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The survey method generally refers to the process used to gather data. There are two broad categories of survey methods: qualitative and quantitative. Face-to-face surveys require little effort on the part of the respondents as the interviewer meets them at a prearranged time and location. Focus groups are increasingly becoming digital. There are no geographical restrictions – anyone can participate from anywhere. Focus groups perfectly complement a quantitative survey method. A focus group study conducted right before surveying a larger population can reinforce insights.