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Black Hat SEO tactics are a set of unacceptable tactics used by a website owner, an SEO agency to manipulate Google's algorithms for improved website ranking. Keyword stuffing is a Black Hat technique of populating content with needless words to manipulate search engine results. Keywords are used to make a website appear spammy and untrustworthy. Google regularly updates its algorithm to fix loopholes used by Black Hat. Google could remove your entire website from search results if you don't use these tactics. Google doesn't condone actions that trick search engines and users.