Shuhei Yoshida (Yoshida Shuhei, born February 11, 1964) is a Japanese businessman and gaming industry veteran. He was the President of SIE Worldwide Studios for Sony Interactive Entertainment from 2008 to 2019, before moving onto other SIE-related projects. Yoshida has been a key member of the PlayStation brand since its original concept, having been part of the company since 1993. He was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program. He was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program.