few weeks as we were nearing the official launch date of Fandomdao. With the potential for $FAND (Fandomdao's native tokens) airdrop and subsequent listing on top centralized exchanges, Fandomdao opens doors for both fans and investors alike, marking a new chapter in the evolution of fan engagement in the Web3 era. Operating across various blockchains, including Ethereum and BNB Chain (BSC), Fandomdao ensures high scalability and accessibility for users, thereby amplifying the reach and impact of fan communities across the globe. The current 'Fandomdao Challenge 2' has garnered an overwhelmingly positive response, amassing over 300,000 votes within a mere three days. As the voting procedure remains open until 5 a.m. (UTC) on March 18th, fan communities worldwide are actively engaging in the initiative. Fandomdao is committed to fostering meaningful connections and driving positive change on a global scale. With the official launch marking the beginning of an exciting journey, Fandomdao invites fans from every corner of the world to join hands in support of creating impeccable changes in our world collectively. https://www.youtube.com/embed/e_ySqWN6kWI About Fandomdao Fandomdao, the highly anticipated social platform renowned worldwide for its innovative fusion of charity and fan engagement through the "Fandomdao Challenge," officially went live on February 20th at 7:00 AM UTC. Anchored by altruism and fan empowerment, Fandomdao is poised to usher in a new era of social interaction and community empowerment. At the core of Fandomdao's groundbreaking initiative lies the Fandomdao Challenge, a visionary endeavor that harnesses the collective power of fan participation and charitable giving. Through this innovative fusion, Fandomdao endeavors to catalyze positive impact on communities across the globe, all while honoring the unwavering passion of fans. Distinguishing itself through the integration of Web3 and blockchain technology, Fandomdao ushers in a new era of decentralized operation and equitable rewards for user engagement. Yet, accessibility remains paramount, with Fandomdao ensuring a user-friendly experience for all, regardless of familiarity with blockchain, through seamless integration with existing social logins. This convergence of fandom, charity, and blockchain technology heralds a new era of fan engagement, where passion intersects with purpose, and community-driven initiatives take center stage. Fandomdao is at the forefront of creating a more inclusive and impactful fandom experience, marking a historic moment for users. | | Website Telegram X(Twittter) Contact FANDOMDAO LIMITED FANDOMDAO Team contact@fandomdao.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here.

Fandomdao is Live — Pioneering Fan Engagement Through Charitable Innovation

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