The biggest drawback for e-commerce, when compared to Wix, is pricing. Shopify is generally more expensive and offers fewer payment processing options. However, the features to list and sell products, handle fulfillment and provide a positive customer experience give Shopify the advantage when selling nearly any product.

Wix vs Shopify: Differences, pros and cons in 2023

Sale of Deliverr gets Shopify out of capital-intensive logistics business. Learn why I rate SHOP stock a strong buy.

Shopify: Financial Discipline Is Taking Hold

Both Wix and Shopify are relatively easy to use. Shopify is easier if you’re building an online store, particularly if you plan to scale it. Wix is easier if you’re building a content-rich website that also offers basic e-commerce functions, such as collecting payment for services or selling a limited number of items.

Wix Vs. Shopify For E-Commerce Businesses

In this article, we’re on a quest to discover the top-rated Shopify themes that are made to transform your e-commerce journey. Whether you’re launching a new store or improving an existing one, these themes are designed to take your online business to ...

Top rated Shopify Theme for your store

Generative AI has already started to save companies millions, upending workflows, changing hiring plans and shifting investment criteria. And the enthusiasm shows little sign of abating, despite the c

Thanks to generative AI, profits are up and costs are down at these businesses

With U.S. stock markets set to open in two hours, Floor & Decor Holdings Inc. Cl A (FND) was up 7.5% in pre-market trading, and Shopify Inc. Cl A (SHOP) was up 2.8%. Continue reading this article ...

S&P 500 Futures Drop in Premarket Trading; Floor & Decor, Shopify Lead

The Zacks Internet - Services industry, to which Shopify belongs, has gained 0.6% over this period. Now the key question is: Where could the stock be headed in the near term? Although media reports or rumors about a significant change in a company's ...

Here is What to Know Beyond Why Shopify Inc. (SHOP) is a Trending Stock

The Zacks Internet - Services industry, to which Shopify belongs, has gained 0.6% over this period. Now the key question is: Where could the stock be headed in the near term? Although media ...

Shopify Inc., a commerce company, provides a cloud-based multi-channel commerce platform for small and medium-sized businesses in Canada, the United States, the United Kingdom, Australia, and internationally. Its platform provides merchants with a single view of business and customers in various sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics and reporting, and access financing. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was founded in 2004 and is headquartered in Ottawa, Canada.

Shopify Inc., a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing. It also sells custom themes and apps, and registration of domain names; and merchant solutions, which include accepting payments, shipping and fulfillment, and securing working capital. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is headquartered in Ottawa, Canada.

SHOPIFY INC

(Kata #2) The World is Watching : We now live in an era where truth and transparency win over growth and secrecy. Tech companies should embrace being more of an open book. It is estimated that . More than 2.2B of those use Facebook, 2B+ use Android, 1.8B+ use YouTube, 1B+ Instagram — and the list goes on. That’s about 50% of the connected world! Fair to say that tech companies today have reach and influence akin to countries. Yet, we know so little about how most companies operate, what they stand for and who their leaders are. 4.2 billion people have internet access Now, Tech CEOs are public figures from day one. And while for public institutions there are checks & balances and mechanisms for information transparency under the , the same is not true for tech startups. We only find things out after they break; or get exposed. Freedom of Information Act In the past few months we have learned that our personal information is getting either stolen (eg ) or exploited (eg ), that we can’t rely on the information we receive ( ), that the algorithms behind some of the largest companies in the world , that patient lives were put at risks by bogus blood tests ( ). Last week we saw a painful story about how a over the years. And, unfortunately, the list goes on. Equifax Facebook — Cambridge Analytica fake news taking over social media are biased Theranos series of harassment allegations were grossly mishandled by Google While severe mistakes are being made, I see an opportunity for tech companies to rebuild goodwill and own up to their responsibility. Perfection is not the standard; when growth happens so quickly, things are bound to break. But it’s not how you fall, it’s how you get up that will define you. The truly irreparable misstep is breaking user trust. As : “what is the most important thing in your company — is it trust or is it growth? If anything trumps trust, we are in trouble… You have to choose what is really important to you. We are in a new world… and trust better be number one.” Marc Benioff said at the World Economic Forum Here are some steps companies can take to ensure trust comes first: — in many cases tech companies are pushing the limit of what is possible. Stay sober in the process of convincing people to buy into your vision, what you have and will accomplish. Lean on your board of directors, advisors and your own team to keep you honest and be transparent about what is and is not happening yet. Be honest (especially to yourself) it is one thing to be private and another to be absent. When you run companies that impact the lives of millions orbillions of people, you want the public to trust not only your company but also you. Satya Nadella has changed Microsoft for the better. He where cloud and mobile would be kings and he also reformed the company’s culture by instituting empathy as a value. He also published a book, , addressing his plans for the company and giving us an insight into what matters to him and key principles by which he’ll run the company. Let the world know who you are and what you stand for: opened up a new chapter Hit Refresh 3. Create a culture that rewards transparency: Be open internally — this is not just a matter of improving efficiency, but also creating internal trust. The lack of transparency and Inc. a ‘once in a lifetime’ opportunity to out-execute the competition and become a platform of choice, as Facebook and Twitter struggle with user privacy. One positive strategy is that of , who went above and beyond: “only clos[ing] off anything that we’re legally not allowed to share — everything else is up for grabs.” reward of secrecy may have cost Snap Shopify Incentivize people inside the company to tell the truth and report if something is not working or just wrong. Don’t have a “go along to get along” culture. Have a system in place that allows all voices to be expressed — and listen to them. For example, Kim Scott (author of Radical Candor) of a “manager at eBay who would leave a locked orange box near the office bathrooms where people could leave critical questions. He would later read them aloud in meetings — with someone else unlocking the box to prove he hadn’t edited its contents — hostile questions and all.” mentions the strategy Promote a safe work environment. More companies should follow and end arbitration agreements with employees who make harassment and gender discrimination claims. Microsoft’s stance Beyond skills and mission alignment, ensure your hires have good judgment and will not misbehave — even when no one is watching. Every person on your team represents your company and whatever they do will reflect back on you (even if are activities outside the office). If you notice bad behavior, step in immediately and do not tolerate it. for using disrespectful language and was transparent about the reasons. 4. Hire and Fire for values — Netflix fired its top communications executive 5: Share what you know, even if you: Still have homework to do: it took the public 5 full days to hear from Facebook’s leadership after stories exposed that 50 million user accounts had been compromised by Cambridge Analytica. The company’s for the delay was needing time to get all the facts. This silence was to the company’s goodwill. rationale extremely damaging Fear the repercussions: Earlier this month a story broke on how opted not to disclose a software glitch with Google+ that gave outside developers potential access to personal data of 500,000 users. The company discovered the event in March of this year, conducted internal investigation and concluded the incident didn’t meet internal thresholds for when to notify users. Additionally, the company that it “wasn’t legally required to disclose the incident to the public”. Although process appears sound, Google’s decision didn’t sound good to the public and gave the company a black eye on privacy. Google was advised by internal lawyers Already messed up (or made the mistake): Mistakes will happen. When they do, own up to them, share what you learned and how you will fix it. A few months ago rolled out a new pricing structure that alienated the needs of a big portion of its users. The company didn’t just gloss over it; instead, it apologized and showed deep understanding of who was affected and why. It also promised to involve the community in coming up with a revised structure. Patreon — Proactively look for areas where your company could be doing better and look for holes. Fix it before it gets worse. 6. Lastly, rinse and repeat I’m a big believer in the impact technology and tech companies. But we must to do differently, and better. The biggest obstacle in front of us is ourselves. This post outlines Step #2 of a 7-part Startup Kata meant to help startups and founders build a better future without damaging themselves, their companies or humanity. Read Startup Kata #1 here. If the startup kata speaks to you and you want to practice together, I hope you’ll reach out: @rquintini. I’m interested to hear ways in which you are building a better future without hurting humanity. Please also share your stories on Twitter with the hashtag #StartupKata.

Dear Tech CEOs, Prepare to be Public

A lot has been written about Shopify’s potential as an Amazon alternate. Ben Thompson’s post on does a great job of justifying the growing value of Shopify in the commerce ecosystem. It is Shopify and not Walmart/Best Buy that is Amazon’s closest alternative and by far the easiest way for a seller to start selling online - more than 1,000,000 stores are already selling through Shopify. Shopify as a platform Only Amazon takes in more money online than Shopify’s sites, which aggregately brought in more than $60 billion in 2019 However, Shopify is not building just e-commerce software. It is empowering the online sellers (or as Shopify terms it “arming the rebels”) with all the resources that they need to run their business. Shopify has launched a fulfillment network - providing sellers a highly optimized fulfillment infrastructure on demand, Shopify Shipping to help merchants ship faster, partnered with Facebook, and Google to power merchant stores on these social platforms. But Shopify’s biggest bet and its future revenues are positioned around offering fintech products to SMBs. Over the last 2 years, Shopify has embedded multiple products that serve the financial needs of SMB customers. Investors have talked about the embedded finance opportunity- SaaS and consumer product companies embedding financial products in their existing products. and have insightful reads on the concept. Companies such as Uber, with the launch of their debit card, Grab with GrabPay, and Amazon with Amazon Pay have already piloted embedded finance products. Andreessen Horowitz Bain Capital Ventures Financial functionality is becoming a native component of the stack (both technology stack and as a business model), which means there’s a growing opportunity for embedded fintech rather than pure fintech. In other words, we’re turning our attention to investing in companies that use financial technology as an ingredient versus a primary business model. Shopify’s Fintech Stack Shopify’s fintech stack includes the following products : This is Shopify’s checkout button for online stores. It offers an accelerated checkout option for customers by allowing customers to save credit card information, along with other data. Shop Pay is remarkably similar to Amazon Pay and Apple Pay. Sellers can enable Shop Pay just like you would any other options for third-party providers on your Shopify website. Shopify Pay — More recently, Shopify integrated Pay with Affirm to offer Pay later option at check out, which will let merchants offer their customers more payment choice and flexibility at checkout, helping merchants boost sales through increased cart size and higher conversion. Shop Pay Installments — gives merchants access to critical financial products to start, run, and grow their business, including the Shopify Balance Account, Shopify Balance Card, and rewards such as cashback and discounts on everyday business spending like shipping and marketing. The key hook is that as soon as a customer has paid on the e-commerce store a merchant would have that cash available immediately. This will be instant and without fees, unlike most business bank accounts that take days and charge fees. Shopify Balance — Providing loans ranging from $200 to $1 million to merchants. Shopify has already distributed over $1 Billion in loans. Since Shopify has access to all the sales (and subsequently CashFlow) data, their risk underwriting can be more accurate than traditional banking Shopify Capital — Why is it valuable to Merchants? By integrating merchant focussed fintech products (Balance + Capital) into the Shopify platform, Shopify solves the most critical problem that small businesses run into — managing CashFlows. Typically, it takes 3–4 days to receive money into an external bank account, once a transaction is processed on Shopify (or on any online store). However, through Shopify Balance + Payments combination, merchants on Shopify can receive their funds the same day as the transaction happens. Secondly, through Capital, Shopify ensures that merchants can easily borrow funds they need for growth. Traditionally, merchants would either go to their bank to access a credit or to digtal lenders such as Kabbage to meet capital needs. Since Shopify has all the sales data of merchants, it can better predict the risk in providing loans to a merchant than traditional or digital lenders. Also, this underwriting is almost instantaneous since Shopify already has the required data. Thus making it easier for merchants to access capital and much safer for Shopify to lend. Why is this incredibly valuable for Shopify? Flywheel effects Flywheel effects are simple reinforcing loops that build momentum, increasing the payoff of incremental effort. For businesses, it means building a set of interconnected products that improve the value of all connected products as one or multiple products grow. Shopify thinks about its core business as a flywheel. The illustration from defines Shopify’s flywheel model. As more merchants onboard, the Gross Merchandise Volume (GMV) generated through Shopify increases and more partners onboard on Shopify. With more partners, Shopify keeps improving as a platform and attracts more merchants. Shopify’s Q4 investor deck Through its fintech products, Shopify is essentially accelerating the flywheel. Through better access to capital(through balance and capital), Shopify attracts more merchants to its platforms. Through Shop Pay installments, it incentivizes customers to buy more, increasing GMV per customer. All this creates higher value for merchants and reinforces Shopify as the best platform to set up an e-commerce business. Always increasing ARPUs Shopify’s initial revenue model was purely SaaS-based, i.e., charge a monthly recurring fee to merchants. This essentially meant that there were only 2 ways to grow — a. Get more merchants on Shopify, which is limited by the number of sellers that want to sell online b. Upgrading merchants to higher tier offerings, which is also limited to a $299/month ceiling. However, over the years, Shopify has added pay per use component to its revenue model — under merchant solutions. These are services, including fintech services- payments, balance, etc., for which Shopify charges merchants based on the number of transactions. Thus essentially linking Shopify’s revenue to the GMV sold through the Shopify platform. Thus, adding another revenue growth lever that is tied to the revenue growth of its merchants. Thus as merchants scale their operations, Shopify also increases its revenue from each merchant almost linearly, even if it doesn’t add new merchants or upgrades them to higher tiers. In their latest quarter ( , Shopify had revenues of $470 Mn. Subscription services accounted for 40% ($187.6 Mn) in revenue, while merchant services accounted for 60% of revenue; Q1 2020) Increased merchant stickiness Since Shopify is the platform that merchants start (and run) their entire business on, it is easier for Shopify to retain customers across all its products. It has evolved as a platform to become the operating system for eCommerce SMBs. If Shopify only offered e-commerce software, a retailer might choose to switch vendors if the price is right. But the retailer is also getting a $10,000 loan through Shopify and would not shift to better or lower-cost vendors. But with Shopify integrated into multiple aspects of a sellers business, the cost of migration is just too high. Shopify is no more just an eCommerce tool to set up your website but the platform to run your business operations Shopify’s Distribution Advantage Shopify already has over a million sellers. It is the first platform that businesses go to when they think of selling online. All other operations that are required to run a business- come later, such as setting up logistics, receiving payments, creating invoices, getting loans. And these are the areas Shopify has been moving into. This greatly reduces the cost of acquisition for any new fintech product that Shopify launches. While traditional fintech players have to compete for acquisition, any Shopify product that is launched has access to millions of sellers on day one. In summary, Shopify has been able to create a stronger value proposition for its merchants to use Shopify’s financial products than the other fintech alternatives (and maybe the banks as well). It already has a distribution and data advantage over existing fintech players and traditional financial platforms. With the commoditization of fintech products, the moat is shifting in the distribution capability. With this, a lot of other verticalized SaaS providers may begin to offer financial products to their customers. Likely, we will also see that these players do not only stick with standard financial products such as cards and accounts but also move (over time) further into the financial service space. Embedded finance is here to grow. Previously published at https://medium.com/fintech-kellogg/shopify-and-embedded-fintech-stack-412351ccd2b1

An Introduction to Shopify and Embedded Fintech Stacks

The cutting edge business world is continually developing and directing the new standards of the game each day. In this manner, those online storekeepers who need to remain serious and stay aware of the occasions will in general move their online organizations from obsolete internet business answers for further developed ones. Shopify is the most mainstream stage, picked for settling an online business. Why? Continue pursuing and you'll see how Shopify relocation can assist you with boosting deals and improve business forms. Why move to Shopify? Easy to use interface Viable SEO Effective stock administration The broad selection of subjects Various installment portals Reasonable cost Shopify Shopping Cart: 5 Reasons to Consider the Solution Propelled in 2004, Shopify is the main web-based business programming that comes stuffed with a full range of valuable highlights permitting to make online stores of different shapes and sizes. Be that as it may, what precisely makes clients everywhere throughout the globe float towards Shopify? The following are the key reasons why vendors pick this shopping basket among many other web-based business arrangements accessible on the web advertise. 1. Simple to-Use Interface Shopify includes the center highlights of the online shop that are incredible to abuse and look after day by day. The shopping basket is easy to set up and oversee whenever contrasted with different stages. To be increasingly explicit, you can set your store to go live in 24 hours. The easy to use stage incorporates a simplified developer for simple customization by moving the elements around the page to accommodate your store's requests. 2. Compelling SEO With Shopify's editorial manager, you can find a way to streamline your e-shop and making the store more web index benevolent. The stage offers you proficient SEO abilities without a need to include any applications or expansions: Alter page title and description to distinguish how your online store shows up in query items pages. In this way, on the off chance that you get the procedures appropriately, the correct potential clients will be pulled into your store quicker to make a buy. Add ALT content with pictures to give a chance to web indexes to comprehend what the visuals are about. Right now, your site is progressively conceivable to web crawlers, it tends to be positioned all the more exceptionally on the outcome pages that will bring you more traffic and customers. Additionally, the empowers you to coordinate with a wide scope of utilizations to expand your prospects and endeavors. The arrangement incorporates the following usefulness: Shopify App Store Shopify SEO Search engine optimization issues, examine. Decide and correct the potential issues that can influence your e-store's web index rankings like poor page title, meta portrayal, and so on. Exploit Shopify's " " augmentation at no expense. Website optimization Doctor : Make your site load quickly to satisfy the web search tools and give a superior encounter to clients. Get higher rankings and carry more guests to your online shop. Site speed checks 3. Effective Inventory Management The Shopify Starter Plan has a few constraints to the limit of 25 store records. Be that as it may, other Shopify memberships give you a chance to get the boundless measure of things to be included and sold through your online store. Since the shopping basket is a facilitated stage, you can avoid the stresses over site stacking pace and server execution, particularly when the e-store gets such a large number of items. 4. Broad Choice of Themes Being one of the most well-known shopping baskets on the eCommerce showcase, Shopify stands apart with over 70+ free and paid adjustable and portable responsive layouts. The topics are pre-populated, so your undertaking is to swap in your substance and items to begin selling right away. Regardless of whether a portion of the subjects appears to be somewhat expensive, temporary, you can profit by the line. After you pick the ideal format, you get the capacity to tweak it for nothing per the organization requests to make your e-store look proficient and upgrade deals. For example, in the event that you choose to move to Shopify, play out the following exercises for nothing: Include new pages like item pages, 'About Us' or blog to intrigue more clients; Change the shading palette and symbolism to flaunt your eCommerce store; Include, move, erase and resize page things like title, menu, and that's just the beginning; Incorporate your internet based life channels, for example, or to mirror your items stunningly and support the boys. Twitter Instagram 5. Installment Gateways and Pricing With 100+ installment strategies to choose from, Shopify has a noteworthy edge over other shopping baskets. The excursions comprise of 3 segments, so you get the likelihood to pick the one that fulfills your association needs the best: major, universal, and extra installment passages by the nation. One of the essential stage's advantages is the installment processor gave by Shopify. This brisk to-set up highlight permits you to deal with the installments legitimately in the client dashboard. The Successful Migration Moving internet business information to another stage can be a troublesome choice. There is a lot to consider and assess all the experts and dangers. However, you have to settle the issue and venture out of your usual range of familiarity to prevail over the long haul.

ECommerce Migration: Pros Of Migrating To Shopify

Hi everyone! I'm Irina Heinz, Content Strategist at Checkaso , and I've compiled some major stories of the month for you. Well, I mean news. If there will be enough likes, shares, and views, we'll keep it up. Okay then, what all the buzz in mobile is about in July? TikTok’s tough month: the ban, problems with the US, and Instagram playing dirty and 58 other Chinese apps. Instagram is then (apparently) happy to Reels — a TikTok-like feature — in India. The US (with 19% of the installs worldwide) add fuel to the fire by to ban TikTok too. They suspect the app of transferring data to China. In the meantime, TikTok launches and an for business. India bans TikTok launch threatening Gamified Branded Effects ad credits program Apple & Google’s duopoly + Huawei to fund an alternative app store Pavel Durov, the founder of Telegram, scolds Apple and Google for 30% commission fee. He blames the tech giants for forcing app developers to accept unfavorable terms. Being his usual self, he, of course, calls for the fight against injustice — and offers to use the as a weapon. Meanwhile, Huawei keeps investing in AppGallery, an alternative app store, and $1M contest for the best HMS apps and games. law announces a new iOS14 exposes data collecting apps Bad news, — iOS 14 will make it way harder to track clicks and analyze the audience. This is all, again, for privacy. The system will have a feature that can warn users if an app copies their clipboard data. Because of it, confidential information. Apple advertisers Linkedin has been accused of collecting EU to regulate app stores and Google Play to update its policy The European Union is now and app developers. It calls for transparency of ratings, app removals, data collection, and connections with big players. Transparency seems to be a new trend. Google Play is (starting August 12) for greater privacy, ethics, and transparency. now have 30 days to fix it. Maybe we're on the verge of some great migration. keeping an eye on app stores updating its policy For whoever is wondering, apps in the wrong category Facebook burns out, users are angry, apps crash, Spotify expands its presence made iOS apps crash all over the world. Oops. Authentication issues prevented users from logging into Instagram, Twitter, TikTok, Tinder, Viber and — ironically — Facebook itself. Angry users reinstalled the apps and typed their fingers sore with angry comments (probably). For example, Spotify received in Europe. At least, Spotify has some good news as well — , including Russia, Belarus, and Ukraine. Facebook SDK over 10,000 complaints it is now available in 13 more countries New features for Instagram, WhatsApp, and Google Instagram , a fundraising tool, and the to replace Activity (that with all the likes). for businesses that start a chat with a seller. Google , a video shopping app with videos up to 90 seconds long. And for the best mobile shopping experience. By the way, after it has been blocked in the US, the number of new stores on Shopify increased by 62%. is testing Personal Fundraiser Shops tab WhatsApp introduces QR codes launches Shoploop Shopify integrates with Hero App Store bug: +90 broken «keywords» by 90+ popular keywords in different locales. Tricky thing: Apple Search ads campaigns can be launched, but if there is no search result, there are no ads then. Some keywords gradually come to life. We recommend you to check the . The App Store stopped showing apps list P.S. More news and helpful articles you can find in . Welcome! Checkaso blog

The July Tech Stories That Dominated Our Mobile Newsfeeds

WordPress is one of the most popular content management systems in the world. And Shopify is a great solution to set up an eCommerce store. Since WordPress has its own popular solution for eCommerce capabilities, an integration between Shopify and WordPress might look a little unreal. However, for websites, blogs, and small businesses who want to get the best of both worlds, there is a solution. Shopify had a WordPress plugin for a while for this integration, though they have discontinued it now. Instead, Shopify suggests a process of embedding a piece of code on your WordPress site or blog to display a “Buy Button”. This article will discuss the process of embedding the buy button, and will also discuss some of the standout features of Shopify. You will also get an idea on some exclusive WordPress themes for this integration. WooCommerce Start a Shopify Trial Now! How to Embed Shopify Buy Button on your WordPress Site? You can embed the Shopify buy button in two ways: on an individual post in a WordPress blog to a menu on your WordPress site Let’s quickly look at the procedure for both. How to embed the Shopify ‘Buy Button’ on a WordPress blog post? Create a ‘Buy Button’ on your Shopify admin (you can customize the color, text and appearance of the button). Generate and copy the embed code of the button. Go to the post editor on your WordPress admin (you can choose to add a new post or open the editor of an existing blog). Make sure the editor is in the Text mode, and not the Visual mode. Paste the code on the place you want the buy button to appear, and save the post. How to embed the Shopify ‘Buy Button’ to a WordPress Menu? Copy the embed code the same way as explained in the previous step. On your WordPress Dashboard, go to Appearance > Customize > Widgets Choose the area where you want to add the “Buy Button.” Add a widget or open an existing widget. Copy the embed code into the text field on the widget and save changes. What exactly is Shopify’s eCommerce solution for WordPress? As explained above, the process of integrating Shopify to WooCommerce is pretty simple. The advantage of doing this is that you will have a mini storefront on your WordPress site or blog. At the same time, you get access to the secure features of Shopify, including the shopping cart. Moreover, you can fully customize the look and feel of this storefront according to the specific needs of your store. How does it make a difference? When you are starting a new online store with Shopify, you are actually starting from scratch. What if you already have a blog or website that drives considerable traffic, and want to sell products through it? In such cases, this integration can really help you set up a storefront quickly and effectively. Let’s look at a few positive points. Utilize the traffic on your site If you are maintaining a popular blog or website for some time, you may considerable traffic coming on a daily basis. And, if you want to sell a small set of products, or may be even just a single product, you can effectively take advantage of the existing traffic. Simply add the buy button and start selling! Simple set up Setting up the eCommerce feature on your site or blog using the Shopify code is pretty simple and straightforward. When you want to incorporate the feature to sell some product, you can easily manage it without external help. Options to personalize You can personalize the look and feel of the storefront as well. Shopify offers option to change the color, text and appearance of the ‘buy button’. Cost effective solution Shopify WordPress integration is a cost effective solution, as you get access to some of the great features of Shopify. The cost of the monthly subscription is only $9 per month. With the subscription, you will get unlimited products, over 100 payment gateways, secure checkout, etc. In addition, you can track your sales performance, integrate shipping options, and get support for tax calculations. Access to great resources Shopify offers great resources to help budding entrepreneurs build their dreams. You can access podcasts, marketing tips, etc to understand the nuances of running a successful business. Synchronizing multiple sales channels If you have multiple sales channels, there are no more hassles of managing each one separately. Shopify automatically syncs inventory and orders from all your sales channels, to avoid any possible complexities. Reliable support On top of everything, Shopify offers dedicated support round the clock. You will get access to a knowledgeable support agent all time of the day via email or live chat. It definitely makes a difference, if you face any roadblocks in the set up or management of your storefront. Top notch security options Another important aspect that sets Shopify apart is the security options. The 256-bit SSL certificate ensures the safety and security of your customers’ data. In addition, Shopify platform is level-1 in PCI compliance. Variety of payment options The built in payment options of Shopify itself is capable of providing a great experience to your customers. You can accept payments via all major credit cards using the in built options. Furthermore, it offers more than 70 payment gateways including PayPal and Stripe. Automatic shipping rates and taxes Shopify helps you by automatically setting up shipping rates and tax calculations as well. In fact, this will save you from a lot of trouble that is normally associated with eCommerce store management. Try Shopify Lite at $9 per month today! Shopify WordPress Themes As the Shopify WordPress integration is gaining momentum, theme developers are focusing on developing exclusive themes for it. Here are a couple of themes handpicked by experts that you can use for the Shopify WordPress integration embedding the buy button. Pulse This is a theme that is exclusively built for the Shopify WordPress buy button integration. You can simply download and install this theme on your WordPress site for free. This theme suits really well even if you are selling just a single product through your store. With the Shopify integration, you can actually forget all the hassles that you otherwise needs to face while incorporating an eCommerce solution on WordPress. This theme enhances the overall smoothness of Shopify WordPress integration. Here is a list of features of Pulse Shopify WordPress theme: Perfect integration to Shopify Responsive design Retina display support Great customization options including color, layout and font Download the theme for free. Simple True to its name, this theme projects simplicity as one of the important aspects that sets it apart as a good WordPress theme. You can use this theme on any WordPress blog or site, for a great look and feel. However, it particularly helps if your blog or site features the ‘buy button’ of Shopify. Basically, you can feature products for sale on your WordPress site, and manage the eCommerce aspects of the store like inventory and orders from the Shopify admin. And, you can use the theme’s page builder to customize the site according to your own personal choices with a simple drag and drop interface. A quick look at the standout features of Simple Header options — You will get an option to set up a transparent and sticky header on your website. This will make navigation on your site more easy, and the result will be a better user experience. Page title — Simple offers an option to customize the page title on your site. This would give you more flexibility to attract the attention of the users to wherever you want. Intuitive navigation — Features like an intuitive ‘Back to Up’ button provides convenience to users to navigate through your site. Such user oriented features would help a lot in overall site experience and subsequently, conversions. Visit the theme page. Advantages of Shopify over other eCommerce platforms Shopify is clearly one of the most preferred eCommerce platforms currently available in the market. The huge popularity of the platform is due to a variety of aspects of Shopify that its users love. Here is a look at some of the interesting features that set apart Shopify from its competitors. Ease of setting up This is one of the primary reasons for a lot of new entrants to eCommerce prefer Shopify over other solutions. You can set up an online store using Shopify in a matter of minutes, and without coding knowledge or any other hassles. The fact that Shopify is a hosted solution means that the powerful servers of Shopify will take care of your store without any intervention from you. That means a lot, because you can start small and upgrade to a bigger plan taking into account the growth curve of your store. The responsibility of finding a good hosting plan and domain might be difficult for users with no technical knowledge in solutions like WooCommerce. However, once hosting and domain registration is taken care of, WooCommerce too offers great flexibility. Ease of use This is another factor that drives no technical entrepreneurs towards Shopify. The interface is quite user friendly and intuitive, so that anybody can customize the requirements according to their liking. You can configure various functionalities related to your store and products pretty comfortably. Moreover, integrating different payment gateways, shipping solutions, and tax calculations are pretty easy with Shopify. No worry about server When running an eCommerce store, you need to ensure continuous uptime for your site. This is only possible by hosting your site on a reliable server. Shopify ticks this part quite well, with their superior server management. More importantly, users vouch for the reliability of Shopify servers that ensures continuous uptime. Great features The great range of features is another obvious crowd puller for Shopify. You will find a great range of features critical to eCommerce store maangement integrated to Shopify. Inventory management, payment gateways, shipping options, marketing tools, analytics reports, etc. In addition, you can make use of the as well. large variety of add-ons Awesome design Shopify presents a great design language, which is loved by experts. You will find a lot of paid themes and a few free ones in the . These themes are suitable to any kind of product range that you are planning to sell. The modernistic and contemporary styling ensures that your site design is never behind any of your competitors. Shopify theme store Supports all type of products Shopify is really flexible when it comes to product range. You can sell any products like physical or digital using Shopify. If you consider other solutions like Easy Digital Downloads, you can see they are more comfortable with downloadable products. There is no such worry if you are using Shopify. Security You need to take extra care to keep the data of your customers safe on your site. Shopify handles this too, as you can rest assured. All Shopify plans come with a free SSL certificate. In addition, Shopify is level-1 PCI compliant. Dependable support One of the major requirements of an eCommerce platform is to get dependable support when you need it. With Shopify, this factor is well taken care of. They have 24/7 support over email, phone and live chat. That means, you will get to speak to a support agent when you face an issue with your site. For an online store, getting timely support is crucial, as any delay can affect their revenue and profits. Conclusion WordPress is adored all over the world as one of the best content management solutions in the world. Similarly, a great range of online stores across the world uses Shopify platform, and simply love it! That is why a combination of both can prove to be a winning deal for many small time merchants. Bigger stores often have the bandwidth to customize features with technical support. But with a single embedding of a code, you can incorporate a Shopify ‘buy button’ on your WordPress site or blog. This article has provided a step by step account of the Shopify WordPress integration. You have also seen a few exclusive themes that support this integration, and a range of standout features of Shopify. Start a Shopify Trial Now! Originally published at learnwoo.com on January 19, 2018.

Shopify WordPress Integration by Embedding Buy Button

Shopify is a popular platform for designing e-Commerce websites. It allows you to organize your products, accept payments, track orders and manage inventory with ease. It is perfect for low-budget e-commerce stores as it provides these useful services at a reasonable price. The Shopify website design options are available in its theme store. With this, you can customize the look and style of your e-commerce store. You can choose one from the numerous available themes crafted by renowned website designers. Some of them are free, while others are paid. You can also convert websites to mobile app software to increase the visibility of your e-commerce store. But that’s not all. Here are 11 more reasons you should build your next e-Commerce store on Shopify: 1. Shopify theme store The Shopify theme store has a variety of unique templates to choose from. This allows you to add a personal touch to your store as the theme can be customized to match your business requirements. The theme store features 70+ amazing e-commerce templates to choose from. These have been carefully crafted to adhere to the appropriate aesthetic of an e-commerce store. You can find templates for different types of products in diverse industries. For example, jewelry, arts, electronics, fashion and clothing, and photography, are just a few examples. This facilitates unique designs for all its users. Additionally, eight of these templates are available free of cost in the Shopify Theme Store. Each of these themes has multiple color presets to choose from. Designers such as Pixel Union and Clean Themes have created templates in the Shopify theme store. These famous designers are known for their splendid work, and the theme store offers their templates at a reasonable price. After finalizing the basic layout, Shopify allows a free demo and encourages creative use of the templates and themes available in the store. 2. Ability to customize The Shopify theme store allows customization of the settings of each available template. This can be done with ease and does not require coding or technical knowledge of HTML or CSS. However, some form of website design knowledge is necessary to create an aesthetically pleasing website. Above all, this modification is free of cost. In this manner, the e-commerce website design can be furnished specifically as per the requirements. The services available include changing fonts, using customized colors, uploading your logo, and many other options. The theme store also facilitates customization of the layout of your homepage, including slideshows, or even adding banners. Shopify also allows you to create different sections of your products and categorize them however you like. You can include slideshows and hyperlink buttons to encourage more sales. This is one of the attractive features for website designers. Not only does Shopify provide templates for diverse industries, but its website design also provides suggestions adhering to different criteria. For example, the templates are sorted into different categories labeled trending, large inventories, small inventories, minimalist styles, and many others. Since more and more users are accessing the internet through their mobile phones, Shopify allows a mobile preview while designing your website. It allows the Shopify web designer to see how the website will look on different screen sizes. 3. No technical knowledge required Building your website on the Shopify platform does not require any specific technical knowledge or programming background. While other e-commerce platforms demand basic coding skills, this platform is developed using a language called Liquid. This template language is used to construct webpages by website designers and is the foundation on which the themes are built. Liquid has the capacity to combine dynamic content and static content. The template language allows the re-use of static elements that are responsible for the layout of the webpage. Along with this, Liquid can dynamically populate the store data on the webpage simultaneously. Not only is Liquid designer-friendly, but it is also well documented, which gives you all the support you need along the way. A basic understanding of HTML and CSS is sufficient to freely design the website best suited for your e-commerce store. Shopify allows you to sync the changes made in the design to your live store, and this makes it easy to test the new design. 4. Partner program for web designers Shopify has a comprehensive partner program, which allows multiple opportunities for Shopify web designers to earn income. He/she can develop a theme and put it on the Shopify theme store, which results in revenue every time that theme is downloaded and installed. Also, he/she can develop a plugin or an app, which can also result in revenue every time it is downloaded. It also maintains a database of experienced Shopify web developers, which a store owner can browse and choose from for his/her website design needs. On top of that, Shopify Partners receive 20% revenue for referrals. This means that they receive additional revenue for referring Shopify to online stores. 5. Worldwide access Shopify web designers are free to create webpages in any language that the e-Commerce store owner requires. The designer has the flexibility to choosing any Shopify template and translate the content into 50+ languages. The most popular ones include Dutch, Italian, Swedish, French, Greek, Danish, and Japanese. So there aren’t any geographical or language constraints. The Shopify web design platform also supports currencies of numerous countries. Local currencies can be used for individual e-commerce stores depending on the region of the establishment. The platform supports tax rates in local currencies as well. Thus, it’s is an ideal platform for multinational clients. As a result of this feature, web designers are given the option to explore working with clients from different countries. In this way, Shopify facilitates a larger client base for independent Shopify web designers. 6. Minimal server issues Being a hosted solution, Shopify puts a designer’s mind at ease regarding backups, installations, security updates, and any other such problems. With the server availability rate of almost 100%, the website never goes down due to outages or scheduled or unscheduled maintenance windows. That means the virtual store is serving customers 24 hours a day, 7 days a week, 365 days a year. 7. Full autonomy It gives store owners the autonomy to modify the content on their website. Since the clients themselves can alter the navigation, webpages, and product collections, it takes the burden off Shopify web designers. Therefore, it is the ideal platform for web designers as well as business owners. 8. Minimal limitations When it comes to the Shopify platform, there aren’t any technical limitations for Shopify web designers. They have unlimited control over the designs for e-commerce websites. The necessity of using CSS and HTML is eliminated with the use of Liquid. Due to this, the designer can craft the look and feel of the website as they please. They can adequately enumerate the expectations of their clients with the help of this platform. 9. Numerous built-in features Whether you are looking to design blog pages or product pages, set up inventory management, or set up a payment gateway, Shopify has built-in capabilities to allow easy setup and configuration without having to install any external plugins or programs. The built-in features offered by Shopify save time and money as it offers everything you need to get your web store up and running. The unique designs and extensive custom functionalities available on the platform rarely require any additional investment from the store owner. 10. Shopify Theme Kit The theme kit offered by Shopify is another useful tool that can benefit Shopify web designers. The theme kit allows you to upload themes on multiple environments and enables fast upload and downloads. It also enables you to automatically upload local changes to Shopify and is available on Windows, Linux, and macOS. 11. Efficient branding and marketing While designing a website using Shopify, images and font styles from the platform can be incorporated into the website. These free resources can improve the branding of your company without any additional cost. Also, Social media plugins can also be used to integrate your social media accounts with the website. Also, Shopify has built-in SEO capabilities that allow you to optimize your website and improve its search engine ranking with minimal effort. For this reason, the platform not only makes your website visually appealing but also offers the appropriate tools and features to promote and expand your e-commerce business. Final words The Shopify theme store and other features offered by the platform are incredible. Whether you are a new or an experienced Shopify web designer, this is a quick and easy platform to develop an e-commerce website. The excellent features and perks uncover the mystery of why the Shopify web designers love this platform so much. If you are looking to set up an e-Commerce business or set up an online version of your brick and mortar retail store for increased sales, then Shopify would be 1st choice.

11 Reasons To Build Your Next E-Commerce Websites On Shopify

A few years ago, as an attempt to challenge Amazon in the e-commerce domain. The idea was rejected as Sundar Pichai, CEO of Alphabet Inc. and its subsidiary Google, deemed the acquisition as “expensive”. Google executives proposed the idea of acquiring Shopify About : Shopify Shopify is a platform that lets you create an online presence for your business from scratch. From building a website, analytics, business tools (marketing), logistics, etc. There is also enhanced support to businesses having physical stores, through Shopify POS, they can manage a business through the Shopify dashboard. In May 2021, Google announced its . This means the 1.7M+ merchants on Shopify are increasingly visible across all of Google’s products; search engine, youtube, lens, etc. What really made Google make this shift, from rejecting an acquisition to partnering with them a few years later? This forms an interesting use-case which I attempt to decipher. We do not know the exact dates/year when this proposal was made. For the purpose of this analysis, let us assume that it was around 2016-2019. partnership with Shopify What We Know: - The was $3.8B (2016), $46.01B (2019), which is almost a twelve-fold increase! Just observing the market cap, every year Shopify has registered a solid increase from the previous one. It is difficult to look past this steady growth. market cap of Shopify - Around 80% of Google’s revenues come from ads. In 2018, both Flipkart and Amazon just after the tech giant push for e-commerce (“shopping” tab in the search engine). They never really gave serious competition to Amazon. cut down on their spending on Google ads -Acquiring a company meant that Google had to deal with the entire enterprise; employees, data, platform, privacy, payments, etc. Prudent steps to be taken for the seamless integration of Shopify’s platform into Google’s services. INSIGHTS: - Venturing into e-commerce was always on Google’s “to achieve” list.-This seemed very close to achieve as the search engine and web browser are widely used. They need to have a moat, meaning the slashing of other e-commerce giant’s money in google’s ads shouldn’t be catastrophic. - Cost of acquisition? We do not have a figure, but it would’ve been a roughly a billion-dollar deal. The effectiveness of the deal boils down to how this acquisition can add to their revenue, value, etc. - Acquiring Shopify meant that all the 1.7M+ merchants using Shopify’s platform would directly come under Google’s bracket. This implies the merchants have advanced visibility across Google’s products. But quality is important than quantity. It is important that consumers search and buy from the merchants that Google would be associated with if the Shopify deal had gone through. And that the merchants are loyal. - It’s likely that Amazon and other e-commerce giants will gradually cut down the money poured into Google’s ads. This means losing solid revenue. The only way Google can counter this by listing products that consumers search for that prevents them from clicking on the amazon site below the one Google had recommended. Google’s products need not only have a high Click-through-rate but the customers actually need to make a purchase for Google to make any profit out of this. ACTION: The proposal was rejected. Was this a missed opportunity for Google? Maybe! Let me know what you think in . Community

Why Didn’t Google Acquire Shopify? 

Google Maps has always been the de-facto locational map API that developers turn to. However, a sharp increase in price and a drastic reduction in the number of free API calls has prompted to scramble for alternatives, triggering a Mapbox vs. Google Maps showdown. app developers Companies that have been enjoying 25,000 API requests per day for dynamic maps are suddenly limited to 28,000 per month. Exceeding the free quota will result in billings of $7.00 for every one thousand API calls. Popular companies like Foursquare has since migrated to Mapbox, as it seeks a cheaper alternative. Despite the outcry of Google Maps exorbitant price hike, it remains part of popular apps and companies like Lyft, Snapchat, and Groupon. While it’s tempting to switch to cheaper options, how do the competitors stack up against Google Maps? That’s the burning question you ought to ask. Most Popular Maps API’s If you’re designing an app that requires geo-location service, you’ll have more than a handful of APIs to choose from. Nevertheless, these 3 are still the most popular maps APIs amongst the developer community, although they may appeal to different design needs. Mapbox found itself in the limelight amidst Google’s decision to turn its mapping service into a business. MapBox can be easily integrated into websites and apps. Recognizable names like Shopify, Lonely Planet and Facebook have benefited from its mapping services. Openstreetmap API is an open-source initiative that generates world map data and makes them available for free. This means you don’t have to pay anything to request data from its database. In fact, you’ll even have access to the entire database of Openstreetmap, which isn’t so in paid APIs. Love it or hate it, Google’s move to monetize the use of its Maps API hardly dents its reputation of being the go-to location services for small, medium, and large enterprises. It is highly reliable, particularly in returning accurate data on routes and locations for dynamic maps. Does Google Maps remain the ideal API for your app, or should you consider the increasingly-popular Mapbox? Is the idea of using the free Openstreetmap viable at all? We’ll dive deeper into each of the API before making a verdict. Mapbox API Mapbox is an advanced and flexible map service that can be integrated into mobile apps. Developers will have access to comprehensive location information to create and customize dynamic and static maps, thanks to the Mapbox tilesets. The styled maps can be embedded into web applications with the provided JavaScript library or to mobile apps with the respective iOS and Android SDKs. The reviews on Mapbox has been encouraging amongst developers and business owners. While Mapbox isn’t entirely free, it has a generous free tier in its pricing packages that makes the service attractive for apps with a low volume of users. Pros Free for up to 25,000 mobile users and 50,000 web loads. Well organized documentation Customization of maps is easy. Visually-pleasant base map. Easy to integrate on web and mobile apps Cons Steep learning curve. It’s not a free service. Geared towards larger projects. May disrupt existing background processes. The API is not customizable. Apps that use Mapbox Snap Inc. Shopify Facebook One of the Mapbox alternatives that is absolutely free is the OpenStreetMap API. It is an open-source project where volunteers across the globe contribute to creating routes, imagery, and other data for the map. The map service and database are made available to the public. While OpenStreetMap is a free, open-source project, you can’t use the API to retrieve real-time routing data for commercial apps. OpenStreetMap API is limited to providing vector data for map editing purposes only. This means you’ll still need to turn to services like Mapbox, which is based on OpenStreetMap, to query location data from your app. Pros Open-source database. The API is free. Detailed map information on less popular locations. Cons It is meant for map-editing purposes. Excessive queries with API will result in getting blocked. Limited usage as services like routing, map clustering are dependent on 3rd party APIs. Incomplete documentation. May not integrate well with other tools. Apps That Use OpenStreetMap OpenTouchMap CycleStreets Karta GPS Google Maps API Google Maps  is the most popular SDK for embedding a map into an application. It’s known for its huge database of places and decent routing. It has all the features of Google Maps for mobile app: geocoding, routing, pictures, street view, and places information. That app is actually based on SDK available for public usage. This means that your users will be absolutely comfortable using a map from Google because they most likely are already familiar with it. Map appearance is customizable via the website and can be implemented by the designer at (no developers effort needed). Usage of the map itself is free, but you will have to pay for displaying places, their details, and directions. https://mapstyle.withgoogle.com/ Pros: first $200 of usage each month is free rich database of places with all the information about them geocoding (conversion of a location’s geographic coordinates into a human-readable street address and vice versa) street view routing decent visual customization Cons: heavy to render (first time rendering freezes app for a second) drains battery and requires some workarounds to improve energy consumption markers and shapes are 100% static routing is expensive not open sourced Apps that use Google Maps: Uber Bolt Trip advisor Our Verdict At a glance, it seems that Mapbox has the upper hand on its cheaper pricing plans. However, the difficulty in understanding the data flow on its architecture may prevent companies from migrating to it. Some apps, which are not experiencing heavy usage, are not significantly affected by Google Maps’ price hike. Besides financial viability, Google Maps is still superior in terms of accuracy, availability, and depth of its map data. The immense data in Google Maps’ database means it can outperform Mapbox when users are zooming closely into the map. When you’re paying for Google Maps, you’re paying for more than the location service. With integration into services like Google Places, Businesses, and its superior real-time accuracy, Google Maps is still rightfully the best API for your app. Previously published at https://uptech.team/blog/mapbox-vs-google-maps-vs-openstreetmap

SHOPIFY INC

shopify.com

5K-10K employees

Since 2006

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SHOPIFY INC

EVERGREEN INDEX #9764

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SHOPIFY INC

shopify.com

5K-10K employees

Since 2006

COMPANY RANKING

SHOPIFY INC

EVERGREEN INDEX #9764

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