Too Long; Didn't Read
Investing in fat protocols is all the rage in the startup world today. Still investing in protocols is nothing new. Web 2.0 startups came to life thanks to the Web open & standard (🙏) protocol (HTTP, HTML, CSS, AJAX). Before that many networking companies bet their existence on the TCP/IP stack when other put their bets <a href="https://en.wikipedia.org/wiki/List_of_Nortel_protocols" target="_blank">on private non-standard networking protocols</a> that ended up in the trash bin of computer history.