Too Long; Didn't Read
One of the most significant topics of discussion that marketing practitioners operating in the digital coupon markets have had to deal with in the past decade is fraud in the coupon rebate and redemption process. Most marketers openly admit that it is not easy to track or obtain the identity of individuals that redeem coupons printed or distributed in traditional methods, say newsprint. Such a situation presents unscrupulous businesses with an exceptional opportunity to game the redemption process.