Too Long; Didn't Read
There is a huge difference between building technology for a user in the United States and for a user in say, Nigeria. The best way I can describe the magnitude of this divergence is by boiling it down to wants vs. needs. When you build something for someone with wants, expectations are built in based on previous experiences. In a world of wants, your interaction with technology is bountiful and it comes with expectations. In a world of wants, the digitally savvy users are receiving digital products that enhance an existing baseline, which means it is a layer on top of the need. For example — a banking app in New York is enhancing your options for moving money, checking balances, and depositing money; a banking app in rural Kenya is supplying the basic need to deposit money as there may be no other safe, available option.