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Dynamic pricing is a strategy company uses to match the supply and demand in the current market. It has the tendency of offering customers’ different prices based on external factors and their buying traits. Dynamic pricing algorithms will be hard-wired into CRM platforms, giving users the ability to automate real-time pricing as per market demand, local events, customer data, etc. This is likely the process that is implemented to have an average of 3% of the calculation algorithm – optimal pricing formulation.