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Howdy Hackers! I’m Ksana Liapkova and I’m Head of Admitad ConvertSocial. First off, I’d like to express my gratitude to the staff, and all other beautiful humans of HackerNoon, for nominating me for a 2022 Noonies award! I’ve been nominated for the following categories and if you think my writing offers good value, please take some time to check out these award pages and vote for me: HACKERNOON CONTRIBUTOR OF THE YEAR- SOCIAL-MEDIA As a writer in the tech industry, I believe that social media is the most exciting technology of the present because we can stay in touch and know everything about each other even staying thousands of miles away. Learn more about my views on social media and my journey in the tech industry via the interview below. 1. What do you currently do and what’s your favorite part about it? I am CEO of Admitad ConvertSocial and my key task is to grow my business, revenue and the number of happy clients. It is difficult to single out any particular favourite part of work, because it's all one big interconnected process, and each stage inspires me, starting from hiring a team, setting goals, creating a strategy, testing hypotheses, launching viral campaigns and overseeing the whole process of creating new features. But ultimately, our clients' results are my most favourite part! 2. How did you get started with your Tech Career? I’ve been working in affiliate marketing and content monetization for over seven years now. When bloggers became a bigger part of our daily picture, I tended to work more with them. By 2015, I shifted to affiliate marketing and CPA (i.e., cost per action model in advertising). I’ve launched marketing activities and worked closely with hundreds of bloggers and major brands in multiple countries, from the United States to Thailand. My experience led me to Admitad and the Admitad ConvertSocial platform, which I now manage. I understand bloggers’ needs and have profound expertise in the CPA market. I know how this system works from the inside. Therefore, I understand how a product should develop, with an emphasis on bloggers. It’s cool to find an activity in life that makes you happy, while also benefiting others. 3. If Utopia were a color what color do you think it’d be and why? I’d say mauve! Something mysterious, a bit transparent and foggy, yet desirable. 4. If everything about HackerNoon changed drastically, what is one detail you’d like to keep exactly the same?  OR What’s your favorite thing to do with HackerNoon and why? Community. HackerNoon is a fantastic place for like minded and creative tech crowd and it would be my most favorite part about this fabulous space! 5. Tell us more about the things you write/make/manage/build! I mostly write on affiliate marketing, digital marketing and creator economy, since those are my areas of expertise. And I manage a big team of amazing people at Admitad ConvertSocial, overseeing our business goals internationally. 6. What’s your favorite thing about the internet? Social media and the fact that they constantly develop new features for the users and content creators’ community. For example, Instagram integrates paid subscriptions for bloggers and continues to develop direct sales methods within the social network (Shopping Tags). Also the Public Broadcast Chat is an important addition. YouTube conducts a closed product sales test, where only a few bloggers have access now, while Pinterest rolled out several new features for sellers. 7. It’s an apocalypse of ‘walking dead’ proportions and you can only own a singular piece of technology, what would it be? That’s a good one! I haven't thought about it before, although it's nice to be ready for any apocalypse. I choose my phone - want to have this opportunity to listen to music, order delivery or turn on sleep mode. 8. What is your least favorite thing about the internet? Online bullying is something that more and more people are facing. Unfortunately, violating personal boundaries is common now. And of course information wars, so the Internet is now the most powerful tool for spreading fake news and intimidating people. 9. If you were given $10 million to invest in something today what would you invest in and why? I would definitely invest part of it in ConvertSocial, because I sincerely believe in my product and my team. The remaining amount would be spent on orphanages and animal shelters. 10. What’s something you’re currently learning or excited to learn? I am currently studying product management and gaining new knowledge on how to create a product market fit. 11. Would you rather travel 10 years into the past or 10 years into the future? Give reasons for your answer. It makes more sense to me to travel to the future, as from a business point of view I can learn about trends in advance. However, I prefer staying present and enjoying the moment. About HackerNoon’s 2022 Noonie Awards The annual Noonies Awards celebrate the best and brightest of the tech industry, bringing together all who make the Internet and the world of tech what it is today. Please be sure to , nominate, and vote for the people and companies who you think are making the biggest impact on the tech industry today. check out our award categories The 2022 Noonies are sponsored by: and . Many thanks to these sponsors for helping us celebrate the accomplishments of all our nominees. BingX .TechDomains

Admitad ConvertSocial CEO Speaks Social Media, #Noonies'22 Nomination, and Running Her Organization

So let’s start! Tell us a bit about yourself. For example, name, profession, and personal interests. Hi! I’m Ksana and I’m a head of Admitad ConvertSocial. I’ve been a speaker at world-class conferences on affiliate marketing and am in contact with more than 35 000 clients of Admitad ConvertSocial involved in the blogging industry, which allows me to always be aware of the latest trends in the world of influencers. Before joining the Admitad team, I’ve been working in affiliate marketing and content monetization for over 7 years, helping major brands launch their own solutions on travel services’ metasearch. I am keen on sports, since I used to be professionally engaged in athletics and took part in in sprint distance competitions. My love for sports has remained to this day: I always find time for fitness, yoga and surfing. I am in love with equestrian sports and I also play billiards quite well, since I put a lot of time and effort into mastering it. Both in work and in sports, I follow one rule — mistakes lead us to better results. My biggest passion is travelling — exploring new countries, learning local traditions. Interesting! What was your latest Hackernoon Top story about? My most recent story covered 5 Simple Tricks to Organically Grow Your Instagram Following, which was breaking down some of the tips, like hashtag strategies and accessibility of the content. Do you usually write on similar topics? If not, what do you usually write about? I mostly write on affiliate marketing, digital marketing and creator economy, since those are my areas of expertise. Great! What is your usual writing routine like (if you have one?) The sooner the deadline - the more proactive my work is! That’s the routine that keeps me going. Apart from that I analyse the current state of the market, think about the most recent examples I’ve faced at work and try to create content that would benefit most people who’ll spend their time reading it. Being a writer in tech can be a challenge. It’s not often our main role, but an addition to another one. What is the biggest challenge you have when it comes to writing? Honestly, it’s finding time as I definitely don’t lack inspiration or content to share, it’s just getting that extra 25th hour in a day to sit at my desk and do the work! However, sometimes I get doubts if things I’m writing are helpful and not obvious. Since I’m an expert in the field I sometimes get the feeling that everyone already knows everything and there is no need in breaking down simple things, but my amazing readers prove me wrong and inspire me to write more. What is the next thing you hope to achieve in your career? I want to focus on developing large-scale and detailed international expansion strategies in the coming years. It will definitely help me work not only with Admitad ConvertSocial, but also share my expertise with other Admitad projects. Wow, that’s admirable. Now, something more casual: What is your guilty pleasure of choice? I'm definitely a foodie. I never diet - that’s one rule my grandmother taught me. If I want to eat anything - I’ll definitely go for it. My favourites are fish and seafood, and I guess you can call me an oyster expert! Do you have a non-tech-related hobby? If yes, what is it? It is important for me to maintain my work life balance, so I do a lot of sports. You can spot me doing yoga almost every weekday. On the weekends I prefer doing more active sports like snowboarding, wakesurfing and horseriding. What can the HackerNoon community expect to read from you next? I’m currently working on a piece on What Makes a Perfect Influencer for Your Brand to Work With and will be sharing on how companies can handpick the most potential collaborations to benefit from them. Thanks for taking time to join our “Meet the writer” series. It was a pleasure. Do you have any closing words? It is very important to work in the niche which you are genuinely interested in. As you’ll always find inspiration in it to create content, understand trends, grow and invent new things, and basically stay afloat. I wish everyone to find your niche and enjoy every single day working in it.

Meet the Writer: HackerNoon Contributor Ksana Liapkova, Head of Admitad ConvertSocial

213 Stories To Learn About Writing Prompts

311 Stories To Learn About Noonies

The payment technology market, often shortened to simply "paytech," falls under the fintech umbrella. However, because of the rapid rise in payment market popularity, it has become its own subset of fintech that deals exclusively with transactions and payment methods. In fact, by the end of , paytech companies had raised $8.1 billion and accounted for 9.7% of all fintech deals. Paytech has become an interesting space for startups because it allows for the disruption of entrenched finance models, something that existing institutions like banks struggle with. Q1'23 This spotlight on payment technology is completely changing the existing payment and transaction landscape, which is great news for consumers, affiliate marketers and entrepreneurs alike. Payments Are Now More Than a Basic Financial Exchange Thanks to this relatively new intersection of finance and technology, payments have now grown beyond a simple exchange of money into a crucial part of the customer experience. Many now consider paytech a type of brand-building opportunity. By expanding their cashless payment capabilities and staying up-to-date on the latest payment methods, brands are working tirelessly to separate themselves from competitors and position their businesses as industry leaders. The COVID-19 pandemic forced the global community to accelerate the process of shifting how we interact with money, and there is no going back to the pre-pandemic days. The reduction and removal of payment barriers and explosive growth of e-commerce has made us more connected and also changed our expectations for convenient transactions, regardless of where or how we use our money. For example, QR code integration and instant payments are considered two of the main players in this paytech paradigm shift. – QR Codes For businesses, QR codes offer the ability to give customers a fast, convenient way to send payment via mobile device. This is a massive boost to their bottom line and overall customer experience. Beyond this, peer-to-peer transactions that can be completed with a quick tap and scan of a QR code allow users to move money in a fast, simple way. Juniper Research estimates that nearly will be utilizing QR code payments by 2025. a third of all mobile phone users – Instant Payments With instant payment, there are two sides to consider: The sender and the recipient. In both cases, each party wants their end of the transaction to be cleared as quickly and seamlessly as possible. For most services, it can take hours at best and weeks at worst to send and receive payments, particularly if the amounts are large or it is a cross-border transaction. Paytech disruptors in the instant payout space are aiming to change this, though. that the market is expected to maintain a 29% CAGR through 2025, so we can expect to see a continuous evolution of instant payments. New research shows How Instant Payment is Revolutionizing E-commerce and Performance Marketing For industries like martech and e-commerce, where affiliate publishers and loyalty program participants often must wait for weeks before receiving the money they have earned, this shift toward instant, seamless payments is especially important. In the past, performance marketing platforms and cashback services had to wait for an extended period of time before reimbursing participants, which made it difficult for publishers to earn a steady income. Deferred payments have always been a core part of these industries that rely on cost-per-action, and it has been a pain point on both sides for years. The delay happens because companies must wait for "approved actions," such as an affiliate sale being completed past the brand's return policy or a travel booking being used after booking months in advance. (Think of a cash-in and cash-out model: If the company doesn't get paid, it can't pay the publisher.) However, with the introduction of more sophisticated AI in the payment space, this lengthy period of nonpayment can be drastically shortened without causing a huge burden of risk for the company. Admitad Instant Payout Pro is currently a leader in this space thanks to AI-powered algorithms. It made it possible to predict with at least 95% accuracy whether an action will be considered approved, allowing marketers and loyalty programs to pay out nearly instantly. Other companies like Sopra Banking Software are offering their own instant payment services, helping users clear payments of up to €100,000 in under a minute. These companies are frontrunners in changing the fintech landscape by offering innovative solutions and better supporting a secure digital payment infrastructure. Paytech and AI Are a Perfect Match For Companies of Any Size AI's ability to analyze data and forecast outcomes is one of its unquestionable strengths. In the paytech world, this allows companies of all sizes from a wide range of industries to leverage this power to create better, faster, more innovative ways to transact. Beyond martech and cashback services, AI can improve payment structures for individual marketplace sellers on platforms like eBay and Amazon. It can even facilitate faster payouts to app developers who put programs in the App Store or Google Play. Paytech is an exciting space to watch because innovations are coming as fast as developers can think of them. In the near future, we will likely see a completely borderless, barrier-free transaction landscape for the entire global community.

ADMITKARD

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Since 2016

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ADMITKARD

admitkard.com

201-500 employees

Since 2016

COMPANY RANKING

ADMITKARD

EVERGREEN INDEX #472

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