Profound

The biggest platform shift in marketing history is upon us as consumers turn away from blue-link search and toward AI conversations on platforms like ChatGPT. Today, roughly 10% of referral traffic comes from those conversations. By 2027, we expect them to drive more than 50% of all online commerce, about $2.5 trillion a year. Since our launch nine months ago, Profound has been adopted by thousands of marketers at Fortune 100 brands to understand and control how they show up in AI responses. As a business, we are driven by a singular focus: build incredible technology that delights the customers we serve. But, we have so much more to build.