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A customer journey comprises all your customers’ experiences and decisions from the moment they visit your website until they leave it. The analysis of this path is vital as it helps:Determine the sequence of website visitors’ interaction points, as well as the impact of their experience on their loyalty and brand reputation. To be able to get to the core of customer journey mapping, you have to get in touch with website visitors and make them open up about their experiences. The creation of a customer journey map depends on several important aspects that directly impact its effectiveness.
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