Bricks, Mortar, and Code: The State of Proptech in 2024

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But, in many ways, the house-buying process has also become far easier to navigate than in the past. We have property technology, or proptech, to thank. Rather than searching far and wide for the perfect home, prospective buyers can fine-tune filters to suit their budgets and needs on property portals, view 3D models of the homes they’re interested in through virtual reality, and use platforms powered by big data to understand whether the property they’re bidding on is good value for money.