Too Long; Didn't Read
Advertising on Google vs Apple: Comparing My Setup and Results. Gráinne Shannon Shannon Shannon Gránne set up an ad campaign on Google and Apple’s advertising platforms. The setup on both platforms is straight-forward, given a little reading up on terminology, but understanding how to optimise potential is another matter. After a number of beginner attempts, I decided it would be interesting to set up a. beginner attempt and compare results. I wanted to keep things simple: accept default options, use proprietary tools, spend small. My aim was to. identify where improvements could be made next time.