Too Long; Didn't Read
One of the simplest hacks you can use to improve the performance of any marketing channel, is to reduce the number of steps required by your audience. We see this come into play all the time when building landing pages. For example, a few months ago we saw a several percentage bump in conversions by allowing users to register for a free trial on <a href="https://paperform.co/?utm_source=medium&utm_campaign=medium_embeds_article">Paperform</a> directly from the homepage, instead of clicking through to a dedicated registration page.