'Why did the digital marketer get dumped? A serious lack of engagement' - someone funny on the internet.
AI and machine learning are two technologies that are transforming just about everything. Here's how they will disrupt marketing within the next 10 years.
Nowadays, everyone knows that the universal implementation of AI is drawing nearer and nearer. With the advancements of technology, and the growing demand for automated processes, in due time our world will change before our eyes. Especially with the current pandemic, people have realized how powerful the internet can be, primarily because they have the capacity to work 24/7.
Italian fashion house Fendi has seen major success over the past few years launching innovative digital campaigns.
Each company has the right to choose growth marketing vs performance marketing for their company and customer. Check this article to know more!
Loyalty programs follow the development of technology and blockchain offers huge opportunities for creatives in this field.
The tech side of Web3 is one big differentiator from the previous businesses and industries I served in my old jobs - selling food, sofas and even e-banking.
Learn which social media platforms work best for your influencer marketing campaign.
Click farms have grown into a huge industry. Pay to click sites, botnets and a world of low paid clickers is causing havoc among the digital marketing industry.
The COVID-19 Times – A Year Dedicated to the Internet!
Read this article to know more about how to sell expensive products on E-commerce website.
Growth marketing is a data-driven approach to marketing that focuses on acquiring, retaining, and growing a customer base.
Want to connect with the right audience and increase your website traffic? Here are 5 useful tips to create an effective content strategy.
Growth marketing is a data-driven approach that focuses on acquiring, retaining, and growing a customer base, though there are those who argue that it is flawed
If you want to learn how to spy on your top direct competitors' ads – this guide is for you.
In this article, we’ll explore the architecture of a decentralized Demand Side Platform (DSP) that leverages blockchain technology to deliver interactive ads.
Marketers interested in web3 technologies, such as blockchain and DApps, may benefit from learning and practicing.
Explore the full potential of your marketing campaigns by avoiding these common digital marketing mistakes. Read the blog to learn how.
Inbound marketing helps audiences find your cause while utilizing "pull" tactics that draw in potential supporters to create brand awareness.
want to grow your business online? Here are the seven efficient digital marketing strategies that can help.
Neural networks are being used everywhere now, even in marketing and startups. Let's look at 9 examples to see how they can help.
The gaps in modern marketing attribution are constantly challenging marketers and advertisers left and right.
Google is changing the way it displays cryptocurrency-related ads on its search engine and various platforms. Starting August 3rd, crypto exchange and wallet...
Email marketing is gaining a lot of visibility and requires the right strategies to gain more customer engagement.
This article explains how to launch a NFT collection for free. Learn how to promote and launch a NFT collection without having to spend any money.
The article discusses conversion rate (CR) and conversion rate optimization (CRO), which are crucial terms in ecommerce and digital marketing.
Marketers can expect (yet, again) another turbulent year ahead, but it will include significant opportunities.
A spate of data breaches in the past year has refocused user attention on online security, particularly on cloud platforms.
Whether you're just starting with video marketing or looking to take your efforts to the next level, these hacks will up your game.
We discuss Piwik, an open source analytics software and why marketing teams are choosing privacy-oriented alternatives to Google Analytics.
If you want to increase Lifetime Value (LTV), consider these social media tips that will help you turn your customers into long-term social media followers.
Always wondered what Link In Bio means? After reading this article, you'll understand what it is, where to find it and how to make your own link more effective.
Digital Business Cards offer a range of benefits that traditional business cards do not provide. Here is a list of 5 reasons to make the switch today.
The content creator economy has grown by leaps and bounds since the world heard of it 5 years ago.
Why is ethical design crucial in the digital world? How will it supplement the growth marketing avenues? How do customers trust the brands? Here's how.
This article will help you understand the demand for digital marketing and the skills you will need to enter a digital marketing career
After four years of extreme political polarization, who would have thought it would take a landscape gardening company to reach across the divide and unite America through apolitical humor?
Marketing mix models (MMMs), are a time-tested method for measuring the impact of your marketing and developing more well-informed strategic plans. However, in order to continue to access useful planning insights, businesses must adjust their models to account for the impact COVID-19 has had. Most existing MMMs have been built without specific consideration for dealing with unexpected events, meaning they may not be able to accurately account for many of the changes businesses are going through. By updating your models now, you can better understand the pandemic’s impact and get useful insights for your strategic planning.
Creating in-depth buyer personas is often enough to make even the most diligent business owner realise how little they actually know about their prospects.
TikTok is a gold mine for marketing in 2021. Find out how you can achieve results through the popular platform.
Seth Flora is the owner of LEO Digital Marketing. In his spare time, he helps founders create business plans, form strategies, and more.
How to make your data work harder for you in marketing
EU targets digital markets and services with new restrictive legislation, could it be that decentralized digital markets and services are compliant by default?
This content was originally published at Breakline.co: https://www.breakline.co/infographics-and-seo-boost-your-search-engine-rankings-case-study/
You might have heard this several times before — Content is King! Yes, it is. But today visuals materials like infographics are outperforming.
Photo by Sincerely Media
If you have been using web analytics for a long time, then you know that it can hugely impact how you do digital marketing.
Customer lifetime value is the net profit a business makes from a customer over a period of time. So longer the CLTV, the higher the net profit.
It would not take much to know about social media inclinations of people than just picking a close group, offer their favorite beverage and ask them, “What’s new?” and beans will be spilled unveiling a lot more than intended.
The demand for experienced employees in this area is always increasing.
Selling a business is a very important and emotional process. There’s a certain amount of joy and relief that comes from the process, but there is also plenty of stress and challenges.
I believe there is no meaningful difference in marketing strategy between B2B and B2C. I'd go so far as saying those who think these are strategically delineate
Learn how to avoid fake influencers and get started in influencer marketing! How to choose the right influencer, which are the best metrics… and more inside.
Looking for opportunities to apply marketing AI to your B2B or SME? In this article, we cover 7 marketing categories and 20+ tools to do the heavy lifting 🦾📈
With 85% of the jobs found through networking, LinkedIn is at the heart of social media marketing, and LinkedIn 101 serves as a perfect guide for social media m
Explore the benefits of using PPC advertising for promoting your independent film. Learn why PPC is an effective strategy to reach your target audience.
Aleksandr Volodarsky goes over the benefits of cold e-mailing.
SEO optimization of the product card is necessary for the marketplace search algorithms to see the seller’s offer and show it to potential buyers.
In this article, you'll find 7 great reasons to start using animated explainer videos in your product marketing or content marketing strategy.
Does your content generate more yawns than leads? Is your content just another copy of 100 similar articles clogging up the search engines? Hopefully not, but even if you think your content has an impact, there is always room for improvement.
Tech Companies need to Build a Solid Marketing Plan that will make them stand out and increase their number of conversions.
What is Phygital? Discover its meaning and explore why brands going “phygital” in order to deliver the excellent customer experience before your competitors do
Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns
A couple of years ago, I was helping a friend run a digital campaign to sell pet supplies. We scaled up the campaigns to drive 10X traffic with a reasonable conversion rate. During optimising the campaigns, we saw that CPS for top of the funnel keywords like ‘Dog Food’ way higher than other campaigns. We, therefore, decided to ramp down the budget for this campaign and allocate budgets to better performing campaigns. Standard operating procedure till here.
Sowa Marketing Agency founder Aidan Sowa shares his top ten PR tips to help you nail your next campaign.
Facebook is the uncrowned king of the social media platform containing the largest audience than any other social media channels. Nonetheless, many newbie entrepreneurs and juvenile online sellers do not consider this platform more than an interfacing channel.
“The higher man is distinguished from the lower by his fearlessness and his readiness to challenge misfortune.”― Friedrich Nietzsche, The Will to Power
Whenever the search of a particular product comes to a point of the synonym with typing a query, the need for SEO in such a business is a major focus. Google has stated out that the major concentration of SEO marketing should be based on quality content investment, and for this reason, a good number of marketers have made investments in SEO.
A real crypto influencer makes money on crypto itself; everything else is just a hobby.
Shivam told his professional career focused on digital marketing. He runs TechGrits and Orient Digital Media.
If you are any type of entrepreneur you are probably inundated with cold emails, LinkedIn messages, and Facebook messages from salespeople at other SaaS companies. Every recruiting agency, web development agency, software tool, etc. is reaching out to you and flooding your inbox.
The best way to reduce the administrative burden of marketing while boosting the impact and effectiveness of your marketing efforts is to utilize automation
When people research new CRM tools to use, Salesforce and NetSuite are two options they’ll come across. Here’s what individuals who might use them should know.
The only 🔥 tool 🔥 you need to break the bank 🏦 ! Focuses on first principles to analyze and improve upon current processes, leading to exponential growth.
A podcast host should always be thinking about the listeners when creating content. Some times a host has no idea what listeners want to hear on the podcast. Creating a survey is one method for getting listener input. A survey is an opportunity to get direct feedback from listeners. A host receives the exact answers that they want from listeners.
Black Hat World provides newcomers with access to relevant information to improve their digital marketing campaigns.
Do you want to learn how to write about a product? Learn the power of copywriting and how to do it. Read Joseph Sugarman
Explore blockchain's potential in digital advertising with OpenRTB integration, on-chain smart contracts, and innovative publisher solutions.
I was fed up with online dating, so I decided to take things into my own hands and run my own dating ads on Facebook.
As a startup founder, you may think that you need to have a lot of capital available in order to build and implement an effective marketing strategy for your new venture.
Testimonials, blogs, and networking are among the most popular link building techniques that have stood the test of time. The rules of link building have been changing at a rapid pace, and businesses have little choice but to keep up with the transformation. Websites and online businesses that seek to enjoy popularity and high rankings need to amass a refined skillset, perseverance, and the required tools to adapt to the rapidly changing trends.
Congratulations you worked on a new website to replace your dated website and need to launch the update without tanking your search results.
Started from the bottom now we’re here. 2 years into our venture, we're 32 people with a plan to conquer the world of Digital Marketing!
Making mistakes is part of human nature. After mistakes are made, you figure out what you did wrong and adjust yourself so you don’t repeat the mistake in the future. Am I right? When it comes to online blogging, we have made the mistakes for you so you don’t have to. With the information provided bellow, you can go straight to making those much needed adjustments that will create a much better reader experience.
Find out how make the Den blockchain work for you and open you up to more exposure and more crypto.
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Emails are a crucial norm of communication between users and your websites. And everyone wants to send and delivered emails correctly to the inbox of its users.
Our main success metric is the satisfaction of our team. If our team is doing well and happy, the customers will be too and the company will continue to grow.
AI-driven marketing has been rising over recent years due to its ability to help businesses scale their operations without adding additional staffing.
Are you taking advantage of video marketing? Here are 5 video marketing tools you can use to boost your business.
The metaverse is fueling a new generation of immersive communities, brand collaborations, monetization structures, and virtual influencers for marketers.
Growth hacking is fundamental as it allows businesses to scale quickly and efficiently. Here are 7 effective growth hacking strategies for your business.
In this article, we'll discuss the ways by which customers can be sure that their information is being kept safe, and they can track their purchases.
What is an NFT worth on the open market, really? Are transaction histories reliable indicators of value?
We dive into how you can market crypto the right way using social media, search and crypto ad networks with our own experiences trying to market products.
Community-led marketing refers to the use of communities, often centred around a particular product or brand, to drive growth, insight gathering and impactful e
Images are critical to the success of your campaign due to their huge impact on emotions.
The community is the core of any crypto project. This is a trust factor for product users, investors, and media.
If you’re a digital business owner, this is the best time for you to focus on growth, expansion, and sustainability.
My name is Casey Crane and I’m a cybersecurity journalist and Content Manager at The SSL Store.
Want to learn how to embed a Facebook feed on the website? So here are the tips and benefits of embedding a Facebook feed on the website.
AI won't take my job as a content writer. Yet, it will improve it. Wanna know how? Check out a content writer's response.
You need your marketing to be effective to increase your sales. But to achieve that, you need to conduct extensive research.
Find out which SEO strategies you can use to dominate the SERPs in 2022. To increase your authority and ranking, keep an eye on the following SEO trends.
In this article, we will discuss "The value-added and Impactful Link building Services to follow in 2023," a topic crucial for those working in SEO
Every “thing” in our world will soon have a face, a voice, a personality, a purpose, a mission, and even values.
Google map ranking is highly important for local businesses, use these easy to implement google map ranking hacks to dominate your local market in searches
What will be happening in the influencer marketing field? What should brands consider to build successful strategies? Experts share their thoughts.
The future of automated marketing is quickly approaching. New forms of automation are looking to replace more processes and use more advanced technology.
Marketers have a bad habit of ruining everything. From SEO to content marketing, we have a tendency to focus on vanity metrics and ignore what's important. It's
The art of photography has been changed in many ways by technology over recent years, from the proliferation of filtering and photo-editing apps to social media’s constant inundation of digitally enhanced photographs that make us question what it means to be a photographer. Time Magazine has even taken it so far as to declare that photography is dead, claiming its “puberty” was around the time when technology moved
Most of the entrepreneurs made the mistake of not focusing on branding during the start-up of their business? They ignore branding and are obsessed with their products and services. The research made on business expansion says that to target the customers in the market, branding is the most important factor in getting attention. To push the product and service in the market, branding is a great way to succeed. The brand also needs to be treated as a person. When an individual is going to start-up a new business, the brand is the identity of it. The brand of an organization has its values and personality reflects on behalf of a business.
Learn how you can use real-time data in digital marketing for customer engagement and retention, analyze real-time data for faster decision-making
Want to keep track of your podcast's success? Read this list of seven ways to determine the ROI of your podcast and maximize your content strategy.
A few thoughts on emphasizing immediate impact, while keeping an eye on long-term success.
As demand in the tech ecosystem grows, Unity’s primary strategy is centered around meeting that rise in demand and creating more allies than competitors.
Infographics have been a popular online marketing tool for several years. Not only do they create a visually appealing, consumable piece of content, they can also boost engagement on social media and help improve your website’s search engine optimization.
If you want to increase brand awareness and sell more cars, embrace these best practices for virtual selling.
Now, NBA is one of the fastest-rising sports leagues in the United States. They’re working on broadcast game rating; the NBA rating has increased by 32%.
Online advertising is considered to be one of the most effective ways to rise brand awareness and reach goals, but it's crucial to understand how it works.
With the future of video content looking clear, organizations are reimagination reach as it relates to consumer attention. In this world, Video is king.
Antonio Lucio during Brandweek Masterclass (photo credit: Adweek)
Ever wonder what it would be to end on a high? How about offering a Masterclass on your last day as global chief marketing officer for Facebook?! Yeah talk about mic drop.
Based on How Restaurants Can Adapt to the Digital Economy.
In 2022 I got press mentions from Axios Crypto, Wall Street Journal, Washington Post and Fox Business. Here's what I did to get them and amplify the results 🔊
In this article, we will discuss the various aspects of meta description writing, as well as tips for making it stand out from the crowd!
Using an Email Service Provider allows tracking open, click and bounce rates which helps you to optimize your email marketing campaign.
A/B Split Testing takes the guesswork out of optimization.
How to sell to the next generation of buyers
In a world where the speed of digital content is accelerating exponentially, it's a challenge for business owners and marketers to keep up.
As the era of digital marketing further advances, nailing the balancing act of efficient strategies and bulletproof marketing has never been more urgent.
Follow these five steps to create content for digital marketing of product and services. Spearhead your digital marketing campaigns with high quality content
As marketing in the digital sphere continues to evolve; so do the ways in which we market to consumers.
Press releases are important tools for communicating information about your business, product, or event to the media and the general public.
Looking for ways to generate quality leads? Here are the 7 tips that can help you create and deploy an effective lead generation strategy.
In the world of business, challenges have always been higher for startups, especially in recent years when a number of competitors has surged drastically. This is the reason why many businesses are shutting down within a few years, despite being laced with great unique ideas, a skilled team, and enough funds.
Clear messaging helps your copy stand out and drive desire for your solution. This article shows two ways to use messaging to drive more conversions.
Get to know the 20+ best social media management tools that will help you take your social media management game to the next level.
Website user experience is the key to standing out in a crowded web3 ecosystem.
With this article, I convey my perspective on growth marketing and dispel the myth that it is unique.
AI and machine learning are starting to hit their stride, but there are still many challenges ahead for the top industry trends for AI marketing.
Stepping into 2021 brings many unseen things for a digital marketer. The key to survival is keeping a sharp eye on the rising SEO trends in 2021.
As a marketer, you probably know that social media marketing is part art, part science.
Read the story of Emilia, a Tech Marketing Specialist @ZigiWave. See what tech is most exciting to her, and what are her biggest challenges in writing.
Tired of bleeding money on Google ads? Here are the 5 tips to ensure Google ad campaign success for small businesses.
In this article, I am talking about 4 effective ways to boost brand visibility with PPC in 2022.
The church of Santa Agueda in Sotillo de la Ribera, Spain, held an incredible secret. But what was more incredible was where the secret was hidden. As technicians were restoring a sculpture of Jesus from the church, they found a time capsule-like message in — get ready for this — Jesus’ butt!
Do you know any of these email marketing facts? I believe everyone in online business and marketing should know these.
Everything that involves marketing has to do with how it is being perceived by the consumer. If it is appealing enough to the consumers, you get a click.
I faced this issue recently. I had to explain what NFTs are to my Dad who is a Boomer. This is a summary of how I went about it. It will help you one day.
Get better visibility and ranking on SERPs by making long tail keywords an integral part of your SEO
Before developing your plan, it is important to understand the different types of crypto users and how to effectively target and attract each group.
The purpose of graphic design goes beyond visual appeal — it serves as a means of communication between you and your target audience.
Looking for ways to boost your business's growth? In this article, we cover 6 growth marketing strategies that can help you drive more traffic & revenue!
Given the breadth of applications for artificial intelligence in growth marketing, it’s essential to consider the benefits of leveraging marketing automation.
Tesla’s all-new electric pickup truck has been the point of discussion since its unveiling. People can’t stop talking about it since its debut and there’s a reason behind the madness.
Find free certification programs for good-paying remote work careers. Ranging from digital marketing to IT, Project Management & UX Design from Google and Meta.
It would seem that everything is obvious and understandable. We use social networks every day and know how they work. In addition, it seems that it will be easy for the project to tell about its product there. No matter how it is! But in fact, social networks are the most tricky and unstable channels.
This article will show you 4 tactics for optimizing your SaaS sales funnel
A story about how gamevertising and advergaming are the future of digital marketing. FlyMoney Games is a gamevertising company.
The Kaanen Group are experts in all things digital, from SEO and social media to paid advertising and content marketing.
AI is affecting business and digital marketing along with the flow of information. Read more about how AI is impacting marketing.
The best thing about email marketing is that you own your audience!
How building a brand name for local businesses is different from the larger-scale mass marketing – the final part of the series on local marketing.
Since its inception, the field of online content marketing has been in a constant state of flux. This tendency is built into it — since it operates in an ever changing online world, all it can ever do is change along with the internet. For better or for worse, the rapid advent of machine learning algorithms in online processes will only lead to more change in the field of content marketing.
Two simple questions are going to determine everything about how the reopening of world's economies will look and feel like over the next few months.
The Morning Brew Sales Strategy
We live in a world dominated by smartphones and online media. So why should advertisers choose DOOH in the first place?
The stronger your social media presence is, the more powerful you are in the world of marketing. And over time, Instagram is gaining huge popularity, especially among teens. The stats reveal that Instagram images gain 23% more engagement (on average) than their Facebook counterparts!
Learn how to promote your work on Clubhouse, even without a product or service ready. Audience building and marketing tips for Clubhouse and other social-audio
“It’s a basic truth of the human condition that everybody lies. The only variable is about what…” “Truth begins in lies…"
What are the different digital marketing technologies and trends in 2021? Check out the top 5 trends to incorporate into your brand strategy.
As much as brands should focus on understanding and communicating what their products do, they also need to consider how to make people remember emotionally.
With so much development happening in the world of digital marketing, what are the trends to look out for in 2023?
Mass story viewing, or sometimes referred to as mass looking, is a way of Instagram promotion that allows you to attract a new audience by watching their stories in bulk automatically. This promotion method appeared in 2019.
Miki Agrawal, Founder of TUSHY, talks about tech, digital marketing, and leveraging the power of humor in today's marketing.
How to get the best network marketing tools? Here we discuss with you the best network marketing tools that will help you to manage your multi level marketing.
Both large and small businesses rely more and more on web crawling to boost their marketing efforts.
Ever been a Systems Administrator? I have (first job I ever had!), and I have to tell ya, it's a pretty thankless gig. I mean yes, there is the satisfaction of a job well done, the joy of knowing that everything is up and working to spec, etc., but, behind all of this, you are left with the knowledge that Nobody Cares Till It Breaks 😔.
There are several digital marketing strategies to grow your business - learn what they are to grow your brand.
These days, most businesses have a website, and most businesses with websites have a content marketing strategy. By developing onsite and offsite content, you can improve your company’s reputation, increase its visibility in search engines and other platforms, and ultimately generate more traffic to your site (while improving conversion rates).
For a small business, it is hard to realize this goal. Here is why a digital marketing agency would become essential. An agency has the right team in place.
It might sound crazy, but there isn’t a marketing strategy that would work best for everyone at every time. The efficacy of any marketing tactic (be it traditional or modern strategies) varies from time to time and business to business.
Building interactive guided software demos to increase prospect engagement and shorten the sales cycle.
Let's find out the effects of Topics API replacing Cohorts on business.
Learn from the experience of other open-source founders who have gone through the process of marketing their projects.
Artificial intelligence will inevitably be all around us one day. At work, at home, on the street, maybe even in our dreams.
Webinars have been a popular way of attracting audiences and promoting your business for a long time. Research shows that more than half of marketers use webinars for promotion purposes. Now they have gained even greater importance, since holding offline events became dangerous due to the pandemic.
The platforms where you may discover the majority of your target audience should be the focus of your initial marketing efforts.
Banner advertising is the best image-based online form of advertising. Traditionally, these ads were at the top and the right-side panel of the website. However, today these ads are placed in the center along with the main content, making it more appealing.
On today’s episode of Startups On Demand, I am joined by Yoel Israel, CEO of WadiDigital, a results-driven and customer service-centered B2B digital marketing a
Improve your LinkedIn marketing strategy with these powerful tips.
Previously I wrote an article about the importance of hashtags, and how you can use them for your business to increase your exposure organically, through this article I'm going to explain how to target the correct audience, which will yield a higher chance of conversion.
A future-proof multichannel notifications strategy helps PMs stay in touch with their users without coming off as intrusive, non-responsive, or antiquated.
Learning the ins and outs of an eCommerce business requires you to learn many of the same lessons that you’ll need to create a new business in general. Still, there are also some unique aspects of the eCommerce model that you’ll need to wrap your head around if you want your eCommerce store to be a success.
Scrape Instagram followers, hashtags, comments, stories, posts, likes, emails, bio and other data with Python/Github.
The first step to creating SEO content that ranks on search engines is to perform keyword research. This guide will cover how to do keyword research in 3 steps
With the rise of the internet, digital marketing has paved the way for countless business owners. It continues to grow, expand, and develop rapidly.
Sometimes you just have to switch things up and break user habits to be successful. If everything is going steady, try this simple campaign switch.
Python is the text-based programming language used by millions of professional coders at places like Google, IBM, and even NASA.
The metaverse is changing the way we work and live - so how do startups prepare for it?
Marketing is a simple strategic technique to win over people, this can sometimes be the hardest thing to decide on. With the power to click on personal interests and desires, marketing can provide good respect for the product.
I analysed the TOP30 fastest growing EdTech landings to understand their conversion techniques. Result – 42 CRO techniques you could leverage for your product.
Even if you don’t have a chatbox on your website, you have definitely encountered one before. Facebook, eBay, Domino’s Pizza, and Universal Studios are some of the big names that have their own chatbots.
Have you ever seen an ad campaign that just made you groan? Mismatched graphics, awkward font choices, and just amateur--- everything? Yes, me too. But, let’s be honest, that ad could have been mine a year ago. Professional marketing isn’t a cakewalk. More often than not, advertising is a huge challenge for small to medium-sized businesses.
As of last month, SEMRush, a (SaaS) company that specializes in aiding businesses with online visibility management and content marketing, has gone public.
Have you optimized your business for local search? If not, you might be missing out on a lot of potential customers who are willing to buy in your local area.
Hoping this post might help you not make cringe mistakes most influencers make when they start out.
Technology Profiling - a systematic way of collecting critical information about leads through iterative forms intended to advance the sales cycle
UX design is the key to battling a growing number of competitors in a post-covid e-commerce environment. Here are 5 strategies for ultimate success.
Recommendations from global search engines that work with our clients in 7 out of 10 cases and help activate more than 93% of users.
Naomi Simson, one of the Sharks in Shark Tank Australia, turned around the future of her ecommerce company by including AI in her marketing strategies.
In business, as in life, change is the new normal—and it’s vital that your brand is able to keep up with the evolving needs of consumers, especially those who are new to or unfamiliar with your business. If you’re struggling to keep up and reach new audiences, rebranding can be the answer.
In 2020, COVID-19 forced consumers and businesses to adapt to a sped up digital transformation. The businesses able to quickly adapt to changing trends in consumer behaviour will gain the lead in 2021.
In this article, I will tell you which ways of monetizing apps with advertising can be the most profitable.
Brands that sell chocolates mostly focuses on the feeling of joy and sharing.
Every business is hooked on internet marketing. And rightfully so, because customers these days ask Google before buying anything and everything. From purchasing a yoga mat to buying a house, people like to take their time on the internet and do their research. That just proves that digital marketing matters now more than ever.
Brands in different industries should create games in The Sandbox metaverse to extend their identity.
Here is why PPC advertising is the Steph Curry of B2B marketing tactics
In the world of marketing, brand loyalty is invaluable. As anyone in the industry will tell you, getting traction in marketing is no small feat.
Creating personalized campaigns, predictive analysis, and more: here's an introductory note on how AI can be used in marketing for those new to the subject.
There’s no denial that visual content catch attention faster and better. Infact, Infographics tend to improve website traffic by 12% because over 40% people respond better to visual information than plain text, as reported here.
Practical marketing techniques to bring back abandoned cart users
Global and crypto 2021 marketing trends, the winning strategies and an altered audience mentality. Stay ahead of the competition by implementing these trends.
Here are five key skills needed for the modern CMO to succeed including the ability to be data-driven and an understanding of digital transformations.
CTV offers advanced targeting, audience reach, and flexibility in running campaigns, but not everything runs smoothly when it comes to measuring effectiveness.
The business world is a lot different from the way that it used to be. One thing has however not changed and that is the fact that the business world is a competitive one and for this reason, when a new business or business idea is initiated, the business person must bear it in mind that he or she would be competing against those that have been in the business line for so many years. s
Facebook Ads Offer Some Great Formats For Lead Generation And Sales. Discover More In This Article How You Can Scale Your Leads Acquisition And Online Sales.
What do DeFi farmers want? When evaluating the marketing strategy, we can simply look at the big picture and then discover the wants of users.
As the cost of paid acquisition strategies continually rise, it’s more important than ever for brands to leverage content marketing within their digital strategy.
When engineers and marketers collaborate effectively on data, amazing things can happen.
Optimising for Crawl Budget is an often-overlooked technical SEO hack that can have a big impact on larger websites.
Suvrangsu Das is a Product Marketing Specialist at MediaX. He tells us how founders can effectively market their projects in the crypto space.
In this post we’ll look at how brands handle user data, the Profila platform, how it works and Zero-Knowledge Advertising.
The outbreak of covid-19 is rapidly hitting supply and demand and it’s becoming clearer and clearer that no business will remain unaffected. Only those that make smart choices and take timely action will be able to stay ahead of the game and avoid potentially threatening losses.
How hard has it been to find the best growth tool for your Twitter recently? The industry might be huge, but this doesn't mean that your job is any easier.
Just like all the other things in this universe, social media is a dynamic platform on the Internet. Even when the world struggles in the face of a pathological disaster, social media would go on at its usual pace. However, in the course of the COVID-19 pandemic, social media ceased to be a mere social networking space. It became much more than it was supposed to be.
Businesses want to make sales.
I’m Tobi Ogundele and I’m an Online Marketing Consultant and content creator. I am glad to announce that I have been nominated for the 2022 Noonies Award.
Contributing significantly to eCommerce and its spiking sales levels, consumer habits, behaviors, and shopping trends in the USA are changing. And this change is not about to stop anytime soon, with post-Covid trends in eCommerce continuing to place further benefits on this sector and those that take advantage of these trends.
For most companies, growth marketing is the way of the future for leveraging data and agility to scale revenue and increase customer lifetime value.
by Anne Szustek Talbot, VP of Content, BX3
As a digital marketer, I have learned a lot from my success and my failures. I like to use resonant quotes to keep me inspired, so I thought
Startups face many challenges in building up a reputation for themselves in the market. They have to compete with already established businesses, which are not an easy task at all. The marketing strategies play a vital role in their success. Digital marketing will be an essential tool for Startups' success.
This article is aimed at business owners and marketing professionals looking to advance their customer engagement and sales strategies.
This article will present six startup marketing strategies that can increase your chances of highly efficient marketing with ROI.
Sean Ellis (Dropbox’s first marketer) first coined the term “growth Hacker” to mean “creative, collaborative idea generation and problem-solving".
This article goes over my strategy when I used an Instagram Email Scraper to scale my eCommerce brand. I highlight my trials & errors so you can learn from me.
In this blog, I’ll share the key elements to creating a marketing funnel, different types, and how to retain customers.
With huge technological advances and multiple remote work opportunities, it is now possible to build an empire from your spare bedroom.
A well-planned influencer campaign can yield much better returns than traditional banner ads. For a fintech project, collaborating with influencers can be a key to success – but only if you manage to negotiate all the stumbling blocks.
Learn about the best marketing tools that you can use without much setup or learning
There are many ranking factors Google uses and dwell time is one of those factors. Or is it not?
Nowadays, businesses are increasingly using digital marketing practices to increase their brand awareness, build a customer base, and get a greater Return On Investment (ROI), as compared to traditional marketing methods.
An interview with Elizabeth, Chief Editor at Evrone.com, a web design and development company.
Here is a 3-step framework to deliver consistent results with limited domain knowledge. I had no marketing knowledge prior to this project but I grew traffic.
A running alphabetical list of all brands that enter Hacker Noon's brand-as-author program is below. Read more about how good companies are using accreditation as advertisement by publishing here.
When talking about marketing, link building is what that takes most of the time. And that's why the majority of small businesses struggle with building quality links.
How Web3 Is Shaping the Future of Marketing
One of the most awaited events of the year, Easter, is right around the corner. Seasonal events don’t just bring families together, they also provide businesses an amazing opportunity to increase their sales and promote their business. Yes! Its time for the shopping season to begin. If you are a small business, wanting to boost its sales, Easter is the right time for you to hold your Easter sale.
Business identities are based on the products and services that they offer and how their marketing communicates it to the public. Influencers are a new avenue
When I start using any website offering content or goods, I check how well a recommender system works. Do you?
The Most Efficient Instruments](https://hackernoon.com/defi-marketing-from-a-to-z-the-most-efficient-instruments-19l3txh) Market overview
Learn how to find your best target audience on Instagram and get a ton of new customers. Reach new or existing customers on Instagram.
Traditional methods of marketing left customers ignored for a long time. Let's imagine a scene where you see an advertisement that evokes you to buy the product
Technology has always influenced the way a product is marketed. In fact, that’s how we went from traditional marketing to digital marketing. Now, we have more advanced technologies impacting the way digital marketing works. AI or Artificial Intelligence is one such example.
Near me, searches are one of the most evolving local search SEO keywords. If you’re not optimizing your website for local SEO, you are missing out.
The present era of the digital marketing industry demands both web development and SEO for results. They worth more together rather than focused separately.
When you are just starting a business, it is quite easy to become wrapped up in various metrics and choosing the right ones that actually help in measuring the success of the business can be challenging.
Mobile apps are now a staple in the modern world and are even key for most businesses to operate. Whether a business pushes content solely through an app or uses it to provide additional services, apps are now one of the main ways that we consume content.
Quora is packed with high-intent users, which are a goldmine for any marketer. Find out how it works, and how you can use it as a marketing channel.
This past year has disrupted the tech and social media landscape. What does 2021 have in store? Here are 5 predictions including OnlyFans' new model and more.
By 2022, Google plans to entirely eliminate third-party cookie tracking in Chrome browser. The post-cookie AtTech market is shaking up — here is what to expect.
I came across a wonderful way of writing a short, sweet, and powerful cold email. Thought it might interest you, so here I am. :) Happiness for me is to share every interesting thing I learn!
Discover the latest TikTok performance benchmarks for 2022 and understand what metrics to target and how to approach TikTok marketing for great results!
There are many marketing activities to focus on when building your business. However, brand awareness is the foundation for all other marketing efforts.
Welcome to the new episode of Mondays with Entrepreneurs. Our today's guest is Michael Hummel, Founder of Establish PR. He shares his marketing journey.
Building a SaaS product doesn't automatically makes you a success. You've got to win your first customers to build an empire. Here are some tips to get started.
We're sharing 5 approaches to target your intended interest groups so you can gain more quality Instagram followers in 2021.
A look at how small businesses can scale quickly and relatively cheaply by using digital methods for marketing and other such technologies to their advantage.
Here are a few email marketing strategies that work wonders for businesses, making it easier for them to achieve their conversion goals.
Wonder how to increase Instagram reach in 2021? Here's a list of working tips to increase popularity on insta.
Are you a small business or want to grow you personal brand with no ad cash? Here are 4 ways you can grow your Instagram account using the comment section.
A cursory guide for digital copywriting.
Businesses rely on referrals to market their products. But the success of a campaign depends on human relationships. Read on to know if it’s right for you.
What's the value of Discord advertising for crypto projects? Does it worth considering or it is absolutely useless? Let us get deep into the details.
Start capturing website user data in 5 minutes or less with no developer resources or coding experience needed.
The return on investment (ROI) for your email marketing is important so you'll need to know how to maximize it. Look at your bounce rate, open, and click rates.
What will be trending in 2022? What ideas and concepts will drive the flow? Industry experts are sharing their opinions.
Pico - Get Personal's native gamifications and technology turns digital engagement on social into valuable first-party data for organizations of all kinds.
The Untold Story behind Paid Marketing in Web3, Read this to stop wasting money on advertisement that doesn't convert.
Profitability is good. Growth is also good. But is one better than the other? Do you have to sacrifice one in order to get the most out of the other?
At the start of the digital revolution, online marketing was considered to be just another way of reaching out to consumers. With time, however, online marketing or digital marketing has taken the centre stage as far as marketing strategies are concerned. A business, whether large or small, needs to have the right kind of digital marketing strategies in place. This, in turn, ensures that it can reach out to the right set of audience. It is an integral part of how a business keeps in touch with its consumers. Marketing strategies have moved much beyond websites and random ad-campaigns. The internet has become entwined to everything we do and everything we need. This is the primary reason why every business needs to have an integrated digital marketing strategy in place. Digital marketing services in India are fast gaining importance because of this very reason. Here are some of the key aspects of digital marketing and why it is important in online business growth.
How digital transformation ideas help direct sales business to stay competitive in the digital ecosystem
Pursuing bold ideas at the right time and in the right place is the key to success in the world of entrepreneurship.
A checklist for writing good human-first content
Customized or personalized marketing isn’t just some fad that is going away as soon as experts introduce another strategy. Giving a personal touch to your campaigns can determine how your target market responds.
The SaaS market is on its way to the top and so is the competition. And that’s good news because the entire digital space is creating opportunities left, right and center for growth-hungry SaaS startups.
Digital marketing has changed much since it started in 1990. The story of digital marketing will not be complete without giving special credit to Google. Thanks to Google's continuous efforts, we are in a golden era of digital marketing, where there are no more flashy websites, doorway pages, sneaky redirects, nor all such practices.
Influencer marketing is on the rise. The cost of influencers’ services has its own dynamics too. See the experts think about it for 2022-2023.
Working as a social media manager is both fun and challenging. Learn what experts say it takes to be a social media manager.
Interstitial ads are getting into trend these days. Click here to know the advantages and disadvantages of interstitial ads and decide what you want.
Businesses in the continent take pride in running tv campaigns. Television is the holy grail of advertisement in Africa.
Yes, you read it right.
The time when a natural disorder occurs, peoples are in hard times. Times that are unprecedented. No matter whether it is developing or developed country, when they are uncertain about features they are living with anxiety and depression.
Marketing in the blockchain industry is not for the faint of heart.
Boosting conversions is an important part of growing your business and having the right tools to boost conversions is crucial to meeting your objectives.
What is word-of-mouth marketing?
In today's digital era and cut-throat competition, it is important to have a great marketing strategy in place before you launch your business. Start marketing.
OK guys, here's the thing:
Video email marketing is a more effective technique of communicating with your customers. Videos are personal, engaging, & are great for improving conversions
Ever since Google's YouTube platform took off in the mid-aughts, it has been the go-to destination for web video of all kinds. Today, it hosts entertainment content, instructional content, and no shortage of cat videos. It's also the preferred video platform of digital marketers around the world.
Companies around the world are investing a handsome sum of money in digital marketing to achieve the ultimate goal of maximizing their ROI. 93% of CMOs say that they are under constant pressure to show concrete results and deliver measurable ROI from their marketing investments.
Read on to find out why keyword research is such an important part of digital marketing and how good research will help you rank high on search engines.
Marketing Mix 2.0, or how to build the advertising experience of tomorrow through Push Notifications.
Advergaming is unparalleled in its ability to market products by providing brand lift, increase product recall and increase intent to buy.
A content marketing flywheel can help your VC firm stand out and win competitive rounds easily like OpenView Partners and First Round Capital. Here is how.
In this blog post, we’ll explore the basics of account-based marketing personalization and discuss some of the benefits you can expect from using it.
Analysing the growth strategy behind exclusive social media platform Clubhouse - which achieved a $1B valuation in less than one year.
Lead generation is way more than getting traffic and make people visit your website. But, If you are able to collect information of people and drive a good communication with your website traffic to convert them into loyal customers, you are on right track.
Like an expensive trip to Wholefoods, marketing is going mostly organic, and the trend isn't stopping.
social media influencers and issues related to that topic, fake influencers, bought followings, young generation following wrong pieces of advice.
A guide to cold emailing and following up with prospects, complete with templates you can use immediately.
Master the art of B2B social media marketing for boring industries in unexpected ways.
Great content—blog posts, case studies, newsletters, etc.—is a valuable tool for engaging your audience while providing value. Before ever asking for a sale you’re able to give them something, which drives a makes a great impression on anyone who comes across your content.
7 Tricks You Need To Know](https://hackernoon.com/social-media-marketing-funnel-7-tricks-you-need-to-know) If you run an ecommerce store, how can you use Instagram to your advantage? These seven tricks can help boost your Instagram sales funnel.
Do’s and Don’t’s of Using Hashtags to Be the Real Game Changer of Social Media Marketing.
Here is what I learned about B2B marketing and strategy from 11 marketing leaders in B2B SaaS & tech.
Not only did they completely revolutionize and redefine travel as we know it, but Airbnb was also one of the first-ever true “Unicorns”.
Digital Minimalism is a philosophy that helps you question what digital communication tools and behaviors add the most value to your life. It encourages you to live intentionally and aggressively, eschewing low-value digital “noise” in an effort to live a more balanced life. This is often achieved by reverting to older methods and technologies that are perceived as less addictive, intrusive, or upsetting.
As the world becomes increasingly digital, growth marketing is becoming an essential tool for businesses looking to gain a competitive edge.
Are you looking for a way to spread brand awareness, generate sales, and get more engagement from your target audience? If so, you could benefit from social media marketing.
More influencer collabs aren't always better. Sometimes less is more, Let's look at influencer collabs through the lens of the Pareto Principle.
Are you looking for a way to secure more sales and build customer loyalty? If so, you’re in the right place.
Your LinkedIn profile is the first thing that grabs people's attention so make sure it's worth it. Here are 5 ways you can create a profile that stands out.
The top Linktree alternatives. Study their pros and cons, learn about prices, and figure out which one is the best service for your account.
A new digital universe called the Metaverse will be created by the year 2022, but, There are no definitive answers yet as to how it will affect mental health
Two of the world’s most powerful tech titans are on course for a collision.
How building a brand name for local businesses is different from the larger-scale mass marketing – the 2nd part of the series on local marketing.
Ksana is a head of Admitad ConvertSocial and is an expert in affiliate marketing and content monetization.
If you're looking for blockchain marketing campaigns to join, know that the Remember, cryptocurrency isn't all about Bitcoin. Blockchain-related technologies offer so much more than just digital currency.
I love our team because every person is community-focused and gives back.
How does artificial intelligence affect future content creation, and why do you need to be a part of the process?
Are you considering launching a startup in 2022? We’ve put together ten innovative startup ideas that will inspire you to get started on your new business!
Here we have listed Best A/B testing tools to help you improve your digital marketing strategy, find solutions, and engage with your ideal customers.
By investing in IoT, you will have access to valuable information about end-user behavior. This will help develop better digital marketing strategies.
User activation and product adoption are terms that describe an action(or a series of actions) that a user takes after he completes the signup process within yo
Explainer videos are a powerful marketing tool for tech companies as they can effectively explain a technology product, service, or a company itself.
The advent of new algorithms, faster processing, and massive, cloud-based data makes it possible to use AI to drive better performance marketing results.
A complete On-page SEO guide for beginners to rank their website page and posts higher on Google.
During an economic downturn, app monetization will be affected. Apps that can succeed during an economic recession differ from those that thrive in upswings.
Building an online brand for your business needs you to take several different avenues to reach the widest possible audience with a variety of content.
Are you still exploring online marketing tactics best suited to your needs? Here are the 5 types of online marketing that you should know.
HOW TO WRITE TO CONVERT
AI in marketing is tricky as marketing is inherently art. While some see it as a revolutionary step forward, others think otherwise.
Learn how AI is going to transform the future of digital marketing in customer research, personalization, email marketing, social media, and more.
Due to the frenzy of pandemic-included quarantines, it’s no surprise that media consumption has seen a massive increase. People’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa.
customer engagement is key to keeping customers happy and loyal.
Email tracking tool enables companies to gather crucial insights line click rate, bounce rate, etc which can help in formulating better business strategies.
Growth marketing is the easiest way to increase the revenue of a B2B and B2C company, and there is a need to use data-driven decision making for 2023 strategies