Brand Knew

We believe in breaking the rules. We believe in bucking the trends. We believe in Living Different. These words are emblazoned on the Wildland Coffee website.

How to build a profitable business using natural justified growth

The most convincing argument I ever heard for why organisations should not go down the road of building apps is because once they build it they in effect become app developers. From that point on they need to manage the updates for two operating systems, manage bugs, feedback and changes, and unless they want their app to stagnate, update and release new features.

Technical Debt… It’s Itchy and Hard to Manage

Explore the rapid evolution of Femtech, from AI innovations to empowering women's health.

Beyond Wellness: How Femtech is Shaping the Future of Women's Healthcare

Technically, it was four days, but we were working on it in between taking customer calls and fixing OneBar bugs so, let’s call it three ;)

How we built ToDoBot for Slack in 3 days

Four years ago, <a href="https://twitter.com/beevek" target="_blank">Kris Beevers</a> founded<a href="https://ns1.com/" target="_blank"> NS1</a> to deliver superior DNS and internet traffic management solutions. His previous work as a principal software architect and chief scientist equipped him to handle the technical challenges, but as a first-time CEO, he had to master the dark art of sales. In the two years since we’ve invested, NS1 has collected an amazing customer list that includes Riot Games, Dropbox, Linkedin, Yelp, Salesforce, Imgur, and The Guardian, among many others. He’s also just raised a $20M Series B1 less than a year after raising a $23M Series B based on the outstanding early success of the business, and he was willing to share some tips on how he got there.

Four Lessons Learned Selling to Dropbox, Salesforce, LinkedIn & Yelp

The next superstition is that a man has a standard of his own. He hasn’t. He thinks he has, but he hasn’t. 

CONCERNING TOBACCO

First rule of innovation, avoid&nbsp;crowds.

Elon Musk Made P&G Think Like Tesla

Follow the story of Alex, a budding entrepreneur and discover the valuable ;lesson he learnt along the way.

The Journey of a Prospecting Entrepreneur

Brand Intimacy: The Hidden Strategy To Take Your Business To The Next Level

How Brand Intimacy Takes Your Business to the Next Level

An honest view of Windows vs Linux: a comparison done by an experienced Linux enthusiast.

Windows Versus Linux: An Honest Review

It’s September 2017. I’ve just quit my rather exciting job as head of marketing for <a href="https://www.pipedrive.com" target="_blank">Pipedrive</a>, a sales CRM. I have a rather vague idea of a marketing tool that should exist but I don’t want to waste my own time or that of others. (I had wasted enough time on 4–5 wantrepreneurship projects over the years). I was prepared to fail, but if I was to fail, I wanted this to be for a better reason than “oops, it seems that the product we have built is not needed”.

Can you validate a startup idea “by the book”? Here’s how Outfunnel got started

by <a href="https://twitter.com/jasoncosta" target="_blank">Jason Costa</a>

Gmail, Identity & Strategic Focus

AI can design luxe fashion that sells, but tell consumers it’s AI and watch the love fade.

Would You Still Love a $500 T-Shirt If You Knew AI Designed It?

A breakdown on how and why Doodles are one of the biggest brands in the NFT space and why they will help bridge the gap from web2 to web3

Doodles: A Brand Exceeding the NFT Community 

Entering your first towards an MVP (minimum viable product) can cause confusion if you focus on outcomes as planned. Plan to learn with the trip instead.

A Failed Trip in the MVP World: 'I Thought I Knew Relativity, but Reality is Different'

Meet Scott D. Clary! Scott is a long-time HackerNoon contributor with over 20 published stories about business strategy. Amy Tom chats with Scott about hosting 

How to Build Your Personal Brand with Writing

We’re sharing all the iterations that went into the creation of our logo and mascot, and what our thoughts were for each one of them.

Logo Design Process: Brand Values, Iterations, and Octavia — a Mascot

Welcome Back! This is the second part of a series of exciting articles I will be writing about how I built the fastest online store for an artistic home decor brand named “Aprakrta”.

How I Built the Fastest E-commerce Store for a Home Decor Brand [PART 2]

<em>Picture yourself walking down the aisle of a grocery store looking for the coffee section. You see it, it’s halfway down the aisle to your right. “Ok I see it now, there’s my favorite product…and there’s my brand, oh what’s that? Hmm…looks interesting”. </em>Such a scenario, in a nutshell, is why you need to monitor your brand presence on retail shelves or how well your brand stands out among the sea of similar products.

Brand Presence and Visibility: Importance, Challenges, and Solutions?

Courtesy Google’s AlphaGo Victory. Do you agree?

At the Intersection of Machine Learning And Human Intuition. Google Brand is the Winner

Why average ROI fails. Learn how distributional and tail-risk modeling protects marketing campaigns from catastrophic losses using Bayesian methods. 

How Bayesian Tail-Risk Modeling can save your Retail Business Marketing Budget

Are Antivirus Software Still a Thing?

For centuries, pollution has been the missing line item of our accounting. First from ignorance. Then from choice. Now, from necessity. We must account for it!

The Invisible Line Item: Why Pollution Is Missing From Every Balance Sheet

Turn your team's 2025 retrospectives into powerful technical content. Learn how to transform internal learnings into Q1 thought leadership with HackerNoon.

How to Turn Year-End Reflections into Q1 Content Gold

Brand Knew is a creative collective and strategic advisory that partners with media companies, causes and consumer brands, towards meaningful audience and growth.

BRAND KNEW

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11-50 emps

Since 2009

Brand Knew's stories on HackerNoon

How to build a profitable business using natural justified growth

Technical Debt… It’s Itchy and Hard to Manage

Beyond Wellness: How Femtech is Shaping the Future of Women's Healthcare

How we built ToDoBot for Slack in 3 days

Four Lessons Learned Selling to Dropbox, Salesforce, LinkedIn & Yelp

CONCERNING TOBACCO

Elon Musk Made P&G Think Like Tesla

The Journey of a Prospecting Entrepreneur

How Brand Intimacy Takes Your Business to the Next Level

Windows Versus Linux: An Honest Review

Can you validate a startup idea “by the book”? Here’s how Outfunnel got started

Gmail, Identity & Strategic Focus

Would You Still Love a $500 T-Shirt If You Knew AI Designed It?

Doodles: A Brand Exceeding the NFT Community

A Failed Trip in the MVP World: 'I Thought I Knew Relativity, but Reality is Different'

How to Build Your Personal Brand with Writing

Logo Design Process: Brand Values, Iterations, and Octavia — a Mascot

How I Built the Fastest E-commerce Store for a Home Decor Brand [PART 2]

Brand Presence and Visibility: Importance, Challenges, and Solutions?

At the Intersection of Machine Learning And Human Intuition. Google Brand is the Winner

How Bayesian Tail-Risk Modeling can save your Retail Business Marketing Budget

Are Antivirus Software Still a Thing?

The Invisible Line Item: Why Pollution Is Missing From Every Balance Sheet

How to Turn Year-End Reflections into Q1 Content Gold

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