If you're like most micro-business owners, you wear a lot of hats. And when it comes to sales, that means creating a winning sales deck. But who has time for that? Where do you start? What should you include?
Luckily, there are some hacks to help you create an awesome sales deck quickly and easily. In this blog post, we'll share 8 of the best hacks for putting together a killer sales deck. So whether you're pitching to investors or selling to customers, you'll be able to close the deal with confidence. Let's get started!
I'm sure you've heard the saying "never judge a book by its cover." While that is true, people often do just that. Our first impression of an item has a lot to do with how we perceive it. I have many opinions on what makes a good sales pitch, but the most important part is starting with something interesting. If you can't grab your audience's attention right away, they'll get bored and leave.
Your opening sentence is key because it's what grabs your audience's attention and makes them want to keep reading. So make sure it's strong and catchy. For example, you could start with a statistic, a provocative question, or a powerful statement.
Images are a great way to break up your text and make your sales deck more visually appealing. Not only do they help keep your audience's attention, but they can also communicate complex information in a simplified way.
When choosing images for your sales deck, make sure they are high quality and relevant to your content. You also want to make sure that you have the right to use them. If you're not sure, it's best to be on the side of caution and ask for the owner’s permission.
No one wants to read a long, boring sales pitch. 8 seconds is only the average attention span of a person! So you need to make sure your sales presentation is short and to the point.
You can do this by breaking your presentation down into easily digestible chunks. Start with an overview of your business, followed by a brief explanation of your product or service. Then move on to your selling points, and finally, your call to action.
People are more likely to believe something if there is evidence to support it. So if you can include social proof in your sales deck, it will help convince potential customers that you're the real deal.
Social proof can come in many different forms, such as customer testimonials, case studies, or statistics. The key is to make sure the proof you include is relevant to your audience and supports your claims.
Charts and graphs can help you communicate complex information in a simplified way.
People are more likely to remember information if it is presented in a story format. So if you want to engage your audience, storytelling is the way to go.
When telling a story, make sure it is relevant to your topic and easy to follow. Start with a clear introduction, followed by the meat of the story. And don't forget to wrap things up with a conclusion.
Humor can be a great way to engage your audience and help them remember your presentation. Just make sure that the humor is appropriate for the occasion and doesn't come across as cheesy or inappropriate.
Video can be a powerful tool for engaging your audience and delivering your message interestingly and memorably. When using video in your sales presentation, make sure it is high quality and relevant to your content. You also want to make sure you have the right to use it.
If you're not sure whether or not the video is the right medium for your presentation, experiment with a few different types and see what works best.
By following the simple tips above, you can create a sales deck that will make your micro business stand out from the competition. And don’t forget, using visuals is key to getting your message across.