Too Long; Didn't Read
Emerging technologies shape the technology landscape. They create new segments — such as self-driving cars, destroy existing segments — such as GPS trackers, and transform some segments — such as automobiles. As the fates of companies like Kodak, Nokia, Encyclopedia Brittanica, and Sun vividly demonstrate, emerging technologies can make or break organizations. To survive, organizations need to identify, utilize, and sometimes shape emerging technologies. Ironically, just like in war, the worst thing an organization can do is to freeze, dip in indecision, and do nothing.