Too Long; Didn't Read
In 2014–2015, predictive analytics was THE buzzword in the B2B world. The promise of <a href="https://hackernoon.com/tagged/marketing" target="_blank">marketing</a> automation <a href="https://hackernoon.com/tagged/tools" target="_blank">tools</a> integrated with sales CRM had the industry enthused with how <em>predictive</em> could transform the marketing and sales functions.