I am an Investment Partner at Andreessen Horowitz focused on the Consumer sector
As consumers desire greater control over how they spend their attention, an emerging biz model will be paying for ongoing access to *people*–or what I’ll call “Community-as-a-Service.”
There’s now lots of subscription services for high-quality premium content (Substack for newsletters; Knowable & Luminary for audio, etc). But for creators who lack the ability to sell something tangible, Community-as-a-Service enables monetizing *time* and *access*.
Examples of Communities-as-a-Service:
The Community-as-a-Service model can combine paid subscriptions for
access to the community itself, and tipping to express support/appreciation (including admins tipping community members for
Not every community can successfully charge for access. The paid model works best when there’s high intentionality (the community is a destination), desire for recognition within the community, peer-to-peer
affinity & interactions, and potential for ongoing exchange of value.
For fans, the value prop is meaningful conversations and connection with each other and deeper engagement w/ someone they have affinity for. For creators, the benefit is being able to earn money and engage with
fans, without having to produce something.
Deeper trends driving this:
Originally published as “Community-as-a-Service, or how to monetize access"
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