Lisa Cron once said, “Opposable thumbs let us hang on; story told us what to hang on to.” As a creative entrepreneur, I want to carry that motto into as many lives as possible. I believe that storytelling is the key ingredient that keeps us all moving forward. I make it my mission to get to know my clients and to bridge the gap between their enthusiasm for technical innovation and the needs of everyday people. Because I believe technical innovations will only have their full effect when everyone can understand them in simple language. Whether I'm ghostwriting a non-fiction book, A/B-testing a landing page for conversions, or translating goals into social media copy and marketing strategies, I take pride in connecting people with simple, sometimes humorous, language. I don’t want to be a marketer because most marketers try to sell you something. I want the right audience to find their tribe and connect with my clients. When I’m not writing or reading up on the next big thing in NFTs or self-publishing, you can find me riding my motorcycle or enjoying nature with my dog.