ByBit is Partnering with Red Bull Racing for a $150 Million dollar Sponsorship Deal

The Rise of Sports and Crypto Sponsorship Deals

Red Bull Racing has announced a multi-year worldwide partnership with Bybit as its first-ever Principal Team Partner. This is the most considerable annual agreement in cryptocurrency’s debut into sports yet.

The announcement comes after Red Bull Racing’s most recent victory in the most dramatic title decider in Formula One history, in which Max Verstappen won the 2021 Drivers’ Championship on the final lap of the Abu Dhabi Grand Prix, and Red Bull Racing finished the season with ten pole positions and 11 victories.

Red Bull Racing, which debuted on the grid in 2005 as a bit of a dark horse, has a history of defying norms from the start. In 18 seasons, Oracle Red Bull Racing has matured into a racing powerhouse with flawless synergy between drivers and engineers, demonstrating the trinity of technology, strategy, and innovation. Bybit’s zest for engineering and craftsmanship in providing high-speed, high-volume, and high-performing crypto goods and experiences is well-matched with this.

Bybit, one of the largest crypto derivatives platforms, aspires to be a force for change in the financial world, similar to how Red Bull Racing has defied expectations and revolutionised the game in Formula One. Collaborations will include NFT activations, social tokens, encouraging good change via sustainability, diversity, financial inclusion, and blockchain support for women, among other things.

What are Crypto Derivatives?

Any cryptocurrency token may be utilised as the underlying asset in crypto derivatives trading. Two parties agree to enter into a financial contract to speculate on the price of a cryptocurrency at a later date. The parties agree on a selling/buying price for the cryptocurrency on a set day, irrespective of market pricing, during the contract’s first phase. As a result, investors may profit from changes in the underlying asset’s price by purchasing the currency at a lower price and selling it at a higher price.

Drawing on statistics from 42 exchanges, the cryptocurrency derivatives market’s trading activity for the middle of 2020 was $2.7 trillion, according to Tokeninsight’s Cryptocurrency Derivatives Exchange Industry Report. This represents a 25.1 percent increase compared to the previous quarter and a 159.4 percent increase over the third quarter of 2018, demonstrating the tremendous growth in crypto-derivatives in past years.

Crypto derivatives can be one of the following sorts, depending on the contract terms:

A futures contract is a legally binding agreement between two parties to purchase or sell an underlying asset at a specified price and date in the future. On a regulated exchange, the contract is promptly executed.

A trader has the choice, but not the responsibility, to purchase or sell an underlying asset at a predetermined future date and price through an options contract. In contrast to futures and options, perpetual contracts have no expiration or settlement date. Traders can keep their positions open indefinitely provided specific requirements are met, such as if the account has a particular amount of a cryptocurrency.

A swap is an agreement between two parties to exchange cash flows based on a formula in the future. They are OTC (over-the-counter) contracts that are not traded on exchanges, comparable to forwards.

Derivatives of cryptocurrency can be traded on both centralised and decentralised platforms. Exchange operators may employ cryptocurrency derivatives exchanges to reach out to potential investors. A crypto derivatives trading platform is more versatile than spot margin trading, and it allows customers access to markets that you wouldn’t have access to otherwise.

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