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The outdoor industry generated nearly $900 billion from annual consumer spending in 2018. Huck Adventures Inc. is using blockchain technology to help them increase its value and benefits to outdoor enthusiasts. The Huck Token is an ERC-20 token built on the ethereum blockchain that allows community members to earn rewards by participating in ecosystem activities. People that spend a lot of time creating content about the outdoor industry will be some of the ones to earn the most. Ben Nelson, CEO, and Founder of Huck Adventures, said he doesn’t see the token being the dominant currency of the future.