Too Long; Didn't Read
At the end of 2017, many people saw ICOs and the crypto world in general as a potential gold rush. Some people made out well, while many people weren’t as lucky. To put things in perspective, <a href="https://101blockchains.com/ico-marketing-checklist/" target="_blank">in 2017</a>, only 48% of all ICOs really could be considered successful. Going into 2019, a lot of people looking into ICOs understand that success requires a more measured approach. One thing that a lot of people don’t realize is the importance of PR. Experts consider <a href="https://www.forbes.com/sites/jonathanchester/2017/08/16/your-guide-on-how-to-run-an-ico-for-better-or-worse/#467b58103c58" target="_blank">effective ICO marketing</a> just as important as making sure you are using solid technology and being mindful of legal regulations. Here’s what it takes to compete.