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A keyword gap is represented by the keyword opportunities that your competitors are capitalizing on that you are missing out on. Having a keyword gap means that they are using keywords that are bringing traffic to their websites that you aren’t. This is the process of identifying the keywords that your. competitors are ranking for and discovering the keywords. that your target audience is actually searching for. You gain more ideas for content and boost your search visibility. You can also start thinking of how you can incorporate those very keywords into your own website.