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Product Managers have to use quantitative tools to lay down objectivity and fairness while managing stakeholders’ opinions and satisfaction. In quantitative frameworks, often even a strong opinion be it from a customer or a business stakeholder is undermined as numbers are emotion agnostic. In the famous ‘New Coke’ disaster of 1980’s, a functional aspect (sweetness preference of new customers) was prioritized over emotions of loyal coke customers who swore by the original bitter taste. A good Product Manager is the one who display a high degree of both objectivity.