Barbell Strategy To Balance Continuous And Disruptive Innovationby@gcuofano

Barbell Strategy To Balance Continuous And Disruptive Innovation

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The premise of technological modeling is to have a continuous innovation approach, part of the company’s core business model. Technology is a value proposition enhance, and as such, it can make a business more relevant and make a whole business model irrelevant in the long-term. On the other side of the barbell, there are investments in technologies and products that have the potential to take a leap forward and potentially make the company irrelevant. In short, a technological model can be used as a framework to manage tech investments for companies.

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by Gennaro Cuofano @gcuofano.Gennaro is the founder of FourWeekMBA, a leading source on business model innovation.
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