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WhatsApp has evolved from just an instant messaging app for family and friends into a business app for businesses to connect with customers. WhatsApp chatbots help their business grow and also because it helps them get closer to customers and reach out to them on a platform of the customer’s choice. WhatsApp has an open rate of 98% of businesses using chatbot chatbots. Using WhatsApp is not as straightforward for brands as you may think. Read on some of the best ways you can use WhatsApp for customer service and set on the path to success.