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Why the Metaverse is Broken and How it Can be Fixed — Chapter 3

Por qué el metaverso está roto y cómo se puede arreglar — Capítulo 3

Pourquoi le métaverse est cassé et comment il peut être réparé — Chapitre 3

मेटावर्स क्यों टूटा हुआ है और इसे कैसे ठीक किया जा सकता है - अध्याय 3

メタバースが壊れている理由とその修復方法 — 第 3 章

Por que o metaverso está quebrado e como ele pode ser consertado — Capítulo 3

Tại sao Metaverse bị hỏng và Làm thế nào nó có thể được sửa chữa - Chương 3

元宇宙为何崩溃以及如何修复 — 第 3 章

is a very exciting feature of Apple devices with the help of which you can play your iOS content on any of the available Airplay compatible devices. With the feature of Apple Airplay, you can wirelessly cast audio, video, and more from your iPhone, iPad, or Mac to compatible smart TV provided that both devices are connected to the same Wi-Fi network. Apple Airplay Apple Airplay features work exactly the same as Google’s Chromecast. Not only you can cast content, but you can also use Airplay to mirror your device’s screen to mirror any random application that could be a website, a presentation, or any miscellaneous app. The current version of Apple Airplay is called Airplay 2.0 with noticeable features of multi-room audio, HomeKit integration, Siri voice commands, and a Control Center interface. Now here is the real question, “Does Google TV support Apple AirPlay?”. The answer is “Yes it does”. Now in order to Turn on Apple Airplay on Google TV, there are two methods. Both of them are mentioned below in detail. How to Turn on Apple Airplay on Google TV Pre-setup on Google TV to use AirplayFirst of all, connect the Google TV device to your smart TV via HDMI port. Then turn on both, your smart TV and Google TV. Make sure that both of these devices are connected to the same Wi-Fi network. Now press the “Source” button on your Google TV remote. Using Google TV remote, navigate to the Edit tab and then head to the source input. Here, select Airplay and then . AirPlay and HomeKit Settings Ensure that you have enabled the Airplay feature. That’s it, you have enabled Apple AirPlay on Google TV. Check Out: How to Fix Google Chromecast Not Showing Up How to Screen Mirror iOS devices to Google TV Once you enable AirPlay on your Google TV, it is very easy to mirror the screen of your iOS device on any smart TV. Make sure that you have connected your iOS device and Google TV to the same Wi-Fi network. Swipe down on your iPhone to access the control center. Then tap on screen mirroring. It will search for available devices, and select your Google TV from the list of available devices. Finally, your iOS device screen will be mirrored to your TV. Whatever activity you perform on your smartphone will be mirrored on your TV and hence you can watch it on a bigger screen. This is how you can turn on Apple Airplay on and then use it for mirroring your phone. Google TV How to AirPlay Mac to Google TVOnce you start your Mac, tap on the AirPlay icon near the menu bar.If you can’t locate Airplay, first enable it from the display . To turn on AirPlay from the display settings, go to > > . Additionally, don’t forget to check the “ ” option. settings System Preferences Displays Turn on Airplay Show mirroring options in the menu bar when available Once you have enabled Airplay, you will see a list of available devices. Select your device and then tap on it to connect. Any content you play on your Mac will be played on your Google TV. Conclusion This is truly an amazing feature because it doesn’t seem like a cold war between Google and Apple. You will enjoy using Apple AirPlay on Google TV because of the freedom to cast anything on your TV. If you are unable to connect to Apple AirPlay on Google TV, you must ensure that Google TV and iOS devices are updated to the latest versions for compatibility reasons. Also Published here

How to Setup Apple Airplay on a Google TV

102 Stories To Learn About Storytelling

What does Mariah Carey’s perennial holiday hit, “All I Want For Christmas Is You,” tell us about the past, present, and future of the music industry? It’s the holiday season, and do you know what that means? The The iconic song signifies not only Christmas cheer but the dramatic shift in music distribution and monetization since its 1994 release. ubiquitous presence of Mariah Carey’s, “All I Want For Christmas is You.” Mariah Carey has amassed over since its release with an annual earning of . US$ 75.6 million roughly US$ 3 million each holiday season Yes, it’s a lot. However, this number raises a critical question. For artists who aren’t as globally recognizable as Mariah Carey, how do they earn money from their music, and is the current system even sustainable? The Era of Physical Sales In the 1990s and early 2000s, artist earnings stemmed primarily from physical sales, such as CDs and cassettes. The royalty rate an . artist earned from the sale of their album was 10-25%, depending on their popularity and contractual agreements Additionally, . This period can be characterized as a centralized system, where major record labels and physical stores dominated the distribution channels. radio airplay contributed significantly to their income The Age of Streaming The introduction of digital downloads disrupted the industry, but the streaming services reshaped the revenue models for music. Artists shifted to a per-play basis which democratized music distribution. An independent artist could reach global audiences and build their own following through social media, independent of the traditional record labels. However, the are compared to , and it forces artists to rely more on live performances, merchandise, and branding partnerships. Which is a disadvantage for emerging artists. per-stream royalties significantly lower earnings from physical sales The Future, Web3, and Beyond Web3 technologies represent the next paradigm shift in the music industry, fostering a closer artist-to-fan relationship. It empowers musicians, especially emerging ones, to engage deeply with their fanbase through interactive experiences and community-driven initiatives as . a dedicated small fan base provides significantly more support than an unengaged larger audience on social media or streaming services . . Web3 also introduces new monetization and rights management opportunities Artists can tokenize their music as NFTs, granting ownership or exclusive access This generates a new revenue stream for artists but also aligns the financial success and interest of musicians with their early supporters. Final Thoughts The music industry’s transformation from physical sales in the 90s to today's streaming era highlights adaptability and resilience. Like “All I Want For Christmas Is You,” artists must embrace new technologies to maintain fan engagement. Web3 represents the next evolution step for this dynamic industry. So, next time you hear Mariah’s iconic tune, imagine a world where it was released as an NFT, and you, as an early fan, owned a share of its royalties since 1994! All I want for Christmas is that.

All I Want For Christmas Is Web3!

IATA and partners say ‘passengers will have full control’ of their digital ID data; they said the same about vaccine passports: perspective Today, a trade association representing some 300 major airlines announces a proof of concept demonstrating the “first travel experience using .” digital identity “Our goal has always been a future of travel that’s fully digital and secured with biometric identification” Nick Careen; Senior Vice President for Operations, Safety and Security; IATA The International Air Transport Association (IATA), in partnership with Swiss-based digital identity solutions provider SICPA, recently demonstrated “ ” involving a British Airways flight from London to Rome, according to a . the first fully integrated digital identity travel experience press release The demonstration took place at the IATA World Passenger Symposium in Chicago on October 25, showing how passengers could create a digital passport linked with their digital wallets by scanning their passport with a mobile device and verifying identity through a “biometric liveness check.” https://twitter.com/sicpa/status/1717460023196991902?embedable=true According to the announcement, “The tamper-proof digital credential is stored in the digital wallet of the travelers and can be provided to third-party verifiers to have access to different types of services.” Other applications stemming from digital identity in travel include: Personalized offers (i.e., loyalty card and offers) Booking (streamlined e-ticket generation and journey detail) Travel requirements verification (pre-journey processes to confirm travel requirements) Enhanced check-in process by sharing necessary digital documents with the airline) https://www.youtube.com/watch?v=G_6d39R_Thk&embedable=true IATA and partners say that “ .” for privacy purposes, travelers can opt for selective disclosure, revealing only specific digital passport attributes as needed Convenience and privacy are the main selling points for this particular digital identity scheme — “ ” — is what IATA and partners are claiming. However, just like with any Terms of Service agreement, opting not to disclose your personal data may lead to exclusion. passengers have full control over their personal data In December 2020, IATA announced it was “to manage COVID-19 testing or vaccination.” building the IATA Travel Pass Just like with today’s digital identity announcement, IATA said back in 2020 that the IATA Travel Pass would be “ .” putting travelers in control of their personal information for top-level data security and data privacy But what does “being in control of your data” actually mean if you decide to private? keep your data In the case of , it meant you couldn’t travel or participate in many aspects of society. vaccine passports “This digital identity determines what products, services and information we can access – or, conversely, what is closed off to us” World Economic Forum, 2018 In the future, these digital IDs may likely include your alongside your digital wallet and a programmable Central Bank Digital Currency (CBDC) — all on top of your health status. carbon footprint With the data gleaned from this digital ID, governments and/or airlines could determine that you’ve consumed too much carbon and will have to pay an extra fee, or that you’re not up-to-date on your latest mandated medical procedure and won’t be able to travel. If you decide to “stay in control of your own data” and not share it, the result would still be the same — total exclusion. Whether they say it’s about convenience, privacy, public health, or the environment, the end result is always the same — more data collection, more surveillance, and more ways to control how you travel and transact. As IATA senior VP for Operations, Safety, and Security Nick Careen said in today’s press release, “ .” Our goal has always been a future of travel that’s fully digital and secured with biometric identification It’s always been about getting people hooked on a biometric digital ID. From there, new features may be added to further erode individual privacy, autonomy, and liberty whenever a new policy is instated. Apart from IATA and SICPA, the digital identity proof of concept industry partners include Accenture, Amadeus, Australian Border Force, AWS, Branchspace, British Airways, IDnow, Aeroporti di Roma, Trip.com, and Verchaska. This article was originally published by on Tim Hinchliffe The Sociable.

Airlines Association Trials 'First Travel Experience Using Digital Identity'

এয়ারলাইন্স অ্যাসোসিয়েশন ট্রায়াল 'ডিজিটাল পরিচয় ব্যবহার করে প্রথম ভ্রমণ অভিজ্ঞতা'

Airlines Association testet „erstes Reiseerlebnis mit digitaler Identität“

La Asociación de Aerolíneas prueba la 'primera experiencia de viaje utilizando identidad digital'

Une association de compagnies aériennes teste la « première expérience de voyage utilisant l'identité numérique »

एयरलाइंस एसोसिएशन परीक्षण 'डिजिटल पहचान का उपयोग कर पहला यात्रा अनुभव'

航空協会トライアル「デジタル ID を使用した初めての旅行体験」

항공협회 시범 '디지털 아이덴티티 활용한 첫 여행 경험'

Airlines Association testa 'primeira experiência de viagem usando identidade digital'

Ассоциация авиакомпаний проводит испытания «первого путешествия с использованием цифровой идентификации»

Havayolları Birliği 'Dijital Kimlik Kullanarak İlk Seyahat Deneyimini' Deniyor

Hiệp hội Hàng không Thử nghiệm 'Trải nghiệm Du lịch Đầu tiên Sử dụng Nhận dạng Kỹ thuật số'

航空公司协会试验“使用数字身份的首次旅行体验”

376 Stories To Learn About Google

201 Stories To Learn About Apple

Let's learn about via these 44 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Gdpr /Learn Repo 1. How Does the GDPR Affect B2B Data? - A Simple Explanation You can reach out to prospects and collect B2B data even under the GDPR. However, there are some rules and regulations. 2. Bye-bye Google Fonts: German Court Rules That Google Fonts Is Not in Compliance with GDPR Google Fonts is a data privacy concern. Learn why you should care. 3. Cloud Data Security and the Need for Confidential Containers Why should you choose Confidential Containers for your business and how do they stand out from the "vanilla" version? Check it out in our article! 4. The Digital Iceberg: How Third-Party Code Can Break Your Business By Chris Olson, CEO of The Media Trust 5. The Future of Innovation: How Will Entrepreneurs Adapt To This Decade? Futureproofing is at the forefront of every entrepreneur’s mind. But putting ideas into practice can be a different challenge altogether. 6. Businesses are Tackling Data Privacy Restrictions with Hybrid Cloud If a business deals with personal data, it inevitably faces data protection and privacy legislation issues. Here is how the hybrid cloud helps address those. 7. Handling Sensitive Data: A Primer Properly securing sensitive customer data is more important than ever. 8. Why Are Businesses Raising Equity with Crowdfunding? Equity crowdfunding was not the easiest choice to make, but it kept us true to our core values of trust, transparency, and user-centricity. 9. New Data Privacy Laws Are an Opportunity, Not a Threat The New York Times declared the 2010s as “The Decade Tech Lost Its Way.” And it’s easy to agree when you look back at the Cambridge Analytica scandal, tech companies who consistently got off easy after privacy violations and the rise of sweeping new regulations to protect personal data. 10. How to Properly Implement GDPR for Customer Communications If you are considering sending notifications to the users of your SaaS application, whether via email, push, or a Slack bot, you need to keep GDPR in mind. 11. Data Leak Prevention with Databunker We hear the horror stories of data leaks almost every day. Some require a sophisticated attack to gain shell access to the servers. Some happen over the web using the SQL injections in the web apps. As a result of this attack, your customer data can be dumped and personal data leaked. 12. How to Create an Effective Incident Response Plan When it comes to security incidents, it’s not a question of if, but when they will happen. 80% of organizations say that they have experienced some kind of cybersecurity incident in the last year. With this in mind, it’s essential to have a security incident response plan in place before you need one. 13. What are the Essential Healthcare IT Standards & Regulations? Still, despite the array of communication technologies available, there is no universal way of managing and transferring healthcare data. 14. Redefining Privacy and Data Ownership: An Interview with ARPA Founder, Felix Xu A conversation with Felix Xu, CEO of ARPA, on data utility and ownership, the NFT ecosystem, and much more. 15. Data Privacy is Becoming More Important for Users in 2022 A look at how data privacy is becoming more important for users in 2022 16. Best Practices for Cold Emailing Under GDPR As a growth hacker I do cold emailing. A lot! 17. The Independent Phone :  More Privacy, Less Freedom? Freedom and privacy tend to go together, but there is a difference. With a more private phone, does it really mean you have more freedom? 18. Playing Hide and Seek with Big Brother We live in the age of constant surveillance, unlike the one described by George Orwell in his seminal book 1984, but the one which might have bought willingly. We regularly surrender information in exchange for free services and convenience. Often, we skim over the fine print of user agreements, and the act of disseminating private information becomes a voluntary task that absolves the media giants from any legal burden [3]. Ian Bogost of The Atlantic calls this “the age of privacy nihilism” and says that the changes in escaping surveillance capitalism are bleak [4]. 19. Announcing our Data Breach website on Data Privacy Day We are happy to announce our Data Breach website Databreach.es, our latest community project. With this project, we strive to create insights into global data breaches. Which companies have been breached, what kind of data got lost, what's the impact on your privacy and how did these companies handle the situation. 20. Will The New Wave of Data Laws Affect Fintech? Fintech, otherwise known as the financial technology market, is on a very strong growth trajectory, having already disrupted the banking world in a powerful way. From mobile payments, to artificial intelligence, insurance and investment services, Fintech has gradually transformed the way we bank since the day the US Federal Reserve introduced the Fedwire Funds Service back in 1918, which used morse code and telegraph to transfer funds electronically. 21. GDPR vs CCPA: Data Privacy On The Lead [Infographic] A quick look at the two approaches to privacy 22. How Software Accountability shifts Technology Dynamics for Today’s Startups For a long time now, software-based startups have been launching their products and thrived by having users’ data as the very foundation of their business models. Social media platforms are the perfect examples of how a business can profit from a well of consumer data. While users had traditionally been in the dark about how the information they share when interacting with digital products is used, various notorious scandals have changed the narrative. 23. GDPR's Two-Tier Internet: One Year On It’s been over a year since the GDPR came into effect, and at least five since it was first debated seriously. For much of that time it was discussed as a global game-changer, yet the predicted earth-shaking effects of its implementation — billion-dollar fines, the end of data exploitation by rogue firms, high-profile court cases — have largely yet to materialize. Instead, the landscape of the internet has changed in more subtle and complex ways which could not have been predicted by pundits, and it’s affecting businesses of every size. 24. Best Practices for GDPR Compliance Implementation In the new digital age we face unprecedented times of wide opportunities. Internet is just about everywhere and can be connected to just about any device generating diverse forms of data circulation, exchange and accumulation. 25. The Cost of Overlooking Patch Management Software firms are not responsible for data breaches - you are! Make sure you're keeping up with the latest patches whenever updates are released. 26. SaaS Apps Are Less Compliant Than You Think: An Analysis of The Top 1,000 SaaS Apps Today’s IT and operations professionals might find themselves feeling like the opposite of Spiderman. With great responsibility comes … no power? The stakes are higher than ever to ensure that their organizations are protected from a security and compliance perspective, but new survey data from Blissfully shows that the most popular SaaS applications are less compliant than you’d think. 27. What are the Key Stages of Data Protection Impact Assessment? A Data Protection Impact Assessment which is also referred to as Privacy Impact Assessments is a mandatory requirement for organizations to comply with. 28. Research Suggests That a Hard Brexit Could Lead to Significant Confusion within the UK Cloud Market An inquiry into public opinion suggests that fear and confusion could push sensitive personal data out of the country. 29. Hiring Remote Devs? How to be GDPR Compliant As the demand for high-quality software engineers increases, employers hiring remotely will find themselves ahead of the competition. This is because hiring remotely allows employers and startup founders to expand their talent pool and hire the best candidate no matter where they live. It also leads to reducing costs and improving employees’ productivity and retention. 30. Exploring Ethical User Data with Datawallet’s New SDK On July 8, the Information Commissioner’s Office (ICO) announced the highest GDPR fine ever of £183 million over last year’s data breach at British Airways. The UK’s data watchdog elected to fine the airline as its “poor security arrangements” led to the breach of credit card information, names, addresses, travel booking details, and logins of around 500,000 customers.  In recent years, consumers have become wearily accustomed to data breaches of this magnitude. 31. 5 Reasons Why Privacy by Design is More Critical Than Ever in 2023 The more manual work is involved in managing data privacy, the greater the risk of costly data and compliance breaches. 32. Cloud Compliance And Regulation Resources Customers and Cloud Service Provider (CSP) share the responsibility of security and compliance. Thus, the organization would have the freedom to have architect their security and compliance needs, according to the services they utilize from the CSP and the services they intend to achieve. CSP has the responsibility to provide services securely and to provide physical security of the cloud. If, however, a customer opts for Software-as-a-service, then the CSP provides standard compliance. Still, the organization has to check if it meets its regulations and compliance levels to strive to achieve. All Cloud services (such ad different forms of databases) are not created equal. Policies and procedures should be agreed upon between CSP and client for all security requirements and operations responsibility. 33. Why Should Websites Adopt Passwordless Authentication? Brands have started to shift away from the old, password-centric world. While it sounds like a bad idea, there are some benefits to this change to passwords. 34. Conquer GDPR Article 32: Locking Down Data Segregation and Identity-Based Access Understand the importance and tools of implementation for data segregation through access control GDPR compliance to address Article 32. 35. 8 Cloud Compliance Frameworks and Why Cloud-based Organizations Need Them Cloud compliance frameworks help an organization to keep its database secure and private. In this article, you will eight such frameworks that can guide you. 36. Identity Management Unchained - Taking the Metaverse Red Pill Technology should serve humans. But when combined with the wrong business model, it can turn individuals into non-player characters in a game dominated by tech. 37. What the GDPR and California Privacy Act Means for Tech Companies You may not know it, but companies are using your data as a commodity. For decades, all of your online habits have been stored, bought, shared, transferred, and maybe even stolen by businesses and individuals. 38. How to Ensure your SaaS is Compliant - For Developers This article reviews what kinds of compliance certifications and regulations exist, what they mean for developers, and how to begin the certification process. 39. Time Travel Through 2010s Technology: Part 2 In the first part of the series “Time travel through 2010s technology” we looked at how operating systems, phones, tablets, smartwatches and smartglasses changed through the last decade. The 2010s changed how we interact with technology, but more importantly, how we think about the impact it has in our lives. 40. We Need To Build A Human-Centered Future Because Regulations Alone Aren't Enough Emerging data privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe and California Consumer Privacy Act (CCPA) in the USA, have sparked global discussion around: 41. Blockchaining the Internet of Identity In May 2018, the most far-reaching legislation for the protection of personal data ever conceived took effect: The European Union's General Data Protection Regulation (GDPR). 42. Identity and Blockchain’s Digital Vending Machines In a previous article, we outlined investment opportunities in companies utilizing decentralized software solutions such as blockchains. 43. Issues With Private Data and Confidentiality in Hyperledger Fabric [Deep Dive] In many blockchain platforms such as Ethereum and Bitcoin, data confidentiality is a kind of excluded item in their blockchain framework. In these distributed blockchain platform transactions are executed in every participant node in the network. So, every transaction in the network can be visible to all the peers. The ledger update process through all the endorsed peers and has to reach an agreement among all before it committed successfully to the ledger. So, in this scenario creating a private record and comprises within a certain group of participants in the network is a complete “No”. 44. A Marketer's Guide to GDPR In God we trust, all others must bring data – W. Edwards Deming Thank you for checking out the 44 most read stories about Gdpr on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

44 Stories To Learn About Gdpr

379 Stories To Learn About Data Privacy

MODEL BOILERS.

"There is nothing new that is not old." Technological progress does not stand still, and neither do fraud methods. Not long ago, a by Akamai about a new technique for skimming. , where it all started, and what new fraudsters have invented will be discussed in our article. report was published Skimming Magecart: What Kind of Skimming Is That? Skimming is a fraudulent technique where criminals steal information from bank cards. In the early stages, criminals would install specialized card readers and overlay keypads on bank terminals to later clone the cards. Skimmers come in two types: some gather information from various users, while others immediately transmit card data to fraudsters through a radio channel or via an embedded SIM card over cellular networks. However, with the advancement of technology, this type of fraud has shifted to the Internet. Criminals inject malicious code into websites, typically on payment processing pages or other areas where users enter sensitive information, such as bank card details. Subsequently, when visitors enter their details on infected pages, criminals intercept this information. This technique is known as Magecart. Attackers seek out susceptible payment processing websites and insert malicious code into payment processing pages or other pages where customers enter bank card information. When information is entered, the malicious code intercepts it and transfers it to a remote server. Magecart has carried out several high-profile attacks on well-known e-commerce sites and third-party payment providers. The stolen data is usually sold on the underground market or used for fraudulent transactions. Regular security audits, website software updates, suspicious activity monitoring, and using security precautions security measures to identify and thwart such assaults are all part of the defense against Magecart attacks. There are known incidents in history involving companies such as Macy's, Puma, and British Airways. What's up with the 404? The skimmer penetrates the program by introducing a script featuring a code snippet that closely mirrors Meta Pixel, a renowned service for monitoring visitor activity, and incorporates several supplementary lines of code. This technique enables skimmers to avoid detection by conducting static analysis by external scanners and researchers. The extra lines of seemingly innocuous code make it easier to submit a PNG image with a Base64 encoded message attached at the end. This string is later retrieved, decoded, and converted into a JavaScript code snippet, which is executed by the loader code snippet. Facebook Based on this approach, a new method has been developed that involves opening the icon page via an absolute path, which provides a direct link to a "Not Found" page. This page then accesses a compromised section of code, which is then commented out with a special key, hiding the malicious code inside. This can happen when a site uses a third-party payment service that implements a payment form in an external iframe or on an external page. To bypass such scenarios, an attacker creates a fake form very similar to the original payment form and overlays it. When the user enters data into the fake form, an error appears, the fake form is hidden, the original payment form is opened, and the user is prompted to re-enter payment data. In this way, the old method of fraud and the new one are combined. How do you protect yourself? Buyers should pay attention to the address bar of the resource where the payment is made and uncharacteristic errors in the input form. Since thieves can utilize an active card with an empty balance for other fraudulent schemes, like money laundering, you immediately reissue the card and move all available funds to a savings or savings account as soon as you think you have been the victim of fraud. The cybercrime unit should pay attention to the new scheme and test systems for penetration.

Safeguard Your 404 Page Against Magecart’s New Technique

Anthrax — The Outsider.

402 Stories To Learn About History

How Brands Are Using Blockchain to Squeeze Out Product Transparency and Consumer Trust In 1876, went against the norm and introduced a . Heinz clear ketchup bottle Why? It was certainly more than a packaging decision. It was a strategic move. The clear bottle didn’t merely hold the ketchup; it showcased the ketchup’s purity and consistency, setting the Heinz brand apart in a crowded market. And, because competitors were using opaque bottles, it gave the appearance that they were concealing the low quality of their ketchup. Heinz’s decision to use clear ketchup bottles helped them to establish market dominance and position themselves as the most well-known ketchup brand in the world. Fast forward to today. Transparency remains a pivotal factor in earning consumer trust. However, the methods to achieve this have significantly evolved. Welcome to the era of blockchain — today’s “clear ketchup bottle” for brands. The Ketchup Bottle of the Digital Age Like the iconic Heinz ketchup bottle, blockchain offers consumers a transparent view of the processes, ethics, and authenticity of a brand. This provides an incorruptible and open record of transactions. In the context of brand transparency, blockchain’s application ranges from verifying the authenticity of products to ensuring ethical sourcing and more. digital ledger system Why Transparency Matters Transparency isn’t just a buzzword. It’s the backbone of . In an age of misinformation, fake followers, stolen IP, and counterfeit goods, consumers are more discerning than ever. They want to know where their products come from, how they’re made, and whether a brand aligns with their values. consumer trust Enter Blockchain: : Just as Heinz lets customers peek into their ketchup’s quality, blockchain allows brands to be open about , affiliations, and practices. For example, companies can use blockchain to share information about their support for specific causes or communities they belong to, creating a deeper bond with their audience. Being Open and Honest their projects : Blockchain’s nature ensures that once data is entered, it can’t be altered without a trace. This means brands can be held accountable for their promises and actions, fostering greater trust. Embracing Accountability immutable : Blockchain shines in supply chain transparency. For example, a chocolate brand can use it to show consumers the journey of cocoa beans — from farm to store. These insights can reinforce a brand’s ethical practices and commitment to quality. Sharing the Process : While blockchain itself isn’t a communication tool, its transparent nature encourages brands to communicate more openly with their audience, using the data from the blockchain as talking points or proofs of claims. Promoting Communication Blockchain Use Cases Using blockchain, brands can pave the way for a new era of transparency in various sectors: : Through blockchain, consumers can trace a product’s journey, verifying its authenticity and origin. This ensures what they’re buying is genuine and ethically sourced. Product Provenance and Authenticity : A breakdown of product pricing can be displayed, showing consumers how funds are distributed across the supply chain. Transparent Pricing : Blockchain gives consumers complete control over their . They decide who can access it, ensuring the data remains untampered and secure. Digital Identity Verification personal data : Donors can track how charities utilize funds, ensuring their contributions genuinely aid the cause. Transparent Charitable Donations : With blockchain, loyalty programs become transparent, immutable, and transferable, enhancing consumer trust. Loyalty and Reward Programs : Blockchain sheds light on both sides of advertising, reducing ad fraud to zero, providing clarity on ad delivery, and showing how consumer data is utilized. Digital Advertising : Blockchain allows for total transparency on real estate property history and valuations. Real Estate Transactions : Blockchain provides immutable records, ensuring , and other sensitive documents remain unaltered and genuine. Inheritance Plans wills, trusts, estate plans : Consumers transact directly on the blockchain, ensuring transparent fees and clear transaction records. Peer-to-Peer Transactions : Patients can access their accurate, unaltered medical records while controlling who can access their data. Healthcare : Blockchain ensures that product and service reviews are completed by consumers who have genuinely used a platform or application, or purchased a specific product. Reviews and Ratings : Consumers can validate digital content authenticity and track royalty distributions. Digital Content and Royalties : Blockchain enables real-time tracking of energy consumption, billing accuracy, and source verification. Energy Consumption Blockchain Case Studies Now, let’s be honest, ‘Use Cases’ are nice to think about, but many wonder how feasible they are, further begging the question, “What has actually been implemented successfully?” Here are 20 examples of how brands and companies are using blockchain to enhance transparency in their operations, supply chains, and products: : Tracking the journey of diamonds from the mine to the consumer, ensuring they are conflict-free and ethically sourced. De Beers : Tracing the origins of over 25 products, enhancing food safety and traceability from farm to store shelf. Walmart : Following coffee beans from farmers to stores, ensuring ethically sourced produce and fair compensation for farmers. Starbucks : Tracking the origins and journey of ingredients in various products like milk, chocolate, and baby formula. Nestlé : Monitoring beef origins and its journey, guaranteeing beef quality and safety throughout. Golden State Foods : Authenticating and tracing its products, combating counterfeits, and promoting authenticity. Louis Vuitton : Validating the journey of yellowfin tuna and certifying it as ethically sourced. Bumble Bee Foods : Tracing produce origins and fortifying food safety with precise sourcing details. Topco Associates : Facilitating accurate flight data sharing among global airports, minimizing errors. British Airways : Augmenting its shipping logistics and increasing transparency and efficiency in the shipping process. FedEx : Streamlining supply chain transactions and enhancing transparency and efficiency between bottlers and suppliers. Coca-Cola : Overseeing cobalt sourcing for electric vehicle batteries and promoting sustainable and ethical mining practices. Ford : Achieving global supply chain clarity, centralizing supplier data, and monitoring food quality. Tyson Foods : Identifying and prioritizing responsible mineral sourcing, ensuring ethical mining and supply chain practices. BHP Mining : Providing consumers with detailed product trails, increasing transparency, and diminishing food waste. Carrefour : Providing a blockchain tool for donors to verify product origins and track donations. WWF-Australia : Tracking raw material sourcing via blockchain, ensuring transparency and sustainability throughout its supply chain. Unilever : Transparently documenting donations, ensuring optimal fund use in conservation efforts. Rainforest Foundation : Verifying each bottle’s journey and status for customers, ensuring wine authenticity and provenance. Grosset Wines : Using blockchain-based cryptocurrency for the artist’s album sales, allowing fans to directly and transparently support her, bypassing music industry middlemen. Björk These examples underline how blockchain offers precise, transparent, and transformative solutions, across diverse industries. Conclusion In our digital age, transparency isn’t just a choice — it’s an expectation. Just as Heinz leveraged a clear ketchup bottle to foster consumer trust, brands today can leverage the power of blockchain. Though the full spectrum of brands using blockchain remains to be seen, Heinz made one thing very clear. Transparency is the key to winning customers. And, with blockchain, transparency has never been simpler. Also published . here If you liked this article and want to keep the conversation going, my DMs are open. Message me on or ✌️ Linkedin Twitter

Blockchain: The Modern Day Equivalent of a Ketchup Bottle 🍅

78 Stories To Learn About Operating Systems

Last month, over across a myriad of sectors were affected by a significant cyber-attack after hackers found a way to break into the MOVEit file transfer tool, which is widely used by businesses to transfer secure and sensitive data. BBC, British Airways and Aer Lingus are among the big names to have been affected, with more than 100,000 people already receiving warnings that their personal data may have been accessed. 230 companies Suffering an attack like this is never a pleasant experience. Inevitably, many people around the UK will now have concerns about what happens next. If you’re unfortunate enough to find yourself in this situation, then it’s important not to panic. The good news is that there are some simple measures that you can implement to mitigate the worst effects of an attack, but it’s important these measures are taken quickly. At SEON, we work with companies of all shapes and sizes to mitigate the chances of an attack like this happening in the first place. So, as a seasoned member of the online fraud and financial crime prevention community, I wanted to offer the five top tips to readers who may have fallen victim to last week’s events or are just generally scared about identity theft. Don’t Panic, Assess the Damage First things first, it’s important to try and remain calm in the face of potential identity theft. Having your personal information stolen can be very traumatic, but remaining level-headed can make all the difference to curbing the damage of an attack. What’s more, fraudsters will often deploy secondary attacks shortly after the initial theft, which victims must be cognizant enough to recognize, avoid and report. Although it can be difficult, always take time to conduct a thorough assessment of the extent of the fraud. Review your financial accounts, credit reports, and any suspicious activity associated with your personal information. Document all fraudulent transactions, unauthorized access, or any other signs of misuse. This information can be crucial further down the line, so make sure you’re gathering it all together. Contact Authorities, Notify Institutions Dealing with identity theft can be extremely time consuming, but even little steps can end up saving substantial amounts of money in the long run. As with any form of crime, it’s important to report the incident to your local law enforcement agency, providing them with all the evidence and information you have gathered. This step is crucial in establishing an official record of the crime and may aid in future investigations. Likewise, ensure that you’ve notified your bank, credit card companies, and any other financial institutions where fraudulent activity has occurred. Inform them of the situation, freeze or close compromised accounts, and work with them to secure your financial assets. In the aftermath of an event like this, you’re more likely to be a victim of further fraudulent attacks so make sure you’re extra vigilant for any suspicious activity. Change Your Passwords It might sound simple, but changing your passwords following an attack is an essential step. Look to change passwords almost immediately following a theft and ensure this effort extends to all online accounts associated with your personal information, including email, social media, and financial platforms. What’s more, utilize strong, unique passwords and enable two-factor authentication whenever possible to add an extra layer of security. Speak with Credit Reporting Agencies Once in possession of personal details, criminals move on to making use of them. Technically speaking, this is when identity theft becomes identity fraud. Worryingly, fraudsters can then use this stolen information to facilitate very costly attacks, such as loan frauds. As the name suggests, loan fraud involves somebody using a false identity to try and apply for a loan, or mortgage. By contacting the major credit reporting agencies, alongside your bank and relevant local authorities, victims of identity theft can go some way to preventing this issue. Speak with providers and inform them that you would like to report identity theft on your account. Request a fraud alert be placed on your credit file, which can help alert potential lenders to verify your identity before extending credit. Reinforce Security As an online fraud and financial crime prevention company, so much of what we do is around ensuring that attacks like in the cost of the MOVEit hack don’t happen in the first place. However, unfortunate incidents do still occur in other cases. Ultimately, when they do it’s important to use such events as a reason to reassess your existing online security and to implement new, reinforced measures that better protect you in the future. As mentioned, utilize strong, unique passwords wherever possible. Two-factor authentication is another critical component, helping to add an extra layer of security to operations that may make all the difference between fending off, or falling victim to an attack. Finally, ensure the internet-connected devices you rely on, such as your laptop, iPad or mobile phone are all updated with reputable antivirus software. Identity Theft: A Growing Threat More than ever, it’s essential that people know these important top tips. That’s because identity fraud continues to rise, with attacks like MOVEit becoming increasingly common. In fact, according to , 27 million consumers in the US alone were victims of identity theft scams in 2021. Specifically, recorded data compromises in the US increased by 68% between 2020 and 2021. Javelin’s Identify Fraud study Likewise, people must be wary about the growth of synthetic identity fraud, which is also on the rise. This form of fraud occurs when fraudsters combine fake and real-person data together to form a new identity. Unfortunately, synthetic identity fraud can be harder to detect than standard identity fraud because it contains elements of real ID documents. The inclusion of these real details can help pass verification, whereas purely fake profiles are easily flagged. However, by following the guidance listed in this article, those affected by any form of identity fraud should feel better prepared to prevent any further losses. High-profile hacks like MOVEit underline a growing challenge of our times and reaffirm the importance of modern online fraud and financial crime prevention platforms, and giving everyday people and businesses the advanced tools needed to fight back against fraudsters effectively.

Time to MOVEit: What You Can Do After a Big Hack! 

Apple is a classic second-mover advantage. They waited till everyone else fucked up, learned from their mistakes, and then entered the ring. Time will tell whether this strategy will work for the consumer. The next trick is selling a revised iPhone with 3D cameras plus a Vision Pro both as subsidized devices with carriers, either together as a package deal or separately. I can’t see many outside the US throwing down $3,500 for a unit on its own so Apple is going to negotiate with other territorial markets on the best strategy and partner like they did when the first iPhone was released. This is too important for them to fuck up on the distribution side. It might sell well for corporate use with the app ecosystem and OS strategy in place, but as a consumer device, they’ll need something more than Disney Plus and video games to make this work at that price point. The end result is that nobody is wearing these outside; this is purely for sitting on your sofa or in an indoor environment. So, we still wait for that magical XR moment when you can take it outside for everyday use. Here’s the rest of my WWDC takes taken at the time of each announcement. So Apple is basically doing the marketing that every other XR, AR, and VR company failed to do with Vision Pro. This is the thing — Apple built an ecosystem that takes advantage of the moment you buy the Vision Pro. Everyone else has nothing. Code New Worlds sounds more like a new language for spatial computing than glasses tbh. A rival for Epic’s ‘Verse’. M2 Ultra is the first hint at homebrew generative AI. Mac Pro with all the options ticked is probably about $120k, and you still have to pay for a keyboard and screen….I mean XR device. The ‘one more thing’ is probably that the entire __ __keynote was rendered by M2 Ultra, and everyone speaking is an NPC. #WWDC23 Live Stickers are about to go XR, you can just tell. NameDrop is another XR feature when two people have goggles and iPhones in the same space. They’re going to make Widgets available on XR, aren’t they? And he’s using interesting words here; glance, glimpse, focus, continuity, etc. I wonder if you’ll be able to use a PS/ Xbox controller with their XR device rather than a native controller or as a bonus. Interesting Bluetooth statement about it. So WebApps is going to be on XR too. Adaptive Audio will be for XR too. AirPlay is another XR component to seamlessly switch between devices. This is a pure walled garden. All the tiny incremental UI and UX widget and app bullshit are pointing to a unified walled garden for XR. Apple Watch plus goggles means more positional and fitness data. True Depth doodah will be used for children using XR to assess usage, etc.; no doubt Those projected eyes are freaky AF. You’ve got to be a rude mf to not take off your headset when someone else comes into the room rather than make you look at your freaky “EyeSight” orbs. Is this going to be a new social norm? 3D cameras will come to iPhone next. Which will be the first airline to offer Vision Pro as a Business or First Class experience? 2hrs with a battery pack otherwise you’re tethered…. Apple just killed that new AR laptop startup today lol. Audio ray tracing lol. I’m sure Yamaha would have a word with Apple about that and their old soundbars. Can’t wait to hear how much this thing is and how much all the bloody accessories will be. I bet there will be a Vision Pro Ultra for industrial use next year with the M2 Ultra chip in a separate box. “The start of an entirely new platform.” Again, the whole thing connects into an ecosystem nobody else bothered to work on. I fucking said this a couple of days ago! Nobody is taking existing apps that people use every day into AR to make it useful from day one. Apple just drops it as a comment. OpticID, another biometric that Apple will capture into their walled garden…yes, it’s all about privacy, but you’ll never leave this ecosystem once you’re in it. 5,000 patents means no fucker will be able to compete. STARTS at $3,499. LMAO no Also published here

Apple Destroyed the Existing XR Market In 60 Minutes

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