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7 Facebook Advertising Tips for eCommerce Businesses. Nilesh Kothari eCommerce-obsessed founder of Planet Web Solution, a global top 15 company in Magento Development. He shares 7 powerful Facebook advertising tips that you must use while creating Facebook ads for your eCommerce store. Using Dynamic Product Ads, you can display single or multiple products in a single ad to your prospective buyers. Get Creative with discounts, offers, and contests, and Giveaways can be powerful if used strategically.