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Predictive analytics can play a crucial role right from the time of sourcing a candidate. It’s by adopting predictive analytics in recruitment process i.e utilizing historical data to make predictions about the future. The HR department at Unicorn marketer can make data-backed decisions with predictive analytics. Predictive HR analytics can also be used in the recruitment process to find the right talent for the right job. It can be used to highlight the right candidate in hiring announcements and in hiring announcement posters, display ads and first calls.