Too Long; Didn't Read
Customer Problem Stack Ranking (CPSR) tells you how important your idea is compared to the other problems your target customers experience. It's a simple data-driven approach to understanding whether your idea solves a burning pain point or just a mild inconvenience. Stack Ranking tools like OpinionX let participants add new problem statements to cover areas you miss. For example, send your stack rank to both young parents and parents planning a family holiday and student parents, they're going to come to a very different priority.