Too Long; Didn't Read
Gennaro is the founder of FourWeekMBA, a leading source on business model innovation. Apple was experiencing a sharp sales decline in 1997 compared to 1996. The company purchased NeXT in February 1997. NeXT developed software that enables customers to implement business applications on the Internet/World Wide Web, intranets and enterprise-wide client/server networks. Steve Jobs joined the company again, after being ousted in 1985, and it wasn’t in good terms. As soon as Jobs left Apple, he also announced he was going to start a new company, NeXT.