Too Long; Didn't Read
Content Marketing costs 62% less than traditional advertising and generates 3 times as many leads. People are fed up of slimy sales pitches and pressing in-your-face advertising, they are looking for authenticity and friendliness. With content marketing, you are forming a community of people who revolve around your website looking for valuable content. For startups with innovative products, trust is of vital importance. Content builds loyal customers for startups, SMB’s or even large corporate giants, each of them survive on their pack of loyal customers.