Too Long; Didn't Read
The success of a startup can be measured by its conversion rates. Optimizing a website for better conversion rates is an uphill task. Don't assume people know what to do on your site, you are just shooting yourself in the foot. A/B testing can be of great help if you want to see how different designs perform to help you make the right design decisions. A good design for your site is responsive, responsive, clearly state your strong points where you outperform your competition, uses the right colors but most importantly, clearly direct towards your CTA.