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Soulbound tokens (SBTs) are non-transferrable, non-fungible tokens (NFTs) that can serve as a web3 user’s identity that are intrinsically tied to their owners. Masa is pioneering using SBTs as a composable web3 identity primitive by combining both off-chain (web2) and on-chain financial data as our go-to-market entry point. Masa recently launched the testnet of Masa Soulbound Identity, which will pave the way for the first soulbound identity standardized protocol in web3.